Deliver your message to an audience of passionate Anime and Gaming fans.

Transcription

1 Deliver your message to an audience of passionate Anime and Gaming fans.

2 CRUNCHYROLL CAMPAIGNS ENSURE YOUR BRAND IS 100% ASSOCIATED WITH PREMIUM CONTENT ACCROSS WEB, MOBILE. CONNECTED TVs, and CONSOLES Get gamers where they re engaged and not mid-game! Crunchyroll is the #1 Source for Anime.

3 26 MILLION FOLLOWERS Crunchyroll is the world s largest destination for anime and manga, allowing users to watch simulcasts immediately after Japanese broadcast. Fans connect through the most complete anime library, including Naruto Shippuden, Attack on Titan, and Dragon Ball Super, events such as Crunchyroll Movie Night and Crunchyroll Expo, and can purchase related merchandise through its online store. TRANSLATES IN 8 LANGUAGES AVAILABLE ON ENGLISH SPANISH PORTUGUESE FRENCH GERMAN ITALIAN ARABIC RUSSIAN 90% ARE GAMERS 30 MIN OF CONTENT CONSUMED DAILY PER SUBSCRIBER 1K MIN PER MONTH AGE OF OUR VIEWERS HAS 35 MILLION+ REGISTERED USERS 40% % MORE THAN 1 MILLION SUBSCRIBE GLOBALLY 1 5% % % 45% MALE/FEMALE RANKED IN TOP 10 STREAMING VIDEO ON DEMAND SERVICES GLOBALLY

4 GAMING SURVEY RESULTS 10,567 RESPONDENTS 54% CONSIDER THEMSELVES HARDCORE GAMERS PLATFORM OWNERSHIP: 82% PC 67% MOBILE 54% 62% 42% $ THEY BUY A LOT OF GAMES: 15% 20+/YR 22% 11-20/YR 28% 6-10/YR THEY PLAY MULTIPLE GAMES: 6 9% PLAY 3+ /WK 2 4% PLAY 2 3 4% PLAY 3 1 5% PLAY 4 2 0% PLAY 5+ 59% PRE-ORDER GAMES FAVORITE GAMING GENRES: 87% RPG 71% ACTION 69% ADVENTURE 66% FPS 57% STRATEGY 54% MMO INFLUENCE THEIR PEERS 78% GAMING PURCHASES SPEND $200+/YR ON 35% PC GAMING EQUIPMENT TIME SPENT WEEKLY ON EACH PLATFORM HAS 12 MILLION MONTHLY ACTIVE USERS: 76% AGE % GAMERS 55% 45% MALE/FEMALE 48% SPEND 20+ HOURS/WEEK GAMING 16% SPEND 40+ HRS! CONSOLE 26% 10+ HRS/WK PC 38% 10+ HRS/WK HANDHELD 16% 5+ HRS/WK MOBILE 20% 5+ HRS/WK 39% WATCH ESPORTS

5 Content is King TARGETED PREMIUM CONTENT 100% premium video from the largest studios in Asia Streaming exclusive content The top shows, translated into English and live on Crunchyroll the moment it airs in Asia!

6 Audience Connection ACCELERATED GROWTH: SOCIAL ENGAGEMENT ORIGINAL VIDEO DAILY NEWS Crunchyroll connects with its audience wherever anime discussions are taking place. AUTHENTIC CONTENT & FAN CONVERSATIONS DAILY, ORIGINAL VIDEO WITH IN-HOUSE TALENT HOURLY COVERAGE ON TRENDING NEWS & ANNOUNCEMENTS A native understanding of our fans and social media has driven rapid growth with retention of quality. AUTHENTIC RELATIONSHIPS: Our unique understanding of anime fans allows us to engage off-platform like no other media brand. LIVE PROGRAMMING COLLABORATIONS WITH ANIME INFLUENCERS FAN CONTESTS & PARTNERSHIP OPPORTUNITIES The conversation with fans goes around the clock with close to 100 pieces of content and posts per day.

7 Crunchyroll is Available on All Devices! Streaming on over 20 Connected TV devices, we ll make sure to get your message in front of our entire audience.

8 WAYS TO REACH OUR ENGAGED COMMUNITY

9 High Impact Homepage Takeovers w/ Carousel and Broadcast Units

10 High Impact Premium In-Stream Video Advertising Own their attention with Premium Video Ads within their favorite shows! TARGETING OPTIONS Geography, Frequency Cap, PC or Mac, Mobile ios or Android, Living Room, Creative Performance GAMING CLIENTS OFTEN SEE APPROX. 55% CTR ON MOBILE VIDEO! Dedicated fans who usually finish every episode when they start it. Which means your Ad View through rates will be extremely high.

11 CUSTOM INTEGRATED SOLUTIONS

12 Custom Integrated Solutions 26M Social media posts to fans across FB, Instagram, + Twitter In-video mentions by CR hosts (for YouTube and social audiences Logo Placement on social media banners / skins Acknowledgement in Crunchyroll News coverage

13 Custom Integrated Solutions Facebook Video: Send your message to 2.8 Million of our followers on the Crunchyroll page.

14 Custom Integrated Solutions DEDICATED 1M+ SENT TO APPROX 1M OPT-IN SUBSCRIBERS

15 Custom Integrated Solutions Sponsored Tile Ad Unit: To be included within Friday Newsletters.

16 Custom Integrated Solutions Custom YouTube Video: Let us create a custom message for you, either at your location or ours. Can be in the style of a review, discussion or game play.

17 Custom Integrated Solutions Sponsored News Update Releasing a new game? Include a detailed and thorough review in our News section where fans often go to for the latest updates.

18 Custom Integrated Solutions CTV Devices (Over 20 Devices) :15s or :30s video of your message to stream across all of our CTV devices..

19 The Perfect Target Audience ENGAGEMENT Your audience is more engaged on Crunchyroll than on any other site, because on Crunchyroll they are: Watching their favorite shows (100% premium video, nothing user generated) Not in the midst of playing a game or multi-tasking READING SUBTITLES so they are fully focused when your ad plays!

20 SOME OF OUR VALUED PARTNERS

21 2018 RATE CARD AD PRODUCT REACH MINIMUM Twitter Image 583,000 $4,000 Twitter Video 583,000 $5,000 Facebook Image 2,440,000 $10,000 Facebook Video 2,440,000 $15,000 Instagram Image 244,000 $4,000 Instagram Video 244,000 $5,000 Custom YouTube (FB+Twitter) 179,000 $20,000 Dedicated 1,000,000 $20,000 Sponsored Tile Ad (within Friday Newsletter) 1,000,000 $5,000 Fixed Homepage Takeover (24 hours) 500,000 $7,500 Carousel Placement (24 hours) 250,000 $5,000 Broadcast Announcement (24 hours) 2,000,000 $5,000 Giveaway Contest 750,000 $10,000 News Update 500,000 $10,000 CTV - PS4, XBOX, ROKU etc adjustable $15,000 VIDEO Crunchyroll/VRV :15s/:30s adjustable $20,000

22 We look forward to working with you! Dustin Nguyen Head of Direct Sales