Digital Advertising Specifications 2017

Transcription

1 Digital Advertising Specifications 2017

2 Submission Options and Timelines Submission Options Submission via Creative must be sent to and your Sales contact Most creative can be submitted via . Creative should be sent as file attachments, not embedded images. We recommend zipping multiple files together. *Please note any zip attachments that include javascript files such as AC_RunActiveContent.js will be blocked by our servers. Anything over 3 MB in size should be sent via FTP (see below). When applicable, creatives must be accompanied by a working web based click through URL ( addresses,.pdfs, downloads, etc, are not accepted). This includes HTML5. Submission via FTP Large files should be sent to our servers using File Transfer Protocol (FTP). Anything over 3 MB should be sent in this way. Please be descriptive, but concise with your file names so that it is easy to find your files. If submitting files via FTP, you must send an to WebCreative@pelmorex.com indicating that files have been uploaded with file name. FTP Host Address: ftp2.twncs.com Username: clientaccess Password: ftpsite Submission Timelines ** We are no longer accepting flash ** 3rd party tag, tracking pixel, or any creative that is not set up as secure will be blocked from running (i.e. tags/urls that include references to instead of T y p e o f C r e a t i v e Creative Submission Deadline Notes Standard Creatives 3 Business Days prior to campaign start n/a Rich Media Creatives 5 Business Days prior to campaign start n/a New formats / sizes 5 Business Days prior to campaign start May require development work Custom Executions 10 Business Days prior to campaign start Requires Pelmorex Design Team development work Production Elements 7 Business Days prior to campaign start Requires Pelmorex Design Team development work All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 2

3 Web Standard Online Ads. 4 Rich Media Ads. 4 Online Video Player Ads. 6 IAB Rising Star Ads. 6 Custom Online Ads. 7 All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 3

4 Standard Online Ads submit all ads to Leaderboard (all properties) Big Box (all properties) Half Page (TWN/MM, FZ/ZV only) Size Formats Weight Z-index Click Through Execution Notes 728x90 300x600 gif, jpg,html5, standard 3 rd party tags 40kb HTML5: 100kb 80kb HTML5: 150kb 0-1 All creatives must be accompanied by a working web based click through URL ( addresses,.pdfs or any downloads will not be accepted) All ads must be coded with a clicktag 3 rd party tags must accommodate click tracking and cache busting variables Up to 30 seconds automatic animation, unlimited during user interaction. Max 3x looping. Audio must be user initiated Backup ads required (gif or jpg) Clicktag should be compatible with DFP. Rich Media Online Ads submit all ads to WebCreative@pelmorex.com In-unit embedded video 728x90, (all properties), Size Formats Weight Z-index Click Through Execution Notes 300x600 In-banner video Ads (IBV) * approved 3 rd party vendor tags only gif, jpg, video must be Pelmorex hosted 40kb initial load, up to 2.2mb progressive Header image: 300x80-20kb Leave behind image: 40kb rd party tags must accommodate click tracking and cache busting variables. Please note back end creative changes to 3 rd party rich media tags should be flagged to the Pelmorex Ad Operations Team for testing. Up to 30 seconds automatic animation, unlimited during user interaction. 15s recommended Video autoplays within a banner position and has start/stop capabilities. Audio must be user initiated No skip or close button necessary Audio must be user initiated, including volume (on/off) Must have header image: 300x80 and leave behind image: Video: mov or mpg 16:9 or 4:3 300x170. Pelmorexhosted Layered PSD file is mandatory Video metric tracking unavailable All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 4

