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Andrew Hood
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2 01 THE CLIENT MARKET SECTOR: COUNTRY: BRAND: CLIENT OVERVIEW: PRODUCTS: NUMBER OF CUSTOMERS: TELECOMMUNICATIONS PORTUGAL OPTIMUS Founded in 1998 Owned by SONAECOM Voice Mobile, Internet, Cable Television Revenue 893M (2007 SONAECOM) 2,893M

3 02 NEEDS & MOTIVES» Extremely competitive market» Need to differentiate from competitors.» OPTIMUS is perceived as modern, dynamic and innovative. Culture is also a very prominent characteristic of the brand s personality, specially music.» OPTIMUS is seen as a highly innovative brand and company» is the only company in the world to be awarded three GSM Awards in a row.» OPTIMUS management decided to create a unique project reflect the brand values offer consumers an engaging brand experience.» Their goal was to have the best concept store in the world

03 LOCATION CASA DA MUSICA OPORTO PORTUGAL CASA DA

KOOLHAAS, DUTCH ARCHITECT NOMINATED ONE OF THE 100

TIME MAGAZINE OMA OFFICE FOR METROPOLITAN

4 03 LOCATION CASA DA MUSICA OPORTO PORTUGAL CASA DA MÚSICA OPORTO, PORTUGAL ARQUITECTURAL BY REM KOOLHAAS, DUTCH ARCHITECT NOMINATED ONE OF THE 100 MOST INFLUENCIAL PERSONS IN THE WORLD IN 2008, BY TIME MAGAZINE OMA OFFICE FOR METROPOLITAN ARCHITECTURE DESIGN BY KRAM/WEISSHAAR TECHNOLOGY BY DISPLAX INTERACTIVE SYSTEMS

5 04 INTERACTIVE FACADE EXPERIENCE

6 05 THE INTERACTIVE FACADE More than 22 meters of tri-dimensional interactive projection» Spectacular night show» Several DISPLAX Interactive Systems combined

7 06 THE INTERACTIVE FACADE

8 07 THE INTERACTIVE FACADE

9 08 THE INTERACTIVE FACADE

10 09 THE INTERACTIVE FACADE 7 projectors connected to a DISPLAX INTERACTIVE SYSTEM Two different effects:» the MAGMA (being the brand logo)» the GRID Other effects to be developed by request

11 10 DISPLAX R&D team had to develop specific technologies and products in order to create the designed modules of the machine The technical know-how of the R&D team was crucial for implementing such an innovative project.

12 11 A media Experience Block into the centre of the 400 m2 space, moving all shopping functions into a single device and allowing unimpeded views of the sweeping concrete forms making up both the external walls as well as the raised of Casa da Música.

12 DISPLAX INTERACTIVE SYSTEMS was selected

High Definition movies on demand» digital

13 12 DISPLAX INTERACTIVE SYSTEMS was selected to develop the Experience Block, covered with over 70 LCD and plasma interactive displays encompassing» mobile music videos,» High Definition movies on demand» digital TV» broadband internet» business services» downloadable music» ringtones and wallpapers» video and mms» and a 1:1 scale mobile phone finder

14 13 This angular unfolding entity allows customers to experience the full breadth of content and mobile phones on offer through the OPTIMUS network not through empty advertising but through hands-on, visceral experience.

14 MODULE PHONE CONFIGURATOR The Phone configurator is a touch screen interface that allows users to select phones based on various categories like price and other technical features.

15 14 MODULE PHONE CONFIGURATOR The Phone configurator is a touch screen interface that allows users to select phones based on various categories like price and other technical features. While selecting the phone characteristics on the touch screen, the back lighting of the product display in the wall is dimmed, highlighting the relevant physical phones. The grid of phones is mirrored on the touchscreen display as well. Clicking on one of the phones in the grid on the touchscreen brings up detailed information about the phone.

