INTRODUCTION. CONTENTS Introduction 3 Kibo (Key-Bo) 4 Our Official Name 5 Our Products 6 Brand Philosophy 8 Brand Voice and

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2 TABLE OF CONTENTS Introduction 3 Kibo (Key-Bo) 4 Our Official Name 5 Our Products 6 Brand Philosophy 8 Brand Voice and Tone 9 The Logo 10 The Icon 14 Kibo Colors 15 Kibo Pattern 16 Typography 18 Graphic Style 22 Photography 26 Branded Templates 32 Powerpoint/Decks 34 Resources 38 INTRODUCTION Kibo helps retailers and manufacturers sell everywhere and fulfill anywhere with a robust omnichannel commerce platform. Our branding is essential to the Kibo experience. Every touchpoint needs to have that unique and polished Kibo look and feel from the corporate website, to the application UX/UI, all the way down to the simplest social media post. We have a voice, tone, look and feel that will be recognized throughout the market as one of leadership and reliability enabling our retail and manufacturer customers to be the hero to their customers. In order to achieve this, we must hold our own brand to the highest standards no matter what medium we are using or where in the world we are seen. This book will set the baseline for the Kibo brand. 2 KIBO BRAND BOOK KIBO SOFTWARE, INC 2017 KIBO SOFTWARE, INC 2017 KIBO BRAND BOOK 3

3 KIBO (KEY-BO) OUR OFFICIAL NAME Kibo is the summit of Mt. Kilimanjaro. To reach Kibo s highest peak takes experience, resources, and will power to overcome its challenges. Kibo formed to help retailers and manufacturers summit a new mountain: unifying the consumer experience. Kibo is ready for the challenge and will use our experience, ingenuity, and innovation to power our customers all the way to the top. Kibo Software, Inc. Kibo Software, Inc. is Kibo s full legal name. We commonly use Kibo as the shorthand for our full name. As a general rule, when written in copy, our name should not be all caps or bold, but simply capitalized Kibo. Kibo is not to be referred to as Kibo Commerce. Kibo Commerce, Ltd., is used in the UK as a legal name only. Website and Social Media We use kibocommerce for our website and social media accounts, because Kibo Software, or simply Kibo, were unavailable. Our links We do not write out the www in a link, they are superflous charceters that take up space. kibocommerce.com facebook.com/kibocommerce twitter.com/kibocommerce 4 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 5

4 OUR PRODUCTS OUR PRODUCTS The Kibo Unified Commerce Platform is made up of four main product offerings know as Solutions. ecommerce We have two ecommerce platforms: NG(Next Generation) and Kibo ML(Marketlive). We only use NG for internal purposes, otherwise it is commonly referred to as Kibo ecommerce. Kibo ecommerce ML can be used externally in order to differentiate the platforms for our customers. Order Management System The Kibo Order Management System is commonly referred to as OMS. Real-Time Individualization tm Solution Our Real-Time Individualization tm Solution (RTI) is unique in that it is our only product that it is trade marked. In order to use the TM, you must include an adjective after individualization in most cases we use Solution. Mobile Point of Commerce We moved away from the commonly used name of Mobile Point of Sale in order to differentiate our product and get the industry to think differently about the capabilities of tablet based point of sale systems. We use mobile point of sale for SEO purposes, but out side of that, we always refer to our product as Mobile Point of Commerce (mpoc). 6 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 7

5 BRAND PHILOSOPHY BRAND VOICE AND TONE Sell Everywhere. Fulfill Anywhere. Our guiding principal behind Kibo is to allow manufacturers and retailers to expand their market potential through a robust omnichannel commerce platform. Energizing Hero We re here to amp up your business and fuel your ability to achieve your goals. While everyone else is playing catch up, we re creating the next wave that will change the whole game. We make the day-to-day seamless, so you can keep your eye on the big picture. Voice We speak in the first-person plural to show our passion for getting your business to the next level. We also speak in the second-person to get ahead of our clients needs and be at their side at every step. Voice is also determined by audience and use case. Is Optimistic Your business s best month is ahead. Let s make it happen. Encouraging 5 Ways to Supercharge Your Business Insightful 10 Ways Bitcoin Will Change Commerce in 2016 Is t Overstated Change history, one sale at a time. Hyper What are you waiting for?! Let s do it! Boastful 5 #Bitcoin Trends Competitors Missed Simple Order management that doesn t require an MBA. Exaggerated Master order management in five minutes. 8 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 9

6 THE LOGO THE LOGO The inspiration for the Kibo icon is derived from Mt. Kilimanjaro each form in the icon has specific symbolism. The base triangle is the mountain, the small triangle represents summiting the mountain, and the rhombus represents the upward growth of our clients. The angular shapes evoke strength, stability, and agility. Primary Kibo s horizontal logo should be used whenever possible. Secondary The vertical logo should only be used when space restrictions require it. If the logo stands alone, it should have the tagline included, otherwise we use variations without the tagline. The logo should have a registered trademark sybol ( ). Symbol Wordmark 1 Minimum Size.75 Minimum Size 10 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 11

