LatAm to add 24 million SVOD subscriptions

Transcription

1 LatAm to add 24 million SVOD subscriptions Latin American SVOD subscriptions are forecast to reach million by 2024; almost double the million recorded at end The top six regional platforms will account for 85% of the region s paying SVOD subscribers by end SVOD subscription forecasts by platform (000) 60,000 50,000 40,000 30,000 20,000 10, Others 2,985 4,188 7,901 Movistar Play Blim ,159 Claro Video 2,777 3,166 4,794 Amazon 2,304 3,698 9,494 Netflix 17,631 20,509 26,303 Source: Digital TV Research Netflix will remain the largest pan-regional SVOD platform by some distance, with an expected million paying subscribers by 2024 or half the region s total (down from a two-thirds share in 2018). Simon Murray, Principal Analyst at Digital TV Research, said: The Latin America OTT TV and Video Forecasts report only covers paid-for services. Several mobile and pay TV operators provide free and limited SVOD platforms to their top paying subscribers. This stifles paid SVOD take-up. OTT TV episode and movie revenues for 19 Latin American countries will more than double to $8.25 billion in 2024; up from the $3.33 billion recorded in SVOD will remain the region s largest OTT revenue source; contributing $6 billion by Brazil will remain the SVOD revenue leader by 2024 supplying 40% of the regional total. Mexico will provide another 24%, so Brazil and Mexico will together take two-thirds of the region s SVOD revenues by 2024.

2 Latin America OTT TV & Video Forecasts Table of Contents Published in April 2019, this 184-page PDF, PowerPoint and excel report covers 19 countries. The report comes in three parts: Outlook: Subscriber forecasts and bullet points for 19 countries in a visuallyappealing 43-page PowerPoint document; Forecasts: Excel workbook covering each year from 2010 to 2024 for 19 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform; Insights: Detailed country-by-country analysis in a 60-page PDF document. For more information, please click here or contact lydia@digitaltvresearch.com

3 Forecasts for the following 106 platforms across 19 countries: Country SVOD SVOD Platforms ops Argentina 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; Flow fixed; Bolivia 4 Netflix; Amazon Prime Video; Blim; Brazil 6 Netflix; Amazon Prime Video; Claro Video; Globo Play; ; Fox+ Chile 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; Colombia 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; Costa Rica 5 Netflix; Amazon Prime Video; Blim; Claro Video; Dominican R 4 Netflix; Amazon Prime Video; Claro Video; Ecuador 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; El Salvador 5 Netflix; Amazon Prime Video; Blim; Claro Video; Guatemala 5 Netflix; Amazon Prime Video; Blim; Claro Video; Honduras 5 Netflix; Amazon Prime Video; Blim; Claro Video; Mexico 5 Netflix; Amazon Prime Video; Blim; Claro Video; Fox Play; Nicaragua 5 Netflix; Amazon Prime Video; Blim; Claro Video; Panama 5 Netflix; Amazon Prime Video; Blim; Claro Video; Paraguay 6 Netflix; Amazon Prime Video; Blim; Claro Video; Peru 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; Puerto Rico 4 Netflix; Amazon Prime Video; ; Sling TV Uruguay 6 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; Venezuela 4 Netflix; Amazon Prime Video; Blim;

4 SAMPLE: Costa Rica OTT TV & video insight OTT TV and video revenues are forecast to reach $79 million in 2024 up from $31 million in SVOD will supply $64 million of the 2024 total, up from $25 million in Gross SVOD penetration will reach 31.5% of TV households by 2024, up from 18.5% in 2018 or 490,000 SVOD subscriptions by 2024 and 266,000 in Main assumptions behind the forecasts We have increased our household forecasts The OTT sector is rapidly becoming very competitive, which is likely to force down monthly fees. There are plenty of free platforms available to pay TV and mobile subs It is one of the wealthiest countries in Central America. Source: Digital TV Research Piracy (including underreporting of subs numbers by the legitimate operators) remains a major problem, even though Costa Rica is one of the wealthiest countries in Central America. Netflix launched in September We estimate that Netflix had 166,000 subscribers in Costa Rica by end-2018, rising to 249,000 in Netflix has a distribution deal with Tigo, with another with Cabletica expected. The onemonth free trial was dropped in March Amazon Prime Video started operations in November 2016 as part of its global rollout. Subscriptions are cheaper than Netflix at $5.99/month, but Amazon offers little original or local content. We forecast 19,000 Amazon subs by Go launched as a standalone platform in June is more expensive than its rivals at $10/month. Go offers 2,500 titles. We expect 12,000 subscribers by In February 2016, Televisa announced the launch of its Blim SVOD platform across Spanish-speaking Latin America. Televisa has withdrawn its content from Netflix. Blim provides 21,000 hours of content. We expect rapid growth in Costa Rica, with 10,000 subscribers forecast by Claro Video started in Costa Rica in April We expect 60,000 subscribers by Initially costing COL4,000/month ($6.94), fees were reduced to COL3,000/month ($5.21) in early For its top paying mobile subs, Claro Play now offers free on-demand access as well as SVOD platforms such as ESPN Play and Fox Play. Claro had million mobile subscribers in Central America by June 2018.

