MOVR. Mobile Overview Report October December The first step in a great mobile experience

Transcription

1 Mobile Overview Report October December 2018 The first step in a great mobile experience

2 TBD 2

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4 Q to Q Comparisons

5 Top Smartphones New to the list this quarter is the Samsung Galaxy A5 (2017). Dropping off the list this quarter is the Samsung Galaxy J7 Pro. North America and Oceania continue to be concentrated markets for brands, with the top smartphones accounting for 56.55% and 58.75% respectively. This is a dramatic drop in brand loyalty of 2.35% in North America and 6.43% in Oceania since Q Top Smartphones Africa Asia Europe N. America Oceania S. America Samsung Galaxy Grand Prime+ 3.82% 1.06% 0.10% 0.16% 0.37% 0.05% Apple iphone % 4.06% 6.41% 7.66% 7.23% 3.33% Apple iphone 7 Plus 1.50% 4.19% 2.12% 6.79% 6.05% 1.89% Apple iphone X 1.44% 5.55% 2.95% 6.95% 7.07% 1.58% Samsung Galaxy J5 1.44% 1.04% 0.66% 0.18% 0.15% 2.29% Samsung Galaxy S7 Edge 1.42% 0.99% 1.99% 1.19% 1.70% 0.92% Apple iphone % 1.95% 2.98% 3.53% 4.09% 2.42% Samsung Galaxy S8 1.32% 0.78% 3.26% 2.58% 3.96% 1.20% Apple iphone 6S 1.18% 2.52% 4.76% 5.20% 5.75% 2.41% Apple iphone 8 Plus 1.17% 3.07% 2.36% 7.32% 8.05% 1.47% Samsung Galaxy J7 Prime 1.14% 4.38% 0.07% 0.42% 0.22% 3.76% Apple iphone % 2.32% 3.28% 5.18% 5.31% 1.31% Samsung Galaxy J % 1.76% 0.07% 0.53% 0.06% 1.78% Apple iphone 6S Plus 0.77% 1.69% 0.79% 2.45% 2.59% 0.69% Apple iphone SE 0.36% 0.37% 2.69% 2.13% 1.46% 1.14% Samsung Galaxy S7 1.02% 0.44% 2.64% 2.34% 3.33% 0.83% Samsung Galaxy A5 (2017) 0.69% 0.58% 2.13% 0.50% 0.74% 0.54% Samsung Galaxy J2 Prime 0.01% 0.00% 0.02% 0.63% 0.15% 3.31% Samsung Galaxy J5 Prime 1.02% 0.43% 0.05% 0.18% 0.31% 2.93% Motorola Moto G (5) Plus 0.03% 0.04% 0.19% 0.39% 0.14% 2.51% Samsung Galaxy J7 (2016) 0.40% 1.44% 0.59% 0.23% 0.05% 2.31% Others 76.08% 61.34% 59.90% 43.45% 41.25% 61.34% Source: ScientiaMobile. Note: figures reflect percentage point (2018Q4) 5

6 Top Smartphone Trends (2018 Q4 vs Q3) North America saw all three of the largest adoption trends with a 0.80% increase in usage of the Apple iphone 8, 0.72% adoption of the Apple iphone X, and a 0.63% increase in Apple iphone 8 Plus usage. The Apple iphone 8, Apple iphone 8 Plus, and Samsung Galaxy Grand Prime+ had the most growth this quarter. The Apple iphone 8 had 1.10% growth, the Apple iphone 8 Plus had 0.66% growth, and the Samsung Galaxy Grand Prime+ had a 0.20% increase. Largest drop in usage is from the Apple iphone 7, 6S, and 7 Plus. Dropping by 3.61%, 3.49%, and 2.81% respectively. Top Smartphone Trends Africa Asia Europe N. America Oceania S. America Samsung Galaxy Grand Prime+ 0.20% -0.08% 0.02% 0.05% 0.00% 0.01% Apple iphone % -0.33% -0.52% -0.66% -1.58% 0.17% Apple iphone 7 Plus -0.54% 0.53% -0.29% -0.67% -1.87% 0.03% Apple iphone X -0.27% -0.14% 0.21% 0.72% -0.79% 0.13% Samsung Galaxy J5-0.18% -0.10% -0.14% -0.09% -0.04% -0.34% Samsung Galaxy S7 Edge -0.20% -0.20% -0.28% -0.27% -0.29% -0.07% Apple iphone % -0.55% -0.29% -0.50% -0.08% -0.21% Samsung Galaxy S8-0.10% -0.03% 0.00% -0.09% -0.34% -0.32% Apple iphone 6S -0.69% -0.51% -0.59% -0.81% -0.90% 0.01% Apple iphone 8 Plus -0.35% 0.41% 0.10% 0.63% -0.44% 0.31% Samsung Galaxy J7 Prime -0.07% -0.36% -0.02% -0.17% -0.07% -0.01% Apple iphone % -0.18% 0.32% 0.80% 0.27% 0.21% Samsung Galaxy J % -0.25% -0.01% -0.16% -0.03% -0.32% Apple iphone 6S Plus -0.36% 0.51% -0.13% -0.34% -0.25% 0.01% Apple iphone SE -0.21% -0.20% -0.09% -0.20% -0.08% 0.04% Samsung Galaxy S7-0.11% -0.06% -0.22% -0.37% -0.40% 0.00% Samsung Galaxy A5 (2017) -0.09% 0.01% -0.11% -0.08% -0.02% -0.03% Samsung Galaxy J2 Prime 0.00% 0.00% 0.00% -0.09% 0.04% -0.52% Samsung Galaxy J5 Prime -0.09% -0.04% 0.00% -0.10% -0.03% 0.12% Motorola Moto G (5) Plus -0.01% 0.00% -0.02% -0.18% 0.00% -0.11% Samsung Galaxy J7 (2016) -0.02% -0.04% -0.06% -0.08% -0.02% -0.33% Others 4.82% 1.63% 2.11% 2.65% 6.93% 1.23% Source: ScientiaMobile. Note: figures reflect percentage point change (2018Q4%-2018Q3%) 6

