Toymail. IoT for toys. Contact: Gauri Nanda Co-founder
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1 Toymail. IoT for toys. Contact: Gauri Nanda Co-founder
2 MESSAGING FOR KIDS, PARENT APPROVED.
3 WHO WE ARE Co-Founder Gauri Nanda is the MIT and Apple alum who created Clocky, the alarm clock that runs away, which has sold over 1 Million units worldwide. University of Michigan alum and mother of three, Audry Hill worked with Gauri on Ticky, Tocky, and Clocky, and is the creative force behind Toymail. Together they founded Toymail in December of Their newest creation, Pop Clocky, launched to Bed Bath and Beyond during the 2013 holiday season and sold over 36k units. Projected sales expected over 1 Million by Nanda is part of a special group of Hasbro inventors, and has licensed products to No. 8 Brands and partnered with Hutton-Miller. Nanda on the cover of Inc. 2007
4 Toymail is a platform that entertains, educates and keeps children connected to those they love, through their toys. We don t put kids behind another screen.
5 97.5% of kids under 10 do not have a phone. That s a huge untapped market of kids who have no means of communicating remotely with loved ones - nearly 400 M users. *US, EU, APAC, and LATAM. India and Middle East not included but are in review.
6 WITH FREE APP
7 TOYMAIL ECOSYSTEM Group Messaging Voice chat CLOUD SERVICES Toy 2 Toy Z Z Z Goodnights Bedtime Stories Lullabies Serials Goodnight objects Sleep Word of Day Penpals Popular Songs Karaoke Choose Adventure Storytelling Language Music
8 TOYMAIL + MOBILE CARRIERS CARRIER SUBSCRIPTION $ Device free with 2 yr contract $8/mo * 24 mo = $192 $192 * 400M = $76.8 B $77B SERVICE INCLUDED Unlimited Connections Toy addresses child by name Child s calendar share Message Scheduling Group Messaging Parental Controls CONTENT = $1.4B YR $.99 - Edtech (e.g. Word of day) $.99 - Story central - record & send $.99 - Santagrams $.99 - Chore tracker $.99 - Hygiene $.99 - Daily Songs
9 DEALS IN PROGRESS CONTENT DIGITAL RETAIL CARRIERS LICENSING Family plan pack
10 PATENT PENDING Pending patent filing describes a fast and reliable technology. Our methods process messages containing sound files in toys and enable them to be always on, connected, and independent of external devices (i.e. your phone and laptop need not be nearby). Wireless audio is usually streamed in real-time. We use a store-and-forward method of message delivery and reply so that the toys remain asleep when not being used to extend battery life. Our methods can be applied over WIFI, Bluetooth, and SIM card protocols. Our module can be applied to any solid form factor. Additional claims may be filed to protect methods for contextual storytelling.
11 COMPETITIVE LANDSCAPE WRIST PHONE Tinitell - Expensive at $129. Ships April Filip - Costs $149 and monthly data plan of $20 and up. CONNECTED TOY Cloudpets Lower end product. Online only. Short range Bluetooth Difficult to use through walls Requires re-pairing nearly every day Parent must place phone close to toy. 10 second limit
12 MILESTONES Revenue $132K $534k $271k $9.9M $26M Toy Units k 5k 180k 450k M White Label 0 0 0k 0 384k k 1.15M Content Partners Toy Skus Downloads 5k 20k 80k 1.2M 2.3M COGS $25 $25 $22 $18 $17 Headcount Dev - Physical V1 V1 V1 V2 + V3 Dev - Digital A1 A1 A1 A1-3 A1-3 Financing will be used to reach these milestones: V2+ integrates Alexa with skus focused around 1) Sleep 2) Education 3) Stories 4) Music V3 will include support for cameras A2-3 are additional apps for kids created for Kindle and Leapfrog platforms Marketing to grow mainstream awareness across channels Decrease hardware costs and iterate on app and backend content platform Build out engineering, marketing and sales teams
13 TEAM Toymail s incredible talent Gauri Nanda - CEO & Co-Founder Audry Hill - Creative Director & Co-Founder Naveen Jain - Advisor Joel Wehr - Embededed Software Engineer Sean Sill - Electrical Engineer Eric Lanehart - Backend Andrei Fuentes - App Development Marla Bogearts - Marketing & Service
14 WATCH TOYMAIL IN ACTION! Be home soon, pumpkin.
15 Toymail recognized globally with awards from:
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