WIMS 2.0: Converging IMS and Web 2.0 New multimedia services for telecom networks

Transcription

1 WIMS 2.0: Converging IMS and Web 2.0 New multimedia services for telecom networks, REFERENCE ARCHITECTURES FOR NEW NETWORKS PLATFORMS David Lozano, David Moro UNIVERSIDAD POLITÉCNICA DE MADRID, DEPARTEMENT OF TELEMATIC ENGINEERING Luis Ángel Galindo March 2008

2 Index 01 Web 2.0: the land of new successful services 02 Telco 2.0: a changing future for the Telecom industry? 03 WIMS 2.0: Converging Telecom and Web 2.0 2

3 Index 01 Web 2.0: the land of new successful services 02 Telco 2.0: a changing future for the Telecom industry? 03 WIMS 2.0: Converging Telecom and Web 2.0 3

4 01 Web 2.0: the land of new successful services The Web 2.0 revolution User-centric applications Social Networks Sharing and remixing photos/videos and all kind of contents (Blogs) Contents generated by and each type of user Dios los cría y ellos se juntan ( Birds of feather flock together ) 4

5 01 Mint Google Maps Web 2.0: the land LinkedIDof new successful services Upcoming LastFM Flickr Rollyo Web Planzo 2.0 map Videocasting Writely IceRocket ebay ZenGarden WiMAX The Long Tail VC TypePad Delicious UMTS CastPost Kiko InOrder RSS Affiliation Viral Marketing YouTube Plazes AJAX Economy BlinkSale Cost per Click PayPal Design Wikipedia LTE Mobility Podcasting Itunes Backpack Google Zimbra Video PayPal IM IMS Presence Audio Teleco 2.0 Web 2.0 XHTML CSS Design Microformats Web standards Standardization Simplicity Usability User is the core MeasureMap Vimeo SoFLow Ruby on Rails SOAP Service Widgets Modularity Gmaps Mashups A9 Optimization for search engines Perpetual Beta Simplicity OpenBC Jabber AdSense RSSReader Data Inside Zoozio MTurk Remixability Granularity Mozilla Page Rank Participation Delicious Skype FeedBurner Digg Open APIs Data Social Software Folksonomy Rojo LinkedId Wasp Tadalist ProtoPage MyYahoo BitTorrent User decides SEO RememberTheMilk Wikis XFN Blogs Recommendation Syndication Ipodder Netvibes BuzzTracker NewsGator TagTagger CSS Beauty Fotolia Collaboration Aggregation Share Meebo TagCloud Unwieldly Live.Com Trust FOAF StumbleUpon GMail CreativeCommons Upcoming Squidoo BaseCamp Alistapart TrendMapper Pandora WordPress Alexa Chalk.IT Google News GTD TrendMapper GTalk Cloudalicious 43Things 5 GMail Blogger Orkut Flock Dodge Ball PubSub StyleGala SimpleBits Technorati Taggling Etsy Amazon 9Rules Friendster Yahoo Maps Wink Feedster Ning cc under license cc 2.5 es of attribution luisangel.galindo@gmail.com

6 01 Web 2.0: the land of new successful services Basic principles The Long Tail Data is the next Intel Inside Users Add value Network Effects by Default Some Rights Reserved Perpetual Beta Cooperate, Don t control Software above the Level of a Single Device Tim O Really

7 01 Web 2.0: the land of new successful services User-Generated Content Applications Network Widgets Search Engine RSS/ATOM Blog PodCast Wiki VoIP Bookmarks Playlist Payments vcalendar IM/ VCards CMS Web 1.0 Transport Mashplanet Purchases TV Twitter Fring WEB APIs MASHUPs UI Web PC Mobile Smartphone Tablet PC WiFi Broadband HSUPA BT 3G Tag Share Create Connect Download Find Syndication Interact Communicate Collaborate Innovate Publish USERS COMMUNITY COMMUNICATION DEVICES

8 Index 01 Web 2.0: the land of new successful services 02 Telco 2.0: a changing future for the Telecom industry? 03 WIMS 2.0: Converging Telecom and Web 2.0 8

9 02 Telco 2.0: a changing future for the telecom industry? Today s Market World Bye Dad, Bye Mum Users are demanding the same paradigms as they have in their desktops Users are the core generating contents 9 I don t know what we did wrong