7 Top Tablets The most significant market share for tablets remains with Apple s ipad Airs, with the ipad Air 2 leading for the seventh quarter in a row. The ipad Air 2 is the most popular tablet across almost all continents with Africa finding the Samsung Galaxy Tab E more popular this quarter. The Northern American and Oceania tablet markets are much more concentrated with the top tablets making up 73.08% and 81.43% of the market respectively. Joining the list this quarter is the Samsung Galaxy Tab A 7.0 LTE and Canaima TR10RS1. Dropping off the list this quarter is the Apple ipad Pro 10.5 (2017), Samsung Galaxy Tab , and Samsung Galaxy Tab Top Tablets Africa Asia Europe N. America Oceania S. America Samsung Galaxy Tab E 6.52% 2.10% 2.66% 1.68% 0.25% 4.52% Apple ipad % 3.86% 6.35% 6.79% 8.10% 6.15% Apple ipad Air % 11.31% 11.12% 14.39% 13.78% 7.62% Samsung Galaxy Tab 3V 3G 4.08% 1.67% 0.06% 0.04% 0.24% 1.16% Apple ipad Air 4.06% 6.35% 9.65% 11.44% 10.55% 4.82% Vodafone Tab Mini % 0.03% 0.10% 0.00% 0.01% 0.00% Apple ipad % 5.89% 6.53% 9.84% 11.23% 3.78% Apple ipad % 1.41% 2.55% 2.73% 2.73% 1.02% Samsung Galaxy Tab A % 0.71% 6.43% 1.27% 1.88% 0.93% Apple ipad mini % 4.68% 3.90% 5.80% 4.53% 2.74% Apple ipad mini % 4.38% 2.19% 3.08% 3.38% 2.10% Samsung Galaxy Tab 3 Lite 1.12% 4.29% 0.74% 0.83% 0.31% 3.92% Apple ipad % 4.07% 3.03% 4.39% 4.87% 2.30% Samsung Galaxy Tab A 7.0 LTE 1.78% 3.84% 0.11% 0.10% 0.10% 1.08% Apple ipad mini 2.31% 3.43% 2.38% 2.85% 2.55% 1.15% Intel ECS TR10CS1 0.00% 0.00% 0.00% 0.03% 0.00% 4.35% Canaima TR10RS1 0.00% 0.00% 0.00% 0.00% 0.00% 3.55% Apple ipad % 2.04% 2.35% 2.16% 2.23% 2.43% Samsung Galaxy Tab A % 0.63% 2.78% 0.89% 1.28% 1.03% Apple ipad Pro % 2.91% 1.70% 3.34% 2.34% 1.10% Samsung Galaxy Tab A 0.22% 1.09% 0.07% 1.42% 11.07% 0.97% Other 48.70% 35.28% 35.31% 26.92% 18.57% 43.29% Source: ScientiaMobile. Note: figures reflect percentage point (2018Q4) 7