15 MODULE PHARMACY The Pharmacy consists of a long table over which a layer of glass is suspended. A number of mobile phones rest in cradles on the Pharmacy table.

16 15 MODULE PHARMACY The Pharmacy consists of a long table over which a layer of glass is suspended. A number of mobile phones rest in cradles on the Pharmacy table. Touchscreens are rear-mounted behind the suspended glass top. Removing one of the phones from its cradle on the lower table brings up detailed information on the phone onto the touchscreen.

16 MODULE WALLPAPERS The Wallpapers Unit consists of one tall, thin seamless vertical touchscreen that allows the user to manipulate an immense collection of still image content.

17 16 MODULE WALLPAPERS The Wallpapers Unit consists of one tall, thin seamless vertical touchscreen that allows the user to manipulate an immense collection of still image content. A single, uninterrupted list of wallpapers, themes and screensavers spans the entire vertical surface of the strip of touchscreens. By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list vertically or horizontally. Clicking on one of the wallpapers brings up more detailed information about the item if available.

17 MODULE MP3 The MP3 Unit consists of two tall, thin seamless vertical touchscreens that allow the user to manipulate an immense collection of music or audiobook MP3 content.

18 17 MODULE MP3 The MP3 Unit consists of two tall, thin seamless vertical touchscreens that allow the user to manipulate an immense collection of music or audiobook MP3 content. A single, uninterrupted list of song titles spans the entire vertical surface of the strip of touchscreens. By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list. Clicking on one of the titles brings up more detailed information about the song such as the album art, plays the music video if available. The audio for the selected track is audible to the user alone through the use of a directed audio speaker.

18 MODULE RINGTONE The Ringtone Unit consists of two tall, thin seamless vertical touchscreens that allow the user to manipulate an immense collection of Ringtone audio content.

19 18 MODULE RINGTONE The Ringtone Unit consists of two tall, thin seamless vertical touchscreens that allow the user to manipulate an immense collection of Ringtone audio content. A single, uninterrupted list of song titles spans the entire vertical surface of the strip of touchscreens. By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list. Clicking on one of the titles brings up more detailed information about the song such as the album art, plays the music video if available. The audio for the selected track is audible to the user alone through the use of a directed audio speaker.

20 19 MODULE TV The TV Unit consists of 23 Flat-Panel displays simultaneously playing live Hi Definition TV content. Two touchscreen interfaces allow the user to select and control the content shown on each of the individual displays. The top interface is intended to control the upper half of the displays for adults and the lower interface is intended to be used by children to control the lower half. The system should also provide for the possibility to display web content on the individual displays.

21 20 MODULE CLIX The Clix Unit consists of one angled integrated touchscreen display, video camera and directed audio loudspeaker that allow the user to record, playback, and mms short video clips.

21 RECOGNITION BEST PRACTICE AWARD 2009 The

The prize was awarded during VISCOM 2009, the

22 21 RECOGNITION BEST PRACTICE AWARD 2009 The Optimus Concept Store project won the DIGITAL SIGNAGE BEST PRACTICE AWARD in the INTERACTIVE category. The prize was awarded during VISCOM 2009, the International Trade Fair for Visual Communication, held in Dusseldorf, Germany

22 TESTEMONIAL Angelo Paupério, SONAECOM Chairman This store merges two areas for which OPTIMUS has a particular affinity: innovation and music.

23 22 TESTEMONIAL Angelo Paupério, SONAECOM Chairman This store merges two areas for which OPTIMUS has a particular affinity: innovation and music. Few companies other than OPTIMUS would dare make such a bold move. OPTIMUS has a long tradition of innovation. We have been setting the pace of the sector and at the forefront of the creation and adoption of the most advanced technological solutions for the past ten years.

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12/19/2016. Types of Education Media. Print Media. Projected & non-projected media. Audio, Visual & Audiovisual. Media Types of Education Media Education Media There are different ways to classify media Print media, non-print media and electronic media Print Media They include: books, journals, magazines, newspapers, workbook,