10 02 Telco 2.0: a changing future for the telecom industry? Premises Current networks are evolving towards big capacity networks The end of the scantiness of resources for the user Openness, not restricting the user necessities Evolve towards an open garden To focus on assets such as distribution, relationships, billing, customer data and business partnership instead of network centric vision Willingness to learn from and interact with other Iplayers A desire to connect people above the promotion of services and contents To bring innovation and agility when services are offered to the users instead of competing in price. To relegate the fear to become a bit pipe and try to make a lucrative business of the transport of contents and services, fixing the appropriate prices and minimizing costs. 10

11 02 Trusted relationship brand for the Digital Lifestyle Telco 2.0: a changing future for the telecom industry? Business models Divest of unnecessary capital assets Enhancing distribution capabilities Affinity partnerships Values is defined by the receiver more than the giver User, the key. (loyalty, TTM, covering necessities) Innovative Personal LoyalCommunications and Service Providers Compromised and Integrators Profitable clients IntegratedDave Ulrich employees Growth Meet the point between services services like voice, messaging, communities and presence and paradigms like on-line games, social networks and opinion sharing(professor of Business Administration at the University of Michigan ) Enabling Platform providers for third party services Interoperability with IT and Web Connectivity Providers Transporting data from the services and user applications. Globalization of the operations, Differentiation based on the extended QoS compared with Iplayers and competitors. 11

12 Index 01 Web 2.0: the land of new successful services 02 Telco 2.0: a changing future for the Telecom industry? 03 WIMS 2.0: Converging Telecom and Web

13 03 WIMS 2.0: Converging IMS and Web 2.0 IMS: keystone for Internet & Telecom convergence Given the aforementioned situation, telecom industry needs to join the Web 2.0, the environment for the evolution of IPbased services Why IMS to join this new service environment? It uses Internet technology (TCP/IP) => opengarden philosophy is feasible Multimedia support from the beginning As common control system, it provides FMC => broadest scope (wireless and fixed systems any IP-based transport system!) Horizontal service development reduces TTM for new services To pay off for already made investments TRANSPORT SUBSYSTEMS DSL/WiFi/etc. Web 2.0 WIMS Platform IMS Services IP Core IMS IMS UTRAN/HSPA Keystone for new Telecom business model 13

14 03 WIMS 2.0: Converging IMS and Web 2.0 A two-sided strategy for convergence 1. Offering IMS capabilities to Web 2.0 environment: Exposure of IMS capabilities through open Web APIs: Portable Service Elements (PSEs): IMS widgets for incrustation IMS in Internet mashups Already existing initiatives ( New ways for User-Generated Content enabled by IMS 2. Using Web 2.0 services and technology to enrich telecom services: Incorporation of Web 2.0 content and events into telecom services IMS on-line applications: telecom services provided through web pages PSE Presence Multimedia Content Session control API exposure IMS IMS IM Feeds VideoSharing Benefits for both telecom and web 2.0 services 14

15 03 WIMS 2.0: Converging IMS and Web 2.0 Portable Service Elements: IMS Widgets PSEs for viral expansion of IMS services in Web 2.0: Personal communication Context information: Presence On Click Call-Me Button Localization Etc Customization of Web 2.0 services Target web sites: those allowing integration of widgets. Feasible in the short term 15 INVITEs For 3rd party call Audio call

16 03 WIMS 2.0: Converging IMS and Web 2.0 IMS in Internet Mashups IMS capabilities as INTEGRAL component of Web 2.0 services: Direct incorporation of IMS capabilities by Web 2.0 services Increased value for both IMS and Web 2.0 services Very relevant impact in the long-term Real-time sharing of videos Telefonica/YouTube IM David: Hi, what do you think about this new video John: amazing, but I don t believe him 16

17 03 WIMS 2.0: Converging IMS and Web 2.0 New ways for publishing User-Generated Content Mobile terminals are expected to become a crucial source of User- Generated content: IMS capabilities can be used to boost the publication towards Web 2.0 User context can also be understood as User-Generated content IMS Presence Publication with added value (presence, location, etc) Automatic publication of personal note for microblogging 17

18 03 WIMS 2.0: Converging IMS and Web 2.0 Web 2.0 content and events into Telecom services Subscription to: Multimedia content from Web 2.0 services Generic events from Web 2.0 services Distribution or inclusion of the obtained content/events within operator s services => enrichment of service offer Presence Ring Forward Tone IMS 18

19 The most important single ingredient in the formula of success is knowing how to get along with People Theodore Roosevelt 19

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