2017 MSU Internet and Technology User Experience Survey

Transcription

1 2017 MSU Internet and Technology User Experience Survey Results and Analysis November 27, 2017 Graham L. Pierce, Assistant Director Usability/Accessibility Research and Consulting Michigan State University Kellogg Center 219 S. Harrison Rd., Room 93 East Lansing, MI

2 Table of Contents Overview... 3 Availability and Use of Data and Supporting Materials...3 Questions and Feedback...3 Acknowledgments...3 Solicitation Text...4 Responses By Time...5 Survey Text Results Sample Size MSU Alumni International Status Live During Academic Year Technology Expertise Technology Usage Technology Used to Access MSU Content Satisfaction with MSU's Online Presence Access MSU from Mobile Device Social Media Usage MSU Social Media Online MSU Activities Difficulty Determining Official MSU Content Mobile MSU Importance Online Content & Mobile Devices in Classroom Disability Status Charts Technology Expertise Technology Usage Technology Used to Access MSU Content Satisfaction with msu.edu Satisfaction with MSU Social Media Access msu.edu from Mobile Device Access MSU Social Media from Mobile Device Social Media Usage MSU Social Media Online MSU Activities Difficulty Determining Official MSU Content Mobile MSU Importance Online Content in Classroom Mobile Devices in Classroom Change Over Time ( ) Technology Expertise Technology Usage Technology Used to Access MSU Content Satisfaction with MSU's Online Presence Access MSU from Mobile Device Social Media Usage Engage with MSU Social Media Online MSU Activities Difficulty Determining Official MSU Content Mobile MSU Importance Online Content & Mobile Devices in Classroom MSU Internet and Technology User Experience Survey: Results and Analysis 2

3 Overview In the spring of 2017, Michigan State University Usability/Accessibility Research and Consulting (MSU UARC) conducted the fifth Michigan State University Internet and Technology User Experience Survey (previously known as the MSU Internet Use and Opinion Survey and the MSU Internet and Mobile Technology Survey). The intent of the survey was to gather information on how the MSU community uses computers and mobile technology. Prior rounds were conducted in 2011, 2012, 2015, and 2016, and it is hoped that the survey will continue to be conducted annually in the future, to monitor changes in technology use and opinions in the MSU community. Availability and Use of Data and Supporting Materials Raw data collected from this survey, tables and charts presented in this report, open-ended responses, additional data and analyses, the original survey instrument, and this report are freely available to the public at (identifying information and duplicate responses have been removed). While this report presents basic findings from the survey, it is hoped that others will conduct analyses and generate reports, presentations, and other materials that meet their particular needs. Data, tables, charts, and other materials can be used by any individual or group for any purpose, so long as the survey is properly cited. The author appreciates being notified when results of the survey are used (though doing so is not required), in order to gauge its usefulness to the community. Direct references to this report (including use of any charts, tables, etc. provided herein) should cite it as follows: Pierce, G. L. (2017) Michigan State University Internet and Technology User Experience Survey: Results and Analysis. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from Any research, publications, presentations, or other work based on supplemental materials or raw data should cite it as follows: Pierce, G. L. (2017) Michigan State University Internet and Technology User Experience Survey [Data file and supplemental materials]. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from Questions and Feedback Any questions about this report or the survey should be directed to Graham L. Pierce, Assistant Director, Michigan State University Usability/Accessibility Research and Consulting at Feedback and suggestions for changes to future rounds of the survey are appreciated. Acknowledgments Thanks to Sarah J. Swierenga, Jennifer Ismirle, Katherine Ball, Brenda Hill, Danielle Fowler, and the members of the MSU Web Development CAFE for their assistance and feedback MSU Internet and Technology User Experience Survey: Results and Analysis 3

4 Solicitation The survey was ed to 64,923 individuals at Michigan State University (all MSU faculty, staff, and students) on April 18, Recipients were encouraged to share the survey with others, and the text of the official can be found below. A callout ("Take the 2017 MSU Internet and Technology User Experience Survey now!") was posted on the UARC homepage from April 18 through June 12. Data collection continued through July 1, MSU International Studies and Programs unit and center communicators were sent a separate invitation on May 9. In all, 1,638 responses were collected (results were checked for duplicate and incomplete submissions, but none were found). Text Michigan State University Usability/Accessibility Research and Consulting (UARC) is conducting its fifth MSU Internet and Technology User Experience Survey. This five-minute anonymous survey will help us understand how the MSU community uses technology, and gives you the opportunity to have your voice heard about what the university should target in the future. To take this brief survey, please visit Everyone in the MSU community is encouraged to participate - please tell your friends, family, and colleagues to complete the survey! Link to it on social media using go.msu.edu/itux Results from our prior surveys are available at and the results of the 2017 survey will be published there later this year. For more information, please contact Graham L. Pierce, Assistant Director, MSU UARC, at glpierce@msu.edu. Thank you, Michigan State University Usability/Accessibility Research and Consulting (UARC) Phone: (517) Fax: (517) uarc@msu.edu 2017 MSU Internet and Technology User Experience Survey: Results and Analysis 4

5 Responses By Time Period Responses % of Total One day % Two days % One week % One month days MSU Internet and Technology User Experience Survey: Results and Analysis 5

6 Survey Text A simple text version of the questionnaire is presented below. Note that while the text is identical to the original online version, format and presentation differ. A copy of the original survey can be found in the supporting materials. MSU Internet and Technology User Experience Survey You are invited to participate in our fifth survey of the MSU community regarding Internet and technology usage. This five-minute anonymous survey will provide you with the opportunity to tell us how you use technology and which features and technologies the university should target in the future. Individuals must be 18 years or older to participate in this survey, and all responses are voluntary. For more information, please contact Graham L. Pierce, Assistant Director, MSU Usability/Accessibility Research and Consulting at glpierce@msu.edu. 1. Are you a Michigan State University alumnus? *[Required] [Radio buttons] Yes No 2. Which of the following best describes your current relationship with Michigan State University? (Check all that apply.) *[Required] [Checkboxes] Enrolled Freshman Enrolled Sophomore Enrolled Junior Enrolled Senior Enrolled Grad Student Current MSU Staff Current MSU Faculty, Visiting Scholar, Academic Specialist, or Postdoc Prospective Student (currently in high school, considering MSU for college) Not currently employed by or enrolled at MSU 3. Which of the following best describes your international status? *[Required] [Radio buttons] US citizen/permanent resident currently living in the US Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.) US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.) Citizen/permanent resident of another country currently living outside the US 4. Where do you live during the academic year? *[Required] [Radio buttons] On campus Off campus, in the Lansing area Off campus, outside the Lansing area 2017 MSU Internet and Technology User Experience Survey: Results and Analysis 6

7 5. Rate your level of expertise with the following: [Radio buttons for each item: Helpless, Below average, Average, Above average, Expert] Desktop computer Laptop computer Tablet (e.g., ipad, etc.) Smartphone (e.g., iphone, etc.) or phablet Feature phone (cell phone without Internet) Wearable device (e.g., Apple Watch, Google Glass, etc.) Pen and paper mouse or trackball External/physical keyboard on touchscreen device Touchscreen Trackpad or touchpad Voice input (e.g., Siri, etc.) 6. Rate your usage of the following: [Radio buttons for each item: Never, Rarely, Sometimes, Often, All the time] Desktop computer Laptop computer Tablet (e.g., ipad, etc.) Smartphone (e.g., iphone, etc.) or phablet Feature phone (cell phone without Internet) Wearable device (e.g., Apple Watch, Google Glass, etc.) Pen and paper mouse or trackball External/physical keyboard on touchscreen device Touchscreen Trackpad or touchpad Voice input (e.g., Siri, etc.) 7. Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.) [Checkboxes] Desktop computer Laptop computer Tablet (e.g., ipad, etc.) Smartphone (e.g., iphone, etc.) or phablet Feature phone (cell phone without Internet) Wearable device (e.g., Apple Watch, Google Glass, etc.) mouse or trackball External/physical keyboard on touchscreen device Touchscreen Trackpad or touchpad Voice input (e.g., Siri, etc.) 8. How satisfied are you with official msu.edu sites and pages? [Radio buttons] Not at all satisfied Below average Average Above average Extremely satisfied Why? 2017 MSU Internet and Technology User Experience Survey: Results and Analysis 7

