ELECTIVE CREDIT HOURS 37 37
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1 Programme Structure Bachelor of Science in REQUIREMENTS COMPULSORY CREDIT General Education Modules ELECTIVE CREDIT 7 7 TOTAL CREDIT Core Modules 0 Specialized Modules Elective Modules Total COURSE CODE COURSE TITLE PRE-REQUISITE(S) CREDIT Non-credit modules: (for matriculation) ACT001 Fundamentals of Accounting None 0 ENG002 English for Academic Purposes None 0 MTH002 Core Mathematics None 0 GENERAL EDUCATION: SOC100 Introduction to Sociology None PSY100 Introduction to Psychology None ENG102 Introduction to Literature ENG109 Academic Writing I ITT101 Computer Information Systems None Page 1of6 Programme Structure Bachelor of Science in with major in Digital & Advertising Management
2 Programme Structure Bachelor of Science in GENERAL EDUCATION: (Cont d) POL100 Introduction to Politics ENG109 Academic Writing I ENG109 Academic Writing I ENG002 English for Academic Purposes or CSEC English (Grade 1 or 2) ENG110 Academic Writing II ENG109 Academic Writing I ENG111 Public Speaking ENG109 Academic Writing I SPA101 Introduction to Spanish None ENG104 Business Communication None ETH201 Ethics None RSH405 Introduction to Research Students are required to complete 94 credit hours UCC101 CORE MODULES: BUS102 Orientation to University Life Introduction to Business Administration None 1 None ACT100 Financial Accounting ACT 001 Fundamentals of Accounting or CSEC POA (Grade 1 or 2) MTH101 College Algebra MTH002 Core Mathematics or CSEC Math (Grade 1 or 2) Page 2of6 Programme Structure Bachelor of Science in with major in Digital & Advertising Management
3 Programme Structure Bachelor of Science in CORE MODULES: (Cont d) None LAW101 MTH201 Legal Concepts for Commerce Business & Economic Statistics None MTH101 College Algebra MKT202 Introduction to Digital MKT201 Principles of ECN200 Principles of Micro Economics None MKT20 Search : SEO MKT201 Principles of MKT204 Elective/Search MKT201 Principles : PPC of OTB02 Organizational Theory & Behavior - BUS102 Introduction to Business Administration- ETH201 Ethics Page of6 Programme Structure Bachelor of Science in with major in Digital & Advertising Management
4 Programme Structure Bachelor of Science in SPECIALISED MODULES: MKT01 Introduction to Advertising MKT10 Digital Display Advertising (DDA) MKT0 MKT04 Social Media MKT08 Content ITT08 Management Information Systems ITT101 Computer Information Systems MKT06 Digital Video Production MGT07 Project Management for Creatives BUS102 Introduction to Business Administration MKT420 Mobile MKT421 Digital Analytics/Strategy & Planning MKT42 Media Planning & Buying MKT01 Introduction to Advertising LAW400 Company Law LAW101 Legal Concepts for Commerce Page 4of6 Programme Structure Bachelor of Science in with major in Digital & Advertising Management
5 Programme Structure Bachelor of Science in SPECIALISED MODULES: (cont d) MKT424 Advertising Design MKT499 Digital & Advertising Research Project RSH405 Introduction to Research & Completed 95 credit hours MGT400 Strategic Management CAPSTONE OTB02 Organisational Theory &Behaviour MTH201 Business & Economic Statistics Completed 94 credit hours TOTAL CREDITS REQUIRED 124 Represents courses with Blended modality via icreate Institute After completing the 10 modules with icreate, students will qualify to sit the exam for international certification as a Certified Digital Professional, with the Digital Institute *** Students may exit after 2 years and will be awarded an A.Sc. in Page 5of6 Programme Structure Bachelor of Science in with major in Digital & Advertising Management
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