5 Expandable Ads Top Layer / Voken / DHTML expands left to 600x x600 expands left to 600x x90 expands 728x ,000 pixel stage* (500x500; 1250x200; etc.) approved 3 rd party vendor tags only approved 3 rd party vendor tags only 40kb initial load, up to 2.2mb progressive. 0-1 unexpanded; 80kb initial load, up to 2.2mb progressive 80kb initial load, up to 2.2mb progressive 2+ expanded panel only 2+ Expansion must be user initiated on click. Duration up to 10 seconds (5-7 recommended) noncompanion TLA cannot run on homepages Audio must be user initiated, including volume (on/off), IAB close button required No Audio, Must be frequency capped (1/user/day) IAB close button required *Other sizes may be allowed as custom executions Catfish Ads 60pixels x Browser width approved 3 rd party vendor tags only 40kb initial load, up to 2.2mb progressive 2+ Expansion not allowed, see IAB Rising Star Slider for expansion options. Audio must be user initiated, including volume (on/off), Must be frequency capped (1/user/day) IAB close button required Flex Ads 728x90 (or any size up to 728x300) approved 3 rd party vendor tags only 150kb rd party tags must accommodate click tracking and cache busting variables Runs below the fold, out of the 728x90 position YouTube Video Ad Unit Pelmorex Hosted Video Ad Unit 300x600 background image jpg, png, gif 60kb 0-1 Surrounding skin is clickable to external link. YouTube Video will play in embedded ad on click. 3 rd party tracking is unavailable for YouTube portion mov or.mpg (16:9 or 4:3), encoding done through Pelmorex; no VAST tags Video plays in the middle of the unit Click to play video This unit must also have a 300x188 static image with a play button overlay. Video plays in the middle of the unit. Layered PSD file, exported file and YouTube ID are mandatory Layered PSD file, exported files and video files are mandatory All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 5

6 Conversational Ad Unit (Twitter) Halo Ad Unit Location-Tagging 2-4 jpg (thumbnails), 1 background image Approved 3 rd party vendor tags only creative 60kb max for all sizes Top portion of the unit must be accompanied by a working web based click through URL Each jpg must be accompanied by a working web based click through URL Please refer to the Excel doc for full assets needed (such as Name, Address, Phone, etc) A YouTube ID must be provided or Pelmorexhosted Click to play video Map contents (to be supplied by client): -42x150 transparent png (custom logo) -32x32 transparent png (pin for markers) Must be a verified brand / client social account. A build time of 5 days to develop a widget is necessary For non-3 rd party tags, a 300x600 background image must be supplied as a jpg, along with a click through URL See Pelmorex Design specs Impression tracking (optional) through 3 rd party Click URLs needed Ad Server only reports on impressions and clicks for, not map Video Media Online Ads submit all ads to WebCreative@pelmorex.com VAST 3.0 Compliant Video Ad Player size = 640x480 Formats Weight Click Through Execution Notes.mov or.mpg (16:9 or 4:3), VAST 2.0+ ad tags n/a (encoding done through Pelmorex) All videos must be accompanied by a working web based click through URL ( addresses not accepted) VAST tracking urls accepted. Recommended length 15 seconds; Up to 30 seconds max allowed with Skippable option only. Skip button to count down from 15 for the skip. 728x90 companion accepted, must be provided separately For full video interactionstracking, provide 3rd party tags IAB Rising Stars Online Ad Units submit all ads to WebCreative@pelmorex.com Filmstrip Portrait 300x600 viewable (total size 300x3000) 300x1050 Formats Weight Z-index Click Through Execution Notes approved 3 rd party vendor tags only Max 60kb initial load, up to 2.2mb progressive. Max 80kb initial load, up to 2.2mb progressive rd party tags must accommodate click tracking and cache busting variables. Up to 30 seconds automatic animation, unlimited during user interaction. Audio must be user initiated, including volume control (on/off) See IAB style guide for details Any expansion must be user initiated on click (or rollover with visual countdown). All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 6

7 Pushdown 970x90 Expands down to 970x415 Max 60kb initial load, up to 2.2mb progressive 0 1 Auto expand units must close after 10 seconds. Collapsed unit expandable on click only. Audio must be user initiated, including volume control (on/off) Auto expand is frequency capped (1/user/day) See IAB style guide for details Slider Sidekick 970x90 viewable (total size 970x550) or 300x600, Expand to 970x550 Max 60kb initial load, up to 2.2mb progressive. Max 60kb initial load, up to 2.2mb progressive unexpanded; 2+ expanded panel only Up to 30 seconds automatic animation, unlimited during user interaction. Expansion must be user initiated on click (or rollover with visual countdown). Audio must be user initiated, including volume control (on/off) See IAB style guide for details Billboard 970x250 Max 60kb initial load, up to 2.2mb progressive. 0 1 Up to 30 seconds automatic animation, unlimited during user interaction. Close button is required. Billboard is frequency capped (1/user/day) Video allowed - Audio must be user generated. Pelmorex hosted Billboard with video is possible: A 530x250 static image is required with no blank space to the left [where the video is];.mov or.mpg (16:9 or 4:3). ** ALL IAB Rising Star ad units are designated to be the only ad on the page at the time ** These ad units cannot be combined with other ad sizes. All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 7

