CNOOC Nexen Employer Brand Guidelines. A New Energy

Transcription

1 CNOOC Nexen Employer Brand Guidelines A New Energy

2 Corporate Colours The primary colour palette is used in the logo. The extended colour palette is built with a range of blues to create a spectrum that can be utilized in various materials. The secondary colour palette is designed to create energy in the visuals with a variety of bright colours. Primary Color Pantone 301C C100 M46 Y0 K18 R0 G73 B135 Primary Color Pantone 186C C0 M100 Y81 K4 R207 G10 B44 Extended Palette Extended Palette Extended Palette Extended Palette Pantone 301C C49 M11 Y0 K0 R131 G178 B232 Pantone 2925 C85 M24 Y0 K0 R0 G150 B214 Pantone 300 C100 M65 Y5 K0 R0 G92 B285 Pantone 301C C100 M46 Y0 K18 R0 G73 B135 Secondary Palette Secondary Palette Secondary Palette Secondary Palette Secondary Palette Pantone 377 C60 M20 Y100 K5 R121 G153 B0 Pantone 383 C20 M0 Y100 K19 R170 G173 B0 Pantone 130 C0 M30 Y100 K0 R247 G168 B0 Pantone 166 C0 M64 Y100 K0 R231 G83 B0 Pantone 186 C0 M100 Y81 K4 R207 G10 B44 C30 M10 Y50 K0 R184 G200 B149 C10 M0 Y50 K9 R213 G217 B142 C0 M15 Y50 K0 R255 G217 B144 C0 M64 Y100 K0 R251 G184 B133 C0 M50 Y40 K2 R240 G147 B132 CNOOC Nexen Employer Brand Guidelines February 29,

3 LOGO USAGE CNOOC Nexen Employer Brand Guidelines February 29,

4 Primary Logo Full Color Horizontal The CNOOC Limited and Nexen logo is to appear on materials used to depict our company. It represents a unified company. Wherever possible, use the full colour horizontal logo. In all cases, the tagline must be included with the wordmark. The tagline must appear in Univers Oblique, all caps and right justified as it appears here. Typeface For The Tagline Primary Color Primary Color Univers Oblique in all caps is the only typefacethat can be used for the tagline. No substitutions. Pantone 301C C100 M46 Y0 K18 R0 G73 B135 Pantone 186C C0 M100 Y81 K4 R207 G10 B44 To acquire copies of the logos (eps, gif and png) please contact Nexen s Communications department or go online to download: Note: Our logo must never be redrawn and must only be reproduced from master artwork CNOOC Nexen Employer Brand Guidelines February 29,

5 Primary Logo Monotone / Reverse Horizontal If colour is restricted, use either the black or blue (pantone 301) versions. Use the reverse logo (all white) on coloured or dark backgrounds or images. CNOOC Nexen Employer Brand Guidelines February 29,

6 Primary Logo Clearance & Spacing Horizontal Respect the clearance around the logo to ensure it can be seen clearly. The area marked on this diagram represents the protected space that is needed around the logo. It is based on the width of the n in the Nexen wordmark. No content can be placed in this area. The width of the n equals the space between CNOOC and Nexen. Protected space = width of the n. The height of the n equals 2x the height of the small c in CNOOC. The space between Nexen and the tagline equals the height of the c. The height of the tagline equals.55 of the height of the c. (Univers Oblique is used for the tagline.) The length of the tagline equals Nexen plus the width of the n. The Y is right justified with the end of Nexen. Primary Logo Minimum Size Horizontal Primary Logo Positioning Horizontal Preferred logo placement is at the bottom is at the bottom right or top right in the layout or final design. 1.5" or 150 pixels To maintain legibility, the logo needs to appear at a minimum of 1.5" or 150 pixels wide. CNOOC Nexen Employer Brand Guidelines February 29,

7 Primary Logo Usage DON TS The CNOOC Limited and Nexen logo is to be used in a very specific manner with a consistent appearance. The samples here illustrate incorrect usages of the logo. A CNOOC LIMITED COMPAN Y DO NOT outline the logo. DO NOT change proportions of the logo. DO NOT change colour of the logo. DO NOT change the space between the logos. DO NOT scale the logo. DO NOT place a keyline around the logo. nexen A CNOOC Limited Company DO NOT substitute the font in the logo. DO NOT stretch the logo. DO NOT add a drop shadow on the logo. DO NOT place Nexen ahead of CNOOC. DO NOT delete the tagline from the logo. DO NOT change placement of tagline. DO NOT change the typeface of the tagline. DO NOT track or kern out the tagline of the logo. (adjust spacing between letters or words) CNOOC Nexen Employer Brand Guidelines February 29,