8 Top Tablet Trends (2018 Q4 vs Q3) The largest growth (2.44%) comes from Oceania s increase in usage of the Apple ipad 2018, the 2 nd largest growth (2.16%) comes from Oceania s usage or the Samsung Galaxy Tab A. Globally, the Apple ipad 2018 had the most growth in 2018 Q4 of all other tablets (9.45%). The largest drop in usage (2.32%) comes from South America s increase in usage of the Apple ipad mini 2, the 2 nd largest drop in usage (1.21%) comes from Africa s usage in the Apple ipad Air 2. Globally, the Apple ipad mini 2 had the largest drop in usage in 2018 Q4 of all other tablets (3.44%). Top Tablet Trends Africa Asia Europe N. America Oceania S. America Samsung Galaxy Tab E 0.58% 0.03% 0.44% 0.05% 0.09% 0.35% Apple ipad % -0.36% 0.53% 0.21% 0.32% 0.36% Apple ipad Air % 1.11% -1.03% 0.43% -1.10% 0.49% Samsung Galaxy Tab 3V 3G 0.85% -0.10% 0.01% 0.00% 0.12% -0.01% Apple ipad Air 0.21% -0.25% -0.27% 0.16% -0.33% -0.57% Vodafone Tab Mini % 0.00% 0.00% 0.00% 0.00% 0.00% Apple ipad % 0.17% -0.27% -0.43% 0.88% 0.17% Apple ipad % -0.09% -0.16% -0.01% -1.15% -0.31% Samsung Galaxy Tab A % 0.07% 1.00% 0.04% 0.05% 0.22% Apple ipad mini % -0.16% -0.58% 0.02% -0.07% -2.26% Apple ipad mini % 0.29% -0.10% 0.02% 0.32% -0.07% Samsung Galaxy Tab 3 Lite -0.38% 0.08% 0.02% 0.22% 0.01% -0.64% Apple ipad % 2.09% 1.22% 1.77% 2.44% 1.11% Samsung Galaxy Tab A 7.0 LTE 0.29% 1.21% -0.02% 0.01% -0.06% 0.11% Apple ipad mini 0.40% 0.42% -0.21% 0.09% -0.51% 0.11% Intel ECS TR10CS1-0.01% 0.00% 0.00% 0.00% 0.00% -0.15% Canaima TR10RS1 0.00% 0.00% 0.00% -0.01% 0.00% -0.30% Apple ipad % -0.40% -0.10% -0.33% -1.03% -0.47% Samsung Galaxy Tab A % -0.04% 0.15% -0.09% 0.12% -0.01% Apple ipad Pro % -0.28% -0.24% -0.09% -0.43% -0.05% Samsung Galaxy Tab A -0.06% -0.05% -0.02% -0.06% 2.16% -0.03% Other -2.95% -3.73% -0.37% -2.00% -1.85% 1.95% Source: ScientiaMobile. Note: figures reflect percentage point change (2018Q4%-2018Q3%) 8

9 Global Smartphone OS Versions Among Android and Apple, Android version 8.0 is now the top global OS since last quarter, gaining 3.76% share. Version 7.0 has dropped 5.22% from last quarter and is the 2 nd OS above both Android legacy and Android 6. Android legacy increased by 0.41% and Android 6.0 dropped 1.75% since last quarter. In fact, ios version 11.4 with 23.21% is the most popular OS version globally across both Android and ios. Apple s OS upgrade process is much more effective than Android, with most of their users on ios version 12.0 with 12.1 not far behind. Smartphone OS Share Global 2018 Q4 Others Android ios Smartphone OS 0.64% 0.47% 66.40% 64.91% ios 10.3, 1.00% ios 11.1, 0.31% ios 11, 0.29% ios 10.2, 0.27% ios 10.1, 0.08% ios 11.3, 1.01% others, 0.47% ios 10, 0.05% ios 11.2, 1.11% ios legacy, 1.24% ios 11.4, 6.51% ios 12.1, 10.36% ios 12, 12.37% Android 8, 17.90% Android legacy, 14.47% 32.96% 34.62% 2018 Q Q4 Others Definition: As of last quarter, Windows Phone is included with all others Android 9, 0.41% Android 4.4, 0.82% Android 5, 1.16% Android 5.1, 3.26% Android 7.1, 3.31% Android 6, 7.81% To Android 7, 11.05% Android 8.1, 4.71% Legacy Definition: ios before 10.0, Android before 4.4 9

10 ios Smartphone Operating System Trends ios 11.4 no longer remains the most popular ios. ios 12.1 is now the most popular, ending December with 69.73% Over 90% of users are on 11.x or above, indicating the success of Apple ios upgrade process. All of the 10.x releases total only 4.02%. The ios 12.x releases show a trend toward the most recent version. While there is a slight lag in adoption for ios 12.0 from Similarly, the 11.x and 10.x ios users have also continued this trend, adopting the most recent version more than later ios versions. 100% % of ios Smartphone Traffic 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Version legacy End of Q % 6.22% 9.42% 1.90% 2.32% 0.74% 0.61% 2.89% 0.75% 0.24% 0.14% 5.03% Point of Clarification: Unlike the Global Smartphone OS Versions, this data is measured at the end of 2018 Q4, and not counted throughout the quarter. Legacy Definition: ios before 10.0, Android before

