* Utilizing YouTube and SEO Techniques to Expand Your Brand

Transcription

1 Get Social with Video Using Video in Your Business EMBRACE. Social Video Technology ENGAGE.. Your Audience with Video EXECUTE.. A Video Distribution Plan EQUIPMENT. Tools and Resources SOCIAL * Utilizing YouTube and SEO Techniques to Expand Your Brand.

2 Get Social with Video Questions To Consider INCREASE REVENUE BUILD BRAND AWARENESS REDUCE COSTS SAVE TIME

3 Why Have A Video Strategy? Attract more Clients, Customers, Fans > VISUAL SOCIAL PROOF Improve You Online Visibility, Drive Sales Promotions Build Credibility, Establish Rapport, Educational Training Build Brand Awareness, Customer Advocacy Better Connection With Your Customers and Audience NO Video Strategy Myths Too Difficult, Too Expensive, Too Complicated, Time Consuming Wrong Audience, No Camera, Camera Shy, Not sure where to start Where is the ROI?

4 Benefits Social Video SOCIAL PROOF ARE YOU VISIBLE ONLINE? If a picture is worth a thousand words what is video worth? A quality video can establish advanced credibility. Video is more engaging, compelling and convincing that plain text Video is effective for storytelling providing a better connection with audience Video is a 24 Hour Brand Ambassador Video Audience Exposure and Reach WE are visual learners it s a natural training method 2 nd largest search engine right after Google Search Engine Friendly

5 Benefits Social Video Using the word video in an subject line boosts open rates by 19% and clickthrough rates by 65% By 2017, video content will represent 74% of all internet traffic 42 Visual Content Marketing Statistics You Should Know in

6 Video Statistics: The Impact of Video 80% Of Your Online Viewers Will Watch A Video, Only 20% Will Actually Read Content In Its Entirety With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester Research, January 2010) Video placement on your website increases stickiness to your site by more that 40% 51% of all video plays are on mobile devices -- this growth represents a 15% increase from 2015 and a 203% increase from % of universal search results on Google feature video is 2 nd largest search engine

7 2 nd largest search engine right after Half of YouTube views are on mobile devices GET A YouTube Channel for Research, Subscriptions, Social Message Errors and Mistakes using Video on YouTube Videos are not OPTIMIZED Videos don t provide VALUE Videos don t have a CALL TO ACTION Videos are not CONSISTENT

8 Get Social with Video Research Using Video Social Watching Leverage your YouTube Channel For Research Create Playlists and Categories Favorite Videos Watch Later The Word s Largest Video Platform for Learning and Development

9 Camera Shy No Video Camera Required Online Tutorials Voice Narration USE Screen Capture Software Camstudio, Screenr Camtasia, (Mac & PC) ScreenFlow (MAC) Snag It Animations and Slideshow Software Animoto Xtranormal Slideshare Go Animate

10 Camera Shy No Video Camera Required Doodle Videos Videoscribe.TV Doodle Videos Video Scribe Explainer Videos - Cartoons Live Google Hangouts Webinar Events Repurpose Video Reduce Travel Costs Higher Audience Reach * Video Contests * Video Testimonials

11 4 Steps for Effective Social Video Get SOCIAL with your VIDEO Engagement WATCHABLE Call to Action, Video/Audio Quality Image Background FINDABLE Video SEO, Metadata, Sales Proposal Video Distribution Leverage Social Networks SHARABLE - Embed links, allow comments, sharing, rating Cross-Promotion Video Collaboration 4 ACCOUNTABLE ACTIONABLE Customer Follow Up. Be Accountable Be Reactive to your Community Messages Be Responsive to your Customers Comments *Promoting your video through PAID MEDIA and Resources SEO Search Firms, Digital Advertising, Banners, AdWords, Pay-Per-View, Social Media Advertising. etc.?

12 VIDEO CONTENT STRATEGY Pre-Production FOCUS ON YOUR AUDIENCE - The How and Why and What s in for the viewer Visualize The Storytelling Concept For Engagement Video works on all levels of the sales cycle and buyer s journey. Lead Generation Buyer Engagement Brand Advocacy Customer Awareness Phase - Buyer Discovery Consideration Phase - Desired Need Decision Phase Evaluation of Options Ambassador Phase Post Sales Advocacy.

13 Types of Engagement Videos INFORMATIVE VIDEOS EDUCATIONAL VIDEOS ENTERTAINMENT VIDEOS Business Interviews, PSA, Office Tours Webinars, Testimonials, Case Studies Product Demos & BOOK Launches How to Videos, Educational Office Skits, Mini Documentary Live Broadcasts, Contests, Training Community Outreach, Video Profiles Demo Reels, Event Videos, Speaker Reels Plant Tours Assembly - Speeches Video Styles Direct to Camera Off Camera

14 Types of Engagement Videos Tools Recorded Webinars and Video Hangouts Drive Brand Awareness Value Added Content Live Video Chats - Leverage Twitter Q and A Convert Audio Podcasts to Video Format Video Sales Tips * Be Authentic, Define A Call To Action Frame Your Message Viewer Benefit Pre Video Production Lights, Camera, Audio Test, Message Repurpose Content Share on Social Networks.