8 Primary Logo Usage on Solid Colours & Images Use the reverse logo (all white) on black and solid dark coloured backgrounds or images. Use the black or full colour logo on light or neutral coloured backgrounds or images. In all cases, ensure the logo is always legible. Reverse Logo Black background Coloured background Coloured background Dark photograph Black Logo Grey background Light coloured background Neutral background Dark photograph Coloured logo Grey background Light coloured background Neutral background Dark photograph Primary Logo Usage DON TS Do not use a version of the logo where legibility is compromised. Here are some samples of incorrect usage. DO NOT use reverse logo on a light grey background. DO NOT use reverse logo on a light coloured background. DO NOT use full coloured logo on a coloured background. DO NOT use full coloured logo on a dark photograph. DO NOT use black logo on a dark grey background. DO NOT use black logo on a dark coloured background. DO NOT use reverse logo on neutral background. DO NOT use reverse logo on a light photograph. CNOOC Nexen Employer Brand Guidelines February 29,

9 Primary Logo Usage on Complicated Images If the photo is complex and legibility of the wordmark is compromised, the logo cannot be placed directly on the image. The black or full colour logo at an 80% transparent white parallelogram can be used as a background. Another acceptable option is to place the black or reverse logo on a solid coloured parallelogram on top of the photo. CNOOC Nexen Employer Brand Guidelines February 29,

10 RESTRICTED LOGO USAGE Corporate Communications Approval Required It is always preferrable to use the horizontal CNOOC Limited and Nexen logo with the tagline as shown below. It is the first and most acceptable version. Use whenever possible. If you are unable to use this version due to space restrictions, please contact the Communications department. CNOOC Nexen Employer Brand Guidelines February 29,

11 Optional Logo Full Color Vertical If a horizontal version cannot be used due to space restrictions, a vertical version is acceptable. This version has restricted usage and requires approval from the Communications department. In all cases, the tagline must be included with the wordmark, centred under the logo and in italicized capital letters. Protected space = width of the n. The height of the n equals the space between CNOOC and Nexen. The space between Nexen and the tagline equals the height of the c. The height of the tagline equals.55 of the height of the c and is centred under the Nexen logo (Univers Oblique is used for the tagline.) Optional Logo Minimum Size Vertical Optional Logo Monotone / Reverse Vertical If colour is restricted, use either the black or blue (pantone 301) versions. Use the reverse logo (all in white) on coloured or dark backgrounds or images. 1" or 125 pixels To maintain legibility, the logo needs to appear at a minimum of 1" or 125 pixels wide. CNOOC Nexen Employer Brand Guidelines February 29,

12 Secondary Logo Full Color (HOUSTON & NIGERIA ONLY The only locations with approval to use the secondary logo are Nexen s offices in Houston and Nigeria. In all cases, the tagline must be included with the Nexen wordmark, centred under the logo and appear in all caps and italicized. If branded material is not being used in Nexen s Houston or Nigeria office, the primary logo must be used. Protected space = width of the n. The space between Nexen and the tagline equals the height of the c. The height of the tagline equals.55 of the height of the c and is centred under the Nexen logo (Univers Oblique is used for the tagline.) Secondary Logo Minimum Size Secondary Logo Monotone / Reverse If colour is restricted, use either the black or blue (pantone 301) versions. Use the reverse logo (all in white) on coloured or dark backgrounds or images. 1" or 125 pixels To maintain legibility, the logo needs to appear at a minimum of 1" or 125 pixels wide. CNOOC Nexen Employer Brand Guidelines February 29,

13 TYPEFACE CNOOC Nexen Employer Brand Guidelines February 29,

14 Primary Logo San Serif Font The primary typeface to be used in communication materials is Univers. The main font is regular Univers, however, if space is restricted the condensed version can be used. Primary Univers 55 Roman Univers 45 Light Univers 45 Light Oblique Univers 55 Oblique Univers 65 Bold Univers 65 Bold Oblique Univers 75 Black Univers 75 Black Oblique Univers 57 Condensed Univers 57 Condensed Oblique Univers 57 Condensed Bold In the event the Univers font is not available please use: Arial Light Arial Regular Arial Bold CNOOC Nexen Employer Brand Guidelines February 29,

15 Primary Logo Serif Font Garamond is the serif typeface for communication materials. It is to be used sparingly and in body copy only. It is not to be used in heads or large pullouts. Primary Roman Garamond Italic Garamond Bold CNOOC Nexen Employer Brand Guidelines February 29,

16 GRAPHIC ELEMENTS CNOOC Nexen Employer Brand Guidelines February 29,

17 Graphic Elements The main graphic rectangle is the graphic element that ties the whole look together. It should be used in every layout in some way to help tie in the CNOOC Nexen brand. The graphic box used by CNOOC Nexen is a regualr rectagle shape with a 20 degree angle applied to both vertical edges. Squaring off one of the vertical edges is allowed for bleeding off the edge of a frame. Placing images within the graphic rectangle is allowed. DO NOT Manipulate the shape in any other way. The graphic rectangle can be any size or thinckness as is necassary. CNOOC Nexen Employer Brand Guidelines February 29,

18 CORPORATE COMMUNICATIONS 801-7th Avenue S.W. Calgary, Alberta, Canada T2P 3P (403) CNOOC Nexen Employer Brand Guidelines February 29,