8 9. How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)? [Radio buttons] Not at all satisfied Below average Average Above average Extremely satisfied Why? 10. How often do you access official msu.edu sites and pages from a mobile device? [Radio buttons] Never Rarely Sometimes Often All the time 11. How often do you access official MSU social media content from a mobile device? [Radio buttons] Never Rarely Sometimes Often All the time 12. What social media sites do you regularly use? (Check all that apply; leave blank if none.) [Checkboxes] Ello Facebook Flickr Google+ Instagram Koofers/allMSU LinkedIn Pinterest Reddit Snapchat Tumblr Twitter Vine Yik Yak YouTube WhatsApp Other: 2017 MSU Internet and Technology User Experience Survey: Results and Analysis 8

9 13. What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply; leave blank if none.) [Checkboxes] Facebook Flickr Google+ Instagram LinkedIn Pinterest Slideshare Twitter YouTube Other: 14. What online activities related to MSU do you regularly engage in? (Check all that apply; leave blank if none.) [Checkboxes] Find contact information for people or departments at MSU Find out about events on MSU's campus (excluding sports) Look up administrative information/use administrative systems (e.g., Human Resources, Contracts and Grants, IRBs, etc.) Look up information about MSU athletics/sports Look up MSU admissions information Look up MSU course information/schedules Look up MSU department or program information Look up MSU maps or directions Look up information from MSU Libraries (online resources, library catalog, etc.) Look up campus dining hall information (menus, etc.) Online class activities (e.g., Desire2Learn, etc.) Read news about MSU Other: 15. How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)? [Radio buttons] Never Rarely Sometimes Often All the time 16. Rate the importance of having the following information and features on an MSU mobile site. [Radio buttons for each item: Not important, Below average, Average, Above average, Extremely important] Campus bus schedules and information Campus dining hall information (menus, etc.) Class and academic information Directory (contact info/person search) Library information (catalog, etc.) Maps, location information, and GPS wayfinding Off-campus businesses and restaurants 2017 MSU Internet and Technology User Experience Survey: Results and Analysis 9

10 17. To what degree should MSU classes rely on or make use of online content? [Radio buttons] Not at all A little A moderate amount A lot To the greatest extent possible How should it be used? 18. To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc. [Radio buttons] Not at all A little A moderate amount A lot To the greatest extent possible How should they be used? 19. Do you have any disabilities or impairments that have any impact on your use of computers or mobile devices (including vision, hearing, physical/dexterity, learning, reading, and cognitive impairments, etc.)? [Radio buttons] Yes No [Submit button] [Optional] If yes, what disabilities impact your use of computers or mobile devices? 2017 MSU Internet and Technology User Experience Survey: Results and Analysis 10

11 2017 Results While interested individuals are encouraged to conduct their own analyses, the tables below provide an overview of the results of each question. The data is unweighted, and has been broken down into three sets of columns: The first five columns are the subgroups of "student" (enrolled freshmen, sophomore, junior, senior, and graduate/professional), based on responses to question 2 ("Group" variable). The second set of columns includes the total for all students (sum of the first five columns), current staff, and current faculty (once again based on the "Group" variable). Individuals who responded as being in more than one group are not included in any group statistics. The final column, Total, includes all data collected in the survey. Note that the Total column contains more cases than the sum of students, staff, and faculty, as it includes respondents that classified themselves as being in multiple groups, as well as respondents that fall into the "other" group (prospective students and those not currently employed by or enrolled at MSU). The number of cases in the "other" category was too small to conduct reliable analyses, and was therefore not broken out separately. The dataset was checked for duplicate/identical responses and substantially incomplete/unfinished surveys in order to remove them from the dataset and exclude them from analyses, but none were found. The original versions of all tables can be found in the supporting materials Table cells are colored to make it easier for readers to quickly see patterns, but color does not present unique information, and tables can be fully understood without it. The coloration is on a red-green scale, where the lowest values are dark red and the highest values are dark green, and the color bar above demonstrates the color scaling. Color scaling is absolute (0-), and does not depend on the range of responses to any particular question. Sample Size Fresh Soph Junior Senior Grad Student Staff Faculty Total Survey respondents MSU Internet Use and Opinion Survey: Results and Analysis 11

12 1. MSU Alumni "Are you a Michigan State University alumnus?" Fresh Soph Junior Senior Grad Student Staff Faculty Total MSU Alumnus or former student % 5.5% 12.8% % 42.3% 50.2% 27.8% 3. International Status "Which of the following best describes your international status?" International Status Fresh Soph Junior Senior Grad Student Staff Faculty Total US citizen/permanent resident currently living in the US 90.3% 95.5% 95.9% 96.8% 86.3% 91.4% 99.1% 98.5% 94.6% Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.) 8.1% 3.8% 3.4% 3.2% % 0.6% % US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.) % 0.7% % 0.4% 0.3% % Citizen/permanent resident of another country currently living outside the US 1.6% % 0.7% % 0.5% 4. Live During Academic Year "Where do you live during the academic year?" Living Location Fresh Soph Junior Senior Grad Student Staff Faculty Total On campus % % % 0.9% 0.5% 24.8% Off campus, in the Lansing area 4.3% 25.6% 57.5% 68.6% 52.9% 43.1% 56.5% 70.2% 50.2% Off campus, outside the Lansing area 2.7% 4.5% 5.5% 5.8% 39.1% % 29.3% MSU Internet Use and Opinion Survey: Results and Analysis 12

13 5. Technology Expertise "Rate your level of expertise with the following" Above average or greater Device Fresh Soph Junior Senior Grad Student Staff Faculty Total Desktop 71.6% 64.7% % 76.3% 74.1% % 73.1% Laptop 79.8% 73.7% 83.6% 81.9% 79.1% 79.6% 61.8% 68.8% 73.9% Smartphone/Phablet 80.3% 74.4% 77.9% 80.8% 66.3% 74.1% 49.6% 45.9% 64.4% Feature Phone 37.6% 43.2% 52.8% 51.6% 43.6% 45.1% 35.2% 21.4% 39.6% Tablet 60.7% 51.9% 58.2% 53.5% 52.6% % 41.2% 50.6% Touchscreen 79.2% 72.9% 81.5% 74.4% 64.8% 72.7% 49.3% 42.4% 62.9% Voice Input 44.8% 45.5% 43.8% 39.7% 35.3% 40.5% % 33.5% Pen & Paper 82.1% % 89.7% 85.4% 86.2% 85.7% 85.7% 86. External Keyboard on Touchscreen Device 64.7% 60.9% 69.9% 67.9% 62.5% 64.7% 55.1% % Mouse 71.2% 69.9% 77.4% 74.4% 74.9% 73.8% 72.6% 65.8% 72.7% Wearable Device 18.1% % 14.3% 16.8% 7.6% 7.8% 13.4% Trackpad or Touchpad 66.3% 63.2% 70.5% 65.4% 63.4% 65.3% 37.5% 40.1% 55.5% Helpless Device Fresh Soph Junior Senior Grad Student Staff Faculty Total Desktop 0.5% 0.8% % % Laptop 1.1% 0.8% % % Smartphone/Phablet 1.1% 0.8% % 0.6% 2.3% 1.5% 1.1% Feature Phone 0.6% 3.8% % 0.9% 0.6% 0.5% 0.8% Tablet 0.5% 0.8% % 0.4% 1.2% % Touchscreen % % 0.6% % Voice Input 2.7% 1.5% 2.1% 0.6% % 4.7% 8.4% 4. Pen & Paper 0.5% 0.8% % 0.3% % 0.2% External Keyboard on Touchscreen Device 1.6% 1.5% 0.7% % 0.7% 0.6% % Mouse 0.5% 0.8% % % Wearable Device 4.4% 8.3% % 9.7% 8.1% 12.6% 13.2% 10. Trackpad or Touchpad 2.2% 1.5% 0.7% % 1.2% 3.2% % 2017 MSU Internet Use and Opinion Survey: Results and Analysis 13