15 Go Live with Social Video Leverage Live Social Video Live Streaming Content To Promote An Event Repurpose Content Engage Your Audience Easier Barriers To Entry - Good Practice

16 Make your video Findable Leverage Social Networking Sites Repurpose Content Position your videos on multiple social networking sites, blogs and websites. More ways to find your content and brand Post and Host Video on Facebook Profiles and Business Pages Post Status Updates on Twitter and LinkedIn *Video LinkedIn Profile Post and Host Video on your company blogs and website Engagement > Make your Video Sharable and embed code on multiple sites

17 Buyer Engagement Videos Touchpoints Thank You Updates Share A Video Update Publish A Video Post Add Videos to Your Profile Summary * Welcome Profile Video * Client Testimonial Case Studies Send A Video Message Link Add Video to Your LinkedIn Video Page Welcome New LinkedIn Connection (Video Link) 30 seconds

18 Buyer Engagement Videos USE TWITTER TO SHARE VIDEO CONTENT Share Video links URL s {VIDEO} Video Hosting Sites like YouTube Blog (Video).

19 Buyer Engagement Videos Direct Video Uploads Up to 2 Minutes and 20 Seconds Mobile Device or PC Download Mobile Twitter App Record A Video Clip Personalize #Value Hashtag.

20 CARDS Branding Watermark.

21 Create A YouTube Channel Banner Graphics Call To Action Links to Social USE CANVA Simple Graphic Design Software.

22 Make your video Findable Simple Video SEO Tips Effective Video SEO will help establish brand awareness, customer traffic and sales engagement Use backlinks and inbound links to your videos and website. Embed your URL directly on videos, use captions annotations Implement Metadata on your video Titles, Descriptions, Tags and Keywords *keyword research is part of your marketing research Fill out your YouTube Channel Description with Keywords etc Upload videos on a consistent and regular basis, Create Video Playlists Optimize your video to be Searchable and Sharable Engaging Prospects

23 Make your video Findable and Discoverable Simple Video SEO Metadata Sharing Feature enabled Title you video with Keywords Call To Action Enticing Title OPTIMISE YOUR TITLE OPTIMISE YOUR DESCRIPTION Post URL in Description Write Content in Description Key Word Descriptions Tag Keywords Replicate

24 More Tips For Video Visibility Complete Metadata Use End Screen & Annotations, Cards Create Video Series Leverage Video Playlists Branding Watermark Featured Content Engage The Viewer Ask Questions Call To Action Subscribe VIDEO COLLABORATION PROJECTS Guest Blogging Group Video Interviews Video Team Webinars Research Analytics o Customize Your Video Thumbnail o Large Font Readable on Mobile o Call To Action Statement

25 Make your Video Findable BUSINESS VIDEO HOSTING Use multiple Video Distribution Hubs Video Sharing Websites and Platforms. Promote, Publish, *Promote across several video hosting Sites. YouTube is the world's most popular online video community. Tops for Video embedding: Across several websites, blogs and social media platforms, like Facebook. Set up a YouTube Channel Things to Consider when selecting a video sharing and hosting website. Site Guidelines Commercial vs non-commercial Storage Size, Costs, Viewership, *Privacy Audience Level quick capture uploads

26 Mobilize Video Mobilize Your Online Video The Use of Video will increase Your Visual Presentations will make an impact. Mobile Video is growing force! - Upgrades and use of smartphones, PC Tablets are increasing significantly - Mobile Video Applications are among the fastest growing cell phone applications - Mobile Optimization QR Codes, Text Video

27 VIDEO TRENDS Mobile Video For Training & Research Online Courses Sales Presentations Market Research Human Resources Hiring EVENT VIDEOS Live Streaming Pay Per Video Video Conferencing Second TV Screen User-Engagement Content Marketing Video Contests Video Bloggers Virtual Reality and 360 Videos Interactive Videos Digital Storytelling Active Viewer Control Tell Me I hear, Show Me I See, Involve me I understand Repurposing Content to Video Format Social Pictures Podcast to Video

28 Your Video Business Tool Kit Lights Camera Action and your Sales Budget $$$ Lights Lights Lighting Quality Tripod Tripod Video Stabilization Sound Sound Audio Quality Image Business Attire Image Office Background Setting Video Landing Page Image Camera Video Camera Video Quality EDITING Editing Tools Post Production Quality $ Video Production Budget $

29 Make Your Video Watchable Don t Be This Guy Poor Lighting Bad Product Placement Cluttered Background Camera Angle Mistake Nice Trash Cans Avoid Shadowing Poor lighting will result in dark, grainy and discolored video. Good lighting increases clarity of your video..

30 Your Video Business Tool Kit Mobile Devices Webcams Video Video Tips Optimize Your Subject Line Include The word Video Include the length of the video Personalize It- Graphically Include a Call-To- Action Video Splash Page Auto Play Engagement Video Platforms

31 Connecting With Video UPDATE YOUR DIGITAL PROFILES WEBSITES AND SOCIAL CHANNELS SHARE AND CURRATE OTHER VALUABLE CONTENT RESOURCES SEND OUT PERSONALIZED AND CUSTOMIZED VIDEO MESSAGES OPTIMIZE FOR MOBILE VIDEO PRESENTATIONS PRACTICE AND DELIVER VALUE BASE VIDEO CONTENT MARKETING AMPLIFY YOUR MESSAGE THROUGH VIDEO AND VISUAL MARKETING Share Relevant Videos Socially

32 Get Social with Video Using Video in Your Business Don t Be In The Dark With Video Put The Social in Your Video * Improve Customer Engagement * Build Brand Awareness * Generate more business Tell and Share Your Business Story Visually Digital Business Cards doug@douglehman.com

33 Let s Make A Business Connection Build Brand Awareness and Increase Sales Video #socialselling & Product Training, #socbiz Engaging Social Media Brand Ambassador, Enjoy Sports TV, Video Blogger, film extra, Got Work, Talk Host #social VIDEO BLOGGER doug@douglehman.com (404)