THE PROCESS STEP 01 FIELD RESEARCH

Transcription

1 HOW PRIZM IS MADE

2 THE PROCESS STEP 01 FIELD RESEARCH

3 THE PROCESS STEP 01 FIELD RESEARCH STEP 02 PROTOTYPE

4 THE PROCESS STEP 01 FIELD RESEARCH STEP 02 PROTOTYPE STEP 03 LAB TESTING

5 THE PROCESS STEP 01 FIELD RESEARCH STEP 02 PROTOTYPE STEP 03 LAB TESTING STEP 04 FIELD TESTING

6 STEP 01 FIELD RESEARCH IDENTIFY AND MEASURE KEY COLORS THAT ATHLETES NEED TO BOOST CLARITY TO BETTER PERFORM IN THAT PARTICULAR ENVIRONMENT BY COLLECTING DATA USING THE HYPERSPECTRAL CAMERA WITH THE HYPERSPECTRAL CAMERA DATA, OAKLEY DETERMINES THE SPECIFIC PRIZM DYES NEEDED TO ENHANCE COLOR AND THE WAVELENGTHS TO LET INTO THE EYE

7 STEP 02 PROTOTYPE PROTOTYPE PHASE 1: FORMULATE LENSES THAT ARE SPECIFIC TO THE ENVIRONMENT BY TESTING AND COMBINING COLOR PRIZM DYES INTO THE MOLECULAR BASE OF THE LENS Create a Prizm Dye color combination using the formula created from data and field research Mix Prizm Dye combination with clear Plutonite pellets Melt the Prizm dye and Plutonite combination in the Extruder so the dyes molecularly bond to the Plutonite The material is then fed through the Extruder, ran through H20 to cool down and cut back into pellets, creating final Prizm base

8 STEP 02 PROTOTYPE PROTOTYPE PHASE 2: PRIZM BASE GOES THROUGH INJECTION MOLDING TO PRODUCE ONE COMPREHENSIVE, SINGLE-LAYERED LENS 01. MELTED & INJECTION MOLD 02. COATING PROCESS 03. FINAL CURE (OVEN) 04. LENSES CUT INTO FINAL SHAPE

9 STEP 02 PROTOTYPE PROTOTYPE PHASE 3 (IRIDIUM COATED LENSES ONLY): PUT IRIDIUM LENSES INTO A VACUUM DEPOSITION COATING MACHINE THAT EVENLY COATS LENSES WITH IRIDIUM BEFORE DURING AFTER

10 STEP 03 LAB TESTING ALL LENSES UNDERGO EXTENSIVE IN-LAB TESTING -- ENSURING ALL EYEWEAR DELIVERS THE UTMOST OPTICAL CLARITY AND PROVIDES MAXIMUM IMPACT RESISTANCE. FROM DECADES OF RESEARCH AND TRIAL, THE KEY TESTS THAT ALL OAKLEY PRODUCTS ARE PUT THROUGH INCLUDE: HIGH DEFINITION OPTICS TESTING IMPACT TESTING

11 STEP 03 LAB TESTING HIGH DEFINITION OPTICS TESTING: FOR LENSES TO RECEIVE THE OAKLEY HIGH DEFINITION OPTICS SEAL, THEY UNDERGO A RANGE OF TESTS TO PROVE THEY WILL BE ABLE TO MEET THE UNCOMPROMISING DEMANDS OF PROFESSIONAL ATHLETES WHO SETTLE FOR NOTHING LESS THAN THE CLEAREST, SHARPEST, MOST ACCURATE VISION. USING LASERS AND MEASUREMENT TOOLS, THE TEAM CONDUCTS THE FOLLOWING THREE TESTS: 01.CLARITY Measures the sharpness of images viewed through the lens 02. REFRACTIVE POWER Measures how inferior lenses distort vision by magnifying images

12 STEP 03 LAB TESTING 03. PRISM TEST Measures how the lenses bend light and make objects appear shifted from their true position OAKLEY vs. COMPETITOR

13 STEP 03 LAB TESTING IMPACT TESTING: TO TEST THE DURABILITY OF THE LENS MATERIAL AND FRAME AND LENS DESIGN, OAKLEY PRODUCTS UNDERGO TWO IMPACT TESTS: HIGH VELOCITY AND HIGH MASS. THESE TESTS RECREATE REAL LIFE IMPACT SITUATIONS TO ENSURE OAKLEY LENSES ARE SCRATCH AND CRACK RESISTANT AND CAN TAKE IMPACT TO PROTECT THE WEARER S EYES IN ALL SITUATIONS

14 STEP 03 LAB TESTING BEFORE AND AFTER OAKLEY VS. COMPETITOR OAKLEY VS. COMPETITOR 01. HIGH VELOCITY A QUARTER INCH STEEL BALL FIRED AT OVER 100 MILES PER HOUR AT CLOSE RANGE 02. HIGH MASS: A ONE POUND ONE OUNCE STEEL SPIKE BEING DROPPED FROM 4 FEET 2 INCHES ABOVE THE LENSES

15 STEP 04 FIELD TESTING OAKLEY HAS A UN-COMPROMISED COMMITMENT TO AND EXPERIENCE IN TESTING PRODUCTS IN THE EXACT ENVIRONMENT AND CONDITIONS THE PROFESSIONAL ATHLETE PERFORM IN ON A GLOBAL SCALE IT S IMPERATIVE OAKLEY EXPERIENCES HOW THE PRODUCT PERFORMS IN THE FIELD BEFORE IT GOES ON AN ATHLETE OR CONSUMERS FACE PRIZM LENS TECHNOLOGY WENT THROUGH THIS PROCESS WITH FOUR YEARS OF FIELDING TESTING, TESTING TRIPS IN SEVEN DIFFERENT COUNTRIES

16 THE FINAL PRODUCT ONCE A PRODUCT PASSES OVER 30 TESTS, MEETS ALL OAKLEY DESIGN AND PERFORMANCE STANDARDS AND IS VALIDATED BY WORLD CLASS ATHLETES, IT WILL BECOME A NEW OFFERING IN THE PRIZM LENS LINE-UP