Mobile Connect Delivering a global authentication solution. Monday 22 February 2016
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1 Mobile Connect Delivering a global authentication solution Monday 22 February 2016
2 Welcome Ana Tavares Lattibeaudiere Vice President of Programmes, GSMA
3 Agenda Mobile Connect Mobile Is Everything Fireside Chat What 2 Billion Users Means To The Mobile Industry Keynote Rocket Internet Keynote Apigee Showcase Panel Mobile Connect in India The Mobile Connect Opportunity Marshall D Jones Marie Austenaa, VP and Head of Personal Data & Mobile Identity, GSMA Oscar Mancebo, Head of Mobile Connect, Telefonica Harmeen Mehta, Global Chief Information Officer, Airtel Jean Paul Cottet, SEVP Chairman, Orange Hootan Mahallati, Vice President Products, Rocket Internet Anurag Wadehra, Vice President Solutions, Apigee Jaikishan Rajaraman, Head of Technology APAC, GSMA Sunil Tandon, Head, Non-Voice Services, Tata Rajnish Khare, Head Digital Transformation and Mobility Banking, HDFC Sashi Shankar, Chief Marketing Officer, Idea Marie Austenaa, VP and Head of Personal Data & Mobile Identity, GSMA 3 Personal Data Mobile Connect GSMA
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5 Marie Austenaa VP and Head of Personal Data & Mobile Identity, GSMA
6 2 Billion Enabled Users - 34 Operators in 21 countries 6 GSMA
7 What 2 Billion Users Means To The Mobile Industry Marie Austenaa VP and Head of Personal Data & Mobile Identity, GSMA Harmeen Mehta, Global Chief Information Officer, Airtel Jean Paul Cottet, SEVP Chairman, Orange Oscar Mancebo, Head of Mobile Connect, Telefonica
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19 The Power of One Anurag Wadehra Vice President Solutions, Apigee
20 2 Billion Congratulations! 20
21 Imagine
22 ?
23 ?
24 ONE
25 One Billion + ONE
26 Discover Henrick Johansen Norway Sachini Ranasinghe Sri Lanka
27 Discovery services across operators 2015 Apigee. All Rights Reserved. 27
28 Inter-operator collaboration is key factor to quick scaling up GSMA 2015 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA 28
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30 2015 Apigee. All Rights Reserved. 30
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32 Your digital business should be an run business 2015 Apigee. All Rights Reserved. 33
33 Act now! 34
34 AT&T 35
35 Thank you
36 Mobile Connect in India Jaikishan Rajaraman Head of Technology APAC, GSMA Sunil Tandon Head, Non-Voice Services, Tata Rajnish Khare Head Digital Transformation and Mobility Banking, HDFC Sashi Shankar Chief Marketing Officer, Idea
37 The Mobile Connect Opportunity Marie Austenaa VP and Head of Personal Data & Mobile Identity, GSMA
38 Journey to 1 Billion and beyond 2 Billion Pakistan Thailand Egypt Morocco Finland Mexico Indonesia Philippines Myanmar China 26m 178m 622m Switzerland Bangladesh Malaysia Italy 85m 70m 42m Indonesia China Turkey Peru Mexico Spain Argentina Bangladesh Australia Sri Lanka France Spain April May June July August September October November December January February
39 2 Billion Enabled Users - 34 Operators in 21 countries 40 GSMA 2016 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA
40 Simplifying our daily lives Convenient Eliminates the ever-increasing number of passwords we need in order to securely maintain our online identities Trusted Gives us controlover our data, helping us make online interactions with confidence Leverages mobile operators status as trusted guardians of our personal data Secure Drives economic growth through the reduction of online cart abandonment and cybercrime 68% 40% of users say forgetting passwords is a significant problem of users admit to using the forgot password feature once a month Sources: GSMA Consumer Research 2015, Cyber Streetwise 41 Personal Data Mobile Connect GSMA 2016 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA
41 Improved user engagement for online service providers Seamless and secure authentication and authorisation of a digital transactions, including contextual information about the user to reduce fraud and friction for online service providers 86% of consumers have left a website when asked to register 74% of users abandoned their shopping cart in 2013 up from 69% in 2011 $4tn the value of abandoned transactions in % of which is potentially recoverable by savvy online retailers Sources: GSMA Consumer Research 2015, Forrester, BI Intelligence 42 GSMA 2016 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA
42 Unlocking the potential for operators Revenues from new services in authentication, authorisation and user attributes Increased revenues from value added services by better authentication experience Incremental data traffic from digital services 75% of consumers worldwide are interested in their location being transmitted to their bank to enable easier use of their credit card abroad Reduced friction and better engagement in Operators own digital channels Reduced operating costs from more digital processes enabled by secure authentication 72% of consumers likely or very likely to adopt Mobile Connect with 32% (indicating mainstream) very likely to adopt Sources: Ofcom 2015 Communications Market Report, GSMA Consumer Research Personal Data Mobile Connect GSMA 2016 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA
43 Product roadmap (indicative timelines) Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Q1 Q2 MC Rel 1 MC Rel 2 MC Rel 3 (TBC) High security authentication Mobile Connect Authenticate Plus Mobile Connect Authorise Plus α Sign-up α ID match α National ID Remote payments Future candidates Mobile Connect Authenticate Mobile Connect Authorise α Country Check α Account Protection IOT Authorisation 44 Personal Data Mobile Connect GSMA 2016 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA
44 The Journey In the last few weeks : Nearly 80,000 requests for the service 11,000 new users and 30,000 active users And growing all the time Innovation and partnership is key, can the mobile industry come together can they collaborate and create this great ecosystem? Dr Hans Wijayasuriya, Group Chief Executive, Dialog Axiata 45 Personal Data Mobile Connect Begins Today GSMA 2016 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA
45 Implementing Mobile Connect on Own services to drive Adoption Authenticating Customers For Self-Care Mobile Site December NO 46 Personal Data Mobile Connect Turkcell launch Mobile Connect Million enabled users Implemented for self-care mobile site first: log-in for Wi-Fi users only End-user marketing initially BEFORE MOBILE CONNECT Subscriber needs to remember their password If they forget, they can reset it via SMS Mobile signature is the other option: hard to obtain, represents less than 0.1% of log-ins AFTER MOBILE CONNECT Username is the subscriber s mobile number Receives Mobile Connect request on mobile, clicks OK No password to remember 30k 5% Results active Mobile Connect users after only 1 month of availability of all log-ins already happen with Mobile Connect GSMA 2016 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA
46 Service Providers sign up at Tick here for individual country acceptance Tick here for global acceptance 47 Personal Data Mobile Connect GSMA 2016 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA
47 And finally. Experience Mobile Connect at MWC 2016 Mobile Connect Seminar: Driving global economic growth through mobile identity verification Wednesday 24 th Feb, 17:00 19:00 GSMA Seminar Theatre 1 GSMA Innovation City Mon - Thurs Hall 3 Vendor/Operator Speed Dating Event Tuesday 23 rd Feb, 14:00 16:00 Hall 3, Level 1, Room CC 3.14a 12 Mobile Connect compliant vendors are ready to meet you. reach out to Sanjay Nainwal snainwal@gsma.com 48 Personal Data Mobile Connect GSMA 2016 CONFIDENTIAL TO FULL MEMBERS OF THE GSMA
48 THANK YOU If you would like more information, please contact GSMA via GSMA London Office T +44 (0) Follow the GSMA on GSMA 2016 GSMA 2016
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