2013 RETAIL TRAINING

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2013 RETAIL TRAINING 3 TIERS OF ZEISS OPTICS 1) VICTORY - Super Premium Optics - Created and Hand Crafted in Germany Superior in every way 2) CONQUEST - Premium Optics - Made or Assembled in Germany

1 2013 RETAIL TRAINING 3 TIERS OF ZEISS OPTICS 1) VICTORY - Super Premium Optics - Created and Hand Crafted in Germany Superior in every way 2) CONQUEST - Premium Optics - Made or Assembled in Germany - Incredible Features and Quality, Exceptional Value 3) TERRA - Premium Optics - Designed and Engineered by Zeiss Germany, Quality Assured and Serviced by Zeiss USA - Industry Leading Performance vs. Price Ratio Become a Zeiss Pro Staffer and start earning points with each sale you make. Redeem your points for gift cards you can use anywhere or Zeiss Products. Register online at Complete the Zeiss training at and receive 100 Bonus Points Seite

2 ZeissPoints.com The smarter way for sales associates to own a ZEISS Become a Zeiss Pro Staffer and start earning points with each sale you make. Redeem your points for gift cards you can use anywhere or Zeiss Products. Register online at Complete the Zeiss training at and receive 100 Bonus Points

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5 8 x x 42 Magnification 8 10 Objective Diameter 42 mm 42 mm Exit Pupil 5.3 mm 4.2 mm Twilight Factor Field of View at yd 408 ft 330 ft Subjective Viewing Angle Close Focus 6.2 ft 6.2 ft Diopter Adjustment Range +/- 4 dpt +/- 4 dpt Eye-relief 16 mm 16 mm Pupil Distance mm mm Lens Type FL / HT FL / HT Prism System Abbe-König Abbe-König Coating LotuTec / T* LotuTec / T* Nitrogen Filling yes yes Water Resistance 500 mbar 500 mbar Functional Temperature Range 22 / 145 F 22 / 145 F Height 6.3 in 6.3 in Width at an eye width of 65 mm 5.0 in 5.0 in Weight 27.7 oz 28.4 oz Order Numbers

6 jibberish RIFLESCOPES 6

7 NEW FOR 2013 NON ILLUMINATED RETICLES GREAT TACTICAL SCOPE 7

8 BEST SELLER! 8

Specifica5ons 1.1-4x24 1.5-6x42 2.5-10x50 3-12x56 Magnification 1.1-4 1.5-6 2.5-10 3-12 Effective lens diameter 16.3 to 24 mm 22.6 to 42 mm 37.7 to 50 mm 44 to 56 mm Exit pupil diameter 14.

9 Specifica5ons 1.1-4x x x x56 Magnification Effective lens diameter 16.3 to 24 mm 22.6 to 42 mm 37.7 to 50 mm 44 to 56 mm Exit pupil diameter mm 15 7 mm 15 5 mm mm Twilight factor Field of view (feet at 100 yards) ft ft ft ft Viewing angle 21.5º - 6º 14.1º - 1.4º 8.5º - 2.3º 7.2º - 2º Diopter adjustment range -4/+2 D -4/+2 D -4/+2 D -4/+2 D Eye relief (inches) 3.54 in 3.54 in 3.54 in 3.54 in Parallax free (yards) 109 yd 109 yd 109 yd 109 yd Adjustment range 100 yards 108 in 82.8 in 50.4 in 43.2 in Adjustment click at 100 yards 0.34 MOA 0.34 MOA 0.34 MOA 0.34 MOA Center tube diameter 30 mm 30 mm 30 mm 30 mm Eyepiece diameter 42 mm 42 mm 42 mm 42 mm Objective diameter 30 mm 48 mm 56 mm 62 mm Nitrogen filled Yes Yes Yes Yes Waterproof 13.1 ft 13.1 ft 13.1 ft 13.1 ft Operating temperature 13 F to +122 F 13 F to +122 F 13 F to +122 F 13 F to +122 F Length in in in in Weight without rail 15.5 oz 18.1 oz 18.5 oz 20.2 oz Weight with rail 16.4 oz 18.9 oz 19.4 oz 21.1 oz Warranty Limited Lifetime Limited Lifetime Limited Lifetime Limited Lifetime Image plane 2nd 2nd 2nd 2nd Reticle 54,

Conquest HD Binoculars by Carl Zeiss Features & Benefits Compact, comfortable design Comfortable eyecups for easy viewing, special grip area and large focus wheel for easy access and precise focusing

Rota5ng and lockable eyecups for eyeglass or non- eyeglass wearers Eyepieces for eyeglass wearers provide a wide field of view with no tunnel vision Aluminum Housing (very lightweight.