8 Custom Ad Product Production Specs - submit all ads to WebCreative@pelmorex.com Size Formats Weight Z-index Click Through Execution Notes Custom TLA Determined on a caseby-case basis approved 3 rd party vendor tags only Determined on a caseby-case basis n/a 3 rd party tags must accommodate click tracking and cache busting variables. Transparency in the TLA is allowed; clickable transparency is not. Storyboards/Mockups to be submitted for internal approvals prior to Pelmorex accepting any custom executions. IAB close button is required for TLA content AS3 preferred. Custom Executions are subject to internal approvals Max 7 second overlay Max 50% transparency Sponsorship Background (TWN/MM, FZ/ZV only) Up to 2560px wide Image file only (psd preferred) Final weight max 200kb n/a Not clickable Please supply high quality images/ layered PSD Requires additional work by Pelmorex Development team. See Sponsorship guidelines below. Sponsorships (TWN, MM, FZ, ZV) Sponsorships that include logos and backgrounds require extra elements to be submitted, which may include: - a high resolution copy of the logo to be used, preferably in.psd,.ai or.eps format - a background image** OR elements for the TWN designers to build a background image from - Clear, concise instructions for building the background - Fully editable PSD file with background imagery - Font package (if applicable) - Brand guidelines (if applicable) All sponsorship backgrounds will be approved internally through the Pelmorex Design team to ensure compliance with Pelmorex standards and a mock-up will be provided for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship. Please see the Sponsorship Guidelines document for further details and best practices All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 8

9 Mobile Web Mobile Websites Standard Ads 9 All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 9

10 Mobile Website Standard Ads - submit all ads to WebCreative@pelmorex.com Mobile Websites Size Formats Weight Click Through Execution Notes jpg, gif, png, standard/ rich media 3 rd party tags, HTML5* 40kb All creative must be accompanied by mobile compliant click through URL, 3rd party tracking URLs accepted Click-to-call URLs are accepted Web click URL, no addresses HTML5 must meet Android 2.2+ HTML5 browser capabilities All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 10

11 Mobile Applications Mobile Applications Standard Ads. 11 Mobile Applications Rich Media Ads. 11 Custom Mobile Application Ad Specs. 13 Mobile Overlay Ad Specs. 14 All ads should be submitted to + your Sales contact 11