7 THE LOGO - SPACING THE LOGO - VARIATIONS Space around an object gives it importance. This is why we give the Kibo logo a healthy amount of white space. Keep a margin around the logo that is the same size as the icon. We use the light version of the Kibo logo on dark backgrounds. Our one color logo is typically white or black and used sparingly. 12 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 13

8 THE ICON KIBO COLORS The Kibo icon can be used as a stand alone element in order to drive the Kibo brand aesthetic. We use the icon as an accent element in online and print work, including, ads, presentations, trade show collateral and singage, etc. Do not use the registered trademark symbol ( ) with the icon. Primary PANTONE 115 U PANTONE 123 C C:01 M:18 Y:100 K:00 HEX: #FFCE01 PANTONE 2331 U PANTONE 2331 C C:60 M:50 Y:50 K:58 HEX: # Secondary LINK AND ACCENT COLOR C:83 M:55 Y:30 K:08 HEX: # LEARN MORE/SOFT ACTION C:76 M:16 Y:48 K:00 HEX: #2EA195 ALERT COLOR C:11 M:86 Y:97 K:02 HEX: #D44929 Tertiary ACCENT COLOR C:61 M:69 Y:04 K:00 HEX: #7762A5 ALERT/PRODUCT COLOR C:00 M:50 Y:95 K:00 HEX: #F79328 ACCENT/PRODUCT COLOR C:00 M:50 Y:95 K:00 HEX: #518DB8 PANTONE BLACK U PANTONE 2331 C C:66 M:64 Y:62 K:58 HEX: #2B2B2B BACKGROUND COLOR C:04 M:03 Y:03 K:0 HEX: #F0F0F0 WHITE BLACK PANTONE 2331 U PANTONE 2331 C C:09 M:06 Y:06 K:0 HEX: #E4E5E6 14 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 15

9 KIBO PATTERN KIBO PATTERN The Kibo pattern is pulled from the main element of the Kibo icon. The pattern form can be manipulated to represent different information as needed. The pattern adds texture to otherwise plain pages. Avoid using the pattern on pages with a lot of text. Do not place the pattern over photographs. The pattern can be broken up in order to make content on the page easier to read this can also add visual interest to the content. Make sure when breaking the pattern to maintain a healthy distance between the copy and the artwork. Most copy can go directly over the top of the pattern. ecom OMS RTI mpoc 16 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 17

10 TYPOGRAPHY Calibre, not to be confused with Calibri, is the primary typeface used in for consumer facing marketing materials both digital and print. Source Sans Pro should be used when Calibre is not available. CALIBRE THIN - Headers, all caps Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LI Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz CALIBRE LIGHT - Header, all caps Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LI Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz CALIBRE REGULAR - Body Copy, lowercase Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LI Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Vy Zz CALIBRE SEMIBOLD - Sub Headers, lowercase Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LI Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Vy Zz CALIBRE BOLD - Accent text only Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LI Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Vy Zz Typical/suggested font sizes H1-48pt Main header, Title H2-36pt, H3-30pt, H4-24pt, Header/Sub-header, Title, Paragraph Header H5-21 pt, H6-16pt Sub-header P - 16pt/14pt/12pt Paragraph Typically reserved for graphic use and not typically used in standard copy. TYPOGRAPHY Source Sans Pro is to be used for all other documents, including presentations, technical documentation, product documentation, letters, and communications. Source Sans Pro is also used for the online Kibo applications. Source San Pro SOURCE SANS PRO LIGHT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LI Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz SOURCE SANS PRO REGULAR Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LI Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Vy Zz SOURCE SANS PRO SEMIBOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LI Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Vy Zz SOURCE SANS PRO BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LI Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Vy Zz Source Sans Pro can be downloaded from the Marketing Sharepoint and used freely. 18 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 19