5 Claro TV won a 15-year satellite TV license in Costa Rica in January We estimate that Claro had 150,000 pay TV subs by end The company launched fiber broadband and voice services in April 2015, with IPTV packages announced in January 2016 as part of a triple-play bundle. SVOD aggregator Tigo Play started in September 2016, with access to Go, Fox Play, ESPN, Netflix and others. On-demand services started in July 2012, with 3,000 movies on offer. Its One TV platform started in April 2018, providing linear channels and on-demand titles Owned by Millicom, we estimate that Tigo had 218,000 pay TV subscribers in Costa Rica by end Tigo introduced triple-play bundles into Costa Rica in September 2011 the first operator to do so in the country. After a brief flirtation with selling its assets to Liberty Global, Millicom acquired Telefonica s assets in Panama, Nicaragua and Costa Rica in February Telefonica s Movistar began satellite TV operations in January Telefonica has 12.5 million mobile subscribers in Central America. Cabletica is one of the longest established cable operators. Lilac/Liberty Global took an 80% stake in the operator in February Cabletica had 172,000 pay TV subs by end Its fiber optic network launched in March 2017 (up to 100Mbps). Cabletica Play provides 5,000 on-demand titles. Fixed broadband subscribers (000) Cable modem DSL Fiber Total fixed broadband % 45.3% 1.2% % 42.1% 1.8% % 36.4% 2.5% 736 Source: Sutel

6 Costa Rica OTT TV & video forecasts Population (000) Total households (000) TV households (000) Fixed broadband hholds (000) Smartphone subscribers (000) Tablet subscribers (000) TV HH/Total HH Fixed broadband HH/Total HH Smartphone subs/population Tablet subs/population OTT TV & video fixed broadband households (000) OTT TV & video HH/Fixed broadband HH OTT TV & video HH/TV HH OTT TV & video smartphone subs (000) OTT TV & video HH/smartph subs OTT TV & video total (000) Gross SVOD subscriptions (000) SVOD subs/tvhh SVOD subs/fixed bband HH SVOD subs/smartphone users Net SVOD homes (000) SVOD homes/tvhh SVOD homes/fixed broadband HH SVOD subs/svod homes TV rental transactions (000) Movie rental trans (000) Total rental transactions (000) TV DTO transactions (000) Movie DTO transactions (000) Total DTO transactions (000) Online advertising total (US$ mil.)

7 Costa Rica OTT TV & video forecasts AVOD ($ mil.) Online TV rent revs ($ mil.) Online movie rent revs ($ mil.) Online rental revs (US$ mil.) DTO TV revenues (US$ mil.) DTO movie revs (US$ mil.) DTO video revenues (US$ mil.) SVOD revenues (US$ mil.) OTT TV & video revs ($ mil.) SVOD subs by operator (000) Netflix Amazon Prime Video Blim Claro Video Others SVOD subs by operator (%) Netflix Amazon Prime Video Blim Claro Video Others SVOD revs by operator ($ mil.) Netflix Amazon Prime Video Blim Claro Video Others SVOD revs by operator (%) Netflix Amazon Prime Video Blim Claro Video Others SVOD ARPU by operator ($) Netflix Amazon Prime Video Blim Claro Video

8 Costa Rica OTT TV & video outlook Revenues by source ($m) SVOD DTO Rental AVOD SVOD subscribers by operator (000) Others Claro Video Blim Amazon Netflix

9 Costa Rica OTT TV & video outlook SVOD revenues by operator ($m) Others Claro Video Blim Amazon Netflix

10 Digital TV Research publication schedule 2019 Latin America OTT TV & Video Forecasts April 1000/ 1200/$1300 Latin America Pay TV Forecasts April 1000/ 1200/$1300 Asia Pacific OTT TV & Video Forecasts March 1000/ 1200/$1300 Asia Pacific Pay TV Forecasts March 1000/ 1200/$1300 Middle East & North Africa OTT TV & Video February 1000/ 1200/$1300 Forecasts Middle East & North Africa Pay TV Forecasts January 1000/ 1200/$1300 Sub-Saharan Africa Pay TV Forecasts January 1000/ 1200/$1300 Sub-Saharan Africa OTT TV & Video Forecasts January 1000/ 1200/$ European TV Databook November 750/ 900/$975 SVOD Databook November 650/ 780/$845 TV Forecasts October 1500/ 1800/$1950 Western Europe TV Outlook October 1200/ 1440/$1560 TV Databook October 1000/ 1200/$1300 SVOD Outlook by Country October 1000/ 1200/$1300 Eastern Europe OTT TV & Video Forecasts September 1000/ 1200/$1300 Western Europe OTT TV & Video Forecasts September 1000/ 1200/$1300 Global OTT TV & Video Forecasts September 1800/ 2160/$2340 Global SVOD Forecasts September 1500/ 1800/$1950 North America OTT TV & Video Forecasts August 500/ 600/$650 vmvpd and D2C TV Forecasts May 900/ 1,080/$1170 Netflix Forecasts May 700/ 840/$910 Global Pay TV Subscriber Forecasts April 1500/ 1800/$1950 Global Pay TV Revenue Forecasts April 1500/ 1800/$1950 Global Pay TV Operator Forecasts April 1500/ 1800/$1950 North America Pay TV Forecasts March 500/ 600/$650 Eastern Europe Pay TV Forecasts March 1200/ 1440/$1560 Western Europe Pay TV Forecasts March 1200/ 1440/$1560 PLEASE CLICK HERE FOR MORE INFORMATION ON OUR LATEST PUBLICATIONS Interested in finding out more about our annual subscriptions? Please contact