Design Hacks, Tips, And Tools For The Non-designer
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1 Design Hacks, Tips, And Tools For The Non-designer We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day
2 Chris #HubSpotting
3 Angela
4 WANT MORE GREAT CONTENT? REGISTER NOW
5 AGENDA 1 Design Tools for Non-Designers 2 HubSpot Design Hacks 3 SEO Design News 4 Next Steps and Resources
6 1 DESIGN TOOLS FOR NON-DESIGNERS
7 CANVA Online design platform. Easy-to-use. Easy to collaborate. Searchable $1 stock images available or use the free stuff.
8 CANVA SOCIAL MEDIA TEMPLATES
9 EASELLY Create and share infographics. Drag-and-drop interface. 1000s of Reporting, Timeline, and Resume templates.
10 EASELLY
11 NIICE Create and share mood boards with your team. Beautiful, inspiring images curated by designers. Stay focused when collecting images, with no noise from search engines or social media.
12 NIICE DISTRACTION-FREE BOARDS
13 WHATFONT? Quick way to find out what font is used on a website. Available as a Bookmarklet, Chrome Extension, and Safari Extension.
14 WHATFONT?
15 COLORZILLA Color picker tool and Eye Dropper tool. Gradient Generator. Google Chrome Extension and Firefox add-on.
16 COLORZILLA WEB PAGE COLOR ANALYZER
17 STYLIFYME Generate a quick style guide of your current website. Works for any website. Research some websites that you like to learn about their design style.
18 STYLIFYME
19 LIST YOUR FAVORITE DESIGN TOOL IN THE CHAT PANE NOW! Have a favorite design tool that we didn t cover? List it in the chat pane share with the broadcast!
20 2 HUBSPOT DESIGN HACKS
21 #1 CHANGE LINK COLORS IN
22 Change link colors in Example.
23 Change link colors in Example.
24 Change link colors in Example.
25 #2 ADD CAPTIONS TO PHOTOS
26 Add a caption quickly to any photo: Example.
27 #3 MAKE YOUTUBE VIDEOS FIT ON MOBILE SCREENS
28 Ever see a video not fit on a mobile device?
29 Make YouTube videos fit on mobile screens by adding CSS. Primary CSS File
30 Make YouTube videos fit on mobile screens: adding code. CSS for responsiveness: /* YouTube Responsive CSS for HubSpot */.hs-responsive-embed-youtube { position: relative; padding-bottom: 56.25%; /* 16:9 Aspect Ratio */ padding-top: 25px; }.hs-responsive-embed-youtube iframe { position: absolute; width: 100%!important; height: 100%!important; }
31 Make YouTube videos fit on mobile screens: inserting the video embed code.
32 Make YouTube videos fit on mobile screens: fully responsive for any device.
33
34 3 SEO DESIGN NEWS
35 #MOBILEGEDDON 1.0 APRIL 21, 2015.
36 WHAT IS MOBILEGEDDON 1.0? A Google algorithm change that expands the use of mobile-friendliness as a ranking signal.
37 Mobile optimization one year later: In short, a 25% increase in mobile web adoption is apparent. IMAGE CREDIT: APPTICLES.COM
38 IMAGE CREDIT: SMASHING MAGAZINE
39 85% of all pages in mobile search results are mobilefriendly according to Google. SOURCE: GOOGLE WEBMASTERS BLOG
40 Google made search results more concise. The mobile-friendly signifier, on 85% of search results, was removed since it didn t add value to the search. IMAGE CREDIT: GOOGLE
41 #MOBILEGEDDON 2.0 JANUARY 10, 2017.
42 WHAT IS MOBILEGEDDON 2.0? Pages that show intrusive interstitials, where content is not easily accessible to a user on the transition from the mobile search results, may not rank as highly.
43 IMAGE CREDIT: GOOGLE
44 IMAGE CREDIT: GOOGLE
45 HELP MOBILE USERS ACCESS YOUR CONTENT.
46 WHAT TO CHECK: 1. Make sure your website is mobile-friendly: website.grader.com google.com/webmasters/tools/mobile-friendly
47 WHAT TO CHECK: 2. Experience the website for yourself on a mobile device. Does anything prevent you from viewing the content? Can you read the content easily without zooming? Can you easily tap CTAs and menu items and navigate from page to page?
48 4 NEXT STEPS AND RESOURCES
49 WEBINAR NEXT STEPS 1 Take inventory of your design toolbelt and get new tools that you may need. 2 Create a style guide for your designer to follow if your company doesn t already have a style guide! 3 Evaluate your mobile website experience.
50 WEBINAR RESOURCES How to change the color of links in Caption a picture in the blogging tool How to make an embedded YouTube video responsive Mobilegeddon Aftermath Help Users Easily Access Content on Mobile
51 HAVE A QUESTION? Type it in the chat pane, now!
52 THANK YOU.
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