12 Mobile Application Standard Ads - submit all ads to WebCreative@pelmorex.com Mobile leaderboard Click to Call / Click to SMS Mobile leaderboard Size Formats Weight 300x50 320x50 640x x50 jpg, gif, png, standard 3 rd party tags, HTML5* jpg, gif, png, standard 3 rd party tags, 15kb 15kb 40kb HTML5; 100kb (640x100) 50kb (320x50) 15kb Click Through All creative must be accompanied by mobile compliant click through URL, 3 rd party tracking URLs accepted. All sizes can run out of one (1) ad unit 10 digit phone number or number required. Execution Notes HTML5 executions require minimum 10 business days testing and may work in specific applications only For mobile sponsorships, currently we need at least one banner (June 2016) Mobile Application Rich Media** Ads - submit all ads to WebCreative@pelmorex.com Expandable Ad (3 rd party hosted) Expandable Ad (Pelmorex hosted) Video Expandable Ad (Pelmorex hosted) Rub to Reveal Size Formats Weight Click Through Execution Notes 320x50 Expands to full screen 3 rd party MRAID1.0 compatible tags See 3 rd party specs 1206x1136 jpg, png, gif 200kb 1206x x500 jpg, png, gif (background).mov or.mpg (16:9 or 4:3) png, jpg, gif 200kb (image) n/a (video file) 200kb each (background & foreground) All creative must be accompanied by mobile compliant click through URL, 3 rd party tracking URLs accepted. Whole screen is clickable. Multiple URLs are NOT supported. (Single URL for expanded panel and leave behind unit). Only 600x500 is clickable to landing page Multiple URLs are NOT supported Must be attached to a mobile ad unit Layered PSD file & exported file are mandatory Click to expand / click to close. Expands on click / closes on click. Portrait mode only. No autoplay (Video) Countdown displayed Max length 15s. Two static images Foreground image auto closes after 7 seconds (if user doesn t click) Image must contain a Call to Action: (i.e.: Scratch to uncover ) Requires minimum 10 business days testing. Please see Pelmorex Templates for guidelines / text safe areas / etc. Must include a 300x50 or 320x50 leave behind ad unit. Ad unit image is to be supplied separately. For full video interactionstracking, provide 3rd party tags Runs on iphone devices only Must include a 640x100 (40kbs) or 320x50 (15 kbs) leave behind ad unit no tags Ad unit image must be jpg, png, or gif, and supplied separately All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 12

13 Rub to Reveal video Location-tagging (TWN/MM) In-banner video Ads (IBV) 600x x50 or png, jpg, gif gif, jpg, video must be Pelmorex hosted 60 kb 40kb Please refer to the Excel doc for full assets needed (such as Name, Address, Phone, etc) Image with play button Video is click to play, runs within banner and has start/stop capabilities. No header image Map contents (to be supplied by client): -42x150 transparent png (custom logo) -32x32 transparent png (pin for markers) Audio must be user initiated No skip or close button necessary Must have a play button image overlay for video Impression tracking (optional) through 3 rd party Click URLs for location(s) is necessary Ad Server only reports on impressions and clicks for or 320x50, not map Must have static image with play button (play button can be on creative or hosted by Pelmorex) Video: mov or mpg 16:9 or 4:3; must be Pelmorex hosted No click-out Video metric tracking unavailable *HTML5 executions will require additional testing to ensure correct functionality. * **All Rich Media ad units are supported on ios 5.0+ only** Custom Mobile Application Ads - submit all ads to WebCreative@pelmorex.com Size Formats Weight Click Through Execution Notes Logo : 300x300 Splashscreen Dashboard Icon 1440x2560 png 200kb 12 characters of text 100x90 png 20kb each Not clickable All creative must be accompanied by mobile compliant click through URL 3 rd party tracking URLs accepted IP targeting only Please supply high quality images/ layered PSD Each splash image must go through Pelmorex design team Runs on iphone and Android phones only. Template available from Pelmorex Design Team. All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 13

14 Mobile Application NewsStand - submit all ads to WebCreative@pelmorex.com iphone / Android Google NewsStand iphone / Android Google NewsStand Size Formats Weight/Design Click Through Execution Notes Player size = 400x300v jpg, gif, png, 3 rd party tags.mov or.mpg (16:9 or 4:3), VAST 2.0 ad tags 40kb HTML5; 100kb 2.2mb (encoding done through Pelmorex) Web-based click URL All videos must be accompanied by a working web based click through URL ( addresses not accepted) VAST tracking urls accepted. Recommended length 15 seconds; 30 seconds allowed with Skippable option only. Skip button to count down from 15 for the skip. For full video interactionstracking, provide 3rd party tags Mobile Overlay Ads - submit all ads to WebCreative@pelmorex.com Mobile Overlay Image Mobile Overlay Video Interstitial - image Interstitial - video Size Formats Weight Click Through Execution Notes 600x x566 Background Image: 720x1280 Background Image: 720x1280 Video Poster: png, jpg, gif png, jpg, gif png, jpg, gif,.mov or.mpg (16:9 or 4:3), cannot accept VAST 200kb 200kb 200kb + 2.2mb (encoding done through Pelmorex) Only 600x500 is clickable to landing page Multiple URLs are NOT supported Must be attached to a mobile ad unit Layered PSD file and exported file are mandatory Only one click URL; Multiple URLs are NOT supported Static image Auto closes after 7 seconds Runs on iphone devices only Must include a 640x100 (40kbs) or 320x50 (15 kbs) leave behind ad unit no tags Ad unit image must be jpg, png, or gif, and supplied separately Must have a play button image overlay for video For full video interactionstracking, provide 3rd party tags iphone only. Optional tracking: Interstitial Load 3rd Party Tracking Pixel iphone only. Optional tracking: Interstitial Load 3rd Party Tracking Pixel, Video Start 3rd Party Tracking Pixel, Video End 3rd Party Tracking Pixel All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 14

