1. Convergence TV Service 1 Personal Broadcasting 2 In-house Broadcasting 3 Interactive TV 4 SkyLife On Demand

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2 Content Ⅰ. Introduction Ⅱ. Business Area 1. Convergence TV Service 1 Personal Broadcasting 2 In-house Broadcasting 3 Interactive TV 4 SkyLife On Demand 2. Mobile TV Service 1 Olleh tv Mobile 2 Olleh tv play 3. TV Solution 1 Contents Management 2 Smart Push Solution 3 Data Intelligence System Ⅲ. Contact 2

3 Content Ⅰ. Introduction Ⅱ. Business Area 1. Convergence TV Service 1 Personal Broadcasting 2 In-house Broadcasting 3 Interactive TV 4 SkyLife On Demand 2. Mobile TV Service 1 Olleh tv Mobile 2 Olleh tv play 3. TV Solution 1 Contents Management 2 Smart Push Solution 3 Data Intelligence System Ⅲ. Contact 3

4 Ⅰ. Introduction 1. Vision Global No.1 Convergence TV Service & Platform Enabler kth Convergence TV Business Unit pioneers in blending various contents and services centered around the TV, and leads the way to a truly smart world where every digital screen (e.g., mobile, tablet, PC, etc.) is connected to the TV 4

5 Ⅰ. Introduction 2. Business Area & Organization Convergence TV Business Unit Convergence TV Service Mobile TV Service TV Solution Consulting Smart VOD TV N-Screen TV Application Data Intelligence TV Technology Curating and analyzing VOD Planning the Mobile TV platform Planning and developing IPTV and Satellite Analyzing Real-time Large-quantity data Planning the TV technology 5

6 Ⅰ. Introduction 3. History ( 04~ 08) Korea s First Pre-IPTV VOD Service The first Pre-IPTV MSP, CDMS(Content Delivery Management System), IPTV demo Project ( 09~ 10) Pioneer in IPTV VOD & Interactive Service Olleh tv play, TMS(Teaching Management System), In-house Broadcasting, TV widgets ( 11~ 12) Extend business range to Mobile TV Olleh tv Mobile, TV App Store, Olleh tv Play, Content Management System for N-screen ( 13~) Convergence TV Service & Platform Enabler Personal Broadcasting Platform, SkyLife On Demand Platform, Real-time large-quantative data analysis system Awards & Recognition Olleh tv Personal Broadcast Korean TV App Innovation Award DAISY Solution Best Korean Multimedia Technology Award 6

7 Content Ⅰ. Introduction Ⅱ. Business Area 1. Convergence TV Service 1 Personal Broadcasting 2 In-house Broadcasting 3 Interactive TV 4 SkyLife On Demand 2. Mobile TV Service 1 Olleh tv Mobile 2 Olleh tv play 3. TV Solution 1 Contents Management 2 Smart Push Solution 3 Data Intelligence System Ⅲ. Contact 7

8 Ⅱ-1. Convergence TV Service 1 Personal Broadcasting Personal Broadcasting Received the <Korean TV App Innovation Award 2013> You can record and upload videos onto your very own channel and watch them anywhere, at anytime through ch.700 or mobile web Tap > Upload > My channel Available on ch. 700 in Olleh tv 8

Ⅱ-1. Convergence TV Service 2 In-house Broadcasting In-house

corporations, organizations, as well as small groups and clubs to

announcements, over IPTV, mobile networks, and PC, etc.

