Brand Identity Guidelines. Central DeWitt School District
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2 Table Of Contents: District Brand Colors...2 Logo Introduction Colors...3 Logo Color Treatments...4 Logo Use on Colored Backgrounds...5 Unacceptable Logo Color Treatments...6 Logo Formats...7 District Level Logo...8 School Level Logos...9 Saber Crest & Saber Art...10 Unacceptable Logos...11 Logo Format Usage Examples...12 Mascot Logos...13 Mascot Logo Format Usage Examples Accent Logos...16 Accent Logo Format Usage Examples...17 District Identity Fonts...18 Please contact Bradley Grothus, Marketing Coordinator with any questions. 1
3 Brand Colors: PRIMARY BRAND COLORS SECONDARY ACCENT COLORS PMS 265 PMS 2617 PMS 127 PMS 267 PMS Color Process C M Y 0 K 0.05 Web #59118e 4 Color Process C 0 M 16 Y 100 K 0 Web #f9d616 2
4 Logo Components: 100% PMS % PMS 109 Saber Crest LOGO FONTS: Futura BT Bold Futura BT Medium 100% White Background PANTONE LOGO COLORS 100% White Background PMS 267 PMS 109 3
5 Acceptable Logo Color Treatments: 2 Color Treatment PMS Color Process C M Y 0 K 0.05 Web #59118e PMS Color Process C 0 M 16 Y 100 K 0 Web #f9d616 1 Color Treatments COMMUNITY SCHOOL DISTRICT Logo on purple background PMS 267 Black Grayscale 4
6 Logo on Acceptable Color Backgrounds: COMMUNITY SCHOOL DISTRICT Logo on purple background Logo on gold background Logo on white background 5
7 Unacceptable Logo Color Examples: Do not deviate from colors in provided logo versions. Please contact Bradley Grothus, Marketing Coordinator with any questions. COMMUNITY SCHOOL DISTRICT COMMUNITY SCHOOL DISTRICT Do not use logo on any other colored background except white or gold - PMS #109. 6
8 Logo Formats Two formats have been provided for the district logo, school logos and mascot versions. Vertical logo format Horizontal logo format 7
9 Central DeWitt District Level Logo The District level logo is to be used on all school district level business. This includes signage, apparel, business cards, envelopes and stationary. District Level Logo - Horizontal Format District Level Logo - Vertical Format District Level Logo - Horizontal Format District Level Logo - Vertical Format 8
10 Central DeWitt School Level Logos Each specific school logo is to be used at all school levels. This includes signage, apparel, merchandise, business cards, envelopes and stationary. Vertical Format Horizontal Format 9
11 Saber Crest & Saber Art The Saber crest and Saber art have been provided for use at all levels of the district. It is intended for use on apparel, banners, merchandise and also can be used in the background as a screened image on documents. While the Saber crest is the official logo art, the Saber art gives added flexibility to the identity, because it is not contained by the crest shape, it allows the Saber cat to be used larger in certain situations. Saber Art Banner Example Apparel Example Saber Crest Example as screened image - 15% screen Mascot Example 10
12 Unacceptable Logo Examples The Central DeWitt Logo is a visual representation of the School District s approved brand identity. To keep the identity consistent, do not alter the logo in any way from the provided versions. Please contact Bradley Grothus, Marketing Coordinator with any questions. bradley.grothus@cd-csd.org 11
13 Logo Format Usage Examples Horizontal logo examples Vertical logo examples The horizontal logo is made to fit in horizontal spaces. The horizontal logo can be centered in a horizontal layout The vertical logo is made to fit in vertical spaces. COMMUNITY SCHOOL DISTRICT Use in corner layout situations 12
14 Mascot Logo Formats Text Only Logos Vertical logo format Saber Crest Saber Art Horizontal logo format 13
15 Mascot Logo Format Usage Examples Horizontal logo examples Vertical logo examples The horizontal logo is made to fit in horizontal spaces. The horizontal logo can be centered in a horizontal layout The vertical logo is made to fit centered within vertical spaces. Use in corner layout situations 14
16 Use of School Program Names: FOOTBALL Futura Bold Capital Letters It is ok to adust the the size of the font accordingly MARCHING BAND
17 Mascot Logo Format Usage Examples 10 15
18 Accent Logos The accent logos are provided to support the brand identity. The accent logos are visual representations of the School District s approved brand identity. To keep the identity consistent, do not alter the logo in any way from the provided versions. CD Logo Purple & Gold Paw Print Purple Paw Print Paw Print is always at an angle. 16
19 Accent Format Logo Examples The accent logos are provided to support the brand identity. Marching Band Uniform Sleeve Marching Band Uniform Sleeve 17 Example as screened image in documents - 15% screen Car Flag Example
20 District Fonts The Futura font family is extensive. Please use only the fonts listed. Futura BT Bold - Use for Headlines & Subheads ABCDEFGHIJKLMNOPQRSTUVWXYZ Futura BT Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ Futura BT Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ Futura BT Book - Use for document paragraphs ABCDEFGHIJKLMNOPQRSTUVWXYZ Futura BT Book Italic - Document Callouts ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Bold - Use for Web & Print Headlines & Subheads ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Regular - Use for Web & print document paragraphs ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Regular Italic - Use for Web & Print Document Callouts ABCDEFGHIJKLMNOPQRSTUVWXYZ
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