15 640x360 Video Media Mobile Ads submit all ads to Formats Weight Click Through Execution Notes VAST 3.0 Compliant Video Ad (TWN/MM, iphone, Android App only) Player size = 400x300.mov or.mpg (16:9 or 4:3), VAST 2.0+ ad tags 2.2mb (encoding done through Pelmorex) All videos must be accompanied by a working web based click through URL ( addresses not accepted) VAST tracking urls accepted Recommended length 15 seconds; Up to 30 seconds max allowed with Skippable option only. Skip button to count down from 15 for the skip. For full video interactionstracking, provide 3rd party tags All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 15

16 Tablet Applications Tablet Applications Standard Ads Tablet Applications Rich Media Ads Tablet Applications Tablet Overlay Tablet Applications Custom Ads Tablet Applications Video Ads All ads should be submitted to + your Sales contact 16

17 Tablet Application Standard Ad Specs - submit all ads to WebCreative@pelmorex.com ipad / Android WeatherNetwork Application Size Formats Weight/Design Click Through Execution Notes 728x90 jpg, gif, png, 3 rd party tags HTML5* 40kb HTML5; 100kb Web click URL, no addresses HTML5 must meet Android 2.2 HTML5 browser capabilities Tablet Application Rich Media Ad Specs - submit all ads to WebCreative@pelmorex.com Size Formats Weight/Design Click Through Execution Notes Expandable Ad (3 rd party hosted) 728x90 expands to 1024x768 3 rd party MRAID1.0 compatible tags See 3 rd party specs Click to expand / click to close Requires minimum 10 business days testing. Frequency capped 1/user/day. Will not display on first load of the application. Expandable Ad (Pelmorex hosted) Video Expandable Ad (Pelmorex hosted) 1280x768 landscape 800x1231 Portrait *supply both 800x1280 (portrait mode only) jpg, png, gif jpg, png, gif (background).mov or.mpg (16:9 or 4:3) 400kb 400kb (image) n/a (video file) All creative must be accompanied by mobile compliant click through URL, 3 rd party tracking URLs accepted. Whole screen is clickable. Multiple URLs are NOT supported. (Single URL for expanded panel and leave behind unit). Expands on click / closes on click. (For Video expandable - video autoplays on expansion and closes on completion.) Countdown displayed while video plays. Max length 15s All expandable ads will be frequency capped 1/user/day. Expandable will not display on first load of the application. Please see Pelmorex Templates for guidelines / text safe areas / etc. 728x90 Leave behind ad unit must be supplied separately. For full video interactionstracking, provide 3rd party tags Rub to Reveal 1100x960 png, jpg, gif 200kb each (background & foreground) Only 600x500 is clickable to landing page Multiple URLs are NOT supported Two static images Foreground image auto closes after 7 seconds (if Runs on iphone devices only Must include a 728x90 leave behind ad unit no tags All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 17