Standard Chartered Bank Korea Limited, Coway, LINA Korea, Univera,

9 Ⅱ-1. Convergence TV Service 2 In-house Broadcasting In-house Broadcasting In-house broadcasting is a service which allows for corporations, organizations, as well as small groups and clubs to easily establish communication services such as corporate announcements, over IPTV, mobile networks, and PC, etc. 870,000 Users 26 organization IPTV Mobile PC Costless Development Standard Chartered Bank Korea Limited, Coway, LINA Korea, Univera, etc. Automatic TV Mobile PC service development through template-based solutions [IPTV] [Mobile] [PC] 9

Ⅱ-1. Convergence TV Service 3 Interactive TV Interactive Channel Information Service view related information while watching the channel From

via specialized TV info section while viewing the channel Interactive TV Service Channel Independent Information Service provide 10 different

10 Ⅱ-1. Convergence TV Service 3 Interactive TV Interactive Channel Information Service view related information while watching the channel From sports to travel, you can check associated information including scores, highlights, etc. via specialized TV info section while viewing the channel Interactive TV Service Channel Independent Information Service provide 10 different services including weather, UCC, local information, TV coupon, membership, etc. (weather) provide information on the weather based on your address (UCC) view web-uploaded videos on your TV 10

Ⅱ-1. Convergence TV Service 4 SkyLife On Demand SkyLife On Demand SkyLife On

drive and play back at your will Unlimited Recording Service for Channel VOD

month) View programs scheduled for recording within one hour.

11 Ⅱ-1. Convergence TV Service 4 SkyLife On Demand SkyLife On Demand SkyLife On Demand(SOD) is a service in which you can save live broadcast onto cloud or USB drive and play back at your will Unlimited Recording Service for Channel VOD Platform Construction Provide live-recording of 50 channels (storable for one month) View programs scheduled for recording within one hour. Lifetime storage available through KT Cloud service Built VOD service platform to enable the distribution of paid contents 11

12 Content Ⅰ. Introduction Ⅱ. Business Area 1. Convergence TV Service 1 Personal Broadcasting 2 In-house Broadcasting 3 Interactive TV 4 SkyLife On Demand 2. Mobile TV Service 1 Olleh tv Mobile 2 Olleh tv play 3. TV Solution 1 Contents Management 2 Smart Push Solution 3 Data Intelligence System Ⅲ. Contact 12

13 Ⅱ-2. Mobile TV Service 1 Olleh tv Mobile Olleh tv Mobile KT s Representative N-Screen Service Open in May Million Users 70,000 VOD 80 Live Channel Tablet Smart Phone PC 13

Olleh tv Play provides Olleh tv remote control and watch contents stored

14 Ⅱ-2. Mobile TV Service 1 Olleh tv Play Olleh tv Play Connect your smartphones to Olleh tv! Olleh tv Play provides Olleh tv remote control and watch contents stored in smartphone on TV via multi-pairing service. Open in April 2010 User 390,000 Olleh TV Remote Control Smart Phone Contents On TV 14

15 Content Ⅰ. Introduction Ⅱ. Business Area 1. Convergence TV Service 1 Personal Broadcasting 2 In-house Broadcasting 3 Interactive TV 4 SkyLife On Demand 2. Mobile TV Service 1 Olleh tv Mobile 2 Olleh tv play1 3. TV Solution 1 Contents Management 2 Smart Push Solution 3 Data Intelligence System Ⅲ. Contact 15

Ⅱ-3. TV Solution N-Screen VOD Solution N-Screen VOD Solution Own optimized solutions to every step in VOD service starting from VOD back-office upon

16 Ⅱ-3. TV Solution N-Screen VOD Solution N-Screen VOD Solution Own optimized solutions to every step in VOD service starting from VOD back-office upon reaching service client CMS Scheduling Monitoring N-Screen MSMS Smart Push Marketing Transcoding Ingest Encoding DAISY Statistics Sourcing Accounting &Billing 16

17 Ⅱ-3. TV Solution 1 Content Management MSMS (Media Source Management System) Content Management CMS (Contents Management System) provide optimal media management structures such as control of various Transcoder models, Monitoring & Validating functions, and Management of large-quantity data storages provide stable and flexible systems and solutions by building integrated contents administrative structures that can adapt to the ever-changing media environment 1 Transcoder Automatic Manual Control 2 Network System for Monitoring 3 Media Source Back-up and Recovery Administration 1 VOD Contents and Channel EPG Control 2 N-Screen Connected-View 3 Providing API for Multi-Device Support 17

