Mobile Handset Population in Finland

Transcription

1 Mobile Handset Population in Finland Antti Riikonen Aalto University March 3 rd, 2011

2 MoMIE: Comprehensive view on mobile service usage HANDSET POPULATION MoMIE RESEARCH: Surveys on handset panel Handset monitoring Mobile operator accounting systems IP traffic measurements Web analytics Source: Modified from Kivi, 2009 Slide 2

3 Data collection: handset population Mobile operators accounting systems Data from end of Q3, annually Feature information: from GfK and public sources Represents 80-99% of mobile terminals used in Finnish mobile networks annually Data from DNA, Elisa, and TeliaSonera Includes mobile terminals observed at operators network Some error due to No data on Apple iphone from TeliaSonera Mobile subscriber churn during the observation period Slight differences in operator-specific data sets Unidentified terminals and missing feature-data of handset models Slide 3

4 Share of data terminals growing 100 % 99 % 99 % 98 % 95 % 92 % 86 % 75 % 50 % Mobile handsets 25 % 0 % 14 % 8 % 5 % 1 % 1 % 2 % Data terminals (USB modems, data cards, tablets, embedded data modules) Increasing amount of also other device types than mobile handsets Data terminals mostly USB modems (large scale introduction: fall 2007) Other device types (e.g. desktop phones) excluded from the analysis Slide 4

5 Top mobile handset models in Finland Features of Top 15: Packet data in 12 Six WCDMA devices Symbian OS in three First smartphone 4 th Symbian S60 Touch screen, GPS Price < 150 Top 10 smartphones Symbian OS handsets 8/10 with HSDPA Top 15 handset models in use in Finland (Q3/2010) Share of all Change Packet Rank Model name handsets from 2009 data* 1 Nokia % GPRS/EDGE 2 Nokia 3120 Classic 3.5% WCDMA 3 Nokia % - 4 Nokia % WCDMA 5 Nokia 2730 Classic 2.0% WCDMA 6 Nokia 3720 Classic 1.9% GPRS/EDGE 7 Nokia 2600 Classic 1.8% GPRS/EDGE 8 Nokia 3710 Fold 1.7% WCDMA 9 Nokia 3110 Classic 1.7% GPRS/EDGE 10 Nokia 2330 Classic 1.7% GPRS/EDGE 11 Nokia E75 1.6% WCDMA 12 Nokia % - 13 Nokia % - 14 Nokia E71 1.6% WCDMA 15 Nokia % GPRS Top 10 smartphone models in use in Finland (Q3/2010) ** Share of all Rank Model name handsets 1 (4) Nokia % 2 (11) Nokia E75 1.6% 3 (14) Nokia E71 1.6% 4 (17) Nokia E51 1.5% 5 (19) Nokia N95 / N95 8GB 1.3% 6 (21) Nokia E90 Communicator 1.1% 7 (23) Nokia E52 1.1% 8 (24) Nokia 5800 XpressMusic 9 (31) Nokia N73 / N73 Music Edition 1.0% 0.8% 10 (33) Nokia N97 0.8% Change from 2009 * All WCDMA handset models have GPRS/EDGE/WCDMA capability ** All top 10 smartphones have GPRS/EDGE/WCDMA capability Slide 5

6 Cumulative share of all handsets Share of all handsets Fragmentation of handset population Share of top 30 handsets Share of top model from 15% (2005) to 4% (2010) Top 30 handset models Cumulative share of top 100 handsets Share of top 10 about 23% Top 100 handset models Top 50 from 88% (2005) to 61% (2010) Slide 6

7 Nokia dominates handset population Mobile handsets by manufacturer % 1.3% 1.2% 1.7% 1.6% 2.6% 5.1% 3.3% 1.7% 1.0% 0.6% 0.3% 1.9% 2.7% 3.2% 3.9% 3.3% 2.5% 1.8% 4.3% 4.4% 5.4% 5.7% 7.9% Others - Others, Sony/Ericsson, and BenQ/Siemens combined share 5,4% - HTC and LG with largest shares in Others, both < 1% Samsung 89.8% 88.4% 89.4% 88.0% 88.8% 86.6% Second with ~ 7.9% share Nokia % of devices - First non-nokia ranked 29 th Slide 7

8 Mobile handsets by operating system 10 % 11 % 10 % 12 % 11 % 13 % 4 % 1 % 1 % 8 % 9 % 6 % 0 % 14 % 7 % 17 % 20 % 5 % 18 % 3 % 0 % 32 % 10 % 2 % 8 % 34 % 22 % 14 % 31 % 30 % 12 % 23 % 15 % 8 % 52 % 9 % 39 % 30 % 23 % 18 % 13 % Others Samsung OS ~7% Sony/Ericsson OS ~2% Android < 1% Symbian OS Share from 22% to 26% Qt for Symbian support ~23% (3rd. Ed FP1 ) Nokia Series 40 Nokia OS Share decreased 49.5% 47.5% Slide 8

9 Higher data transfer speeds spread fast 100 % 80 % 60 % Penetration of handset features in Finland (1) Especially 3G technologies WCDMA, WCDMA900, HSDPA WLAN slower 40 % 20 % 0 % GPRS EDGE WCDMA (3G) WCDMA 900 HSDPA WLAN GPS FM RADIO GPS in almost 25% of handsets Feature included increasingly in mid-range models N = Millions Upper and lower error margins presented with Slide 9

10 Many features with high penetration 100 % 80 % 60 % Penetration of handset features in Finland (2) Many features close to saturation Low-end population limits penetration 40 % 20 % 0 % BLUETOOTH COLOR DISPLAY HTML BROWSER JAVA CAMERA MMS HTML capable browser in almost 50% of devices N = Millions Upper and lower error margins presented with Slide 10

11 Mobile handsets by input method Input method x4 KEY in** 98 % 99 % 99 % 98 % 96 % 86% QWERTY in* 3 % 5 % 5 % 5 % 7 % 10% TOUCH in* 0.1% 0.2% 0.1% 0.4% 2 % 11% * TOUCH + QWERTY in 2,7% ** 3x4 KEY + QWERTY in 3,5% Emerging input methods substitute numeric keypad Share of handsets with numeric keypad as the only input method decreasing (2009: 92% 2010: 82%) Especially touch screen penetrating fast Slide 11

12 Conclusions Typical handset manufactured by Nokia (86.5%) Series 40 (45%) the largest development platform, share of Symbian (26%) growing Advanced features spreading fast With increasing share of handsets possible to consume advanced services & content New input methods (touch screen, QWERTY) substituting numeric keypad Slide 12

13 Further information Contact: Antti Riikonen firstname.lastname (at) aalto.fi MoMIE project: Slide 13