14 6. Technology Usage "Rate your usage of the following" Often or more Device Fresh Soph Junior Senior Grad Student Staff Faculty Total Desktop 19.6% 21.1% 33.6% 34.6% 42.2% 32.5% 82.3% 66.3% 49.1% Laptop % 94.2% 96.8% 95.5% 66.1% 90.7% 87.5% Smartphone/Phablet 94.5% 95.5% 97.9% 96.8% 94.6% 95.6% 84.5% 85.1% 91.5% Feature Phone 4.3% 2.3% 5.5% 3.2% % 10.6% 11.3% 6.8% Tablet 22.4% 16.7% 19.4% 26.5% 40.1% 28.2% % 35. Touchscreen 78.1% % % 76.1% 51.3% 51.5% 67.2% Voice Input 20.8% % 24.4% 18.6% 20.4% 16.9% 13.4% 19. Pen & Paper % 94.5% 89.7% 84.6% 88.4% 87.8% 81.3% 86.8% External Keyboard on Touchscreen Device 38.6% 30.3% % % 59.4% 59.1% 46.6% Mouse 33.9% 45.4% 52.7% 51.3% 62.2% 51.3% 91.8% 84.8% 65.5% Wearable Device % 12.3% 8.3% % 7.1% 12.3% 10.7% Trackpad or Touchpad 57.1% 66.7% 71.2% 67.1% % 31.8% % Never Device Fresh Soph Junior Senior Grad Student Staff Faculty Total Desktop 8.2% 10.5% 3.4% 5.8% 6.3% 6.7% 4.7% 9.3% 6.5% Laptop 0.5% % 3.5% 1.5% 1.2% Smartphone/Phablet 0.5% 1.5% 0.7% 1.3% 1.7% 1.2% 7.3% 4.5% 3.3% Feature Phone 62.5% 63.6% 58.9% 56.8% 58.5% 59.7% 56.2% % Tablet 21.9% 27.3% 19.4% 16.8% 11.8% 17.8% 12.9% 15.3% 16.5% Touchscreen 5.5% 1.5% 2.7% 1.9% 4.9% 3.7% 12.7% 10.8% 6.8% Voice Input 16.4% 15.8% % 19.8% 17.8% 30.5% 26.7% 22. Pen & Paper % 0.2% External Keyboard on Touchscreen Device 22.3% 28.8% 18.5% 21.2% 18.9% 21.2% 17.1% 12.3% 19. Mouse 10.4% 13.1% 6.8% 6.4% % 2.4% 5.4% 5.5% Wearable Device 65.8% 69.9% 66.4% 69.2% 66.3% 67.2% 81.4% 78.9% 72.5% Trackpad or Touchpad 14.1% 9.1% 6.8% 10.3% 8.3% 9.6% % 16.2% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 14

15 7. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)" Device Fresh Soph Junior Senior Grad Student Staff Faculty Total Desktop 35.7% 35.3% 44.5% 55.8% 50.9% 45.7% 82.6% 70.2% 58.2% Laptop 94.6% 96.2% 96.6% 97.4% 97.1% 96.5% % 89.3% Smartphone/Phablet 90.8% % 90.4% % 71.6% 75.6% 83.5% Feature Phone % % 0.2% 0.9% 0.5% 0.4% Tablet 14.6% 14.3% 21.9% 25.6% 32.9% % Touchscreen % 46.6% 42.9% 33.7% % 23.4% 33.6% Voice Input 1.6% % 1.3% 1.4% 1.5% 5.8% 4.9% 3.3% External Keyboard on Touchscreen Device 11.4% 11.3% 20.5% 20.5% 21.7% 17.9% 22.9% 21.5% 20.1% Mouse 15.1% 19.5% 30.8% 30.8% % 43.8% % Wearable Device % 0.7% % 0.5% 1.2% 0.5% 0.7% Trackpad or Touchpad 23.8% 27.8% 37.7% 37.8% 31.1% 31.3% 14.8% % 8-9. Satisfaction with MSU's Online Presence "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?" Above average or greater Content Fresh Soph Junior Senior Grad Student Staff Faculty Total msu.edu 51.9% 43.6% 43.2% 39.7% 44.7% 44.9% 49.4% 49.8% 46.9% MSU social media 44.5% 41.4% 34.5% 37.4% 37.1% 38.7% 39.9% 33.5% 38.3% Not at all Content Fresh Soph Junior Senior Grad Student Staff Faculty Total msu.edu 1.1% 1.5% % 3.2% 1.9% 0.3% % MSU social media 1.1% 1.5% 1.4% 1.3% 1.5% 1.4% 0.9% 0.5% 1.1% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 15

16 Access MSU from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?" Often or more Content Fresh Soph Junior Senior Grad Student Staff Faculty Total msu.edu 66.7% 66.9% 65.5% 68.8% 42.8% 58.3% 39.1% 35.8% 51. MSU social media 32.8% 38.6% 28.8% 26.3% 22.4% 28.2% 20.4% 14.7% 24.4% Never Content Fresh Soph Junior Senior Grad Student Staff Faculty Total msu.edu 0.5% % % 1.9% 10.8% 7.4% 4.7% MSU's online presence outside of msu.edu 10.4% 13.6% 11.6% 14.1% 22.4% % 32.8% 21.7% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 16

17 12. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)" Site Fresh Soph Junior Senior Grad Student Staff Faculty Total Facebook % 86.3% 90.4% 86.3% 86.3% 75.1% 62.4% 80.2% Twitter % 45.9% 35.9% 35.7% 42.5% 25.2% 23.4% 35.4% Google+ 8.6% 4.5% % % 26.1% 19.5% 15.9% Pinterest % % 24.9% 27.6% 31.6% 16.6% 26.7% LinkedIn 11.4% 21.1% 34.2% 39.1% % 38.8% 42.9% 34.3% Koofers/allMSU 16.2% 21.1% 23.3% 18.6% 1.4% % % Instagram 74.6% 69.2% 61.6% 58.3% 46.3% 59.1% 23.8% 11.2% 43.7% Tumblr 17.3% % 15.4% 6.3% 12.8% 3.8% 2.9% 9.4% Reddit 17.3% 13.5% 19.2% 18.6% 13.7% % 3.4% 12. Yik Yak 1.1% 0.8% 3.4% 1.3% % 0.8% Vine 3.8% % 1.3% 0.6% 2.2% 0.3% 0.5% 1.5% Ello % 0.1% % Snapchat % 69.9% 74.4% 37.4% 62.1% 12.2% 6.8% 42.1% YouTube 65.4% 58.6% 67.8% 60.9% 59.1% 61.9% 48.4% 56.1% 57.9% WhatsApp 5.4% 4.5% % 16.3% 10.3% 3.5% 9.3% 8.4% Flickr 0.5% 0.8% 1.4% 0.6% 1.4% % 4.4% 2.7% Other 4.3% 1.5% 2.7% 3.8% 3.7% 3.4% 3.8% 4.4% 3.5% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 17

