From Dabbling to Doing The Age of the Intuitive Enterprise
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1 GMA Executive Forum From Dabbling to Doing The Age of the Intuitive Enterprise The Clorox Company Unilever Deloitte Consulting LLP
2 please welcome our panelists Frank Tataseo EVP, New Business Development Clorox Nick Soukas Senior Marketing Director Unilever Ben Stiller Principal Deloitte Consulting LLP 2 Copyright 2015 Deloitte Development LLC. All rights reserved.
3 three years ago, we collaborated with GMA to help bring clarity to the big data hype 3 Copyright 2015 Deloitte Development LLC. All rights reserved.
4 three imperatives were prioritized Invest in capabilities, not tools Leverage innovation to manage exponential change Embed change consistently across the organization 4 Copyright 2015 Deloitte Development LLC. All rights reserved.
5 ROI on Analytics most believe analytics is critical 90% believe analytics will contribute to decision making in next 3 years 3 Years Ago Today The Future Source: Deloitte Dabbling to Doing Study, Copyright 2015 Deloitte Development LLC. All rights reserved. The 90% refers to the percent of respondents in our study that believe analytics will contribute to decision making in next 3 years
6 Doing 6 Dabbling Copyright 2015 Deloitte Development LLC. All rights reserved.
7 ROI on Analytics companies are bifurcating 16% Doing 84% Dabbling 3 Years Ago Today The Future 7 Source: Deloitte Dabbling to Doing Study, % Doing represent the percent of respondents that rated themselves, on average across 21 capabilities, above Medium when Copyright 2015 Deloitte Development LLC. All rights reserved. asked about the role of analytics in contributing to decision making today
8 ROI on Analytics companies are bifurcating 16% Doing 84% Dabbling 3 Years Ago Today The Future 8 Source: Deloitte Dabbling to Doing Study, % Doing represent the percent of respondents that rated themselves, on average across 21 capabilities, above Medium when Copyright 2015 Deloitte Development LLC. All rights reserved. asked about the role of analytics in contributing to decision making today
9 why did you start? 62% of time in analytics is spent on data collection and manipulation 9 Source: Deloitte Dabbling to Doing Study, 2015 Copyright 2015 Deloitte Development LLC. All rights reserved.
10 ROI on Analytics differentiated capabilities Doing Doing respondents are 53% faster to insights than Dabbling Dabbling 3 Years Ago Today The Future Source: Deloitte Dabbling to Doing Study, Copyright 2015 Deloitte Development LLC. All rights reserved. The statistic refers only to those that were surveyed in our study, and compares the categorized Doing companies to the categorized Dabbling companies in their self-assessment of speed to insights.
11 ROI on Analytics differentiated capabilities Doing Doing respondents are 38% better at course correcting than Dabbling Dabbling 3 Years Ago Today The Future Source: Deloitte Dabbling to Doing Study, Copyright 2015 Deloitte Development LLC. All rights reserved. The statistic refers only to those that were surveyed in our study, and compares the categorized Doing companies to the categorized Dabbling companies in their self-assessment of course correction
12 ROI on Analytics differentiated capabilities Doing Doing respondents are 46% more likely to use innovative technologies than Dabbling Dabbling 3 Years Ago Today The Future Source: Deloitte Dabbling to Doing Study, Copyright 2015 Deloitte Development LLC. All rights reserved. The statistic refers only to those that were surveyed in our study, and compares the categorized Doing companies to the categorized Dabbling companies in their self-assessment of use of innovative technologies
13 what is Doing? Only 13% of CPG professionals surveyed have used innovative digital technologies 13 Source: Deloitte Dabbling to Doing Study, 2015 Copyright 2015 Deloitte Development LLC. All rights reserved.
14 what have you faced? Management focus was rated as the need to help improve analytics by respondents #1 14 Source: Deloitte Dabbling to Doing Study, 2015 Copyright 2015 Deloitte Development LLC. All rights reserved.
15 ROI on Analytics Looking ahead 70% of Doing respondents plan to invest even more in analytics Doing Dabbling 3 Years Ago Today The Future 15 Source: Deloitte Dabbling to Doing Study, 2015 The statistic refers only to those that were surveyed in our study. and asked what percent of companies plan to invest more in Copyright 2015 Deloitte Development LLC. All rights reserved. analytics. The 70% listed is for those companies categorized as Doing
16 Please contact Ben Stiller at Our full POV will be published in the fall. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ( DTTL ), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as Deloitte Global ) does not provide services to clients. Please see for a detailed description of DTTL and its member firms. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. Copyright 2015 Deloitte Development LLC. All rights reserved. 36 USC Member of Deloitte Touche Tohmatsu Limited
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