Hot Products for 2012 Holiday Season

Transcription

1 Hot Products for 2012 Holiday Season November 8, 2012 Tweet using hashtag #holiday2012 Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. 1

2 Today s Discussion Trends in online retail activity and specific product categories during the holiday shopping season Daily Holiday Milestones Hot products of the 2012 Holiday Season How & where consumers search for them Who is using paid strategies for search traffic on the hottest items vs. organic optimization Tweet using hashtag #holiday2012 2

3 Daily Visits on Holiday Milestone Dates Highest traffic increase occurred the day after Christmas +9% +2% +29% 0% +31% Tweet using hashtag #holiday2012 3

4 Daily Visits on Holiday Milestone Dates Significant increases occurred YoY on Cyber Monday 6% 3% 29% 3% 35% 7% 23% 5% 38% 12% 21% 40% 22% 0% 30% -1% -1% 25% Tweet using hashtag #holiday2012 4

5 Downstream from Search to Retail 500 Search activity peaked on Black Friday & Thanksgiving 5

6 Fast Moving Search Terms Retail 500 New versions of Kindle Fire & ipod Touch popular 6

7 Search Term Variations Kindle Consumers searched for support and accessories after receiving a new Kindle during the holidays 7

8 Search Term Variations Uggs Heavy competition for paid search despite decline in activity overall 8

9 Search Terms Appliances & Electronics Growth for mobile phones, kitchen appliances, computers & accessories * Large Appliances were excluded 9

10 Search Terms Electronics Retailers Demand for Apple products & accessories continues 10

11 Search Term Variations Apple Products New iphone 5 and ipad Mini draw consumer interest 11

12 Search Term Variations Products vs. itunes Search activity spikes for itunes following holidays 12

13 Search Terms Driving Traffic to ToysRUs.com Return of the Furby and more gadgets for kids 13

14 Search Term Variations Furby Momentum has started to build as holidays approach 14

15 Search Term Variations Furby Making a distinction for the new version of the toy 15

16 Search Terms Driving Traffic to Gamestop.com Gamers seeking out new consoles & game titles 16

17 Search Term Variations for Wii U Shoppers looking to pre-order & find info about the new console 17

18 Holiday Hot Products Keywords of the consumer to identify demand 18

19 Key Takeaways Gadgets will reign across many ages Tablets including LeapPads, Tabeos, ipads, Kindles and others will continue to be a popular gift this year, with more choices than ever. Additionally, mobile phones are also among the most searched gifts. Accessories for both phones and tablets will also be popular, especially as the variety grows for iphone 5 and ipad Mini. New video game consoles will drive excitement The new Wii U will be released right before Black Friday which may drive replacement of older versions and attract a new fan base. Others will continue to wait for the new Xbox 720 expected to be released for the next Holiday season, leaving plenty of time to purchase new game titles this year. The Furby is back! The little chatterbox of gibberish from the late 90s has been rebooted for this holiday season with additional features and even an iphone app to feed and translate Furbish. 19

20 Questions? Stay up to date with holiday Experian Hitwise experian.com/blogs/hitwise/ Visit experian.com/blogs/marketing-forward for up-to-date marketing insights 20

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