18 13. MSU Social Media "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)" Site Fresh Soph Junior Senior Grad Student Staff Faculty Total Facebook 61.1% 67.7% 75.3% 67.9% 57.7% % % Twitter 37.8% 33.8% 37.7% 23.7% 22.9% 29.6% % 24.8% Google+ 2.7% 0.8% 4.1% 3.8% 4.9% 3.6% 8.1% 4.9% 5.3% Pinterest 0.5% 0.8% 2.7% 0.6% 0.3% 0.8% % 1.3% LinkedIn 3.8% 5.3% % 12.3% 9.6% 15.7% 7.8% 11. Instagram 35.7% 37.6% 26.7% % 9.3% 4.9% 18.8% Flickr % 0.1% 2.3% % YouTube 8.6% 5.3% 7.5% 4.5% 6.3% 6.5% 11.6% 7.3% 7.7% Slideshare % % 0.2% 0.9% % Other 5.4% % 3.2% % 4.6% 3.4% 3.4% 14. Online MSU Activities "What online activities related to MSU do you regularly engage in? (Check all that apply.)" Activity Fresh Soph Junior Senior Grad Student Staff Faculty Total Contact info for people or departments 77.8% 72.9% 71.2% 68.6% 74.3% 73.4% 79.4% 80.5% 75.9% Maps or directions 59.5% 55.6% 59.6% 54.5% 56.9% 57.2% % 55.7% Department or program information 54.6% 58.6% % 63.1% 59.6% 57.4% 56.1% 58.4% Course information/schedules 68.1% 63.9% 72.6% 71.2% 71.7% % 67.8% 67.6% Read news 31.4% 25.6% 29.5% 32.1% 27.4% % 34.6% 30.7% Information about athletics/sports % 36.3% 42.9% 40.6% 40.3% 34.2% 40.5% 39.3% Find out about events on campus (non-sports) 58.9% 55.6% % % % 55.8% Admissions information % 19.9% 19.1% 17.6% 15.7% 16.6% 17.1% Admin info/systems (HR, CGA, IRB, etc.) 56.2% 60.2% 51.4% 55.8% 58.9% 56.9% 65.2% 55.1% 58.8% Online class activities 61.6% 60.9% 67.1% 65.4% 63.7% 63.7% 54.5% 59.5% 60.8% Library information (catalog, etc.) 50.3% 52.6% 54.1% 46.8% 44.3% 48.5% 43.8% 42.4% 46. Campus dining hall information (menus, etc.) 39.5% 34.6% % 39.1% 37.8% 33.9% 39.5% 37.6% Other 0.5% 2.3% 2.7% 3.2% 3.7% 2.7% 3.8% 1.5% 2.9% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 18

19 15. Difficulty Determining Official MSU Content "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?" Never Fresh Soph Junior Senior Grad Student Staff Faculty Total Difficulty determining official MSU content 37.7% 37.9% 37.2% 40.6% 37.6% 38.1% 40.1% 38.2% 38.2% Often or more Fresh Soph Junior Senior Grad Student Staff Faculty Total Difficulty determining official MSU content 1.1% 3.8% 2.8% 2.6% 2.1% 2.3% % 2017 MSU Internet Use and Opinion Survey: Results and Analysis 19

20 16. Mobile MSU Importance "Rate the importance of having MSU provide easy access to the following information on mobile devices." Above average or greater Information Fresh Soph Junior Senior Grad Student Staff Faculty Total Campus bus schedules and information 64.3% 65.9% 64.3% 65.6% 68.2% 66.1% 60.9% 62.6% 64.8% Campus dining hall information (menus, etc.) 55.6% 60.2% 51.8% 53.6% 59.1% 56.6% 50.6% 51.5% 54.3% Class and academic information 79.2% % 83.1% 77.5% 79.5% % 78.1% Directory (contact info/person search) 69.1% 61.2% 63.8% % 67.7% 67.9% 67.3% 67.6% Off-campus businesses and restaurants 25.6% % 19.5% 27.3% 24.1% 23.5% 15.3% 22.6% Library information (catalog, etc.) 53.9% 51.5% 51.8% 55.8% % % 54.4% Maps, location information, and GPS wayfinding 74.6% 77.3% 73.8% 72.7% 74.9% 74.7% 72.6% 75.9% 73.8% Not important Information Fresh Soph Junior Senior Grad Student Staff Faculty Total Campus bus schedules and information 13.7% 10.1% 14.3% % 12.1% 14.9% 9.4% 12.3% Campus dining hall information (menus, etc.) 11.1% 10.9% 14.2% 10.5% 9.4% 10.8% 15.1% 11.4% 11.7% Class and academic information % 6.4% 2.6% 4.4% 4.5% 8.4% 4.5% 5.3% Directory (contact info/person search) 2.2% 3.1% 2.8% 1.3% 2.4% 2.3% 2.1% 0.5% 2. Off-campus businesses and restaurants 17.2% 20.2% 17.7% 21.4% 16.1% % 18.3% Library information (catalog, etc.) 7.2% 4.6% 7.1% 6.5% 7.3% 6.8% % 5.6% Maps, location information, and GPS wayfinding 4.4% 5.5% 5.7% 3.2% % 5.4% 3.9% 4.7% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 20

21 Online Content & Mobile Devices in Classroom "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc." A lot or greater To what degree should MSU Fresh Soph Junior Senior Grad Student Staff Faculty Total Rely on or make use of online content 42.9% 48.9% 50.7% 52.6% % 53.6% 47.5% 50.2% Encourage use of mobile devices during classes 17.3% 11.6% 14.9% 16.7% 17.3% % 14.7% 16.8% Not at all To what degree should MSU Fresh Soph Junior Senior Grad Student Staff Faculty Total Rely on or make use of online content % 0.6% 0.3% 0.9% 0.5% 0.6% Encourage use of mobile devices during classes 18.4% 23.3% 17.7% % 18.8% 20.8% 18.3% 18.7% 19. Disability Status "Do you have any disabilities or impairments that have any impact on your use of computers or mobile devices (including vision, hearing, physical/dexterity, learning, reading, and cognitive impairments, etc.)?" Fresh Soph Junior Senior Grad Student Staff Faculty Total Have disability that impacts computer/device use 5.4% 8.3% 8.4% 3.3% 6.9% 6.5% 4.7% 3.4% 5.6% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 21

22 2017 Charts The charts below graphically present selected data from the prior section. Charts are provided for all questions except questions 1-4 and 19, which are considered demographic. Each chart is accompanied by a brief description of the general patterns that can be seen as well as the data table from which it was built (using the same cell coloration convention as 2017 Results), in order to accommodate the needs of all users of this document. The original versions of all charts and tables can be found in the supporting materials MSU Internet Use and Opinion Survey: Results and Analysis 22

23 5. Technology Expertise "Rate your level of expertise with the following" Above average or greater Desktop Laptop Smartphone/ Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper External Keyboard Mouse Wearable Device Trackpad or Touchpad Students Staff Faculty Little variation is seen between groups for many technologies, however students were more likely to report higher levels of expertise than staff or faculty with Laptop, Smartphone, Feature Phone, Tablet, Touchscreen, Voice Input, External Keyboard, Wearable Device, and Trackpad. Approximately or more of respondents in all groups report "Above Average" or greater expertise with Desktop, Laptop, Smartphone, Tablet, Touchscreen, Pen & Paper, External Keyboard, Mouse, and Trackpad. Feature Phone and Voice Input are between approximately and 5 for all groups, and less than 15% of each group report "Above Average" or greater expertise with Wearable Devices. Desktop Laptop Smartphone/ Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper External Keyboard Mouse Wearable Device Trackpad or Touchpad Students 74.1% 79.6% 74.1% 45.1% % 40.5% 86.2% 64.7% 73.8% 16.8% 65.3% Staff % 49.6% 35.2% 43.8% 49.3% % 55.1% 72.6% 7.6% 37.5% Faculty 71.7% 68.8% 45.9% 21.4% 41.2% 42.4% 20.2% 85.7% % 7.8% 40.1% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 23

24 Helpless Desktop Laptop Smartphone/ Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper External Keyboard Mouse Wearable Device Trackpad or Touchpad Students Staff Faculty Little variation is seen between groups for most technologies. Less than 5% of each group reports being "Helpless" with all technologies except Wearable Device, which is around 1 for all groups. Voice Input was the next highest, at around 2-19% for all groups. Desktop Laptop Smartphone/ Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper External Keyboard Mouse Wearable Device Trackpad or Touchpad Students 0.2% 0.3% 0.6% 0.9% 0.4% 0.1% 2.6% 0.3% 0.7% 0.2% 8.1% 1.2% Staff % 0.6% 1.2% 0.6% 4.7% % % 3.2% Faculty % 0.5% % 0.5% % MSU Internet Use and Opinion Survey: Results and Analysis 24