11 Android Smartphone Operating System Trends Android 8.0 is still the top OS version at the end of 2018 Q4, beating out Android 8.1 by 14.92%. Android Legacy is the 2 nd most popular OS version. Android released 9.0 last quarter, while versions 8.x account for 39.78% of Android OS. Releases 7.x accounts for 17.53% of Android traffic. Releases 6.x and prior account for 21.34% excluding legacy. Android has always struggled to upgrade users, we do have some hope with the majority of users shifting to Android 8.0 from the previously popular Android 7.0 version. % of Android Smartphone Traffic 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Version Legacy End of Q4 1.35% 12.43% 27.35% 5.87% 11.66% 12.19% 6.13% 1.46% 1.56% 20.00% Point of Clarification: Unlike the Global Smartphone OS Versions, this data is measured at the end of 2018 Q4, and not counted throughout the quarter. Legacy Definition: ios before 10.0, Android before

12 Video Orientation on Smartphones and Tablets

13 Smartphone Orientation for Video 82.5% of visitor to video-centric web sites held their smartphone in portrait orientation. We analyzed 3.9 million webpage visits. 25% of the visits were to video-centric sites. Despite knowledge that they were on a video site, and most of the video was displayed in landscape format, most visitors held their smartphones in portrait position. 13

14 Tablet Orientation for Video This 82.5% portrait orientation for smartphones on video-centric sites is only 9.2% lower than the 91.7% average for all websites. Tablets tend toward landscape orientation much more frequently. 44.4% of visitors to video-centric sites held their tablet in landscape orientation. 100% Smartphone Orientation While at Video Sites 100% Tablet Orientation While at Video Sites % of smartphone visits to video-centric sites 80% 60% 40% 20% 0% 91.7% 8.3% Smartphones, All Sites 82.5% 17.5% Smartphones, Video Sites Portrait Landscape % of tablet visits to video-centric sites 80% 60% 40% 20% 0% 48.6% 51.4% Tablets, All Sites 55.6% 44.4% Tablets, Video Sites Portrait Landscape 14

15 Do Viewers Switch to Landscape Orientation? Flipping your phone from portrait to landscape provides a better video experience. The study provided measurements whether and when viewers changed orientation. 78% of users anticipated that they wanted a landscape experience. 22% of users started in portrait, but changed to landscape orientation. The median time between the page loading and flipping the orientation was 28.7 seconds. Landscape Orientation 22% 78% Started, stayed in landscape Started in portrait, changed to landscape 15

16 Portrait Orientation Usage by OS The size of a device has a direct relationship with landscape orientation. Among smartphones (from 4 to 8 diagonal inches), portrait orientation slowly reduces from 89.7% to 75.2%. As the devices shift from smartphone to tablets, the landscape becomes even more frequent. At 8-9, tablets are in landscape 42.5% of the time In the large tablet category at >11, 93.9% of tablets are in landscape orientation. Device Orientation While at Video Sites 100% 6.1% % of all smartphone & tablet visits 80% 60% 40% 20% 0% 28.9% 35.4% 57.5% 89.7% 87.9% 84.7% 80.7% 78.7% 75.2% 87.0% 93.9% 71.1% 64.6% 42.5% 10.3% 12.1% 15.3% 19.3% 21.3% 24.8% 13.0% 4~ ~5 5~ ~6 6~ ~7 7~8 8~9 9~10 10~11 >11 Portrait Landscape Display Diagonal Inches 16

17 iphone and ipad Update

18 Apple iphones : Global By the end of 2018, the iphone XS Max was the most popular of the 2018 released iphones, with 0.99% of all smartphone usage The Apple iphone 7 remains the most popular smartphone in the world, with 4.69%. 8.00% Recent iphones, Global, 2018 Q4 7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% 10/1/ /1/ /1/2018 Apple iphone 7, 4.69% Apple iphone 8 Plus, 3.18% Apple iphone X, 3.02% Apple iphone 8, 2.72% Apple iphone 6S Plus, 1.40% Apple iphone XS Max, 0.99% Apple iphone XS, 0.76% Apple iphone XR, 0.69% 18

19 NFC Support

20 NFC Support on Smartphones - Global In 2018 Q4, 73% of smartphones supported Near Field Communication (NFC). In comparison to 2015, NFC had only 54% of smartphones supporting it. Most of this growth is driven by Apple starting to adopt NFC in their iphones 2015 Q Q4 No Support, 46% NFC 52% NFC, 54% No Support, 27% NFC NFC, 73% 73% 20