10 Conquest HD Binoculars by Carl Zeiss Features & Benefits Compact, comfortable design Comfortable eyecups for easy viewing, special grip area and large focus wheel for easy access and precise focusing even with gloves. Precision at close quarters Every CONQUST HD model offers precise, and unusually close focus: x42s to 6.5 feet, and x32s to under 5 feet. Rota5ng and lockable eyecups for eyeglass or non- eyeglass wearers Eyepieces for eyeglass wearers provide a wide field of view with no tunnel vision Aluminum Housing (very lightweight. MADE IN GERMANY Dielectric mirror coa5ng ExcepKonally Bright Image. Waterproof, sealed against dust and moisture and submersible Stray Light Reduc5on - Advanced stray light reduckon system for maximum contrast. HD lens system with ZEISS T* lens coa5ngs for very neutral image color for impressive 10x has the widest field of view in its class, 8x has a highly compekkve field viewing experiences. LotuTec CoaKngs (10x = 345Z@1000yds, 8x = 384Z@1000yds.) for ge]ng on the target quickly and staying on easily

11 Conquest HD 8x32 Conquest HD 8x42 Magnification 8 x 8 x Effective Lens Diameter 32 mm 42 mm Exit Pupil Diameter 4 mm 5.25 mm Twilight Factors Field of View at 1000 yd 420 ft 384 ft Subjective Viewing Angle Close Focus in Ft 4.9 ft 6.5 ft Diopter Adjustment Range +4-4 dpt +4-4 dpt Pupil Distance mm mm Eye Relief 16 mm 18 mm Lens Type HD-Type HD-Type PrismSystem Schmidt-Pechan Schmidt-Pechan Water Resistance 400 mbar 400 mbar LotuTec yes yes Nitrogen Filling yes yes Functional Temperature in F F F Height in Inch 4.9 inch 6.5 inch Width in Inch at an eye width of 65 mm 4.5 inch 4.7 inch Weight in Use in oz 22.2 oz 28 oz Order Number

Conquest HD5 2-10x42 Conquest HD5 3-15x42 The highlight HD5 2-10x42 boasts of an extreme wide field- of- view in 2- power making the scope a most extremely versakle companion from heavy brush to open

12 Conquest HD5 2-10x42 Conquest HD5 3-15x42 The highlight HD5 2-10x42 boasts of an extreme wide field- of- view in 2- power making the scope a most extremely versakle companion from heavy brush to open country hunkng. The model with a tremendous amount of flexibility with a magnificakon range that handles just about any mid to longer range hunkng situakon. Conquest HD5 5-25x50 12 Shorter than many 3-12 scopes of today, the high- precision HD5 5-25x50 hits targets at medium to longer ranges with extreme repeatability. The lockable target turret comes as standard and makes compensakon easier than ever before.

13 Most advanced Super-Zoom High resolution 5x Zoom for ultimate versatility. Finest details and brightest images. T*-coatings / LotuTec State-of-art reticle designs Non- magnifying 2nd IP rekcles with choice of Plex or Rapid- Z versions for any purpose. Extremely compact Shortest Super- Zoom in its class. German engineering Highly precise, rugged, durable. Precision mechanics Side parallax adjustment 50 Meters to infinity (models 3-15 and 5-25) Standard hunting turrets with ¼ MoA clicks or lockable target turret with zero stop as target turret. Also as customized solution (Kenton Industries) 13 Slim ocular design One of the slimmest oculars in the world of Super-Zooms. Low profile when viewing over the scope or sneaking through heavy brush.

