Store Intelligence Data Digest

Transcription

1 Q Store Intelligence Data Digest

2 Executive Summary Highlights Worldwide app downloads totaled 25.4 billion in 4Q17, a 7.6% yearover-year increase. App Store downloads increased 13% to 7.8B while Google Play grew 5.4% to 17.6B. Facebook owned four of the top five apps worldwide, including WhatsApp, which led global downloads across both platforms. Meanwhile, its Messenger was the most installed app in the U.S. Tencent s PUBG Mobile was the most installed mobile game worldwide in Q1. It was also downloaded more than any other game in the U.S. last quarter, despite having launched in mid-march. Short-form music-video based social network Douyin, known in the West as Tik Tok, exploded in popularity throughout Asia, propelling it to No. 1 worldwide on Apple s App Store and No. 7 overall. 2

3 About This Data Methodology Sensor Tower s Mobile Insights team compiled the download estimates provided in this report using the Sensor Tower Store Intelligence platform. Figures cited in this report reflect App Store and Google Play download estimates for January 1, 2018 through March 31, Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards the total. Could your business benefit from access to Store Intelligence insights and the highly accurate data used to build this report? See the fastest growing apps and publishers by downloads or revenue. sales@sensortower.com for more information. Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total. Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for thirdparty Android stores. 3

4 Market Overview Worldwide Download Growth Worldwide App Store and Google Play Downloads Worldwide App Store Downloads Worldwide Google Play Downloads 30B 30B 30B 25B +7.6% 25B 25B 20B 20B 20B +5.4% 15B 10B 23.6B 25.4B 15B 10B +13% 15B 10B 16.7B 17.6B 5B 5B 6.9B 7.8B 5B 0 Q Q Q Q Q Q Billion 7.8 Billion 17.6 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads 4

5 Store Intelligence Top Apps Top Apps 5

6 Overall Apps by Worldwide Downloads App Store Google Play WhatsApp Messenger Facebook Instagram UC Browser Tik Tok Facebook once again dominated the global top apps, owning four of the top five including WhatsApp at No. 1. The order of the top five apps remained unchanged over 4Q17. PUBG Mobile SHAREit Snapchat Subway Surfers YouTube Netflix Wish Tencent s mobile version of PlayerUnknown s Battlegrounds (PUBG) became the world s most installed mobile game with more than 50 million downloads in the quarter. Spotify AliExpress musical.ly Uber Garena Free Fire WeChat imo Our estimates include worldwide downloads for iphone, ipad, and Google Play for Jan. 1 through Mar. 31, Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 50M 100M 150M 200M 250M 6

7 App Store Apps by Worldwide Downloads iphone ipad Tik Tok PUBG Mobile YouTube WhatsApp Messenger Instagram Music-centric video social network Tik Tok ruled the top 20 ranking on ios worldwide. Owned by Bytemod, the app is known as Douyin in the company s native China. Facebook WeChat QQ iqiyi Google Maps Taobao Tencent Video The number of games in the top 20 decreased to just two last quarter versus to three in 4Q17. However, PUBG Mobile ranked No. 2 while the top game in 4Q17 was No. 14. Alipay Gmail Netflix Spotify Snapchat Our estimates include worldwide daily download totals for iphone and ipad for Jan. 1 through Mar. 31, Apple apps are excluded. We report unique installs only (one download per user). Pinduoduo Knife Hit 10M 20M 30M 40M 50M 7

8 Google Play Apps by Worldwide Downloads WhatsApp Messenger Facebook Instagram UC Browser SHAREit Video-based social network musical.ly surged in popularity last quarter to rank No. 10 overall. It is owned by Beijing-based media giant and app publisher ByteDance. Subway Surfers Snapchat Garena Free Fire musical.ly Vigo Video (Flipagram) Wish imo Kiloo s Subway Surfers remained the No. 1 game on Google Play worldwide, but saw some competition in battle royale title Garena Free Fire. Two other games made the top 20. AliExpress Uber MX Player Candy Crush Saga Netflix My Talking Tom Clean Master Our estimates include worldwide daily download totals for Google Play for Jan. 1 through Mar. 31, We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 25M 50M 75M 100M 125M 150M 175M 200M 8

