Introduction to the Publish Content Module

Transcription

1 Introduction to the Publish Content Module VIDEO See this video in High Definition Download this video Introduction to the Publish Content Module - 1

2 Video Transcript One of the most challenging parts of Internet Marketing is creating and publishing high quality content. In fact, your ability to create and publish good content consistently can be the difference between the success or failure of your online business. Introduction to the Publish Content Module - 2

3 What is Good Quality Content? As a business owner, it s important to understand that good quality content means more than simply writing articles that people enjoy reading. From a marketing perspective, good quality content has the following features: First of all it is engaging and interesting for your readers, but it also targets specific keywords, and in doing so it helps you to generate organic traffic to your website. Introduction to the Publish Content Module - 3

4 In This Video In this video I d like to share with you an end-to-end process for creating and publishing high quality content using Market Samurai. Specifically we ll be looking at: - How to choose a topic - How to conduct research for that topic - How to write your article - How to publish your article Once you understand how this process works you will be able to make full use of the powerful features within Market Samurai. Introduction to the Publish Content Module - 4

5 How Most People Start When most people sit down to write an article for their blog or website, they begin by asking themselves the question: What shall I write about? Introduction to the Publish Content Module - 5

6 A Better Way To Start However, a much better question to ask yourself is: What do the people in my niche want to read about? The best way to answer this question is to do some keyword research before you begin writing your article. Let s take a look at an example so that you can see exactly what I mean. Introduction to the Publish Content Module - 6

7 Create New Project For this example, I m going to use a blog in the digital photography niche. I ll get started by creating a New Project... Introduction to the Publish Content Module - 7

8 Enter Seed Keyword... and I ll enter digital photography as my seed keyword. Access the Keyword Research Module Next I m going to go to the keyword research module... Introduction to the Publish Content Module - 8

9 Generate Keywords...and click the Generate Keywords button. Introduction to the Publish Content Module - 9

10 Analyze Keywords Market Samurai will then generate a list of keywords related to my seed keyword digital photography. When I get this list of keywords, I ll come down here and click the Analyze Keywords button. Introduction to the Publish Content Module - 10

11 SEO Traffic Filter At the top of the screen I ll now add some keyword filters. If you need more information about these filters, please watch the keyword research videos in the Noble Samurai dojo. I ll begin by adding an SEO traffic filter of Introduction to the Publish Content Module - 11

12 Phrase to Broad Match Ratio Filter...and a PBR filter of 15. Analyze Keywords Then I ll click the Analyze Keywords button to obtain my SEOC and SEOV data. Introduction to the Publish Content Module - 12

13 SEOC Filter I can then add a SEOC filter of SEOV Filter... and an SEOV filter of 30. Introduction to the Publish Content Module - 13

14 Reduce Active Keywords This reduces my list of active keywords to just 6. One way to think of this list is to see it as a list of potential article topics. Change Filters Once you ve exhausted this initial list of topics, you can find more potential article topics by decreasing your SEO Traffic filter and simultaneously increasing your SEOC filter. For example, once I ve written articles to target each of these keyword phrases, I might reduce my SEOT filter to 50 and also increase my SEOC filter to Introduction to the Publish Content Module - 14

15 Additional Article Topic Ideas As you can see this gives me a lot more article topics to consider. Select Article Topic For now, lets start at the top of the list and make the decision that we re going to write an article to specifically target the keyword digital photography lighting. Introduction to the Publish Content Module - 15

16 To begin, I m going to click on this key icon to create a new tab containing my target keyword. Focus on Target Keyword So now, I ll just come up here and click on this tab. Introduction to the Publish Content Module - 16

17 Access Find Content Module Having identified a topic that people are actually interested in reading about, its time to move to the next step of the process which is to conduct research for the new article we want to write. To do this, all I have to do is click the Find Content icon. Introduction to the Publish Content Module - 17

18 Select Content Sources And here I have access to an incredibly powerful research tool. To conduct the research for my article on digital photography lighting, all I have to do is select the content sources I m interested in. For this example I ll click Ezine Articles, Google Blog Search, Youtube videos, Scribd Documents and Yahoo Answers. Introduction to the Publish Content Module - 18

19 Find Content Then all I have to do is come across and click the Find Content button. Market Samurai Finds Content As you can see, Market Samurai has found 44 articles relating to digital photography lighting from the sources I selected. Introduction to the Publish Content Module - 19

20 Analyze Content To analyze these articles, I ll just come down here and click the Analyze All button. Introduction to the Publish Content Module - 20

21 Sort Articles This allows me to sort my results by phrase count, index count, page rank, number of backlinks or age. For this example, I m going to sort my results by backlinks. Introduction to the Publish Content Module - 21