14 Reticles and adjustments ReKcle types / Turret versions: #20 Z- Plex Rapid- Z 600 Rapid- Z 800 Rapid- Z 1000 Rapid- Z Varmint 2-10x42 hunting yes yes 3-15x42 hunting yes yes yes 3-15x42 lockable yes 5-25x50 hunting yes 5-25x50 lockable yes yes yes

15 Adjustments: New Lockable Turret The new lockable target turret is available on the 3-15x42 and 5-25x50 Models. Pricelist designa5ons are either LOCK PLEX or LK. This features a zero- stop and the adjustment direc5on is now counter- clockwise to move the point of impact up! 15

16 Technical data 2-10x x x50 Magnification Effective lens diameter (mm) Exit pupil diameter (mm) Twilight factor Field of view (ft/100yds) Objective viewing angle Diopter adjustment range (dpt.) -3 / +2 Eye relief (mm) 90 Parallax-free (yds) 100 (300 Rapid-Z) Square adjustment range (MoA) 80x60 70x50 70x50 Adjustment per click (MoA) 1/4 16

17 Technical data 2-10x x x50 Center tube diameter (in) 1 Inch Eyepiece tube diameter (mm) 44 Objective tube diameter (mm) Coating Nitrogen filling LotuTec Yes Waterproof (mbar) 400 Functional temperature range ( F) -4 / +145 Length (in) Weight (oz) Order Numbers w/o Lockable Target Turret Order Numbers with Lockable Target Turret

New: TERRA ED Binoculars designed by Carl Zeiss Features & Benefits ZEISS MC MulK- CoaKngs for a bright view view under most condikons Compact lightweight and waterproof housing and large focus wheel

18 New: TERRA ED Binoculars designed by Carl Zeiss Features & Benefits ZEISS MC MulK- CoaKngs for a bright view view under most condikons Compact lightweight and waterproof housing and large focus wheel provide easy handling Comfortable rota5ng eyecups provide a wide field view for eyeglass and non- eyeglass wearers Super close focus (5.25 ft.) for Butterfly and Garden Birding High quality mulkcoated ED glass by SCHOTT in Germany provides superior image quality Smooth, accurate, rapid focus 1

19 New: TERRA ED Binoculars designed by Carl Zeiss Specifica5ons Carl Zeiss AG 2nd Strategic Advisory Comminee MeeKng 2012

20 / TERRA 3X TERRA 2-7x32 The super- lightweight 2-7x32 serves anyone from heavy brush to open country hunkng. TERRA 3-9x42 TERRA 4-12x42 20 The versakle 3-9x42 is the all- Kme classic from Carl Zeiss in its most recent design: Lightweight, robust and notably bright even when condikons are anything but. With opkonal RZ6 rekcle the most intuikve hold- over solukon ever. Compact and lightweight the 4-12 hits targets at medium to longer ranges with extreme repeatability. The easy- to- use RZ8- rekcle takes the guess- work out of the equakon..

/ TERRA 3X Features & Benefits Lightweight construction One of the lightest premium optics on the market. Precision mechanics Standard hunting turrets with ¼ MoA adjusments.

21 / TERRA 3X Features & Benefits Lightweight construction One of the lightest premium optics on the market. Precision mechanics Standard hunting turrets with ¼ MoA adjusments. 100% repeatability click by click and shot by shot. State-of-art reticle designs Non- magnifying 2nd IP rekcles with choice of Plex or RZ- versions for any purpose. Highlight optics with MC-anti reflective coatings for crisp and bright images. Extremely robust Carl Zeiss Germany design Built to serve for decades in the field. Created by Carl Zeiss Germany and built to highest industry standards. 21

22 / TERRA 3X Reticle Selection #20 Z- Plex Available in all models. New ReKcle type RZ6 for 3-9x42: New ReKcle type RZ8 for 4-12x42: 2-7x32 yes 3-9x42 yes yes 4-12x42 yes yes 22

23 / TERRA 3X Technical Data 23

24 REPS.COM

2013 RETAIL TRAINING

2013 RETAIL TRAINING 3 TIERS OF ZEISS OPTICS 1) VICTORY - Super Premium Optics - Created and Hand Crafted in Germany Superior in every way 2) CONQUEST - Premium Optics - Made or Assembled in Germany -