25 6. Technology Usage "Rate your usage of the following" Often or more Desktop Laptop Smartphone/ Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper External Keyboard Mouse Wearable Device Trackpad or Touchpad Students Staff Faculty Over 75% of each group reports using Smartphone, and Pen & Paper "Often" or more, and less than 25% of each group say the same for Feature Phone, Voice Input, or Wearable Devices. Desktop, Tablet, External Keyboard, and Mouse usage are lower for students than other groups, while Smartphone, Touchscreen, and Trackpad usage is higher. Laptops use is higher for students and faculty than staff, but Desktop use is higher for staff than other groups. Desktop Laptop Smartphone/ Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper External Keyboard Mouse Wearable Device Trackpad or Touchpad Students 32.5% 95.5% 95.6% 4.7% 28.2% 76.1% 20.4% 88.4% 39.4% 51.3% 12.1% 65.7% Staff 82.3% 66.1% 84.5% 10.6% % 16.9% 87.8% 59.4% 91.8% 7.1% 31.8% Faculty 66.3% 90.7% 85.1% 11.3% 45.3% 51.5% 13.4% 81.3% 59.1% 84.8% 12.3% MSU Internet Use and Opinion Survey: Results and Analysis 25

26 Never Desktop Laptop Smartphone/ Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper External Keyboard Mouse Wearable Device Trackpad or Touchpad Students Staff Faculty Over 5 of each group reports "Never" using Feature Phone or Wearable Device, and approximately 10-3 for Tablet, Voice Input, External Keyboard, and Trackpad. Touchscreen was around 1 for staff and faculty, but below 5% for students. All other technologies are below 1 for all groups. All groups are similar for most technologies, however students were less likely to report "Never" using Smartphone, Touchscreen, Voice Input, and Trackpad. Desktop Laptop Smartphone/ Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper External Keyboard Mouse Wearable Device Trackpad or Touchpad Students 6.7% 0.1% 1.2% 59.7% 17.8% 3.7% 17.8% % 7.3% 67.2% 9.6% Staff 4.7% 3.5% 7.3% 56.2% 12.9% 12.7% 30.5% % 2.4% 81.4% 30. Faculty 9.3% 1.5% 4.5% % 10.8% 26.7% 1.5% 12.3% 5.4% 78.9% 22.5% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 26

27 7. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)" Desktop Laptop Smartphone Feature Phone Tablet Touchscreen Voice Input External Keyboard Mouse Wearable Device Trackpad or Touchpad Student Staff Faculty Laptops and Smartphones are reported to be used by at least 5 of all groups to access MSU content, while Desktops were slightly below 5 for Students, but considerably higher for faculty and staff. Desktop usage is highest for staff, while Laptops are used most by students and faculty. Smartphones are used more by students than other groups, and are second only to Laptops for students and faculty. Tablets, Touchscreens, and Mice are used by 20-5 of all groups to access MSU, with Tablets and Mice lower for students and Touchscreens higher for students than other groups. External Keyboards are used by around of each group to access MSU content. Feature Phones, Voice Input, and Wearable Devices are below around 5% for each group. Desktop Laptop Smartphone Feature Phone Tablet Touchscreen Voice Input External Keyboard Mouse Wearable Device Trackpad or Touchpad Students 45.7% 96.5% 89.3% 0.2% % 17.9% 27.4% 0.5% 31.3% Staff 82.6% % 0.9% 46.1% 25.8% 5.8% 22.9% 43.8% 1.2% 14.8% Faculty 70.2% 90.2% 75.6% 0.5% % 4.9% 21.5% % MSU Internet Use and Opinion Survey: Results and Analysis 27

28 8. Satisfaction with msu.edu "How satisfied are you with official msu.edu sites and pages?" Not at all satisfied Below average Average Above average Extremely satisfied Student Staff Faculty All groups had distributions that skewed toward higher satisfaction, with similar numbers for "Average" and "Above average." Students were slightly less likely to report "Above average" than the other groups, and all groups peaked at "Average." Not at all satisfied Below average Average Above average Extremely satisfied Students 1.9% 7.1% 46.1% % Staff 0.3% 5.2% 45.1% 43.3% 6.1% Faculty % 44.9% 43.4% 6.3% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 28

29 9. Satisfaction with MSU Social Media "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?" Not at all satisfied Below average Average Above average Extremely satisfied Student Staff Faculty All groups had distributions that skewed toward higher satisfaction. Faculty were slightly more likely to report "Average" than the other groups and slightly less likely to report "Extremely satisfied." All groups peaked at "Average." Not at all satisfied Below average Average Above average Extremely satisfied Students 1.4% 4.6% 55.3% 31.5% 7.2% Staff 0.9% 2.7% 56.4% 35.7% 4.3% Faculty 0.5% 2.7% 63.2% 28.6% 4.9% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 29

30 10. Access msu.edu from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?" Never Rarely Sometimes Often All the time Student Staff Faculty All groups had distributions that skewed slightly toward more frequent usage, with similar numbers for "Sometimes" and "Often." Students were more likely to report "Often" than the other groups (and peaked at that value), while faculty were higher than other groups for "Sometimes" (and peaked at that value), and Staff peaked at "Often." Students were also more likely to say "All the time" than other groups, and less likely to say "Never" or "Rarely." Never Rarely Sometimes Often All the time Students 1.9% 9.7% 30.2% 41.2% 17.1% Staff 10.8% 17.8% 32.4% 33.8% 5.2% Faculty 7.4% 15.7% 41.2% 27.9% 7.8% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 30

31 11. Access MSU Social Media from Mobile Device "How often do you access official MSU social media content from a mobile device?" Never Rarely Sometimes Often All the time Student Staff Faculty All groups had distributions that skewed slightly toward less frequent usage. Students reported slightly more usage than other groups. Never Rarely Sometimes Often All the time Students % 21.8% 6.4% Staff 29.7% 25.9% 23.9% 18.1% 2.3% Faculty 32.8% 27.9% 24.5% 11.8% 2.9% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 31

32 12. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)" Facebook Twitter Google+ Pinterest LinkedIn Koofers/ allmsu Instagram Tumblr Reddit Yik Yak Vine Ello Snapchat YouTube WhatsApp Flickr Other Student Staff Faculty Facebook is the most commonly used social media site for all groups, and YouTube ranks second for faculty and staff. LinkedIn ranks third for staff and faculty but lower for students. Students report nearly equal usage of Instagram, Snapchat, and YouTube, trailing only Facebook. The greatest disparity between groups is seen for Snapchat and Instagram, which are used by more around of students, but less than 25% of staff and faculty. Twitter is used by more than 40$ of students, but 25% or less of staff and faculty. Usage of Koofers/allMSU, Tumblr, and Reddit was between around 1 and 15% for students, but less than 5% for staff and faculty. Google+ and Pinterest are generally between 1 and 3 for all groups, with Google+ usage lowest for students and Pinterest usage lowest for faculty. Facebook Twitter Google+ Pinterest LinkedIn Koofers/ allmsu Instagram Tumblr Students 86.3% 42.5% 10.8% 27.6% 30.9% % 12.8% Staff 75.1% 25.2% 26.1% 31.6% 38.8% 0.3% 23.8% 3.8% Faculty 62.4% 23.4% 19.5% 16.6% 42.9% % 2.9% Reddit Yik Yak Vine Ello Snapchat YouTube WhatsApp Flickr Other Students % 0.1% 62.1% 61.9% 10.3% % Staff 4.6% % % 48.4% 3.5% 6.4% 3.8% Faculty 3.4% 0.5% 0.5% % 56.1% 9.3% 4.4% 4.4% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 32

33 13. MSU Social Media "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)" Facebook Twitter Google+ Pinterest LinkedIn Instagram Flickr YouTube Slideshare Other Student Staff Faculty Facebook is used most by all groups to engage with official MSU social media, with usage highest for students (around 65%) and lowest for faculty (around ). Twitter is the next highest for all groups, and is higher for students (around 3) than staff and faculty (15-). Students reported using Instagram to engage with MSU more than twice as much as staff or faculty. Pinterest, Flickr, and Slideshare were reported to be used the least for all groups. Facebook Twitter Google+ Pinterest LinkedIn Students % 3.6% 0.8% 9.6% Staff 50.4% % % Faculty % 4.9% 0.5% 7.8% Instagram Flickr YouTube Slideshare Other Students 25.8% 0.1% 6.5% 0.2% 2.9% Staff 9.3% 2.3% 11.6% 0.9% 4.6% Faculty 4.9% % % 2017 MSU Internet Use and Opinion Survey: Results and Analysis 33