11 TYPOGRAPHIC STYLE Bold Text The use of bold font is reserved for very specific words or ideas that require extra emphasis. Avoid over use of bold text in order to maintain the imporantance of your message. : Kibo provides true enterprise software-as-a-service technology for rapid deployment and simplified maintenance allowing you to focus on your business. Automatic software upgrades ensure your organization is always current on the latest technology, capabilities, and features. Yes: Kibo provides true enterprise software-as-a-service technology for rapid deployment and simplified maintenance allowing you to focus on your business. Automatic software upgrades ensure your organization is always current on the latest technology, capabilities, and features. How to use italics: Italics should only be used for in copy quotations or citations in callouts. ex: AMP needed to bring these two groups together: the customers in need of lights, and the authorized AMP professionals who, in their own words, create transformational lighting that satisfies all the safety, security, and beauty needs of nighttime illumination. ex: Our stores are very important to us, and exposing store inventory has grown our online sales by 40%, improved store inventory turns, and has engaged store associates in online selling. Mephisto, USA TYPOGRAPHIC STYLE Kibo s writing style follows a simple rule: be concise. To best achieve this, we save space to limit any confusion that may arise from the reader. The Oxford Comma We use the Oxford comma to ensure there is no confusion between the subjects in a series of three or more. ex: Kibo s omnichannel solution includes ecommerce, Order Management, Mobile Point of Commerce, and a Real-Time Individualization TM solution. The M Dash The M dash can be used instead of a comma, parenthesis, or a regular dash. Do not include spaces before or after the M dash. ex: Dennis took his car (a tiny, two-door Honda) on a weekend road trip. Dennis stuffed his four best friends into his car a tiny, two-door Honda for a weekend road trip. Writing Numbers Fully write out single digit numbers when in body copy. ex. Kibo s omnichannel platform consists of four enterprise ready solutions 20 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 21

12 GRAPHIC STYLE USE OF COLOR We maintain a strong and bold graphic style playing off of the hard edges and strong foundation of our logo. Use the Kibo colors with full saturation. Lowering the transparency or selecting a different shade of a primary or secondary color dilutes the visual strength of the brand. Hard edged forms reinforce the boldness and strength of the Kibo brand. Do not use rounded corners, beveled effects, drop shadows, or outlines on graphic elements. Yes Yes We can use shades of gray when necessary. C:66 M:64 Y:62 K:58 #2B2B2B 100% 90% 80% 70% 60% 50% 40% 30% 20% 22 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 23

13 USE OF COLOR AND TYPE To maintain legibility, we use high contrasts pairings with our type and color. Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 24 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 25

14 PHOTOGRAPHY PHOTOGRAPHY Keep it simple and keep it natural. We curate photos that depict our clients success through their business users and the positive experiences of their customers. Do not use photography where the subject is looking directly at the camera this makes the photo seem staged and less genuine. We use real screenshots and graphics in our photos where appropriate. Any graphic elements need to be representative of our brand and product. Contact Marketing for the library of approved stock photography. 26 KIBO BRAND BOOK KIBO SOFTWARE, INC 2017 KIBO SOFTWARE, INC 2017 KIBO BRAND BOOK 27

15 PHOTOGRAPHY Examples: PHOTOGRAPHY Examples: Decision Makers Business Users Fulfillers Consumers 28 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 29

16 PHOTOGRAPHY Examples: Store Associates/In-Store Experience PHOTOGRAPHY DON TS Do not use contrived imagery, clip art style photography, anything sexually suggestive or absurd. Avoid photos where the subject is looking directly at the camera. 30 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 31

17 BRANDED TEMPLATES BRANDED TEMPLATES We keep our templates simple and up-to-date as visual style needs change. Letterhead Business Cards The deck template is built to visually highlight the most important content. White space is maximized in order to force the presenter to focus on what needs to be visually shown and what should be verbally expressed. 32 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 33

18 POWERPOINT/DECKS POWERPOINT/DECKS Powerpoint can be a powerful tool to present Kibo and its various product offerings. The information contained in a deck needs to be incredibly concise and easy to follow while the presentation is being given. More weight should be given to the spoken presentation rather than the written on-screen content. Kibo presentations follow certain rules to ensure brand consistency and presentation quality. Font family: Source Sans Pro Font styles: Regular, light, Extra Light and Bold Do not use italics unless citing the speaker of a quote Header font size 30pt and ALL CAPS Paragraph font size: 16pt Colors: Use only the main Theme Colors Do not use shades of the Theme Colors Only use shades of gray Do not use gradients 34 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 35

19 POWERPOINT/DECKS POWERPOINT/DECKS Working with shapes: Flat with hard edges gradients outlines drop shadows rounded corners SmartArt Working with images face close ups hands pointing Keep it simple and natural looking clip art Try to use image from the Kibo Photo Library Yes: : Slides Use transition slide (gray background K) to distinguish between sections Do not use slide transitions Do not use object animations Do not change slide templates to fit content, fit content to slide template Tables Use a simple gray color scheme Do not overload a cell with text Fit the table to the template and not the template to the table Title Title Title Content 36 KIBO BRAND BOOK KIBO SOFTWARE, INC KIBO SOFTWARE, INC KIBO BRAND BOOK 37

20 RESOURCES You can locate the majority of our assets in the Kibo Resource Center: omnichannel-resource-center/ Templates primarily for internal or non-public facing use can be found here: If you have questions regarding Kibo branding, please reach out to anyone in marketing. 38 KIBO BRAND BOOK KIBO SOFTWARE, INC. 2017