21 NFC Support on Smartphones by Operating System NFC support on Android smartphones has stayed consistent from 2015 to 2018 at 61% of devices used. Apple has started to support NFC in its iphones starting with the iphone 6. NFC Support on Smartphones by Operating System % of all usage by Smartphone OS 61% 61% 36% 96% Android ios

22 NFC Support on Smartphones by Continent Continents with the highest iphone penetration show the highest NFC support today, with Oceania (87%) and N. America (84%) leading. Where iphone usage is below 20%, NFC support is the lowest. South America shows 52% and Africa shows 56% NFC support. 57% 84% 54% 79% 50% 65% 2015 Q Q Q Q Q Q4 87% 46% 52% 51% 56% 50% 2015 Q Q Q Q Q Q4 22

23 NFC Support by Top 10 Smartphone Manufacturers Many manufacturers support a range of devices, many with NFC support. Manufacturers like Apple, Sony, and Google have more than 90% of usage from devices with NFC support While most manufacturers have launched models that have increased their average support of NFC, LG, Alcatel, Xiaomi, and OPPO have seen a reduction in NFC support. NFC Support by Manufacturers Samsung Apple Sony LG HTC Motorola Huawei Alcatel Lenovo Google Xiaomi OPPO 35.80% 31.30% 38.23% 20.71% 12.40% 1.87% 14.61% 11.90% 8.85% 28% 3% 50.20% 55.84% 73.36% 74.74% 69.12% 68.22% 73.40% 71.60% 95.55% 89.49% 95.54% 99.89% % 2015 Q Q4

24 Top 10 Smartphone Models with NFC Support, 2015 Q4 vs Q3 In 2015 Q4, the Apple iphone 6 was the most popular smartphone with NFC support at 5.39% Several Samsung devices and the LG G3 rounded out the top 10 smartphones with NFC Top 10 Smartphones 2015 Q4 with NFC Support By 2018 Q4, the Apple iphone 7 led the top 10 with 5.9%. Apple devices made up 8 of the top 10 smartphones with NFC support. Samsung Galaxy S8 (2.04%) and Galaxy S7 (1.64%) represented the only non-apple smartphones on the list. Top 10 Smartphones 2018 Q4 with NFC Support Apple iphone % Apple iphone % Samsung Galaxy S4 3.18% Apple iphone 6S 4.16% Samsung Galaxy S5 3.09% Apple iphone X 4.07% Samsung Galaxy S III 2.11% Apple iphone 8 Plus 3.60% Apple iphone 6 Plus 1.88% Apple iphone 7 Plus 3.46% Samsung Galaxy Note % Apple iphone % Samsung Galaxy Note % Apple iphone % Samsung Galaxy S6 1.24% Samsung Galaxy S8 2.04% LG G3 1.23% Apple iphone SE 1.97% Apple iphone 6S 0.97% Samsung Galaxy S7 1.64%

25 MSRP of Smartphones Supporting NFC The growth of NFC support on premium phones (over $800) has increased. In 2015 Q4, smartphones over $800 accounted for 31.59% of smartphones supporting NFC. By 2018 Q4, smartphones over $800 represented 56.31% of all smartphones supporting NFC. MSRP of Smartphones Supporting NFC 2018 Q % 17.50% 17.92% 19.08% 0.24% 4.61% 3.01% 11.61% 7.73% 8.64% % 6.52% 6.49% 1.86% 14.46% 5.40% 5.22% 13.39% 0.28% 2015 Q Q4 25

26 Support for NFC Within Price Categories Looking within each MSRP category, we find 100% of premium smartphones over $900 have NFC support. As price reduces, so does NFC support. At the $ price category 83% of smartphone usage comes from devices with NFC support. At the $200-$300 MSRP category, 47% of usage comes from smartphones with NFC support. In all price categories, support has increased from 2015 Q4 to 2018 Q4. Support for NFC in MSRP Price Categories $1000+ $ $ $ $ $ $ $ $ $ <$ % 4.5% 18% 20% 41% 44% 47% 59% 60% 69% 68% 72% 81% 85% 83% 100% 99% 100% 93% 97% 99% 95% 2015 Q Q4 26

27 SmartTV and Connected TV Browsing

28 Connected and Smart TV Browsing Device Manufacturers This category has a variety of streaming devices, including Smart TVs, Game Consoles, and Streaming Boxes. Samsung is the leading manufacturers of Smart TVs with 13.94% of connected and smart TV devices in 2018 Q4. Sony, Microsoft, and Ninetendo are leaders of the game console. Amazon, Tonbux, MXQ, Xgody, and Wintel all make streaming boxes with browsing capabilities. Connected and Smart TV Devices Top Manufacturers of Connected and Smart TVs 2018 Q4 Streamin g Box, 19% Game Console, 17% Samsung Sony 9.51% 13.94% Microsoft 6.63% Tonbux 0.91% Amazon 0.59% MXQ 0.52% Nintendo 0.39% Xgody 0.37% Sinotec 0.32% Smart TV, 65% Wintel 0.25% Connected and Smart TV Devices 28