34 14. Online MSU Activities "What online activities related to MSU do you regularly engage in? (Check all that apply.)" Contact info Maps or directions Dept. or program info Course info/sched Read news Athletics/ sports Events on campus Admissions Admin Online class activities Library info Dining hall info Student Staff Faculty The most common activity reported by all groups was looking for Contact information, with Students slightly lower than Faculty or Staff. Admissions information was the activity least reported by all groups (around 15%). Reading news, Athletics/sports and Dining hall information were between approximately 25% and for all groups and Library information was around 45% for all groups. All other activities were between 5 and 7 for all groups. Contact info Maps or directions Dept. or program info Course info/sched Read news Athletics/ sports Events on campus Admissions Admin Online class activities Library info Dining hall info Students 73.4% 57.2% 59.6% % 57.1% 17.6% 56.9% 63.7% 48.5% 37.8% Staff 79.4% % 63.2% 32.8% 34.2% % 65.2% 54.5% 43.8% 33.9% Faculty 80.5% 52.7% 56.1% 67.8% 34.6% 40.5% 55.6% 16.6% 55.1% 59.5% 42.4% 39.5% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 34

35 15. Difficulty Determining Official MSU Content "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?" Never Rarely Sometimes Often All the time Student Staff Faculty All groups had similar distributions that skewed toward less frequent difficulty. Never Rarely Sometimes Often All the time Students 38.1% 45.3% 14.2% 1.7% 0.6% Staff 40.1% 45.3% 12.6% 1.8% 0.3% Faculty 38.2% % MSU Internet Use and Opinion Survey: Results and Analysis 35

36 16. Mobile MSU Importance "Rate the importance of having MSU provide easy access to the following information on mobile devices." Above average or greater Bus schedules/ info Dining hall info Class/ academic info Directory Off-campus businesses/ food Library info Maps/GPS Student Staff Faculty All groups had similar distributions for all types of information. Faculty were slightly lower than other groups for Off-campus businesses, and students were slightly higher than other groups for Bus schedules, Dining hall information, and Class information. All groups most frequently reported that Class/academic information was of above average importance or greater for mobile devices, closely trailed by Maps/GPS. Off-campus business information was reported the least often by all groups (15-25%), and was the only information below 5 for any group. Bus schedules/ info Dining hall info Class/ academic info Directory Off-campus businesses/ food Library info Maps/GPS Students 66.1% 56.6% 79.5% 67.7% 24.1% 53.6% 74.7% Staff 60.9% 50.6% % 23.5% % Faculty 62.6% 51.5% 76.7% 67.3% 15.3% 54.5% 75.9% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 36

37 Not important Bus schedules/ info Dining hall info Class/ academic info Directory Off-campus businesses/ food Library info Maps/GPS Student Staff Faculty All groups had similar distributions for all types of information, and all types of information were rated "Not important" by less than of all groups. Off-campus businesses were highest, at just below of all groups, and Bus schedules and Dining hall information were both between around 10 and 15% for all groups, with the rest below 1 for all groups. Bus schedules/ info Dining hall info Class/ academic info Directory Off-campus businesses/ food Library info Maps/GPS Students 12.1% 10.8% 4.5% 2.3% % 4.8% Staff 14.9% 15.1% 8.4% 2.1% % Faculty 9.4% 11.4% 4.5% 0.5% 18.7% 4.5% 3.9% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 37

38 17. Online Content in Classroom "To what degree should MSU classes rely on or make use of online content?" Not at all A little A moderate amount A lot To the greatest extent possible Student Staff Faculty All groups responded "A moderate amount" or "A lot" more often than any other category, and responded "To the greatest extent possible" more often than "A little." Almost none responded "Not At All." All groups had similar distributions. Not at all A little A moderate amount A lot To the greatest extent possible Students 0.3% 7.2% 42.1% 34.5% 15.9% Staff 0.9% 7.5% % Faculty 0.5% 4.5% 47.5% 33.2% 14.4% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 38

39 18. Mobile Devices in Classroom "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc." Not at all A little A moderate amount A lot To the greatest extent possible Student Staff Faculty All groups responded "To the greatest extent possible" less than any other category (around 5%). The most common response for all groups was "A moderate amount," followed by "A little" and then "Not at all." All groups had similar distributions. Not at all A little A moderate amount A lot To the greatest extent possible Students 18.8% % 11.1% 4.9% Staff 20.8% 26.8% 33.1% 14.8% 4.5% Faculty 18.3% 29.4% 37.6% 7.6% 7.1% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 39

40 Change Over Time ( ) Charts are not provided for all questions, but only those that were felt to be of greatest interest to a wide audience and for which data was collected in 2017 and at least one prior year. Each set of charts is preceded by a brief summary and each chart is followed by a description of the general trends that can be seen and the corresponding data table (using the same cell coloration convention as 2017 Results). The original versions of all charts and tables can be found in the supporting materials. In order to compare change over time, each dataset was weighted to match the proportion of fulltime enrolled freshmen, sophomores, juniors, seniors, graduate/professional students, regular support staff, and paid faculty and academic staff in each academic year. Individuals that indicated that they were in none of those categories or classified themselves as falling into multiple categories were not included in these analyses MSU Internet Use and Opinion Survey: Results and Analysis 40

41 Technology Expertise The majority of the MSU community has consistently reported having above average or greater expertise with most of the technologies listed in the survey, and only Wearable Devices and Voice Input were noticeably below 5 in all years. The biggest changes are in Feature Phones (downward trend) and Smartphones and Touchscreens (upward trend). Voice Input and Wearable devices are the only technologies that more than 2% of the MSU community still reports being helpless with question text: "Rate your level of expertise with the following" Above average or greater Desktop Laptop Smartphone/Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper Ext. Keyboard with Touchscreen Mouse Wearable Device Trackpad or Touchpad Stable: Desktop, Laptop, Pen & Paper, Tablet, and Trackpad showed only minor variation over time. Increase: Smartphone and Touchscreen both increased from , and then leveled off. A slight increase was seen for Wearable Devices over time, though it remained far below all other technologies. Decrease: Feature Phone was stable from , but decreased dramatically from , and then slightly dropped from Mouse decreased from , and External Keyboard and Voice Input decreased from , then leveled off. Technology Desktop 76.2% 79.8% 77.5% 74.8% 72.6% Laptop 77.1% 82.7% 78.8% 78.6% 76.1% Smartphone/Phablet 43.1% 55.1% 68.2% 69.9% 69.2% Feature Phone 76.7% 75.9% 51.2% 47.2% 42.1% Tablet 54.2% 53.2% 52.2% Touchscreen 51.4% 60.9% 69.7% 68.3% 68. Voice Input 41.9% 36.1% 37.1% Pen & Paper 88.1% 89.5% 87.4% 87.1% 86.6% Ext. Keyboard with Touchscreen 68.3% % Mouse 82.8% 77.3% 72.7% Wearable Device 10.8% 12.7% 15.2% Trackpad or Touchpad % 2017 MSU Internet Use and Opinion Survey: Results and Analysis 41

42 Helpless Desktop Laptop Smartphone/Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper Ext. Keyboard with Touchscreen Mouse Wearable Device Trackpad or Touchpad Stable: Desktop, Laptop, Feature Phone, Tablet, Pen & Paper, External Keyboard, and Mouse all remained near across all years. Voice Input remained around 3% from Decrease: Smartphone and Touchscreen both decreased steadily from , and remained near from Wearable Device decreased slightly from , but remained substantially higher than any other technology. Technology Desktop % 0.2% Laptop 0.3% % 0.3% Smartphone/Phablet 3.9% 2.7% 0.7% 0.8% 0.9% Feature Phone 0.2% 0.2% 0.7% Tablet 0.7% 0.5% 0.6% Touchscreen 2.8% 1.4% 0.1% 0.2% 0.3% Voice Input 2.7% % Pen & Paper 0.3% 0.3% 0.1% 0.2% 0.3% Ext. Keyboard with Touchscreen 0.9% 0.7% 0.9% Mouse % 0.2% Wearable Device 12.6% 10.6% 9.1% Trackpad or Touchpad % 2017 MSU Internet Use and Opinion Survey: Results and Analysis 42

