INTRODUCTION...3 CATALOGS...4 STICKERS...6 POSTERS...7 BANNERS...8 ROLLUP BANNERS...10 POSTCARDS...11 FOLDERS...11 EXHIBITION STANDS...12 TABLES...
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2 INDEX INTRODUCTION...3 CATALOGS...4 STICKERS...6 POSTERS...7 BANNERS...8 ROLLUP BANNERS...10 POSTCARDS...11 FOLDERS...11 EXHIBITION STANDS...12 TABLES...12 CLOTHING...13 OTHER...14 ELECTRONIC...15 BOXES...16 DISPLAYS
3 INTRODUCTION It is a common mistake to believe that promotion by business is all about advertising. It isn t. There are a variety of approaches that a business can take to get their message across to customers, although advertising is certainly an important one. Promotion is all about communication. Because promotion is the way a business makes its products known to the customers, both current and potential. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy. In fact, promotion has many potential uses in business. It can be used to: Increase sales Attract new customers Encourage customer loyalty Encourage trial Create awareness Inform Remind potential customers Reassure new customers Change attitudes Create an image Position a product Encourage brand switching To support a distribution channel That s why Royal Kerckhaert wants to provide you with a summary of all promotional items we have to offer to you and your business. 3
4 CATALOGS Horseshoes 148 x 210 mm (A5) 88 pages Languages: Race plates 105 x 210 mm 44 pages Languages: Meister horseshoes 148 x 210 mm (A5) 28 pages Languages: Tools 210 x 297 mm (A4) 92 pages Languages:
5 Liberty 148 x 210 mm (A5) 20 pages Languages: Hoofcare 148 x 210 mm (A5) 24 pages Languages: Info 148 x 210 mm (A5) 20 pages Languages:
6 STICKERS (A6) Kerckhaert Meister horseshoes Liberty nails Liberty Cu Liberty Cu X-Ray Liberty Carrera Maddox+ nails Mercury rasps M (Meister) nails Cu Shield Technology
7 POSTERS Kerckhaert 841 x 1189 mm (A0) 500 x 707 mm (B2) Liberty nails 841 x 1189 mm (A0) 500 x 707 mm (B2) Liberty Carrera nails 700 x 1000 mm (B1) Maddox+ nails 841 x 1189 mm (A0) 500 x 707 mm (B2)
8 BANNERS Kerckhaert 200 x 100 cm 450 g PVC Ring every 25 cm Liberty nails 150 x 100 cm 450 g PVC Ring every 25 cm Maddox+ nails 150 x 100 cm 450 g PVC Ring every 25 cm Mercury rasps 150 x 100 cm 450 g PVC Ring every 25 cm
9 Blue Devil tools 200 x 100 cm 450 g PVC Ring every 25 cm Kerckhaert Race 150 x 100 cm 450 g PVC Ring every 25 cm Meister horseshoes 150 x 100 cm 450 g PVC Ring every 25 cm Meister nails 150 x 100 cm 450 g PVC Ring every 25 cm
10 ROLLUP BANNERS 85 x 200 cm PVC Telescopic pole Rollup banner + bag Portable & easy to set up Kerckhaert Liberty nails Liberty Cu Liberty Carrerara Maddox+ nails
11 POSTCARDS A6 Join the Elite M (Meister) nails Christmas FOLDERS 220 x 304 mm (folded) 10 mm filling height Laminated folder to hold promotional items e.g. flyers, catalogs, stickers, business cards
12 EXHIBITION STANDS 300 x 230 cm Stretchable polyester Aluminium frame Portable & easy setup TABLES Tables Portable & easy setup Lightweight aluminium Easy setup Table + bag 120 x 60 x 90 cm x 60 x 90 cm Tablecloths Kerckhaert Liberty nails Liberty Cu nails Silicon protection 120 x 60 x 90 cm x 60 x 90 cm
13 CLOTHING T-shirts Kerckhaert Liberty nails M L XL XXL Caps One size fits s all Kerckhaert Liberty nails
14 Hats Cotton + acrylic Kerckhaert OTHER Bags Polyethylene Punched handle Pens Lighters Kerckhaert Kerckhaert Cu Shield Technology Liberty
15 ELECTRONIC Newsletter 6x / year Languages: Powerpoint presentationtion Liberty nails Languages: Desktop wallpaper 1152 x 864 px 1280 x 1024 px 1680 x 1050 px 1920 x 1080 px Screensaver All Windows versions All resolutions 15
16 USB credit cards Catalogs Presentations Downloads BOXES Double toolbox TBG1 461 x 441 x 192 mm Toolbox TBX1 446 x 208 x 171 mm Half toolbox TBH1 440 x 200 x 73 mm Sample box KR x 172 x 62 mm 16
17 DISPLAYS Horseshoe display Lightweight Portable & easy to set up Anti-scratch powder coating Transport case included set: (horseshoe display + nail display + case) 2 sets: (2 horseshoe displays + 2 nail displays + case) Nail display Lightweight Portable & easy setup Anti-scratch powder coating Replaceable stickers Liberty nails Liberty Cu nails Liberty Carrera nails Maddox+ nails
18 Liberty hammer display 6 oz/7 oz/8 oz/9 oz Same top material as the hammers
19 Countertop display A3 Liberty Cu Liberty Carrera Super Sound Cu 19
20 ROYAL KERCKHAERT HORSESHOE FACTORY 3 Rapenburg AE Vogelwaarde Holland Tel.: +31 (0) Fax: +31 (0) post@kerckhaert.com Laagstraat Temse Belgium Tel.: +32 (0) Fax: +32 (0) smederij@kerckhaert.com
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