9 Overall Apps by U.S. Downloads App Store Google Play Messenger Bitmoji Netflix Wish Facebook PUBG Mobile Facebook s Messenger remained at No. 1 from 4Q17 while the core Facebook app slid to No. 2 overall in the U.S. Netflix, meanwhile, held firm at No. 3 on the combined ranking. Run Sausage Run! Instagram Snapchat Spotify Pandora YouTube Rules of Survival PUBG Mobile was also the No. 1 mobile game overall in the U.S., having been installed nearly 10 million times across both platforms since launching in mid-march. Amazon Shopping Uber WhatsApp Google Maps Twisty Road! Gmail ROBLOX Our estimates include worldwide downloads for iphone, ipad, and Google Play for Jan. 1 through Mar. 31, Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 2M 4M 6M 8M 10M 12M 14M 16M 9

10 App Store Apps by U.S. Downloads iphone ipad Messenger Bitmoji YouTube Netflix Facebook PUBG Mobile Facebook also slipped on ios compared to 4Q17, ranking at No. 5 versus No. 2 in the previous quarter. Meanwhile, YouTube gained two positions and Netflix stayed put. Google Maps Gmail Spotify Rules of Survival Twisty Road! Instagram Amazon Shopping Two battle royale style mobile shooters made the ios top 10 last quarter: PUBG Mobile at No. 6 and Rules of Survival at No. 10. They were two of five games in the top 20. Pandora Uber Wish Snapchat Sweatcoin Our estimates include worldwide daily download totals for iphone and ipad for Jan. 1 through Mar. 31, Apple apps are excluded. We report unique installs only (one download per user). Knife Hit Run Sausage Run! 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 10

11 Google Play Apps by U.S. Downloads Messenger Wish Run Sausage Run! Bitmoji Snapchat BuzzVideo Messenger and Wish occupied the No. 1 and No. 2 spots on Google Play again last quarter. Facebook dropped all the way to No. 10 after having been No. 8 in 4Q17. Instagram Netflix PUBG Mobile Facebook Pandora Pixel Art Spotify Tencent s PUBG Mobile placed in the top 10 on Google Play last quarter, but wasn t the No. 1 game. That title went to TabTale s viral hit Run Sausage Run with 5M+ installs. ROBLOX WhatsApp Amazon Shopping letgo musical.ly Rules of Survival Amazon Prime Video Our estimates include worldwide daily download totals for Google Play for Jan. 1 through Mar. 31, We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 1M 2M 3M 4M 5M 6M 7M 8M 11

12 Store Intelligence Top Publishers Top Publishers 12

13 Overall Publishers by Worldwide Downloads App Store Google Play Facebook Google Tencent Alibaba Group Voodoo Ubisoft Facebook ranked No. 1 among all publishers worldwide last quarter, growing its lead over Google. Meanwhile, viral game powerhouse Voodoo entered the top five. Kingsoft Outfit7 Limited Electronic Arts Microsoft TabTale Gameloft NetEase Publishers from China grew to occupy six of the 20 spots on this ranking, versus five in 4Q17. At the same time, U.S. publishers shrank from seven to six. Snap Amazon King Fun Games For Free Reliance Jio SHAREit BabyBus Our estimates include worldwide downloads for iphone, ipad, and Google Play for Jan. 1 through Mar. 31, Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 100M 200M 300M 400M 500M 600M 700M 800M 13

14 App Store Publishers by Worldwide Downloads iphone ipad Tencent Google Facebook Alibaba Group Voodoo Ubisoft Tencent stayed at No. 1 for ios publishers and increased its downloads by nearly 75 million, thanks in large part to the massive success of PUBG Mobile. NetEase Beijing Microlive Baidu Microsoft Electronic Arts Kingsoft Amazon Publishers that primarily release mobile games made up seven of the top 20 on ios, down from nine in 4Q17. France s Voodoo once again led them, followed closely by Ubisoft. Snap IAC Mobile Outfit7 Limited TabTale Fun Games For Free Our estimates include worldwide daily download totals for iphone and ipad for Jan. 1 through Mar. 31, Apple apps are excluded. We report unique installs only (one download per user). Gameloft BabyBus 50M 100M 150M 200M 250M 300M 14

15 Google Play Publishers by Worldwide Downloads Facebook Google Kingsoft Outfit7 Limited Alibaba Group Tencent Facebook neared 600 million global Google Play downloads last quarter, increasing its commanding lead over Google as the No. 1 publisher on the latter s platform. Ubisoft Electronic Arts Voodoo Reliance Jio TabTale Gameloft Microsoft Propelled by the popularity of its social apps, ByteMod entered the top 20 on Google Play at No. 15 overall, ahead of Snap, Amazon, and Supercell, and more. King ByteMod SHAREit Snap Amazon Fun Games For Free Supercell Our estimates include worldwide daily download totals for Google Play for Jan. 1 through Mar. 31, We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 100M 200M 300M 400M 500M 600M 15

