Immowelt & Immonet. Two are better than one. Ulrich Gros CFO of Immowelt Capital Markets Day, Dec 9 th 2015

Transcription

1 Immowelt & Immonet Two are better than one Ulrich Gros CFO of Immowelt Capital Markets Day, Dec 9 th

2 Immowelt & Immonet: two leading online real estate portals in Germany competitors until 2015 Focus on Germany 270 employees 250 employees located in Nuremberg Founded in 1991, launched in 1996 located in Hamburg Launched in 2003 two competitors two powerful brands both equal #2 in the market 2

3 Contracts were signed in February, integration started in July after antitrust approval SHAREHOLDER STRUCTURE IMMOWELT FOUNDERS BERLIN COLOGNE MUNICH NUREMBERG 55% 17.5% 17.5% 10% IMMOWELT HOLDING AG NUREMBERG 100% IMMOWELT AG NUREMBERG IMMONET GMBH HAMBURG Note: simplified illustration 3

4 Joining forces provides advantages Two are better than one! DIMENSION & Employees (headcount) Processes (value chain depth) Branding (budget) Technology (usage) Software (engineering effort) Know-how (skills & experience) + PARTNERSHIP + PERSONAL CONTACT + SERVICE LEVEL + SERVICE DEPTH + FOCUS & REACH + AWARENESS + MUCH FASTER + SCALE & EFFICIENCY + BEST OF 2 WORLDS + SCALE + INNOVATION + PROFESSIONALISM Note: simplified illustration 4

5 Redressing the balance on the market: Creating a strong alternative Agents Developers Housing Industry Banks Private Persons other Consumers Investors Developers Note: simplified illustration 5

6 Currently we are running the biggest campaign in the company's history MORE VISIBILITY 83% BRAND AWARENESS Source: Innofact AG, May 2015 Oct

7 Immowelt - Branding is already paying off Monetize Immowelt with strong traffic surge in 2015 visits have grown by nearly 30% year-over-year +29% Visits on Immowelt Q Q Source: Immowelt (Adobe Analytics) 7

8 Immowelt & Immonet: A perfect fit on demand side Monetize : increased nationwide coverage through combination Search volume per region Consumer find overall more than unduplicated listings Darker shade = higher search volume 1) Graphs show search volume of top 10 regions in relation to peak region on the map normalized at 100 (IW&IN values added) Sources: Google trends, Nov

9 Immowelt & Immonet: A snapshot on regional listings Monetize A snapshot of listings in Germanys top 15 cities shows already strong presence for Immowelt and Immonet 1 # For Rent IW IN [IW + IN] IS24 1 Berlin Hamburg München Köln Frankfurt a. M Stuttgart Düsseldorf Dortmund Essen Bremen Leipzig Dresden Hannover Nürnberg Duisburg # For Sale IW IN [IW + IN] IS24 1 Berlin Hamburg München Köln Frankfurt a. M Stuttgart Düsseldorf Dortmund Essen Bremen Leipzig Dresden Hannover Nürnberg Duisburg Real Estate markets are REGIONAL not national 1) Number of listings shown on the portal on Nov.25 th 2015; duplications between Immowelt & Immonet adjusted by 20%; Top 15 cities by number of inhabitants; Sources: Immowelt, Immonet, Immoscout24 [IW + IN] > 100% of IS24 [IW + IN] > 70% of IS24 9

10 Significant performance increase for agents DUO 1 guarantees visibility on both portals and more leads Monetize Initial results show that DUO customers may more than DOUBLE their leads 2 Average number of leads +112% + Jan-May 2015 Jun-Oct ) DUO-listing automatically published on Immowelt & Immonet 2) Average number of leads ( -requests) per listing/ day; Jan-May Immowelt; Jun-Oct Immowelt+Immonet (DUO); n=1650 Sources: Immowelt, Immonet 10

11 Immowelt & Immonet: Significant potential ahead! DUO enables us to grow and invest for our customers Monetize Sustainably increasing ARPU due to low agent overlap and the focus on monetizing value % ARPU ARPU (Average Revenue per User (Agent)); monthly revenues of Immowelt + Immonet, divided by the number of agents (duplications eliminated, estimated before Jun15) Sources: Immowelt, Immonet 11

12 Outlook: Continuous growth in brand-awareness, performance, revenues and EBITDA Monetize BRANDING- INVESTMENT INCREASING REVENUES High investments in the Immowelt-brand (Online-/TV-campaigns) +xx% Revenues to grow with a double-digit CAGR over the next five years COOPERATIONS HIGH PROFITABILITY Uplift in performance through new cooperations (e.g. meinestadt, kalaydo) 40% EBITDA margin After investments in the Immowelt-brand EBITDAmargin to increase to +40% 12