Web 2.0 Tutorial. Jacek Kopecký STI Innsbruck
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1 Web 2.0 Tutorial Jacek Kopecký STI Innsbruck SOA4All Kick-off -Madrid, 25th-27th March 2008
2 Web 2.0 and SOA: Overview Questions to be addressed: What is Web 2.0? What technologies does Web 2.0 comprise? Which Web 2.0 technologies are useful in SOA? Goal: to clarify what we may mean by saying SOA4All uses Web 2.0 technology 1 SOA4All Kick-off - Madrid, 25th-27th March 2008
3 What is Web 2.0? Depends who you ask; but mainly: 1. Read-write Web 2. Programmable Web 3. Democratized Web 4. Mature Web "Web 2.0 is the same as Web 1.0, but there was a broken Web 1.5 in between." -- Tim O'Reilly 2 SOA4All Kick-off - Madrid, 25th-27th March 2008
4 Read-write Web: User Participation As intended (and created) by TimBL Remember how everybody had homepages? Best example: Wikipedia And Flickr, and del.icio.us, and Digg, etc. But also blogs Consumers become producers: "Prosumers" Participation, contributions by users Users add value (sometimes, they are the value) Collective intelligence Mining the contributed data 3 SOA4All Kick-off - Madrid, 25th-27th March 2008
5 Read-write Web: Technologies Wiki Easy, versioned content management Tagging, folksonomies Easy creation of metadata Syndication, Atom/RSS, AtomPub, trackback Enabling streams of thought, dialogues Ajax Simplifying, enriching the user interface 4 SOA4All Kick-off - Madrid, 25th-27th March 2008
6 Programmable Web: Web as a Platform APIs replace screen scraping Google maps, Flickr, Digg, Feeds, syndication Microformats RESTful Web services (SOA 2.0) Software as a Service SaaS Mashups, aggregation Yahoo pipes Human computation Amazon Mechanical Turk, also games 5 SOA4All Kick-off - Madrid, 25th-27th March 2008
7 Programmable Web: Technologies Atom/RSS, AtomPub Feeds, publishing, syndication XML, JSON, Microformats Data exchange HTTP The basis Ajax (in human UI) leads to APIs Because Ajax UI is a machine client 6 SOA4All Kick-off - Madrid, 25th-27th March 2008
8 Democratized Web: User Power Everyone can take part in production and selection of ideas Lessening of centralized (editorial) control Wikipedia encyclopedia by amateurs Blogs news by amateurs The long tail Reaching out to the edges, not just the center Sales (Amazon), advertisement (AdSense) Human computation Users finishing tasks for money or entertainment 7 SOA4All Kick-off - Madrid, 25th-27th March 2008
9 Democratized Web: Dealing with it Coping with the sea of information Selecting nuggets of gold from the rivers of mud Feeds, aggregation Follow many sources Online shared bookmarks, ratings Voting: the "audience" now decides what's important 8 SOA4All Kick-off - Madrid, 25th-27th March 2008
10 Democratized Web: the Long Tail Electronic delivery lowers costs Better profitability threshold Ability to carry less-profitable goods Especially for digital goods e.g. music Recommendation systems Making the users notice the long tail Long tail tradeoff between: Sale profits Cost of carrying the goods Selling less of more! 9 SOA4All Kick-off - Madrid, 25th-27th March 2008
11 Anatomy of the Long Tail Picture from 10 SOA4All Kick-off - Madrid, 25th-27th March 2008
12 Lowering Profitability Threshold Picture from 11 SOA4All Kick-off - Madrid, 25th-27th March 2008
13 Getting into the long tail Picture from 12 SOA4All Kick-off - Madrid, 25th-27th March 2008
14 Democratized Web: Technologies Wikis Feeds: Atom/RSS Recommendation & rating systems 13 SOA4All Kick-off - Madrid, 25th-27th March 2008
15 Mature Web: Things Really Work Now Easy-to-use, rich user interfaces AJAX = "Javascript now works" Aggregation, ranking For dealing with the data Collective intelligence All that data must have its uses Human computation Even the surfers may be useful Web 2.0 is what the Web was meant to be; the inherent nature of the Web is showing 14 SOA4All Kick-off - Madrid, 25th-27th March 2008
16 Web 2.0 and SOA? Programmable Web has services We need semantics Emergent semantics Folksonomies, rating, linking Explicit semantics Microformats, other descriptions? Human computation Can "employ" people to generate semantics Semantics needs to be used Rich user interfaces 15 SOA4All Kick-off - Madrid, 25th-27th March 2008
17 Web 2.0 and SOA: Conclusions Web 2.0 is many things Harnessing and empowering users Making the Web read-write Rich UI leads to reusable APIs Web 2.0 technologies can be used as a means to generate and access the semantic service layer. 16 SOA4All Kick-off - Madrid, 25th-27th March 2008
18 References SOA4All Kick-off - Madrid, 25th-27th March 2008
19 Thank You! oa4all.eu 18 SOA4All Kick-off - Madrid, 25th-27th March 2008
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