TABLE OF CONTENTS BRAND OVERVIEW 3 LOGOS & USAGE 4 COLOR PALETTE 6 TYPOGRAPHIC STYLES 7 IMAGE PHILOSOPHY 8 STYLES & NAMING CONVENTIONS 10 CONTACT 12

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1 BRAND STANDARDS

2 TABLE OF CONTENTS BRAND OVERVIEW 3 LOGOS & USAGE 4 COLOR PALETTE 6 TYPOGRAPHIC STYLES 7 IMAGE PHILOSOPHY 8 STYLES & NAMING CONVENTIONS 10 CONTACT 12 2 Infinity Brand Standards, 2017

3 BRAND OVERVIEW Infinity, Inc. is an award-winning sales agency that partners with clients to Get Customers and Keep Customers. Infinity differentiates from contact centers and BPOs by offering a high-value methodology that is proven to achieve a New 100% goal in inside sales and retention programs. Infinity content and collaterial should convey a consistent tone and mood that portrays Infinity as a professional, high-value solution. This guide is a reference tool for implementing Infinity s brand identity across all documents and collateral. Applying these standards ensures brand consistency. Tone Modern Professional Expert Partner Advisor Collaborative Transparent Dedicated High-performance Innovative Optimized Efficient Analytical Mood Creative, intelligent (blue) Growth, wealth (green) Calm, peace (teal) Nobility, prestige (purple) Fun, happiness (yellow) Infinity Brand Standards,

4 LOGOS & USAGE Primary logos are full-color with the Infinity tagline underneath. Special use logos and logomark may be used at the approval and discretion of Infinity s marketing department. Primary Full-color and reverse versions with tagline. Special Use Logos Full-color, reverse, and B/W versions without tagline. Special Use Logomark Full-color, may be used as a transparent watermark or other design element. Not to be used in leiu of a Primary or Special Use Logo. 4 Infinity Brand Standards, 2017

5 Acceptable Usage Unacceptable Usage Background colors White and light color backgrounds are appropriate for black typeface logo. Dark color backgrounds are appropriate for reverse typeface logos. Placement Always position the logo in a way that maintains its legibility. The bottom-righthand corner or center are the preferred placements of the logo. Do not Replace/substitute typeface of logo or tagline Alter proportions or positioning of typeface or logomark Apply bevels, texture, dropshadow, or glow Show Infinity logo typeface without logomark Change colors of logomark Skew, warp, or stretch logo Use background colors that blend with logo Infinity Brand Standards,

6 COLOR PALETTE Infinity s overarching colors consist primarily of cool colors, as they evoke certain ideas and feelings which are represented within the company. Infinity Blue Infinity Green Infinity Teal Infinity Purple Infinity Yellow Pantone: 660 CCMYK: 100/40/0/0 Pantone: 368 C CMYK: 50/0/100/0 Pantone: 2227 C CMYK: 75/5/20/0 Pantone: 2083 C CMYK: 60/80/0/0 Pantone: 583 C CMYK: 20/15/100/0 RGB: 0/120/200 Hex: #0078C8 RGB: 130/190/0 Hex: #82BE00 RGB: 0/190/210 Hex: #00BED2 RGB: 150/85/200 Hex: #9655C8 RGB: 210/200/10 Hex: #D2C80A Thunderbird Red Violet Indochine Sea Green Monarch Pantone: 2035 C CMYK: 0/89/90/18 Pantone: 219 C CMYK: 0/90/40/15 Pantone: 2014 C CMYK: 0/41/100/22 Pantone: 7732 C CMYK: 63/0/37/52 Pantone: 1815 C CMYK: 0/90/74/48 RGB: 209/22/21 Hex: #D11615 RGB: 217/22/130 Hex: #D91682 RGB: 200/118/0 Hex: #C87600 RGB: 46/123/77 Hex: #2E7B4D RGB: 133/13/35 Hex: #850D23 6 Infinity Brand Standards, 2017

7 Primary Document Fonts Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ;,./<>? + Helvetica Light + Helvetica Oblique Helvetica Neue ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()[]: ;,./<>? Infinity Logo Font LEITURA SANS + Helvetica Neue Light + Helvetica Neue Light Italics ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()[]: ;,./<>? + LEITURA SANS ITALICS TYPOGRAPHIC STYLES Infinity s primary fonts are moden, sans seif fonts. Helvetica is preferred for non-marketing documents. Infinity Brand Standards,

8 IMAGE PHILOSOPHY Infinity s image philosophy tends toward crisp, high-contrast, and modern imagry. Photography Themes Professional photos that allow for text and logo overly (may incorporate a semi-transparent gradient). Business, Sales, Data, Conceptual Texture, Background 8 Infinity Brand Standards, 2017

9 Graphs, Tables Line Graph Icons, Diagrams Button Icons Box Diagram Before/After Data Process Diagram/Timeline Tables Venn Diagram Infinity Brand Standards,

10 STYLES & NAMING CONVENTIONS Infinity follows Chicago Manual of Style. For Infinity branded products, the following styles and naming conventions apply. Infinity, Inc. Infinity, Inc. is an award-winning sales agency that partners with clients to Get Customers and Keep Customers. May be written as Infinity Infinity, Inc. Not to be written asinfinity Contact Infinity Delivers Buyerlytics Buyerlytics is Infinity s proprietary methodology for inside sales and retention programs that helps clients to Get Customers and Keep Customers. Buyerlytics integrates three components of inside sales and retention: Strategy, Systems, and Execution. Must be written as Buyerlytics must be presented with registered trademark symbol without a space between last letter and symbol: Buyerlytics Components of Buyerlytics must be capitalized and in the following order: Strategy, Systems, and Execution Not to be written as Buyerlytics Buyerlytics TM 10 Infinity Brand Standards, 2017

11 Buyerlytics Insights Buyerlytics Insights is Infinity s sales assessment that evaluates how a client s existing internal sales program compares against the best practices of Buyerlytics. May be written as Buyerlytics Insights Insights (second usage only) Not to be written as Infinity Insights Buyerlytics Insights TM Buyerlytics SnapShot Buyerlytics SnapShot is Infinity s early discovery product that is delivered either (1) during a qualification call or (2) as a digital questionnaire. May be written as Buyerlytics SnapShot SnapShot (second usage only) Not to be written as Infinity SnapShot SnapShot TM Snapshot Buyerlytics Onsite Buyerlytics Onsite is Infinity s sales or retention program services delivered with Infinity owned and managed teams at the client facility. May be written as Buyerlytics Onsite Onsite (second usage only) Not to be written as Infinity OnSite Buyerlytics OnSite TM Onsite Buyerlytics Offsite Buyerlytics Offsite is Infinity s sales or retention program services delivered with Infinity owned and managed teams at an Infinity owned and managed facility. May be written as Buyerlytics Offsite Offsite (second usage only) Not to be written as Infinity OffSite Buyerlytics OffSite TM Offsite Infinity Brand Standards,

12 CONTACT US For more information or resources regarding Infinity, Inc. contact: 1 (800) Marketing@InfinityDelivers.com