Website Redesign. Table of Content. Action Canada for Sexual Health and Rights is looking for a redesign of our website:

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1 Website Redesign Action Canada for Sexual Health and Rights is looking for a redesign of our website: You have been selected as a vendor to respond to this request to prepare a proposal to accomplish the task that includes timeline, cost, and deliverables. The following RFP includes a background of our organization and describes the purpose of the redesign, its desired functionality, and specific requests relating to the proposal. We understand that details may be subject to change upon vendor recommendation and/or research of more optimal solutions. In your proposal, please feel free to suggest alternatives where noted. Table of Content Guide to this RFP Project Overview Background Project Goals Proposed Sitemap Scope of Work Technical Requirements Budget Project Timeline Criteria for Selection Format & Proposal Details

2 2 P age Guide to this RFP Our expectation is that this document will convey our vision for the new site and specific challenges with the existing one. It includes a background section about our organization, suggests an outline for organizing the content of the new site, and desired technologies. In providing these details, our intent is not to convey that we have all the answers in creating the best possible site. The ideal and preferred vendor will bring its own ideas and vision based on industry expertise, technical capability and client relations, guiding us to incorporate our goals into that vision. Please feel free to rfp@actioncanadashr.org with any questions or clarifications. Project Overview The purpose of this RFP is a redesign of the Action Canada website While the website has served to introduce Action Canada to the general public since its creation in 2014, it does not clearly demonstrate the work that we do and is difficult to navigate. As we grow, we also have more needs that the current website does not meet, including the integration of campaign branded pages currently hosted on different domains. The Action Canada communications team has done a content audit and consultation across the organization, the results of which have been reflected in this RFP. The successful candidate will work closely with the Communications team to ensure the needs of all stakeholders are met and documentation from the audit and consultation will be provided. Action Canada Communications Team Ani Colekessian, Director of Communications (lead) Kathryn Carruthers, Website and IT Coordinator Lorna Mungur, Communications and Social Marketing Officer Background Action Canada is the 2014 merger of three of Canada s leading sexual and reproductive health and rights organizations that date back to We are the Canadian member of Planned Parenthood and movement building is at the core of everything we do. From partnerships with health care providers and activists on the ground to engaging decision-makers in Canada and around the world, we work in Canada and globally to promote health, wellbeing, and rights related to sexuality and reproduction. Specifically, we provide direct support, referrals, and information; work with other groups and organizations on a range of campaigns using a collaborative, movement-building approach; and advocate for policies related to sexual and reproductive rights,

3 3 Page including abortion rights, gender, LGBTQ rights, and access to comprehensive sexuality education. For more information visit Project Goals 1. Website design in Action Canada brand and style. Success indicator: Website design meets Action Canada branding guidelines. 2. Website is easy to navigate and well-organized for all Action Canada audiences. Success indicator: Diverse users across all of Action Canada s audiences are able to take relevant actions and find the information they are looking for (including type and level of depth). 3. There is a clear pathway of engagement that takes users through a journey, provides them with information they are looking for, and additional resources and information so that they stay engaged with our website and take an action before leaving (actions will vary depending on the engagement pathway). Success indicator: Amount of time on the website, multiple pages within visit, action taken, and return visits. 4. Action Canada s work and the connections between health promotion, awareness building, and policy change are easy to understand across our diverse audiences. Success indicator: General understanding of our work across media, the general public, health care providers, our donors (former, current and potential), and other organizations and activists will be a success indicator of this goal. Audience Because of the extent of its work, Action Canada reaches a diverse audience, which includes: People who have questions about sexual health Health care providers offering and/or interested in sexual health services Canadian organizations and activists working in sexual and reproductive health and rights International organizations and activists working in sexual and reproductive health and rights Sexual health educators and teachers

