Google Scale Data Management

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1 Google Scale Data Management The slides are based on the slides made by Prof. K. Selcuk Candan, which is partially based on slides by Qing Li Google (..a course on that??) 2 1

2 Google (..a course on that??) 3 Google (what?..couldn t they come up with a better name?)..doesn t mean anything, right?...or does it mean search in French, in German?... Surprising, but Google actually means something. It comes from googol, which is the name of a number A big one : 1 followed by 100 zeros..this reflects the company's mission...and the reality of the world: Manage huge amount of data in the world Google's mission is to organize the world's data and information and make it universally accessible and useful. 4 2

3 ..in fact there is more to Google than search Question #1: How can it know so much?...because it crawls Web Data Crawling Database 6 3

4 Question #2: How can it be so fast? A whole lot of users One Search Engine A whole lot of indexed data 7 Question #1: How can it be so fast?... It indexing and more Web User Crawling Data Search Engine Query Result Searching Indexing Index Result K1 K2 d1d2 d1d3 Indexes: quick lookup tables (like the index pages in a book) 8 4

5 Question #2: How can it be so fast? use a lot of computers but, intelligently! (Parallel architecture) Database (copies ofall web pages!) Front-end web server Content servers 9 Question #2: How can it be so fast? use a lot of computers but, intelligently! (Parallel architecture) organize data for fast access (Indexing) Front-end web server 5 Index servers 4 Content servers Database (copies ofall web pages!) 10 5

6 Question #2: How can it be so fast? use a lot of computers but, intelligently! (Parallel architecture) organize data for fast access (Indexing) most people want to know the same thing anyhow (Caching) 1 CACHE (copies of recent results) 2 Front-end web server Index servers Content servers Database (copies ofall web pages!) 11 Google Protocol Buffers and BigTable What is the data description language used by Google? XML is universal and standard for representing data on Web; For specific situations, XML may be slow; Think about the amount of information stored in Google directories Any efficiency improvement will be significant; A good design needs compromise / tradeoff between flexibility and efficiency 12 6

7 Google Protocol Buffers Compared to XML, Protocol buffers: are simpler are 3 to 10 times smaller in presenting the same information are 20 to 100 times faster in processing are less ambiguous / flexible generate data structures that are similar to object-oriented classes and thus are easier to use programmatically 13 Google Protocol Buffers message Person { required string name = 1; required int32 id = 2; optional string = 3; enum PhoneType { WORK = 0; HOME = 1; MOBILE = 2; } message PhoneNumber { required string number = 1; optional PhoneType type = 2 [default = WORK]; } repeated PhoneNumber phone = 4; } 14 7

8 A similar Description in XML Schema <element name = Person> <complextype> <sequence> <element name = Id minoccurs="1" maxoccurs="1"/> <element name = Name minoccurs="1" maxoccurs="1"/> <element name = minoccurs="0" maxoccurs="1"/> <element name = Phone minoccurs="1" maxoccurs="1"/ > </sequence> </complextype> </element> <element name = Phone > <simpletype> <restriction base = string > < enumeration value = Work minoccurs="1" maxoccurs="1"/> < enumeration value = Home minoccurs="0" maxoccurs="1"/> < enumeration value = Mobile minoccurs="0" maxoccurs="1"/> </restriction> </simpletype> </element > <element name = Id type = integer / > <element name = Name type = string /> <element name = type = string /> 15 Google BigTable BigTable is a fast and extremely large-scale database management system; It is a compressed, high performance, and proprietary database system built on Google File System (GFS); It departs from the convention of a fixed number of columns, instead described by the authors as a sparse, distributed multi-dimensional sorted map 16 8

9 Three-level hierarchy structure, analogous to that of a B+-tree Two-Layer of Indexing 17 Vector Space Model <DOC 1>... cat... dog......dog......mouse...dog... mouse... 3 dog D1 Q = < cat, mouse, 0 > Di = (d i1, d i2,..., d in ) Q = (q 1, q 2,..., q n ) Similarity = D i. Q / D i * Q 1 cat Q 2 mouse Di = (1, 2, 3) Term weight is only decided by the term frequency Q = (1, 1,0) Similarity = (1*1+2*1+3*0)/( length of line D1 + length of line Q) 18 9

10 Vectors model of text A page with ASU with weight <0.5> ASU 19 Vectors what are they??? Page with ASU with weight <0.5> and CSE <0.7> CSE ASU 20 10

11 Vectors what are they??? Page with ASU with weight <0.5> and CSE <0.7>, and SCI <0.9> CSE ASU SCI Measuring relevance: Find 2 closest vectors Requires multidimensional index structures CSE Query ASU SCI CSE SCI ASU 22 11

12 Question 3: How can it serve the most relevant page? Text indexing/keyword search Analyze the content of a page to determine if it is relevant to the query or not Link analysis Analyze the (incoming and outgoing) links a pages has to determine if the page is worthy or not 23 Text Indexing Web Crawling Text Indexing Raw text Text analysis Taxonomy Index 24 12

13 Text Analysis Query: a set of keywords Page/document: is also a set of keywords (where some keywords are more important than the others).so, to create an index, we need to extract of index terms compute their weights 25 Term Extraction Extraction of index terms Morphological Analysis (stemming in English) information, informed, informs, informative inform Removal of stop words a, an, the, is, are, am, they occur too often!!!!! Compound word identification 26 13

14 Stop words Those terms that occur too frequently in a language are not good discriminators for search Frequency stop words Rank (of the term) 27 An Example Identify all unique words in collection of 1,033 Abstracts in biomedicine Delete 170 common function words included In stop list Delete all terms with collection frequency equal to 1 (terms occurring in one doc with frequency 1) Remove terminal s endings & combine Identical word forms Delete 30 very high-frequency terms occurring In over 24% of the documents 13,471 terms 13,301 terms left 7,236 terms left 6,056 terms left 6,026 terms left Final indexing vocabulary 28 14

15 How about important pages how to identify them?? We can learn how important a page is studying its connectivity ( linkages ) 29 Hubs and authorities Websites with collection of links Websites with contents/real information Good hubs should point to good authorities Good authorities must be pointed by good hubs

16 Page Rank PR( ) Basic idea: more links to a page implies a better page But, all links are not created equal Links from a more important page should count more than links from a weaker page Basic PageRank PR(A) for page A: outdegree(b) = number of edges leaving page B = hyperlinks on page B Page B distributes its rank boost over all the pages it points to PR ( A) PR(A) = PR(C)/1 PR(B) = PR(A) / 2 PR(C) = PR(A) / 2 + PR(B)/1 ( B, A ) G PR ( B ) outdegree( B) 31 How to compute ranks?? PageRank (PR) definition is recursive Rank of a page depends on and influences other pages Solved iteratively To compute PageRank: Choose arbitrary initial PR_old and use it to compute PR_new Repeat, setting PR_old to PR_new until PR converges (the difference between old and new PR is sufficiently small) Rank values typically converge in iterations Eventually, ranks will converge 32 16

17 Open-Source Search Engine Code Lucene Search Engine SWISH Glimpse and more 33 Reference L.Page & S. Brin,The PageRank citation ranking: Bringing order to the web, Stanford Digital Library Technique, Working paper , Lawrence Page and Sergey Brin. The anatomy of a large-scale hypertextual web search engine. In Proceedings of the Seventh International Web Conference (WWW 98), Inside the Google Machine

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