Kickstart. Overview. Oct 2017

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Bennett Higgins
6 years ago
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1 Kickstart Overview Oct 2017

Passwords are broken 75% of users leave themselves open to fraud & identity theft through insecure passwords 68% 40% of users say forgetting passwords is a significant

No matter what you tell them, users will re-use the same password over and over on multiple devices, apps, and websites.

2 Passwords are broken 75% of users leave themselves open to fraud & identity theft through insecure passwords 68% 40% of users say forgetting passwords is a significant problem of users admit to using the forgot password feature once a month No matter what you tell them, users will always choose simple passwords. No matter what you tell them, users will re-use the same password over and over on multiple devices, apps, and websites. If you are lucky they might use a couple of passwords instead of the same one.. The best password is one you don't have to store. 2 Personal Data Mobile Connect Copyright 2016 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

3 Trade-off between convenience & security Security Convenience Hardware tokens tip the balance too far: 1. Costly to deploy 2. Inconvenient for the user 3 Personal Data Mobile Connect Copyright 2016 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

Identity from a Regulated Industry with strong KYC and privacy rules The key which unlocks access to online services

4 Introducing Mobile Connect Convenient and in the customer s pocket Distributed, federated framework with Global discoverability Pluggable approach to embrace new authentication mechanisms including biometrics Authentication and Identity from a Regulated Industry with strong KYC and privacy rules The key which unlocks access to online services 4 Personal Data Mobile Connect Copyright 2016 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

5 Improving authentication/authorisation experience results in better user engagement for digital service providers Fewer forgotten passwords reduces operating costs and ensures fewer abandoned transactions 86% 74% 63% $4tn of consumers have left a website when asked to register of users abandoned their shopping cart in 2013 up from 69% in 2011 of which is potentially recoverable by savvy online retailers the value of abandoned transactions in 2014 Sources: GSMA Consumer Research 2015, Forrester, BI Intelligence 5 Personal Data Mobile Connect Copyright 2016 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

Applicable across a range of sectors E-commerce: Eliminates log-in

reducing risk of data breach and fraud Retail: Connecting offline and

& collect and pre-stored credit card purchases Travel & Hospitality:

employee onboarding Banking: Enhancing the security of online banking by

6 Applicable across a range of sectors E-commerce: Eliminates log-in friction, ensures less abandoned transactions and drives repeat business, reducing risk of data breach and fraud Retail: Connecting offline and online in an omni-channel industry through mobile in cases such as click & collect and pre-stored credit card purchases Travel & Hospitality: Leveraging mobile for e-ticketing, mobile identification, internal employee onboarding Banking: Enhancing the security of online banking by authenticating access and authorising online payments Government: Simple citizen and employee log-in to egovernment services e.g. healthcare, education, smart cities and voting Parental Control: Gives parents control of in-app purchases for gaming, remote authorisation 6 Personal Data Mobile Connect Copyright 2016 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

Mobile Connect high level architecture Tablet, desktop or mobile 1 User

Discovery platform 4 SIM applet Mobile phone Smartphone app SMS+URL

Mobile Connect services to deliver full market coverage 7 Personal Data Mobile

7 Mobile Connect high level architecture Tablet, desktop or mobile 1 User interaction Service Provider 3 Service request 2 Operator Discovery APIx GSMA Discovery platform 4 SIM applet Mobile phone Smartphone app SMS+URL Authentication Authorisation USSD Mobile Operator Each MNO required to provide Mobile Connect services to deliver full market coverage 7 Personal Data Mobile Connect Copyright 2016 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

solution on behalf of those MNOs who have

platform now being offered for supporting

services in target markets Copyright 2016

8 Introducing Kickstart GSMA working with Ericsson have already deployed a platform providing a base LoA2 MC Authenticate capability using SMS+URL This capability is currently used across a number of GSMA services for providing a simple login solution on behalf of those MNOs who have not already launched Mobile Connect This platform now being offered for supporting commercial deployment of Mobile Connect services in target markets Copyright 2016 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

9 Introducing Kickstart Provision of Mobile Connect services for those MNOs not launching in a target market hence enabling whole market coverage (GSMA takes responsibility for obtaining support from the MNOs to offer services on their behalf) Quick time to market using existing Kickstart capabilities = SMS+URL LoA2 authentication monetised through B2B use cases (e.g., WLAN guest login) Joint effort with Lead MNO to establish a commercial business within the target market Users served by Kickstart are repatriated to their home MNOs once the MNO is ready to deploy 9 Identity Mobile Connect Copyright 2017 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

10 Commercial & technical model Commercial relationship (contracts & revenue) MNO 1 Lead MNO SP Service provision (technical integration MNO Discovery call MNO 2 Kickstart APIx SP directed by APIx either to Lead MNO or Kickstart based on the target user Lead MNO deploys own Mobile Connect services GSMA wholesales Mobile Connect for all other MNOs to Lead MNO Lead MNO resells Mobile Connect for whole market to SPs (Lead MNO sets retail prices) Lead MNO or GSMA provides a single contractual point for SPs to make it as easy as possible for SPs to onboard and start consuming Mobile Connect services GSMA obtains support from MNOs filled in for and repatriates service back to MNO when ready to launch 10 Identity Mobile Connect Copyright 2017 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

11 What is needed from each organisation? Lead MNO GSMA Other MNOs SP acquisition, onboarding & app/service promotion SP support (L1, L2; L3 jointly with GSMA) SP invoicing for whole market Settlement towards GSMA [optional] provision of SMSC API for origination of SMS User awareness (whole market) User registration & support (own users) Service usage reporting towards GSMA Integration towards Lead MNO for SMS origination SP support (L3 jointly with Lead MNO) Lead MNO invoicing for Kickstart traffic Settlement towards Kickstart vendor User registration & support via User Self-Care Portal (other MNO users) Provision of logs/transaction records for dispute resolution Provision of reporting towards the other MNOs Support for GSMA to offer services on behalf of its users Ideally some support for driving customer awareness via its existing web properties/channels Willingness to take back ownership of MC service operation once the services have been commercially proven 11 Identity Mobile Connect Copyright 2017 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

12 Summary: why deploy Mobile Connect? Mobile Connect is strategically important, enabling MNOs to play a key role in the future of digital services Mobile Connect introduces new revenue streams for MNOs Proven commercial model in many other markets including South Korea (SKT), Europe etc. and being deployed worldwide 12 Identity Mobile Connect Copyright 2017 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

13 Summary: why support Kickstart? Kickstart provides an MNO with the ability to check commercial viability of Mobile Connect with no upfront investment and an option to take back operation of the service when convinced of the value...gsma covers costs and works with the Lead MNO to commercially test Mobile Connect within the market Once the service has been commerially proven, the other MNOs can take back ownership and operate Mobile Connect services themselves (or before if they prefer) 13 Identity Mobile Connect Copyright 2017 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

14 If you would like more information, please contact the GSMA via: +44 (0) Follow the GSMA on GSMA London Office The Walbrook Building, 25 Walbrook, London EC4N 8AF Copyright 2018 GSMA. The Mobile Connect logo is a trade mark registered and owned by the GSMA.

Operator cooperation in South Korea has created a successful identity solution. SK Telecom South Korea

Operator cooperation in South Korea has created a successful identity solution SK Telecom South Korea SK Telecom Operator cooperation in South Korea has created a successful identity solution Operator