18 In-banner video Ads (IBV) gif, jpg, video must be Pelmorex hosted Leave behind image: 40kb Must be attached to a mobile ad unit Layered PSD file & exported file are mandatory 0-1 user doesn t click) Image must contain a Call to Action: (i.e.: Scratch to uncover ) Video runs within a banner position and has start/stop capabilities. Audio must be user initiated No skip or close button necessary Click to play video Ad unit image must be jpg, png, or gif, and supplied separately Must have leave behind image: Video: mov or mpg 16:9 or 4:3 300x170; must be Pelmorex hosted Layered PSD file is mandatory Video metric tracking unavailable Location-tagging (TWN/MM) 728x90 or png, jpg, gif 60 kb Please refer to the Excel doc for full assets needed (such as Name, Address, Phone, etc) Map contents (to be supplied by client): -42x150 transparent png (custom logo) -32x32 transparent png (pin for markers) Impression tracking (optional) through 3 rd party Click URLs for location(s) is necessary Ad Server only reports on impressions and clicks for or 728x90, not map * HTML5 executions will require additional testing to ensure correct functionality / animation.* **All Rich Media ad units are supported on ios 5.0+ / Android Jellybean OS 4.0+ only.** Tablet Application NewsStand - submit all ads to WebCreative@pelmorex.com ipad / Android Google NewsStand ipad / Android Google NewsStand Size Formats Weight/Design Click Through Execution Notes Player size = 640x480 jpg, gif, png, 3 rd party tags.mov or.mpg (16:9 or 4:3), VAST 2.0 ad tags 40kb HTML5; 100kb 2.2mb (encoding done through Pelmorex) Web-based click URL All videos must be accompanied by a working web based click through URL ( addresses not accepted) VAST tracking urls accepted. Recommended length 15 seconds; Up to 30 seconds allowed with Skippable option only. Skip button to count Video: mov or mpg 16:9 or 4:3 or VAST tag (VAST 2.0+ ad tags) 300x170 For full video interactionstracking, provide 3rd party tags All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 18

19 down from 15 for the skip. All ads should be submitted to + your Sales contact 19

20 Tablet Overlay Ads - submit all ads to WebCreative@pelmorex.com Size Formats Weight Click Through Execution Notes Tablet Overlay Ads Tablet Overlay Ads for Video 1100x960 (or 550x480) 1100x960 (or 550x480) png, jpg, gif 200kb (100kb) Whole screen is clickable Multiple URLs are NOT supported Must be attached to a tablet ad unit Layered PSD file and exported file are mandatory Static image Image auto closes after 7 seconds Runs on ipad devices only Must include a 728x90 (40kb) leave behind ad unit Ad unit image must be jpg, png, or gif, and supplied separately Must have a play button overlay for video For full video interactionstracking, provide 3rd party tags Custom Tablet Application Ad Specs - submit all ads to WebCreative@pelmorex.com Size Formats Weight Click Through Execution Notes Dashboard Icon 180x text characters png 20kb each Web click URL, no addresses Splash screen 1024x kb Not clickable Video Media Tablet Ads submit all ads to WebCreative@pelmorex.com Logo : 200x200 Please supply high quality images/ layered PSD Both sizes must be submitted Runs on Android devices only. Template available from Pelmorex Development Team. Triggered 1/24 hrs Each splash image must go through Pelmorex design team VAST 3.0 Compliant Video Ad (TWN/MM, ipad App only) Player size = 640x480 Formats Weight Click Through Execution Notes.mov or.mpg (16:9 or 4:3), VAST 2.0 ad tags 2.2mb (encoding done through Pelmorex) All videos must be accompanied by a working web based click through URL ( addresses not accepted) VAST tracking urls accepted. Recommended length 15 seconds; Up to 30 seconds max allowed with Skippable option only. Skip button to count down from 15 for the skip. For full video interactionstracking, provide 3rd party tags All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 20

21 PC Applications PC Applications Standard Ads PC Applications Rich Media Ads Custom PC Ad Production Notes All ads should be submitted to + your Sales contact 21