22 Read Articles and Watch Videos I can now spend a bit of time watching videos and reading articles that are specifically relevant to my keyword digital photography lighting. As you conduct your research you should be looking for an idea that gives you an Aha experience. Whenever you find yourself thinking, Oh - I never knew that!, you ve probably found an idea that can form the basis on an article. For example while doing my research into digital photography lighting, I came across an article that mentioned using a flash fill. Reading this article gave me the idea to write a step-by-step blog post on how to use your digital camera s flash to take pictures in bright light. Introduction to the Publish Content Module - 22

23 Access Publish Content Module To write my article, all I have to do is go across and click the Publish Content icon in the navigation bar. Create New Document And to get started I ll just come up here and click the New Document icon. Introduction to the Publish Content Module - 23

24 Create Article Title Now the first thing I ll do is come up with a new heading for my article. I ll call it: Digital Photography Lighting - How to use Flash Fill You ll notice that I ve included the key-phrase I m targeting in the title of my blog post. Introduction to the Publish Content Module - 24

25 Write Article Now it s time to write my article. Having identified a good idea using the Find Content module, all I have to do is describe and expand upon that idea in my own words. So I ll just pause this video for a moment while I write my own article. Introduction to the Publish Content Module - 25

26 Article There we go, I ve just written a quick article that illustrates the importance of using a flash when taking a photo against strong backlight. Introduction to the Publish Content Module - 26

27 Formating Options At the top of the editor you ll find a number of common formatting options including bold, italic and underline. There s options for bulleted and numbered lists, some paragraph options, text color options. There s also options for creating links and adding images. Introduction to the Publish Content Module - 27

28 Insert Image For example, to add an image to my article, all I have to do is click the Insert Image icon. Select Image I can then find an image on my computer and click the Select button. Introduction to the Publish Content Module - 28

29 Publish Article To publish my finished article, all I have to do is click the Publish button. Enter Details of Blog In this example, I m going to use a Wordpress blog. To set up my blog in Market Samurai all I have to do is fill in these fields. Introduction to the Publish Content Module - 29

30 Account Name In the Account Name field I ll enter a name for my blog that I ll easily recognize. For example - My Photo Blog. Blog URL In the next field I enter the Blog URL which in this case is Introduction to the Publish Content Module - 30

31 Username and Password I then enter my username and my password. Add Account When I m done I can just click the Add account button. Introduction to the Publish Content Module - 31

32 Account Added In the future I ll just be able to select My Photo Blog from this drop down box. Introduction to the Publish Content Module - 32

33 Publishing Options - Article Type Now that I have set up my account, I can go ahead and publish my article. The options I have here allow me to publish my article as a blog post or as a new page on my website. Introduction to the Publish Content Module - 33

34 Publishing Options - Post Timing I can also choose to publish my article immediately or at a later date. Introduction to the Publish Content Module - 34

35 Publishing Options - Categories In this section I can choose a category for my article. This test website just has the one category so I ll go ahead and click this checkbox. Publishing Options - Image Upload I can also choose where I want my image to be placed. I can either upload them to my blog account, upload them to a different account such as Flickr or Introduction to the Publish Content Module - 35

36 remotely link to the images from their current location. Generally speaking, you ll usually either upload them to your blog account or an account such as Flickr. For this example I ll choose to upload the image to my blog. Publishing Options - Add to Rank Tracker I can also choose to add my new blog post to rank tracker if I want to. Publish Article For now, I m just going to come down here and click the Publish New Article button. Introduction to the Publish Content Module - 36

37 View Article And that s all there is to it. My article has now been successfully published to my blog. To view the article, all I have to do is click this link. Introduction to the Publish Content Module - 37

38 Finished Blog And here s my finished post that has been published to my blog. Introduction to the Publish Content Module - 38

39 Summary So let s just recap what we ve covered in this video. Instead of asking What shall I want to write about? we began with the much more important question, What do the members of my niche want to read about? Introduction to the Publish Content Module - 39

40 Identify Article Topic Using the Keyword Research Module In order to answer this question, we used the Keyword Research module and identified a specific target keyword, namely digital photography lighting. Conduct Research Using the Find Content Module We then used the Find Content module to research our topic and identify an idea to write about. Introduction to the Publish Content Module - 40

41 Write and Publish Article Using the Publish Content Module Finally, we wrote our article in the Publish Content module and published it to our blog with just a few clicks of our mouse. Introduction to the Publish Content Module - 41

42 Key Advantages The key advantages of this process are that you will always be producing content that your market wants to read, and each article you write will be targeting specific keywords, which over time will help to increase the levels of organic traffic to your website. Introduction to the Publish Content Module - 42