29 Connected and Smart TV Device Models The Connected and Smart TV device market is very fragmented. In 2018 Q4, we detected over 150 devices, with no device totaling over 10%. In fact, after the top six device which were popular game consoles and Samsung TVs, no device had more than 1% of usage. The popular Sony Playstation 4 (8.90%) and Microsoft Xbox One (6.09%) were the leading devices. Samsung s Tizen TV from years accounted for a combined 13.94% of usage. Streaming boxes such as Tonbux T11, Xgocy MXQ-4K, and the Amazon Fire TV Stick (Gen 2) all had less than 1% of usage Top Connected and Smart TV Devices 2018 Q4 Sony Playstation % Microsoft Xbox One 6.09% Samsung Tizen TV % Samsung Tizen TV % Samsung Tizen TV % Samsung Tizen TV % Tonbux T % Sony Playstation % Microsoft Xbox % Xgody MXQ-4K 0.37% Nintendo Wii U 0.36% Amazon Fire TV Stick (Gen 2) 0.35% Connected and Smart TV Devices 29

30 Spotlight: Egypt 30

31 Form Factor Egypt has 48% of it traffic coming from smartphones. This is slightly more than desktop at 47%. Tablet s in Egypt generate 3% of traffic, which is half of what is seen in the USA at 6%. Feature phones generate 1.7% of device browser usage which is much higher than the USA, but typical for emerging economies like Egypt. Form Factor Smartphone 40% 48% Desktop 47% 51% Tablet 3% 6% Egypt Feature Phone 1.7% 0.6% USA Robot 0.02% 1.6% Smart-TV 0.02% 0.26% % of all device usage 31

32 Top Smartphones The most used smartphone in Egypt during 2018 Q4 was the Huawei Y7 Prime at 2.7%. Egypt has much great fragmentation of devices, with the top 15 devices accounting for only 24.9% of usage While newer iphones appear in the top 15 of Egypt, the Apple iphone 6 is the most popular at 2.5%. Top Smartphones - Egypt vs. USA Huawei Y7 Prime Samsung Galaxy Grand Prime+ Apple iphone 6 Samsung Galaxy Grand Prime Samsung Galaxy J Apple iphone 6S Plus Apple iphone 6S Apple iphone 7 Plus Samsung Galaxy Grand Neo Apple iphone 7 Apple iphone 8 Plus Apple iphone X Apple iphone 8 Samsung Galaxy S8 Samsung Galaxy S7 0.01% 0.13% 0.16% 0.32% 0.01% 0.9% 0.5% 0.3% 0.1% 2.7% 2.6% 2.5% 3.4% 2.4% 2.0% 2.0% 2.9% 1.9% 1.9% 1.8% 1.7% 1.5% 2.6% 2.4% 5.3% 5.5% 8.1% 8.2% 8.5% 8.4% Egypt USA % of all smartphone usage 32

33 Top Smartphone Manufacturers Samsung is the leading manufacturer with 35% of the smartphone usage. Huawei is second with 19%, and Apple is third with 16%. All of the remaining manufacturers represent less than 10% of smartphone usage. Top Smartphone Manufacturers - Egypt vs. USA Samsung 25% 35% Huawei 0.6% 19% Apple 16% 58% OPPO 0.4% 7.3% Infinix 0.0% 6.3% Lenovo Xiaomi HTC 3.3% 0.3% 3.2% 0.8% 2.4% 1.0% Egypt USA Sony 2.3% 0.2% Tecno 2.1% 0.0% LG 0.43% 6.9% Motorola 0.25% 2.9% ZTE 0.04% 1.5% Alcatel 0.21% 0.56% % of all smartphone usage 33

34 Top Tablets The Apple ipad Air 2 is the most popular tablet in Egypt with 7.5% of tablet usage. This is half of the 15% that the ipad Air 2 generates in the USA. Apple holds 11 of the top 15 tablets in Egypt The Lenovo TAB 2 is the second most popular tablet with 6.6%. Samsung has only one tablet in the top 15, the Samsung Galaxy Tab with 5.9%. Huawei s MediaPad T1 is fifth most used tablet with 5.5% of tablet usage. Top Tablet Manufacturers - Egypt vs. USA Apple ipad Air 2 Lenovo TAB 2 Apple ipad Air Samsung Galaxy Tab Huawei MediaPad T1 7.0 Apple ipad 4 Lenovo Tab3 7 Apple ipad 2017 Apple ipad 3 Apple ipad 2 Apple ipad mini 2 Apple ipad 2018 Apple ipad Pro 9.7 Apple ipad mini 4 Apple ipad Pro 10.5 (2017) 0.01% 0.5% 0.01% 0.03% 2.4% 2.3% 2.1% 2.3% 2.8% 1.7% 1.0% 1.4% 1.1% 3.2% 1.4% 3.2% 7.5% 6.6% 6.3% 5.9% 5.5% 5.3% 6.0% 4.6% 5.3% 4.8% 4.3% % of all tablet usage % 11.0% 15.0% Egypt USA