4 4 P age Individual donors (mostly women over 40, male allies who are feminist, and LGBTQ supporters) Institutional donors People working in government (in Canada and international) and Canadian parliamentarians Young people (under 25) General public Potential Actions (will vary depending on audience/pathway) A major goal will be to ensure that visitors are engaging with the website and returning to the website for more than one purpose. One issue we ve had in the past is visitors always coming for information on one specific page then leaving as soon as they are done with that page and not returning (or simply returning to the same page). We d like our visitors to explore our website and get involved by taking one of several actions, which include: Donate Call Access Line Subscribe to our Newsletter Follow us on Social Media (Facebook, Twitter, YouTube, Instagram) Share our content on Social Media Sign a petition Explore the website (more than one page) Proposed Sitemap ABOUT YOUR HEALTH CAMPAIGNS RESOURCES GLOBAL Who are We? Body Stuff SRH Week Services Near You Sexual Rights Initiative What is SRHR? Sex Stuff Abortion Access Statements Funding SRHR (Future Planning Initiative) Our Issues Your Rights Sex-Ed for All Reports and Rights at the UN Analysis Get Involved Election 2019 Scholarships and Awards Latin America Feminist Project Our Partners STI Testing Blogs Haiti Project Our Donors For Health Care Providers Annual Reports For Educators Media For Parents Contact Us For Donors Home Page We envision the home page as very minimal. It should include our logo (of course!) as well as a search function and a top bar with icons that represent a shopping cart, event calendar, our social media channels (YouTube, IG, Facebook and Twitter), a phone for our access line, an icon, and a subscribe button and a donate button. This will need to be done in a way that is clean and clear. The menu will be the wireframe above. We would like an image carousel that will display 3-4 of our featured campaigns/events/donation appeal (an image that links to a page/post that we can easily change). Below the carousel we envision 4

5 5 P age blocks: one with latest news, one with latest statement, one for upcoming event and our twitter feed in the 4 th block. Underneath or somewhere very visible on the page we will also want to include our Access Line phone number and information (to be displayed on all pages). The footer menu will include contact info spelled out, a newsroom link (which will go to the media page), a get involved link, a resources link and a donate button and/or link. Who are We? Will include our history, mission, vision, and information about what we do and how we work What is SRHR We are in the process of developing content in different formats to explain what SRHR is. This will include: video, images, text etc. Our Issues A list that will be created automatically by tags. A page that is clean, easy to navigate and filter to find what you need. Each issue will have its own page that will include: a definition at the top and underneath 3 blocks organized as Reports/Analysis, Statements, In the News and below, a clear Take Action button that will lead to an action to be taken related to the issue. Our goal here is for visitors to easily find information and to go from information to action. Get Involved Ways people can get involved that include jobs, volunteer opportunities, petitions, letter writing, attending an event, donating, hosting an event Our Partners Text about movement building at the top and then partners displayed/organized in tiers with their logos Our Donors Text about our donors and institutional donors, which includes a thank you, donor testimonial and clear navigation to learn about ways you can donate (for donors page) or donate today (donation form). Annual Reports At the moment our annual reports are in PDF. We would like to eventually make these a more mobile friendly/engaging format. We will need the ability to do that and the ability for users to download our Annual Reports in PDF. The current Annual Report will have to be highlighted with past Annual Reports easily accessible and organized on the page. Contact Us A contact form that includes a dropdown to select who you would like to reach (by team). The form will need to send the to the relevant team member. Your Health This page will be more like an information hub where people can find information about their sexual and reproductive health and answers to questions they have. The sub-menu items (body stuff, sex stuff, your rights) are the categories in which all the information is divided. Campaigns Each of the campaign pages will have their own branding. We currently host pages (like and on separate domains. The new website will need a way to integrate the campaign information (branding, basic info, posters, actions, promotional materials etc.) into the main website. We will need a simple template that will allow us to adapt for each campaign. Campaigns will include basic information

6 6 P age and link to information and actions on the rest of the website (connecting the whole site in a way that is smooth and easy to navigate). Resources Feedback we have received from our existing website is that it is difficult to find the information you are looking for. By dividing up resources in two ways: by type and by audience, we hope to simplify the process (users will also be able to search in the search-bar and by issue under about us ). Information on each type of resource and for each audience will need to be clean, organized and easy to navigate given the diversity of our work (topics and level of information). Services Near You This is a directory of services that will have to be easy to filter. It will be quite comprehensive and so, using postal code or location services, the healthcare providers nearest to them should be highlighted somehow and then easily filterable by type of service they provide. We will also require a visible button or link to a form for service providers to complete if they would like to be added to the directory. Forms will all need to connect to CiviCRM. Global Another issue we have identified is the lack of recognition of our global work on our website. We anticipate that having it highlighted in the menu will help to alleviate that (but still balance with our domestic work). Each page under the Global menu item will have basic information at the top and then go into greater detail about the project, allowing users to get as much or as little information as they d like. Ultimately getting them to either keep reading, linking to other pages on the website to learn more about related issues/work, or take an action. Required Functions Directory of services, with views based on role (staff and volunteers need access to more information than the general public) Filtering (location, services, youth-friendly) Contact Form E-Commerce/Donation forms integrated with Raiser s Edge Video integration (display and/or streaming) Webinar integration (online educational component of programs) Scope of Work Project management Content strategy Illustration Information design Visual design Search engine optimization Front-end coding (HTML/CSS, animations) Back-end coding (CMS, 3rd party APIs)