22 PC Application Standard Ad Specs - submit all ads to WebCreative@pelmorex.com Size Formats Weight/Design Click Through Execution Notes Desktop Application Ads gif, jpg, standard 3 rd party tags 40kb Web click URL, no addresses Up to 15 seconds automatic animation, unlimited during user interaction. Clicktag should be compatible with DFP. No Audio Desktop Application Skin 810 x 560 (max size) png, gif (animated gif allowed) 80kb Web click URL, no addresses n/a Margin: 60 pixels on top/bottom, 40 pixels on left/right of the application. Cannot use the colour #ff00ff (255, 0, 255) PC Application Rich Media Ad Specs - submit all ads to WebCreative@pelmorex.com Size Formats Weight/Design Click Through Execution Notes DESKTOP In-unit embedded video approved 3 rd party vendor tags only 40kb initial load, up to 2.2mb progressive 3 rd party tags must accommodate click tracking and cache busting variables Up to 30 seconds automatic animation, unlimited during user interaction. Audio must be user initiated, including volume (on/off) Desktop Skin Production Notes WeatherNetwork Desktop App Is a type of sponsorship and requires extra elements to be submitted, which may include: - A high resolution copy of the logo to be used, preferably in.psd,.ai or.eps format - A background image (layered PSD file) OR elements for the TWN designers to build a background image from - Clear, concise instructions for building the background All WeatherNetwork Desktop App skins created by the Pelmorex design team include a mock up for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship. All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 22

23 itv Applications itv Apps All ads should be submitted to + your Sales contact 23

24 Standard itv Applications Ad Specs - submit all ads to WebCreative@pelmorex.com Size Formats Weight Click Through Execution Notes Expandable Leaderboard (ConnectedTV, MediaRoom) 728x x360 (old) + 600x250 (new).gif, jpg, png, animated gif s* (*animated gifs not supported in MediaRoom app) 40kb (728x90/ image) 100kb (728x360/600x250 image) No click through URL support click expands/collapses banner within app n/a Targetable by language (EN/ FR/ ES/ PT/ DE) ALL sized images must be supplied Video Media itv Ads submit all ads to WebCreative@pelmorex.com Formats Weight Click Through Execution Notes VAST 2.0 Compliant Video Ad (ConnectedTV) Player size = 640x480.mov or.mpg (16:9 or 4:3), VAST 2.0 ad tags n/a (encoding done through Pelmorex) Not clickable 15 seconds max For full video interactionstracking, provide 3rd party tags All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 24

25 Live Stream / Dynamic Ad Insertion Submission Options. 23 DAI Live. 24 All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 25

26 DAI Submission Options Submission via Creative must be sent to Most creative can be submitted via . Creative should be sent as file attachments, not embedded images. We recommend zipping multiple files together. Anything over 3 MB in size should be sent via FTP (see below). Submission via FTP Large files should be sent to our servers using File Transfer Protocol (FTP). Anything over 3 MB should be sent in this way. Please be descriptive, but concise with your file names so that it is easy to find your files. If submitting files via FTP, you must send an to WebCreative@pelmorex.com indicating that files have been uploaded with file name. FTP Host Address: ftp2.twncs.com Username: clientaccess Password: ftpsite Ad Delivery Services we accept: Mijonet: HD & SD ExtremeReach: HD & SD Lamajeure: HD & SD DMDS: HD & SD Javelin: HD & SD Comcast: HD & SD All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 26

27 Dynamic Ad Insertion for Live Stream - submit all ads to WebCreative@pelmorex.com Size Formats Weight Click Through Execution Notes MXF Compression codec: 1.XDCAM HD 4:2:2 (35 & 50 Mb/s) Live Stream Pre-Roll (AppleTV, AndroidTV, Roku) 1920 x 1080i fps Video Wrapper: MXF,.MOV,.MPG,.MP4 3 rd party tags accepted Must be VAST 3.0 compliant N/A Ads are not clickable or skippable Acceptable Durations: 00:15 & 00:30 2.MPEG-2 I-frame: 4:2:0 (50, 80 & 100 Mb/s) 4:2:2 (50, 80, 100, 120 & 150 Mb/s) 3.MPEG-2 long-gop 4:2:0 (50, 60, 70 & 80 Mb/s) 4:2:2 (50, 70 & 80 Mb/s) Audio Formats 1.PCM Stereo on channels 1 & 2 (No Dolby E or AC-3 accepted) (no surround sound can be broadcast - only stereo) 2.Sampling rate: 48 KHz 3.Quantization :16 or 24 bit PCM 4.Loudness: -24 LKFS as per ITU-R BS1770 All ads should be submitted to WebCreative@pelmorex.com + your Sales contact 27