35 Tablet Operating System While Apple is the leading tablet manufacturer with 36.9% of usage, it is less than half of Apple share of the USA market (74.7%). Samsung, Lenovo, and Huawei all have over 10% of the Egyptian tablet usage. Top Tablet Manufacturers - Egypt vs. USA Apple 36.9% 74.7% Samsung 12.0% 20.5% Lenovo 0.6% 20.2% Huawei 0.1% 10.8% Tecno 2.2% 0.0% Archos 1.6% 0.0% Microsoft Prestigio Amazon 1.0% 0.1% 0.96% 0.0% 0.90% 6.8% Egypt USA LG 0.05% 0.9% Asus 0.49% 0.9% RCA 0.01% 0.7% ZTE 0.02% 0.4% Ellipsis 0.00% 0.3% Verizon 0.00% 0.2% % of all tablet usage 35

36 Smartphone OS Version Android Version - Egypt vs. USA Android leads the OS market in Egypt with 83.4% of smartphone usage. In second place, ios has 16.3% of smartphone usage. In comparison, the USA is much more evenly split, with Android at 41.7% and ios at 58.2%. The most popular version of Android in Egypt is version 6 at 21.0%. This version trails the USA whose most popular version is Android 8 with 38.9%. For ios in both countries, the most popular version during 2018 Q4 was version 12, with 28.6% in Egypt and 38.8% in the USA. Operating Systems - Egypt vs. USA legacy 0.0% 3.1% 7.4% 11.1% 12.0% 38.9% 5.9% 8.5% 13.3% 13.8% 7.6% 21.0% 1.1% 14.7% 0.4% 4.2% 0.3% 8.9% 8.4% 19.5% % of all Android smartphone usage ios Version - Egypt vs. USA Egypt USA Android ios others 0.3% 0.1% 16.3% 83.4% 41.7% 58.2% % of all smartphone usage Egypt USA legacy 2.7% 4.7% 2.8% 5.5% 0.8% 1.4% 0.6% 2.3% 2.0% 3.5% 0.7% 1.3% 0.2% 0.4% 0.1% 0.3% 2.5% 5.7% 22.8% 31.4% 28.6% 38.8% 17.6% 23.5% % of all ios smartphone usage Egypt USA 36

37 Mobile Network Operator Usage by Time of Day Egypt has an average of 49% of traffic on mobile network operators (MNO), but during the day the usage fluctuates between 32% and 61%. The United States has an average of 50% of traffic on mobile network operations, but during the day the usage fluctuates between 43% and 56%. Egypt s peak hour is around midnight with 61% (hour 0) and stays near 60% until after the morning commute (8AM). During the day in Egypt, the mobile network usage is much lower. The United States peak hour is right before midnight with 56% (hour 22). In general, mobile network usage is more steady throughout the day than Egypt. % of all mobile device usage on mobile network operator 70% 60% 50% 40% 30% 20% 10% 0% % of Traffic on Mobile Network Operators by Hour of Day Egypt % on mobile USA % on mobile Hour of Day 37

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41 About this Report & Resources

42 Report Specifications Purpose of Report ScientiaMobile publishes to provide the mobile Web community with timely information on mobile Web device usage. Included Mobile Devices =58% Feature Phone, 2% Tablet, 5% Our goal is to stimulate interest in mobile device trends, device capabilities, and tools for analyzing and managing device fragmentation. Sources of Data and Filtering The information in this report is based on a representative sample of a larger data set. The sample size is over 95.5 billion requests from April 2014 to end of December focuses on mobile devices, consisting of smartphones, tablets, and feature phones. While the data set includes desktops, laptops, smart TVs, game consoles, apps, and robots, we have excluded them, unless otherwise noted. We have used an Equivalent Weighted Sites (EWS) methodology that indexes the traffic at each site and assigns an equal weight to each site. Samples sizes for Africa and Oceania are small enough that we have a low level of confidence that these figures are representative. However, the source data from these continents continues to grow. Over time, we will improve the quality of these figures. In the meantime, we feel that more information is better than less for people looking for insights in these continents. To download the data files supporting, or subscribe to future publications of, please visit us at Smartphone, 51% Definitions Smart-TV, 0.1% Robot, 2% Desktop, 40% Excluded = 42% What is a hit? Each time a user visits a Web page and a user agent (UA) is generated and tested by WURFL (through a number of mechanisms), a hit is recorded in the ScientiaMobile dataset. All data reported in reflects hits, not the count of physical devices generating the hit. What is a smartphone? A smartphone must meet several criteria: it must be a wireless device, have a touch screen with horizontal resolution greater than or equal to 480px, and not be considered a tablet. What is a tablet? Criteria for a tablet include: a wireless device, be marketed as a tablet, and running a mobile or tablet OS. One exception is that a full version of Windows running on a tablet is considered to be a laptop. 42