7 7 Page Custom software or app development Mobile device optimization Testing & quality assurance (including pilot soft-launch for limited audience) Paid search placement / advertising Analytics Software Timeline for Completion Deliverables Technical Requirements E-commerce and Donation Forms We will require a shopping cart to sell our educator resource Beyond the Basics and potentially other products. We will require an add a donation function to the payment form and a confirmation of payment before processing (to ensure users do not make any accidental purchases). We are currently using CiviCRM for bulk and relationship management with our various partners and associate organizations. We use Raiser s Edge for credit card processing and donor stewardship. The site will have to integrate or synchronize with these systems. Content Management System The new site will be developed using Drupal 8 Web Host Our current hosting is a VPS hosted at Digital Ocean, using Cloudways.com as the server management. A testing server is also available. If a different hosting arrangement is required or preferred, that should be indicated in your proposal. The successful firm will have root access to a staging environment. Browser Support Rather than list all current operating systems and browser devices in use by our current audiences, you should test your work against modern browsers to make sure it provides equivalent functionalities on all of them. This is about making our content accessible to all users. Ensure you don't make any operating specific design assumptions (e.g. different OS's deal with file paths and names differently). Integrations CiviCRM and Raiser s Edge integration. All information from contact and other constituent webforms should integrate into CiviCRM, all sales and donation information into Raiser s Edge.

8 8 P age User Accounts In addition to roles for staff administering and authoring content on the site, we will have logins to CiviCRM for the Beyond the Basics Hub ( our Associate Organizations, Access line volunteers, etc. Accessibility Accessible to WCAG 2 Standard Mobile Responsive Design Responsive design / mobile first development. We anticipate most of our users, especially for the Directory function, will be accessing the site on their mobile devices. Content Migration While some content will be new, most will need to be migrated from the existing website (and microsites) and reorganized into the new site map. Bilingual (French/English) website Indicated by a toggle at the top of each page to easily switch between languages. All content will be available in English and French. We have had an issue with our existing website and are currently using French/English as a menu item as a workaround. Please note that this is not our preference. The toggle should not be in the menu and should be indicated with a FR and EN (not flags). Agile Method The process will be cooperative and include a regular feedback loop between Action Canada and the vendor. Phone and links Easy to make calls or directly from the website on mobile devices (phone, ) and computers ( ). Budget $75,000 CAD (taxes included) Project Timeline Action Canada will be launching a national campaign at the end of March. We would like the website (and piloting/testing) to have been complete by then. If this is not possible, specific pages can be prioritized to meet the campaign requirements (Directory, campaign page, home page, Your Health hub). The pilot testing will require 2-3 weeks to ensure all stakeholders have had a change to input and the vendor can make appropriate changes (if needed).

9 9 P age Criteria for Selection Technical expertise: Previous experience in building interactive, responsive sites. Communication and autonomy: Ability to manage project independently in addition to teamwork; pursue and meet established timelines without monitoring/prompting. Partner: Ability to act as a partner in the project build by involving our team but also taking the lead when needed. Flexibility: Ability to adapt when needed to unforeseen project changes. Vision: Will provide ideas for project beyond what is presented initially based on expertise in the field and the unique needs of our organization. User interface design: Ability to create user-centered design, engaging the user from start to end and making their experience as seamless as possible. Your RfP must include: Examples of similarly complex projects (to assess technical capability) Client references and whether or phone is better (to assess credibility) Project timeline with major tasks and milestones (to assess process) Project budget by line item (to assess process) Plan for mobile / responsive design (to assess familiarity with current trends) List of team members responsible for what with brief descriptions (including any subcontractors). All subcontractors must be approved by Action Canada. Format & Proposal Details Please submit your proposal in PDF format to rfp@actioncanadashr.org by 28 September It is important that your proposal include all requirements and considerations described within this RFP. If you have any questions or require clarification, please contact Ani Colekessian at rfp@actioncanadashr.org with subject line: Action Canada Website Proposal Submission. Successful applicants will be interviewed by Action Canada over video conference. Only successful candidates will be contacted.