Spotify Rhythm. Consultant. Henrik Dad. Organizational Refactorist. Author. How we create focus
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1 Consultant Spotify Rhythm How we create focus Agile Sverige, Dad Organizational Refactorist Author
2 000 # of employees
3 Fall 04 research: What s slowing us down? Misalignment! WIP overflow!
4 This doesn t scale WTF! Huh? #@%&?!?!?! Hey!!
5 Misalignment WIP overflow WTF! You guys are building a TUNNEL? WTF! You guys are building a BRIDGE?
6 Goal: Clear priorities, Data-driven decisions, Learning loop We re working on X. Because Sam said it s important. We re working on X. Because we think it s going to give impact Y, which matters to Spotify because of Z We re done when Sam is OK with it. We re done when the metrics have moved
7 Spotify Rhythm OKR P&A Objectives & Key Results Priorities & Achievements
8
9 Visualize the Big Bets Launch in Country A Build new product capability B Innovate on C Build infrastructure for D
10 High-Medium-Low = a broken way of prioritizing Launch in Country A Build new product capability B Innovate on C Build infrastructure for D HIGH prio MEDIUM prio LOW prio
11 Stack rank Only ONE thing gets to be priority one! Launch in Country A Innovate on C North Star goals X active users Company Beliefs If we only can do one of these two things, which one would we do? Why? Build infrastructure for D Build new product capability B 4 World class employer
12 Don t do it all at once Launch in Country A Build new product capability B Innovate on C Build infrastructure for D 4
13 The Bets Board is a Google Spreadsheet Open to everyone at the Spotify
14 Each bet needs a -page brief (google doc) Launch in Country A Innovate on C Build new product capability B Build infrastructure for D 4 Lead team sponsor Road Manager DIBB Data Insights Belief Bet Key stakeholders Success metrics Related bets...
15 DIBB an argument framework Example: (Something like this happened a few years ago) Data How people listen to music Desktop users Mobile users Time How we re staffed Mobile devs Insight Mobile is overtaking desktop as primary music gadget! We have very few mobile devs compared to desktop Belief WTF we re optimized for the wrong thing! For long term survival, we need to become mobile-first Bet Hire a bunch of mobile devs Train a bunch of our desktop devs into mobile devs Build infrastructure for iterating fast on mobile Desktop devs Feedback loop
16 More Bet Boards started popping up TPD Bets Board (Tech-Product-Design) Tribe X Bet Board Company Bets Board Launch in Country A Build new product capability B Innovate on C 4 Build infrastructure for D Tribe Y Bet Board 4 Content, Revenue, Marketing, etc 4
17 Bet = alignment point # Bet Sony Playstation Integration
18 Stack-ranked bets enable cross-company alignment # Bet Sony Playstation Integration # Bet Innovate on C
19 Spotify Rhythm = cadence for deciding what to focus on Strategy team every quarter Company Bets Company Bets TPD prioritization group every 6 weeks TPD Bets TPD Bets TPD Bets TPD Bets
20 Tempo markers = Moving as fast as it could Now Launch in Country A Innovate on C = Moving slower than it could Build infrastructure for D = Blocked
21 What does Spotify Rhythm mean for squad autonomy?
22 Squads are (still) responsible for figuring out how to make best use of their time - Bet Boards & DIBBs provide context TPD Bets Tribe Bets Company Bets North star goals Hey, we need your help Hey, you need to upgrade to the new build server User data Backlog IO
23 Take-aways Agile techniques can be used to lead a company Autonomy only scales if leaders provide high-level context Simple tools = fast evolution Use different time scales at different levels Keep experimenting but don t forget to follow up! VISION Current Challenges: How does innovation fit in? How do we minimize waste / process overhead?
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