43 Definitions (continued) What is a feature phone? It is a wireless device that falls into one of the three categories: classic feature phones, modern feature phones, and old smartphones. Classic feature phone: Typically a bar, slide, or clamshell form factor with limited possibilities to install apps and a proprietary OS. Other criteria include a physical keyboard and a low price range. Examples are Nokia Series 30 and 40 or Motorola Razr devices. Modern feature phone: These phones also have a low price range. They are smartphone-like, but targeted at the classic feature phone market. They may have a smartphone OS. They borrow features from classic feature phones, such as size or screen size. Examples are Nokia Asha series or Samsung Galaxy Pocket. Old smartphones: These smartphones are older. Classic Blackberry devices and Symbian-based devices fall into this category. More recent devices with a touch screen, but with older hardware or older versions of Android, ios or Windows Phone also fall into this category. What is MNO Traffic? Traffic originating from Mobile Network Operators (MNO). It is defined, in our research method, as the connection type provided by the browser navigator.connection API. About WURFL ScientiaMobile uses its WURFL products to collect and analyze the device intelligence contained in the report. WURFL is a Device Description Repository (DDR) that integrates an API and XML to provide an always-updated source for detecting devices and their capabilities. For more than 10 years, WURFL has been the industry standard for device detection. Today, ScientiaMobile offers a number of WURFL products to match a range of needs, from small developers to large enterprises. WURFL OnSite and WURFL InFuze provide businesses with high performance server-side device detection solutions. WURFL.js provides front-end developers with access to device detection through JavaScript snippets. WURFL InSight provides business intelligence analysts with a table-based device detection tool that will integrate easily with data analysis tools. ImageEngine combines mobile device detection with image resizing, image file optimization, and Content Delivery Network (CDN)-type delivery. It provides significantly faster downloads, especially on mobile devices. 43

44 About ScientiaMobile ScientiaMobile provides the industry s most accurate and flexible device detection solution, helping customers deliver great web experiences and manage the increasingly fragmented mobile device ecosystem. ScientiaMobile sells WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities and provides access to them via range of API languages. The WURFL framework enables many organizations, including Fortune 500 companies, to effectively design and analyze web experiences for an ever-growing range of smartphones, tablets, smart TVs, and game consoles. For more information about ScientiaMobile and its commercial products, please visit us at: WURFL.io offers a number of free tools for device detection and image tailoring. To subscribe to, please visit us at To speak to us about our products and licenses, please complete this form at is the Copyright of ScientiaMobile, Inc. and is made available under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Disclaimer While ScientiaMobile, Inc. has used reasonable efforts accurately to prepare this report and the other data and information here (together the "Report") from data it and its affiliates have collected, this Report is made available to the public on an "AS IS" basis without warranty of any kind. SCIENTIAMOBILE, INC. AND ITS AFFILIATES MAKE NO REPRESENTATION AND DISCLAIM ALL EXPRESS, IMPLIED AND STATUTORY WARRANTIES OF ANY KIND TO ANY RECIPIENT OF THIS REPORT OR ANY OTHER THIRD PARTY, INCLUDING ANY WARRANTIES OF ACCURACY, TIMELINESS, COMPLETENESS, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. The Report is limited to data collected from certain services offered by ScientiaMobile, Inc. and its affiliates a selfselected sample pool that may not reflect the greater internet user community and consequently no conclusion should be drawn from this Report regarding the internet user base as a whole. The entire risk as to the quality (or lack thereof), completeness and your use of this Report is with you, the user of the Report. In no event will ScientiaMobile, Inc. or its affiliates be liable for any direct, indirect, incidental, special, consequential, or other damages, including loss of profit, arising out of the use of this Report, even if advised of the possibility of such damages. Any excerpts to, or use of this Report to reach new conclusions and/or analysis, should indicate ScientiaMobile, Inc. as its source, but derived conclusions and analyses generated from these Reports should be clearly attributed solely to their author. 44