Ervan Pouliquen. WELL CONNECTED: Why MSN and Windows Live in Greece have the right audience willing to buy Telco products and services

Transcription

1 WELL CONNECTED: Why MSN and Windows Live in Greece have the right audience willing to buy Telco products and services Ervan Pouliquen GM, Consumer & Online, CEE Valia Papaspyrou Executive Producer, MSN.GR

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4 If current growth trends continue, the Internet will overtake TV as the most consumed form of media for the first time in June Internet use on PCs will drop from 95% today to only 50% over the next 5 years as other web enabled devices such as IPTV, games consoles and mobile phones become more popular And this is only the beginning! Source: Europe Logs On (Microsoft), April 2009

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7 Braun Girls Braun Girls - France TV budget of $1.5M shifted online campaign, which resulted in 30 pt increase in awareness and 6 pt gain 7 in market share.

8 Greece advertising spend vs. Time used Internet Radio TV % Spend % Time Used Magazines Newspapers Source: Ad Spend ZenithOptimedia Dec08 Greece Time Spent EIAA Mediascope Greece

9 Observations..Digital Marketing used to be easy Banner Website Search

10 Video Social IP TV Widgets Paid Search entertain connect inform assist convert Website Mobile Banner Organic Search Games

11 USA UK

12 Setting the Scene Brands need to stand out

13 Setting the Scene Targeting Becomes Critical

14 Audience : Access to over 700 million people

15 Experiences : Microsoft s Consumer Vision PC Phone Web Games A PC on every desktop, in every home A smarter phone in every hand Web access for everyone everywhere Bringing People & Technology Together Freedom to Choose Personalized To Me Connected Community Entertainment and devices that excite people around the world.

16 THE CREATIVE SPECTRUM

17 UK- O2 Free Sims - MSN HP

18 France- Samsung- Messenger RM execution

19 Demo France- Samsung- Custom HP RM execution

20 Demo Italy- Custom Site- Vodafone

21 Vodafone Messenger Micro Site Cobranded Microsite with consistant Look&feel and claim Mobile your Messenger : product demo to explain how Messenger can be easily used on Vodafone mobile devices. push to Vodafone Messenger special offer push to the Vodafone Messenger download page on the existing devices (wizard page).

22 Vodafone Messenger Micro Site MSN Soapbox page with Vodafone Messenger videos: an engaging way to educate users

23 Vodafone Messenger Micro Site

24 Vodafone Messenger Tab

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27 27 Microsoft predicts 5 key trends for the future 3 screens We will see a concerted shift to seamless PC, TV and mobile experiences Rise of Connected Entertainment Seamless entertainment experiences will bridge the gap between online and offline. Live TV only for big news. The whole web becomes social Social connectivity will become commercial and advertising will become personal. User generated content. 3D Internet Attend virtual lecture, choose your holiday resort or product you want to purchase The rise of smartphones Smartphones will become mainstream and full of choices. People will use phones as a natural first port of call for web, social networking, photo sharing, music and videos. 30% of web browsing will happen in your phone in 2013.

28 Advertising Opportunities in Greece Reach: Greek Users - #1 GR Portal Benefits: Build campaigns that capture a huge audience and showcase your brand s attributes in the most premium context. Reach: Greek Users - #1 Mail Provider Benefits: Brand messages sit inches from where people are discussing options and taking decisions. Demographic Targeting guarantees maximum results. Reach: Greek Users - #1 IM Provider Benefits: Use Social Media to your Advantage. Talk creatively to consumers at the point of influence. Demographic Targeting guarantees maximum results.

29 Partnership offers for Telcos Creativity & Ideas Insight Education & Training Cutting Edge Innovation Content Partnership Economies of Scale