MIKE HOY. Mike Hoy is your Dedicated Mortgate Consultant from Marketplace Home Mortgage We have many great mortgage solutions available!

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1 SOCIAL MEDIA SERIES

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4 MIKE HOY Mike Hoy is your Dedicated Mortgate Consultant from Marketplace Home Mortgage We have many great mortgage solutions available!

5 UPCOMING SOCIAL MEDIA CLASSES Instagram Thur. Dec 4 th 2:00 PM Clive Daniel Design Center Pintrest Thur. December 18 th 2:00 PM Clive Daniel Design Center

6 Today What is SEO and why do I Care? SEO success principles How google thinks SEO for your Website TIPS & TRICKS HW!

7 SEO Search Engine Optimization The process of improving the visibility of a website or a webpage in search engines via the natural search results (aka no $$) When someone types something into Google YOU show up

8 Organic/Paid

9 Remember Google owes you nothing You have to EARN the traffic Make others cite you as the expert of the brand Links are VERY important and beneficial! If your website is new you have to use push marketing Tell EVERYONE about it Post it, mail it, social media it, it I embedded SEO tricks into all my classes algorithms a year

10 How does it work?

11 EMD Update Google s Exact Match Domain Update Launched in 2012 Goal to improve user search experience The name of your domain DOES NOT matter for search results Naplesfloridarealestate.com Don t worry about your domain name having keywords in it Easy to spell Easy to remember Make sure it is forwarding correctly! Use DNS Masking this is very easy for GoDaddy users

12 What Search Engine Do You Use?

13 Why are we using Google? Google, Yahoo, and Bing Google = 1 BILLION unique monthly visits; Bing = 290 million Google is focused on author authority Hard to manipulate Yahoo & Bing are focused on page content and link popularity Easier to manipulate But still GOOGLE

14 Google Zoo

15 Google Panda Panda entered the Google Zoo in Feb 2012 Goal: Make sure there was better content at the top

16 Google Panda 1. Depth 2. Credit Card Security 3. Errors 4. Originality 5. Value 6. Authority 7. Sloppy 8. Comprehensive 9. Insightful 10. Share, bookmark or recommend it? 1. Interraction

17 Google Penguin Penguin entered the Zoo April 2012 Goal: Making sure links bring value Chopping bad links Quality not quantity Build links to your website from your blog, , Facebook, etc. BUT do it slow and steady

18 What is a Quality Link? From a website that has authority What websites do you think have authority? Googles #1? Wikipedia! Mission: Googles mission is to organize the world s information and make it universally accessible and useful. Blogger

19 Google Hummingbird September 2013 Goal: provide better answers by understanding your search requests better Understands what the words mean or what you actually meant to ask Hummingbird was a complete overhaul of how Google ranks websites Example: when someone searches for "What is the best place to find and eat Chicago deep dish style pizza?", Hummingbird is able to discern that by "place" the user likely would be interested in results that show "restaurants".

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21 Why is the Top Important? 75% of users never scroll past the 1 st page 70% of the links search users click on are organic Click Thru Rate: 1. 36% 2. 12% 3. 9%

22 KEYWORDS Take these everywhere with you Internal speak doesn t work Hyphens and apostrophes = spaces Not case sensitive

23 KEYWORDS Be geographically specific!! Pelican Bay, East Naples, Olde Naples, Naples Waterfront, etc. Otherwise you will loose to Trulia, Zillow, Realtor.com etc. You aren t pigeon holing yourself Need to start somewhere

24 SEO & You 1. Content of site 2. Age of your site 3. Size of site 4. Title of your website 5. Links to your websites

25 CONTENT IS KEY Use important keywords Always focus on business and products Keep up to date (once a month) Be engaging, unique, and relevant Back Links Images Overall change with Google It Takes Time

26 SOCIAL MEDIA Web based platforms that people use to connect socially Helps to enhance your SEO Make sure set up correctly Be active Know the difference and etiquette of platforms

27 Links TO Your Website About.me Facebook About Section YouTube Description Blog every single post Anchor Link Deep link Anchoring audience to specific point in your site Google reads the blue underlined words Never say Click Here

28 Your Website 1. Customize your homepage message KEYWORDS 2. Customize all other pages KEYWORDS 3. Add videos - TMIRE 4. Add pictures! 5. Add more pages 1 page a week 6. RSS Feed 7. PUSH, PUSH, PUSH 8. Post & pray

29 BLOG!!!!! FREQUENTLY Google highly rewards websites that constantly ad new content that is fresh, engaging, and relevant Be found with a variety of different topics

30 Google+ POWERFUL SEO tool Not a social media website Search engine tool Authorship different for every blogging platform 56% increase for click thru rate

31 Google+ Setup 1. Profile Photo (250x250 pixels) 2. Cover Photo (480x270 pixels) 3. Tagline Don t just put Realtor Slogan Introduction Keywords! Add links**********

32 TIPS & TRICKS

33 Get All of That?

34 HOW DO I CHECK MY SITE? See how google sees your site Sitemap Basic Analytics Alerts

35 Google Analytics

36 Google.com/addurl

37 Google Alerts

38 WebsiteGrader.com

39 Google.com/business

40 Google Places

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48 SEO Beyond Your Website Offline Business cards, flyers, postcards, etc. Ask yourself 1. Do people know you well enough to search for you? 2. Do they trust you enough to buy from you? 3. Have you built enough goodwill through community involvement? 4. What makes your website remarkable enough for others to talk about it?

49 Lastly Try Barely scratching the surface Don t worry about this too much Take your keywords everywhere It s a concept So remember this concept every time you are writing a blog, updated your website, sending out a flyer, posting on Facebook, etc.

50 Homework Keyword help Google+ Setup Optimizing your Website

51 Next Time? Thursday, December 4 th, :00 PM Clive Daniel Design Center