2017 Third Quarter Corporate Overview
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1 017 Third Quarter Corporate Overview
2 We Build Connections QQ Weixin For Merchants: Access to large user base Unified user log-in enables CRM and targeted advertising Online payment facilitates transactions For Users: Always connected Access to rich mix of content, services, and transactions Control multiple smart devices For Tencent: Deepen user stickiness via broadened product offering Increase traffic conversion through transactions and advertising Tap into new markets unlocked by mobile Internet
3 via Our Largest Social Platforms in China QQ Qzone Weixin & WeChat Moments Successful transition from PC to mobile QQ IM 843 million 1 Mobile QQ 653 million 1 Young, entertainment-oriented users Open platform + groups connect users to online content developers and interest groups Mobile-centric creation for smart phones Weixin & WeChat 980 million 1 White-collar users Official accounts + Mini Programs connect users to content and service providers moving onto the mobile platform 1 Monthly active user accounts as of 30 September 017 For smart devices 3
4 And Deliver Services Over Our Online Platforms Social Networks Qzone #1 SNS app Smart devices MAU at 55m, down 8% YoY Weixin & WeChat #1 smart phone community MAU at 980m, up 16% YoY QQ IM Total MAU at 843m Smart devices MAU** at 653m, down 3% YoY Communications Online Games Media Online Games Platform #1 on PC and smart phone News #1 news services by DAU Video #1 by mobile video views* Music #1 streaming platform Literature #1 online content library and publishing platform All above rankings refer to China market *Include Tencent Video H5-based video views within Weixin Official Accounts. ** Include smart devices QQ users who logged in and sent a message, or participated in certain activities such as Moments, Games, Interest Tribes, live broadcast, online music & literature. Mobile Security #1 by MAU Mobile Browser #1 by MAU App Store #1 by MAU 4
5 We Build Ecosystems Via Strategic Partnerships Category Leaders Exclusive Content Didi Shopping Food Discounts & Delivery Transportation Local Services Video Games Real Estate Contra Return Journey to Fairyland Mobile WeiYi DingXiangYuan Health Consultation Music Focus on ecommerce and OO initiatives Drive new users to partner platforms / enable CRM tools / facilitate transactions IP content increasingly valuable Preferred partner due to large user base and vigorous support for IP protection 5
6 and Close The Loop With Mobile Payment Tax Payment Money Market Funds Online Shopping Phone Card Top-up Weixin Pay QQ Wallet TenPay provides infrastructure support to mobile payment solutions as well as to merchants Weixin Pay and QQ Wallet are consumer-facing mobile payment solutions; expanding use cases for social (red envelope gifting and money transfers), OO services, online finance, etc. Total mobile payment daily transactions exceeded 600 million by end of Dec 016 6
7 1 3 Business Model Financials 7
8 Our Business Model Value Added Services Social Networks: monthly subscription + item purchases Online Games: monthly subscription + item purchases Fee-based revenue Online Advertising Media Ad includes news, video and music properties Social & Others Ad includes social properties, app store, browser and ad network Traffic-based revenue Others Online payment: charge rate Cloud Transactionbased revenue Free services to attract new users & generate interaction within community 8
9 Social Networks Monthly Subscription Packages Upgrade to a higher membership status for more value-added services on top of free, basic services for QQ users Privilege membership Platform Share revenues on in-app item sales with third-party developers SVIP and VIP services for QQ Tencent Open Platform VIP services for Qzone YingYongBao Digital content VIP services for Tencent Games App Centre VIP services for Tencent Video Weixin Game Centre VIP services for Tencent Sports QQ Game Centre VIP services for QQ Music VIP services for QQ Books 9
10 Online Games PC Client Games Leadership in multiple genres Developing game franchise through events, such as esports, video/tv programme tie-ins Advancing portfolio through game updates, innovative new titles and nurturing niche genres MOBA Sports Shooter Action RPG Smart Phone Games Highly popular games in multiple genres Implementing best game operation practices from PC to mobile Leveraging established PC game franchises to build successful mobile games Strategy Sports Action FPS Competitive RPG Survival Shooter Runner Board Games Kings of Chaos Freestyle Basketball Naruto Mobile CrossFire Mobile Honour of Kings Legend of XuanYuan Mobile Glorious Mission Timi Run Everyday Happy Poker 10
11 Media Advertising Unparalleled user reach and fast-growing traffic QQ.com Tencent News App Tiantian Kuaibao news app Video Portal Video App Banner Embed image ads in apps to direct traffic to advertisers website In-feed Integrate ads relevant to content feed to achieve higher click-throughs Video pre-roll Play video commercials before users selected programme 11
12 Social and Others Advertising More relevant ads via user targeting lead to more clicks and higher ad efficiency QQ Kandian Qzone Official Account Moments QQ Browser YingYongBao Qzone Ads In-feed animated graphic ads for mobile version of the platform Short video clips Short video commercials in news feed Official Account Promotion Promote Official Accounts by one-click via moment ads Promotion Coupon Ads Insert promotion coupons in moment ads 1
13 1 3 Business Model Financials 13
14 Diversified Revenue Streams Low ARPU collected from large user base Pre-paid (except Online Ad) Resilient to macro fluctuation LTM 3 VAS (Social Networks + Online Games) Online Advertising Others ecommerce Transactions 1 (in billion RMB) 1 Effective from Mar , we have divested our BC and CC ecommerce marketplaces and deconsolidated such revenues. Other revenues for 1Q015 include revenue from ecommerce transactions. 3 Last twelve months revenues as of September 30,
15 Sustainable Cash Generation Operating Cash Flow, Capital Expenditure Paid and Dividends Paid 1 97,546 65,518 45,431 3,711 19,49 4,374 13,358 4, ,180 1,5 5,14 1,541 4,75 1,919 8,877 10,566 11,188 3,189 4,606 5, LTM Operating cash flow Capital expenditure paid Dividends paid (In million RMB) Capex as % of OCF: 3% % 1% 15% 0% 16% 11% Dividend as % of OCF: 7% 6% 6% 6% 7% 7% 6% 1 Capital expenditure paid includes purchase of property, plant and equipment, constructions in progress and investment properties, payments for land use rights and payments for intangible assets (excluding media content, game licenses and other contents). Dividends paid include dividends paid to both the Company s shareholders and non-controlling interests. Last twelve months data as of September 30, 017 Source: Company financial reports 15
16 Other Financial Metrics Total Debt to Adjusted EBITDA Net Cash at Period End 1 Free Cash Flow 1 1.6x 1.5x 36,18 86, x 7,381 54,95 1.0x, x 0.6x 0.7x 17,668 18,86 19,114 18,140 7,959 36,554 19,50 15,49 9, LTM LTM LTM 1 In million RMB. Last twelve months data as of September 30, Fair market value of our listed associates and available-for-sale financial assets was RMB146 billion as of September 30,
17 TENCENT HOLDINGS LIMITED
We Build Connections. For Tencent: For Users: For Merchants:
We Build Connections For Merchants: Access to large user base Unified user log-in enables CRM and targeted advertising Online payment facilitates transactions For Users: Always connected Access to rich
We Build Connections. For Tencent: For Users: For Merchants:
We Build Connections For Merchants: Access to large user base Unified user log-in enables CRM and targeted advertising Online payment facilitates transactions For Users: Always connected Access to rich
We Build Connections. For Tencent: For Users: For Merchants:
We Build Connections QQ Weixin For Merchants: Access to large user base Unified user log-in enables CRM and targeted advertising Online payment facilitates transactions For Users: Always connected Access
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