2015 Premium Lens MarketPulse Questionnaire

Transcription

1 2015 Premium Lens MarketPulse Questionnaire How many locations are associated with your practice? or more Thinking of your total gross dollar sales for 2014, did the percentage made up by spectacle lenses and treatments (excluding Rx sun lenses) increase, decrease or stay the same versus 3 years ago? Increased Decreased Stayed about the same How has pricing on your spectacle lenses and treatments (excluding Rx sun lenses) changed over the last 3 years? Increased Decreased Stayed about the same Thinking of your total gross dollar sales for 2014, did the percentage made up by Rx sun lenses increase, decrease or stay the same versus 3 years ago? Increased Decreased Stayed about the same What percent of all Rx's sold are Rx sun? 5 or less 6 to to15 16 to 20 More than 20

2 Please rank the following lens designs in order based on your lens pair sales in 2014 (1 being your most popular lens design and 7 being your least popular lens design): Standard or aspheric single vision Customized or personalized single vision Bi/Trifocal Standard progressives Customized or personalized progressives Computer/Variable Focus Wrap Rx sunwear What percent of single vision Rx's sold are digitally enhanced? Less than 3 3 to 6 7 to to 15 More than 15 What percent of single vision digitally enhanced use actual vertex, tilt and wrap measurements done by your office? Less than 3 3 to 6 7 to to 15 More than 15 Thinking of your total retail lens pair sales for 2014, did the percentage of your total lens sales made up by the following lens designs increase, decrease or stay the same versus 3 years ago? Standard or aspheric single vision Customized or personalized single vision Increased Decreased Stayed about the same Bi/Trifocal Standard progressives

3 Customized or personalized progressives Computer/Variable Focus Wrap Rx sunwear Which type of digital progressive lenses do you prefer? Lens Manufacturer Brand Lab Private Label How do most of your computer lens patients/customers buy? By add power By occupation/vocation Please rank the following lens materials in order based on your lens pair sales in 2014 (1 being your most popular lens material and 8 being your least popular lens material): Standard Plastic Polycarbonate Super Hi-Index (±1.67) High-Index (1.6 index) Mid-Index ( ) Glass (1.52) Trivex (i.e. Phoenix, Trilogy) Tribrid Thinking of your total retail lens pair sales for 2014, did the percentage of your total sales made up by the following lens materials increase, decrease or stay the same versus 1 year ago? Increased Decreased Stayed about the same Standard Plastic Polycarbonate Super Hi-Index (>1.67)

4 High-Index (1.60+) Mid-Index ( ) Glass (1.52) Trivex (i.e. Phoenix, Trilogy) Tribrid Do you offer a new AR lens that also reduces blue light? (For example, Crizal Prevencia, Nikon SeeCoat Blue, HOYA Recharge, other) Yes No Don't Know What percent of standard AR has it replaced? True or False? Because of the increase in patients having Refractive Surgery True False My overall lens sales have decreased. My sales of high-powered lenses have decreased. My sales of reading glasses have increased. My sales have not been affected at all. What percent of your progressive lens sales are personalized designs? What percent of the progressive lenses with personalized designs include actual vertex, tilt and wrap measurements?

5 What percent use the manufacturer s or lab s default measurements? Do you use a digital measuring device in your office? Yes No Don't Know What percent of the time? Less than to to 100 Is the digital device floor standing or tablet based? Floor standing Tablet based Don't Know Do you use package pricing, with specific lens materials, lens designs and treatments bundled into preset pricing levels? (this does not include packages that bundle in frames) Yes No What was the average retail price in 2014 of that lens-only package (excluding frames and exams)? $ Has your discussion of the importance of UV and HEV absorbing eyewear for outdoor use with every patient increased, decreased or stayed the same versus 3 years ago? Increased Decreased Stayed about the same

6 How has the number of actual prescriptions written for UV and HEV absorbing eyewear for outdoor use increased, decreased or stayed the same compared to 3 years ago? Increased Decreased Stayed about the same Has your discussion of the importance of children's outdoor eyewear/sunwear increased, decreased or stayed the same compared to 3 years ago? Increased Decreased Stayed about the same How has the number of actual prescriptions written for children's outdoor eyewear/sunwear increased, decreased or stayed the same compared to 3 years ago? Increased Decreased Stayed about the same