18 Ⅱ-3. TV Solution 1-2 Construction Case of MSMS Platform Case. MSMS Platform Construction encode or input System Link Legacy CMS Delivery from Content Provider Media Source Management System (MSMS) Network Storage Stored & Released Metadata Registration Content Deliberation Transcoding Monitoring Archiving Processing Ingest, Transcoding, Archive Transcoder Automatic Control System Streaming System Archive System Transcoder STB PC Disk Archive System Monitoring 18

Ⅱ-3. TV Solution 1-1 Construction Case of N-Screen CMS Platform Case.

Management System Digital Rights Management Electronic Program Guide SDP Session Description

System Streaming Platform TV e-book Channel & VOD Play Statistics Connected with Product App

19 Ⅱ-3. TV Solution 1-1 Construction Case of N-Screen CMS Platform Case. N-Screen CMS Platform Construction Distribution VOD Content Delivery Network Content Management System Digital Rights Management Electronic Program Guide SDP Session Description Protocol Certification Authorizing Process Accounting and Billing OMS Olleh tv now Management System Streaming Platform TV e-book Channel & VOD Play Statistics Connected with Product App store Music Searching Comic Recommendation Streaming Live Channel and VOD Streaming(FTP) Content Delivery Network 3 rd Party CMS 19

20 Ⅱ-3. TV Solution 2 Smart Push Solution Smart Push Solution Smart Push is useful solution to achieve targeted communicative and marketing goals (like advertisements, promotions, etc.) based on various information including location, time, channel, VOD given by STB Intended Message chosen Time-period chosen Location Suitable Media 20

Session Management System CMS Management Sever 3rd Party Service Management Message Launcher System System Mobile

21 Ⅱ-3. TV Solution 2-1 Smart Push Platform Structure Smart Push Platform Structure Local Balancing Connection Management System Interface Server (transmission check) Local Network Account& Billing Smart Push Core(ACAP) Session Management System CMS Management Sever 3rd Party Service Management Message Launcher System System Mobile to TV connecting Smart Push Core(web) Smart Push Agent Area Image Cache Server DB& Statistics System Manager Event Management 21

22 Ⅱ-3. TV Solution 3 Data Intelligence System DAISY (Data Intelligence System) Received the <Best Korean Multimedia Technology Award 2014> DAISY is a real-time, large-scale data analysis & recommendation system that provides data acquisition, data storage, and analytics functions for big data Statistics instantly extract statistics Such as logs, event, etc. Analysis real-time analysis of patterns, predictive models, and unstructured logs Recommendation personalized recommendation model for marketing Real Time Real-time Distributive Processing Real-time Event Processing Batch Large-scale Data Batch Distribution Based on Hadoop Eco System 22

Ⅱ-3. TV Solution 3-1 Application of Data

Olleh tv Ratings Analytics System Case 2.

provides collected and analyzed logs on channel

5 million users System which puts calls under

issue that may occur Packet Real-time Tracing +

23 Ⅱ-3. TV Solution 3-1 Application of Data Intelligence System Case 1. Olleh tv Ratings Analytics System Case 2. LTE Real-time Log Observing System System which provides collected and analyzed logs on channel and VOD information of 5.5 million users System which puts calls under surveillance to locate and manage any quality issue that may occur Packet Real-time Tracing + Pattern Real-time Matching LTE Network User Packet Alarm LTE Mobile Instantly sends error codes to administrators 23

24 Ⅲ. Contact Contact us kth.tvbiz@kt.com homepage : tel : fax : address : 23, Boramae-ro 5-gil, Dongjak-gu, Seoul, Korea 24

olleh tv KT IPTV Services

olleh tv KT IPTV Services KT IPTV s What is is KT IPTV service since 2008 which provides largest number of VODs and live channels in Korea. mobile is n-screen IPTV service over the LTE network Basic Live Satellite + IPTV Over 247