Finally Get a Positive ROI on Your Digital Marketing: Insider Secrets Revealed
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1 Finally Get a Positive ROI on Your Digital Marketing: Insider Secrets Revealed Jonathan Kirkland, Managing Partner, Director of Operations Richard Baldwin, Managing Partner Maximized Marketing Covington, LA info@maximizedmarketing.net #NADA100
2 2 The views and opinions presented in this educational program and any accompanying handout material are those of the speakers, and do not necessarily represent the views or opinions of NADA. The speakers are not NADA representatives, and their presence on the program is not a NADA endorsement or sponsorship of the speaker or the speaker s company, product, or services. Nothing that is presented during this educational program is intended as legal advice, and this program may not address all federal, state, or local regulatory or other legal issues raised by the subject matter it addresses. The purpose of the program is to help dealers improve the effectiveness of their business practices. The information presented is also not intended to urge or suggest that dealers adopt any specific practices or policies for their dealerships, nor is it intended to encourage concerted action among competitors or any other action on the part of dealers that would in any manner fix or stabilize the price or any element of the price of any good or service.
3 3 SEO & PAID SEARCH Which provides better value?
4 SEO & PAID SEARCH 4
5 5 SEO & PAID SEARCH Heat Map of SEO Results (left) vs. PPC (right)
6 6 SEO Non-branded Google Organic Search Results 1 to 3: 61% CTR Traffic Domination Remainder 4 to 10: 39% CTR
7 7 SEO VS. PAID SEARCH SEO is 5x more effective than PPC! -SEMPO SEO PPC Effectiveness
8 8 SEO VS. PAID SEARCH Organic Results (SEO) are 8.5x more likely to be clicked on than Paid Search Results (PPC) -Moz/Enquisite/SEMPO
9 9 WHY SEO OVER PAID SEARCH? Long-term RESULTS Greater ROI
10 10 SEO INSIDER REVEALED SEO BEATS PAID SEARCH
11 11 IS YOUR SEO PROVIDER TREATING YOU RIGHT?
12 12 SEO AUDIT & WEBSITE ASSESSMENT REPORT
13 13
14 14
15 15
16 16
17 17
18 18 CAMPAIGN RESEARCH AND ANALYSIS
19 19 CAMPAIGN RESEARCH AND ANALYSIS Baseline Ranking Check Duplicate Content Check URL Targeting Website Content Analysis Website Architecting
20 TECHNICAL SEO 20
21 21 TECHNICAL SEO Redirects Custom Error Page Google Analytics and Search Console Bing Webmaster XML Sitemap
22 22 TECHNICAL SEO Robots.txt Structured Data Blog Creation and Subscription Setup Social Media Buttons Pre & Post Optimization Backup
23 23 SITE INDEXING AND CRAWLABILITY
24 24 SITE INDEXING AND CRAWLABILITY Actual Pages Google and Bing Index Malware Broken Links Crawl Error
25 25 SITE INDEXING AND CRAWLABILITY Hidden Links Robots Meta Errors Content Crawlability Web Browser Compatibility Site Speed
26 MOBILE OPTIMIZATION 26
27 27 MOBILE OPTIMIZATION Mobile Responsive Design Mobile Usability Issue Checking & Reporting
28 28 SOCIAL MEDIA CREATION AND OPTIMIZATION
29 29 SOCIAL MEDIA CREATION AND OPTIMIZATION Banner Image Sourcing & Branding Banner Image Compression & Metadata Optimization Theme Standardization/Offsite Blog Theming
30 30
31 31 DEALERSHIP PRESENCE AND VISIBILITY
32 32 DEALERSHIP PRESENCE AND VISIBILITY Local Citation Local Competitor Analysis Local Data Aggregators Check Google Map
33 ONSITE SEO 33
34 34 ONSITE SEO Website content Homepage has words New Cars, Used Cars, Service, Finance, Parts, Contact us with content
35 35 ONSITE SEO Other Onsite SEO concerns Duplicate content Thin Content H1 Tags Metatags
36 DUPLICATE CONTENT 36
37 37 DUPLICATE CONTENT Google does not like Duplicate Content
38 DUPLICATE CONTENT 38
39 DUPLICATE CONTENT 39
40 DUPLICATE CONTENT 40
41 DUPLICATE CONTENT 41
42 DUPLICATE CONTENT 42
43 DUPLICATE CONTENT 43
44 DUPLICATE CONTENT 44
45 DUPLICATE CONTENT 45
46 DUPLICATE CONTENT 46
47 THIN CONTENT 47
48 48 THIN CONTENT Google does not like Thin Content
49 49 THIN CONTENT Problem
50 THIN CONTENT 50
51 THIN CONTENT 51
52 52 THIN CONTENT Solution
53 THIN CONTENT 53
54 THIN CONTENT 54
55 IMAGE OPTIMIZATION 55
56 56 IMAGE OPTIMIZATION Meta Data Optimization (Onsite) Image Title & Description Writing (Onsite) Image Compression (Onsite) Meta Data Optimization (Local)
57 57 IMAGE OPTIMIZATION Image Title & Description Writing (Local) Image Sourcing and Compression (Local) Website Logo Optimization
58 ON A MONTHLY BASIS 58
59 59 ON A MONTHLY BASIS Local Citation Audit + Citation building for your dealership
60 60 ON A MONTHLY BASIS Onsite Unique Content Monthly Content
61 61 Onsite Unique Content Distribution of that content Distribution around more Google properties Backlinks
62 62
63 63 ON A MONTHLY BASIS Google Focused Unique Content Is your SEO Provider using Google to its fullest?
64 VIDEO MARKETING 64
65 VIDEO MARKETING 65
66 66 VIDEO MARKETING YouTube is Google Google loves Google
67 Move toward the end IS YOUR SEO PROVIDER TREATING YOU RIGHT? 67
68 Move toward the end IS YOUR SEO PROVIDER TREATING YOU RIGHT? 68
69 69 CASE STUDY: REGIONAL DOMINANCE
70 70
71 71
72 72
73 73
74 74
75 75
76 76
77 77
78 78
79 79
80 80
81 81
82 82
83 Move toward the end 83 CASE STUDY: LEAD DOMINANCE
84 84
85 Questions 85
86 Finally Get a Positive ROI on Your Digital Marketing: Insider Secrets Revealed Jonathan Kirkland, Managing Partner, Director of Operations Richard Baldwin, Managing Partner Maximized Marketing Covington, LA info@maximizedmarketing.net Richard@maximizedmarketing.net Please visit the NADA Pavilion in the Expo Hall for information on accessing electronic versions of this presentation and the accompanying handout materials, and to order the workshop video #NADA100
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