43 Technology Usage Smartphone and Feature Phone usage trends have mirrored each other: Both started with around 5 of the MSU community using them often or more in 2011, and while Smartphones have climbed to over 9, Feature Phones have dropped to under 1. The percentage reporting that they never use Feature Phones has climbed to, and did not change from Reported Touchscreen usage has increased over time, but less than would be expected. Over 7 of the MSU community still report never using Wearable Devices, though that percentage has steadily decreased over time. Both Smartphones and Laptop s have been reported to be used often or more by the MSU community more frequently than Pen & Paper since question text: "Rate your usage of the following" Often or more Desktop Laptop Smartphone/Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper Ext. Keyboard with Touchscreen Mouse Wearable Device Trackpad or Touchpad Stable: Desktop, Laptop, and Pen & Paper, External Keyboard, Voice Input, and Trackpad show little variation across years. Increase: Smartphone and Touchscreen both increased from and then remained stable through A slight increase is seen for Wearable Device from Decrease: Feature Phone decreased from , then remained fairly stable from Slight decreases are seen for Mouse and Tablet from Technology Desktop 40.5% 42.3% 46.7% 43.7% 41. Laptop 92.3% 91.4% 92.7% 92.8% 91.2% Smartphone/Phablet 46.8% 60.1% 90.5% 91.5% 93.4% Feature Phone 58.4% 44.8% 9.4% 6.9% 5.8% Tablet 40.3% 33.8% 29.4% Touchscreen 54.3% 61.4% 75.7% 73.1% 72.2% Voice Input 22.1% 17.8% 19.5% Pen & Paper 84.8% 83.9% % 88.6% Ext. Keyboard with Touchscreen % 43.1% Mouse 67.4% 61.4% 58.8% Wearable Device 4.9% 7.5% 11.1% Trackpad or Touchpad 58.1% 59.3% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 43

44 Never Desktop Laptop Smartphone/Phablet Feature Phone Tablet Touchscreen Voice Input Pen & Paper Ext. Keyboard with Touchscreen Mouse Wearable Device Trackpad or Touchpad Stable: Desktop, Laptop, Pen & Paper, External Keyboard, Voice Input, and Trackpad all remained relatively stable over time. Increase: Feature Phone increased across all years, with a larger jump from Tablet remained stable from , but increased slightly from Decrease: Touchscreen and Smartphone decreased from , and then remained stable from (near the floor). Wearable Device decreased slightly from Technology Desktop 7.4% 6.2% 6.7% 6.7% 6.8% Laptop 1.2% 1.2% 0.3% 0.8% 0.7% Smartphone/Phablet 26.9% 20.3% 3.9% 3.2% 2.3% Feature Phone % 54.8% 60.6% 60.7% Tablet 12.7% 14.2% 18.3% Touchscreen 15.2% 11.9% 4.6% 4.9% 5.2% Voice Input 19.7% 19.9% 19.9% Pen & Paper 0.4% 0.4% 0.3% 0.5% 0.2% Ext. Keyboard with Touchscreen % Mouse 3.6% % Wearable Device 79.1% 74.6% 70.8% Trackpad or Touchpad 14.2% 13.6% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 44

45 Technology Used to Access MSU Content Laptop s continue to be the most common technology used to access MSU content, and little change can be seen over time. The use of Smartphones to access MSU content has increased substantially over time, and while they haven't reached the level of Laptops, the gap is steadily closing. Tablet use increased steadily from , but dropped in 2016 and The use of a Mouse dropped below the use of Touchscreens for the first time in 2016, though they are still used to access MSU content by 3 of respondents. Voice input has not taken off in usage, decreasing since being first asked in question text: "Which of the following do you regularly use to access official msu.edu sites and pages? Check all that apply." question text: "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)" Desktop Laptop Smartphone/Phablet Feature Phone Tablet Touchscreen Voice Input Ext. Keyboard with Touchscreen Mouse Wearable Device Trackpad or Touchpad Stable: Desktop and Laptop remained relatively unchanged across all years, though Desktop has decreased slightly since Touchscreen increased from , but remained stable from , before decreasing from Feature Phone, and Wearable Device remained near from Voice Input and External Keyboard remained relatively stable from Increase: Smartphone increased from and then remained relatively stable Tablet increased from and then decreased slightly from Decrease: Mouse decreased from Trackpad decreased very slightly from , but dropped considerably by 2016 (it was not included in the 2015 survey), and continued to decrease slightly from MSU Internet Use and Opinion Survey: Results and Analysis 45

46 Technology Desktop 58.5% 57.9% 53.7% 55.2% 52.2% Laptop 93.8% % 93.2% 92.2% Smartphone/Phablet 35.1% 50.2% 83.4% 85.5% 86.8% Feature Phone 0.6% 0.8% 0.3% Tablet 7.3% 18.9% 35.7% 32.3% 27.1% Touchscreen 34.4% 43.6% 41.1% 41.2% 35.1% Voice Input % 2.5% Ext. Keyboard with Touchscreen 22.6% 19.5% 18.3% Mouse % 41.7% 32.8% 29.9% Wearable Device 0.5% 0.8% 0.8% Trackpad or Touchpad 55.1% 53.4% 30.7% 28.4% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 46

47 Satisfaction with MSU's Online Presence There has been little change over time in satisfaction with MSU's online presence. While satisfaction with MSU social media increased from , it has remained extremely stable since that time, with just under reporting above average or greater satisfaction. Above average or greater satisfaction with msu.edu dropped slightly from , but rebounded somewhat in 2016 and remained stable from question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., Facebook, Twitter, announcements)" question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?" 2017 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?" Above avg or greater satisfaction with msu.edu Not satisfied with msu.edu Above avg or greater satisfaction with MSU social media Not satisfied with MSU social media Stable: "Not satisfied with msu.edu" and "Not satisfied with MSU social media" both remained near across all years. While "Above average or greater satisfaction with MSU social media" increased from , it remained stable from "Above average or greater satisfaction with msu.edu" gradually decreased from , then increased slightly in 2016, and remained stable from Above average or greater Satisfaction Above avg or greater satisfaction with msu.edu 48.9% 46.1% 41.6% 46.1% 45.6% Above avg or greater satisfaction with MSU social media 29.1% 37.7% 38.2% 37.9% 38.7% Not at all Satisfaction Not satisfied with msu.edu 0.9% 1.3% 2.2% 0.9% 1.3% Not satisfied with MSU social media 1.9% 1.4% 1.6% % 2017 MSU Internet Use and Opinion Survey: Results and Analysis 47

48 Access MSU from Mobile Device Little change has been seen since 2015 in the number of people reporting that they access msu.edu or MSU social media from mobile devices often or more or never, though there was an increase in those accessing msu.edu from mobile from question text: "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?" Access msu.edu from mobile often or more Never access msu.edu from mobile Access MSU social media from mobile often or more Never access MSU social media from mobile Stable: "Access MSU social media from mobile often or more," and "Never access msu.edu from mobile" remained stable from Increase: "Access msu.edu from mobile often or more" remained stable from , but increased slightly from Decrease: "Never access MSU social media from mobile" decreased slightly from , but remained stable from Above average or greater Frequency Access msu.edu from mobile often or more 51.9% 52.5% 56.6% Access MSU social media from mobile often or more 26.8% 26.7% 27.1% Not at all Frequency Never access msu.edu from mobile 4.3% % Never access MSU social media from mobile 21.4% 16.9% 18.4% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 48