16 Overall Publishers by U.S. Downloads App Store Google Play Google Voodoo Facebook Ubisoft Amazon Tencent Game maker Voodoo overtook Facebook to become the No. 2 publisher in the U.S. last quarter. Meanwhile, Google retained its dominant lead at No. 1 overall. TabTale Microsoft Snap Electronic Arts Kingsoft Zynga IAC Mobile Tencent shot to No. 6 from No. 11 in 4Q17 due to the immense popularity of PUBG Mobile. NetEase, publisher of competing title Rules of Survival, entered the top 20 at No. 19. Fun Games For Free Uber Wish Outfit7 Limited Netflix NetEase Gameloft Our estimates include worldwide downloads for iphone, ipad, and Google Play for Jan. 1 through Mar. 31, Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 20M 40M 60M 80M 100M 120M 16

17 App Store Publishers by U.S. Downloads iphone ipad Google Voodoo Facebook Ubisoft Amazon Tencent Voodoo also surpassed Facebook on the U.S. App Store to place second after Google. It saw more than 40 million installs of its numerous chart-topping viral games on ios. TabTale Microsoft Electronic Arts Snap IAC Mobile Fun Games For Free Kingsoft Snap dropped to No. 10 on ios, having ranked at No. 6 in 4Q17. At the same time, Tencent rode PUBG Mobile installs to No. 6 on the platform, up from No. 12 in 4Q17. Zynga Uber Netflix NetEase Outfit7 Limited Our estimates include worldwide daily download totals for iphone and ipad for Jan. 1 through Mar. 31, Apple apps are excluded. We report unique installs only (one download per user). Gameloft Adobe 10M 20M 30M 40M 50M 60M 70M 17

18 Google Play Publishers by U.S. Downloads Google Facebook Voodoo Amazon Tencent Kingsoft Google and Facebook remained at No. 1 and No. 2, respectively, last quarter, although Voodoo managed to climb two spots over 4Q17 to become No. 3 for installs on Google Play. Ubisoft TabTale Microsoft Snap Electronic Arts Wish TopBuzz Viral news and video app publisher TopBuzz did very well last quarter, debuting on the top 20 ranking at No. 13, just ahead of mobile gaming giants Zynga and Outfit7. Zynga Outfit7 Limited Samsung King Zenjoy Uber IAC Mobile Our estimates include worldwide daily download totals for Google Play for Jan. 1 through Mar. 31, We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. 5M 10M 15M 20M 25M 30M 35M 40M 18

19 Store Intelligence Top Categories Top Categories 19

20 App Store Categories by Worldwide Downloads 2.5B +15.8% Q Q B Game installs grew nearly 16% over 1Q17, surpassing the 10% YoY growth seen between 4Q16 and 4Q17. Downloads for the category reached 2.4 billion worldwide. 1.5B 1.0B 2.07B 2.40B The Photo & Video category grew almost 17% year-over-year and was the second largest category overall. Entertainment, which occupied that spot in 4Q17, grew just over 10% YoY % +10.4% 500M +12.2% +10.6% Our estimates include worldwide daily download totals for iphone and ipad for Jan. 1 through Mar. 31, Apple apps are excluded. We report unique installs only 529M 619M 539M 595M 437M 491M 413M 456M (one download per user). Games Photo & Video Entertainment Utilities Social Networking 20

21 Google Play Categories by Worldwide Downloads 8.0B Q Q B 6.0B +4.7% Game category downloads grew modestly year-over-year at 4.7% to 7.23 billion in total. Entertainment grew much more substantially, improving about 12% over 1Q B 4.0B 6.91B 7.23B The Communication category continued to decline YoY, with downloads off about 11% over 1Q17 and dipping below one billion. Photography also slid by 3.4%. 3.0B 2.0B Our estimates include worldwide daily download totals 1.0B +0.5% +12.1% -11.2% -3.4% for Google Play for Jan. 1 through Mar. 31, We report unique installs only (one download per user). Google pre-installed apps are excluded. Android 1.25B 1.26B 974M 1.09B 1.04B 919M 888M 858M download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Game Tools Entertainment Communication Photography 21

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