49 Social Media Usage Facebook continues to dominate social media usage, with little change over time. A general upward trend is seen for most sites, but Yik Yak and Vine usage have consistently decreased over time, and YouTube, Twitter, and Reddit have remained stable for the last three years, Ello and Snapchat dropped to, and Koofers usage has fluctuated over time question text: "What social media sites do you regularly use? Check all that apply." question text: "What social media sites do you regularly use? (Check all that apply.)" 2017 question text: "What social media sites do you regularly use? (Check all that apply; leave blank if none.)" Facebook Twitter Google+ Pinterest LinkedIn Foursquare Koofers/allMSU Instagram Tumblr Reddit Yik Yak Vine Ello Snapchat YouTube Stable: Facebook, YouTube, and Foursquare usage remained generally stable across all years, though Foursquare decreased slightly to reach in Tumblr, Reddit, and Ello were stable from Google+ usage remained similar from , but was slightly higher in Decrease: Yik Yak and Vine usage decreased from Tumblr usage was stable from , but dropped in Koofers/allMSU usage decreased from , then increased in 2016, before dropping again in Increase: Twitter, Pinterest, and LinkedIn usage increased from , then dropped in Instagram and Snapchat increased in usage during the years in which they were included in the survey MSU Internet Use and Opinion Survey: Results and Analysis 49

50 Site Facebook 85.6% 86.2% 82.7% 84.7% 82.7% Twitter 21.8% 34.2% 43.6% 44.6% 39.4% Google % 15.9% 13. Pinterest 20.4% % 27.4% LinkedIn 18.9% 21.8% 30.5% 33.7% 32.1% Foursquare 1.6% % Koofers/allMSU 25.6% 17.1% % 12.8% Instagram 40.1% 46.9% 51.5% Tumblr 15.8% 16.7% 11.9% Reddit 13.9% 13.3% 13.5% Yik Yak 21.4% 14.8% 1.1% Vine 10.8% 6.7% 2.1% Ello 0.3% 0.1% 0. Snapchat 41.5% 51.8% 54.4% YouTube 60.1% % 2017 MSU Internet Use and Opinion Survey: Results and Analysis 50

51 Engage with MSU Social Media Facebook continues to be the most commonly used social media platform to engage with MSU, though it dropped slightly from Twitter and Instagram usage has converged since 2016, with Twitter decreasing and Instagram increasing. Google+, Pinterest, LinkedIn, Flickr, and YouTube retain small but stable usage to engage with MSU question text: "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)" 2017 question text: "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply; leave blank if none.)" Facebook Twitter Google+ Pinterest LinkedIn Instagram Flickr YouTube Stable: Google+, Pinterest, LinkedIn, Flickr, and YouTube remained stable from Decrease: Facebook and Twitter decreased slightly from Increase: Instagram increased slightly from Site Facebook 66.6% 61.5% Twitter 32.3% 27.9% Google+ 4.3% 4. Pinterest 1.2% 1.1% LinkedIn 9.4% 9.8% Instagram 20.2% 23.3% Flickr 0.2% 0.4% YouTube 7.6% 7.2% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 51

52 Online MSU Activities Most online activities related to MSU have been relatively stable over time, with only Administrative Information and Events on Campus showing marked increases (though Events on Campus decreased slightly from ), and Maps/Directions and Department/Program Information showing noticeable decreases. Course info/schedules remained stable from , before decreasing in question text: "What online activities related to MSU do you regularly engage in? Check all that apply." question text: "What online activities related to MSU do you regularly engage in? (Check all that apply.)" 2017 question text: "What online activities related to MSU do you regularly engage in? (Check all that apply; leave blank if none.)" Contact info Maps or directions Dept. or program info Course info/sched Read news Athletics/sports Events on campus Admissions Admin Online class activities Stable: Little overall change can be seen for Contact Info and Course Info from , though Course Info dropped in 2017, and Contact Info dropped slightly in Admissions, Read News, and Athletics/Sports have all remained relatively stable over time. Increase: Events on Campus and Admin both remained stable from , and then increased starting in Events on Campus dropped slightly in Decrease: Maps or Directions, Online Class Activities, and Dept. or Program Info have all decreased over time. Activity Contact info 76.2% 76.6% 79.8% 73.4% 74.5% Maps or directions 73.7% 72.9% 63.9% 64.2% 56.1% Dept. or program info 71.4% 67.4% % 58.5% Course info/sched 77.7% 79.6% 78.6% 78.7% 68.4% Read news % 33.1% 29.6% 30.1% Athletics/sports 41.3% 40.1% 44.4% 44.5% 39.4% Events on campus % 55.6% 60.3% 55.6% Admissions 16.4% 17.2% 24.1% 21.1% 16.5% Admin % 47.6% % Online class activities 74.6% 73.3% 62.1% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 52

53 Difficulty Determining Official MSU Content There continues to be a very slight increase in the number of people reporting that they never had difficulty determining when they were using official MSU content, and no change has been seen in the number that had difficulties often or more question text: "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?" Never difficulty determining official MSU content Often or more difficulty determining official MSU content Stable: "Often or more difficulty determining official MSU content" remained stable from Increase: "Never difficulty determining official MSU content" showed a very slight increase from Never Never difficulty determining official MSU content 34.5% 36.7% 38.5% Often or more Often or more difficulty determining official MSU content % 2.4% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 53

54 Mobile MSU Importance The demand for MSU providing mobile access to most information has remained relatively stable over time, with only Class/Academic Info and Off-Campus Businesses/Food showing a noticeable change question text: "Rate the importance of having the following information on an MSU mobile site." question text: "Rate the importance of having MSU provide easy access to the following information on mobile devices." Above average or greater Bus schedules/info Dining hall info Class/academic info Directory Off-campus businesses/food Library info Maps/GPS Stable: While year-to-year fluctuations are present, Maps/GPS, Bus Schedules, Directory, Dining Hall Info, and Library Info have all remained relatively stable over time. Increase: Class/Academic Info increased from , before dropping slightly in Decrease: Off-Campus Businesses was stable from and , but decreased from and Information Bus schedules/info 62.4% 63.3% 71.2% 70.1% 64.6% Dining hall info 50.3% 56.5% % 54.8% Class/academic info 70.2% 73.4% 81.9% 84.6% 78.9% Directory 64.4% 66.5% 68.2% 63.6% 66.9% Off-campus businesses/food % 25.9% 26.2% 22.2% Library info 51.3% 56.3% 50.3% 52.1% 53.9% Maps/GPS 77.8% 79.1% 75.1% 74.1% 74.4% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 54

55 Not important Bus schedules/info Dining hall info Class/academic info Directory Off-campus businesses/food Library info Maps/GPS Increase: Off Campus Businesses and Bus Schedules increased from Maps/GPS remained stable from , and increased slightly from Stable: All other information remained relatively stable from Information Bus schedules/info 6.4% 6.8% 10.4% 11.3% 12.1% Dining hall info 10.3% 9.4% 9.1% 8.4% 11.8% Class/academic info 4.4% 4.2% 4.4% 3.5% 5. Directory 2.3% 2.6% % 2.1% Off-campus businesses/food 9.2% 10.3% 13.5% 13.8% 18.7% Library info % 5.1% 5.5% 5.8% Maps/GPS 2.1% 2.8% 2.3% 3.1% 4.8% 2017 MSU Internet Use and Opinion Survey: Results and Analysis 55

56 Online Content & Mobile Devices in Classroom There has been very little change over time in opinions on the use of online content in classes and the use of mobile devices in the classroom, though the percentage of respondents opposed to the use of mobile devices in class decreased from , before stabilizing from question text: "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc." Should use online content a lot or more Should not use online content Should use mobile devices in class a lot or more Should not use mobile devices in class Stable: "Should use online content a lot or more" and "Should use mobile devices in class a lot or more" and remained relatively stable from "Should not use online content" remained around 1% in all years. Decrease: "Should not use mobile devices in class" decreased slightly from , but remained stable from A lot or greater MSU classroom technology Should use online content a lot or more 49.3% 48.1% 48.8% 46.6% 50.3% Should use mobile devices in class a lot or more 15.8% 16.2% 16.9% 15.2% 15.8% Not at all MSU classroom technology Should not use online content 1.2% 0.9% 1.3% 1.1% 0.4% Should not use mobile devices in class 28.5% 24.7% 20.1% % 2017 MSU Internet Use and Opinion Survey: Results and Analysis 56

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