CREATIVE. ANIMATION 15 seconds max regardless of number of loops. Must be delivered as an animated GIF. SITE SERVED STANDARD BANNERS

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1 STANDARD BANNERS A standard banner ad is an ad unit that can be a static or animated image. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. CREATIVE DESIGN DIMENSIONS MAX FILE SIZE 300x250 50KB 728x90 50KB 480x75 25KB 480x60 25KB 320x50 25KB 300x50 20KB ANIMATION 15 seconds max regardless of number of loops. Must be delivered as an animated GIF. JPG PNG GIF Animated GIF Ad Impressions Clicks iphone, Android Smartphone, ipod Touch, Blackberry, Windows Phones In-Browser, In-App

2 RICH BANNERS A rich banner ad is an ad unit that can incorporate rich media features. The ad unit can utilize functions such as the accelerometer, HTML5 animation, countdown, location aware, dynamic feeds, etc. and link to a wide variety of actions, including a mobile site, app store, video, etc. CREATIVE AD DIMENSIONS IMAGE DIMENSIONS MAX FILE SIZE lo-res hi-res 300x x x500 50KB 728x90 728x x180 50KB 480x75 480x75 960x150 25KB 480x60 480x60 960x120 25KB 320x50 320x50 640x100 25KB 300x50 300x50 600x100 20KB ANIMATION 15 seconds max Layered PSD iphone, Android Smartphone, ipod Touch In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements

3 EXPANDABLE BANNER: SMARTPHONE The expandable banner loads as a banner and expands to an interactive fullpage ad unit when tapped. When collapsed (closed), it returns to the same content page and original banner size. COLLAPSED AD DIMENSIONS IMAGE DIMENSIONS MAX FILE SIZE lo-res hi-res* ANIMATION 15 seconds max 320x50 320x50 640x100 25KB EXPANDED PORTRAIT 320x x x KB 500KB EXPANDED LANDSCAPE AD DIMENSIONS IMAGE DIMENSIONS MAX FILE SIZE 568x x x KB 500KB ** Only one size needed but hi-res images preferred ** Maximum combined file size necessary for ad unit to appear Layered PSDs for each design orientation Landscape creative is strongly recommended All file size limitations apply to font, image, audio, and video files only iphone, Android Smartphone, ipod Touch In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements

4 EXPANDABLE BANNER: TABLET The expandable banner loads as a banner and expands to an interactive fullpage ad unit when tapped. When collapsed (closed), it returns to the same content page and original banner size. COLLAPSED AD DIMENSIONS IMAGE DIMENSIONS MAX FILE SIZE lo-res hi-res* ANIMATION 15 seconds max 300x x x500 50KB 728x90 728x x180 50KB EXPANDED PORTRAIT 768x x x KB 1MB EXPANDED LANDSCAPE AD DIMENSIONS IMAGE DIMENSIONS MAX FILE SIZE 1024x x x KB 1MB ** Only one size needed but hi-res images preferred ** Maximum combined file size necessary for ad unit to appear Layered PSDs for each design orientation Landscape creative is strongly recommended All file size limitations apply to font, image, audio, and video files only Provide URLs for each link In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements

5 INTERSTITIAL: SMARTPHONE The interstitial unit is an interactive full-page ad unit. An interstitial is loaded inbetween content (such as game levels or web pages). When collapsed (closed), the user s expected content loads. EXPANDED PORTRAIT 320x x x KB 500KB EXPANDED LANDSCAPE 568x x x KB 500KB ** Only one size needed but hi-res images preferred ** Maximum combined file size necessary for ad unit to appear Layered PSDs for each design orientation Landscape creative is strongly recommended All file size limitations apply to font, image, audio, and video files only Provide URLs for each link iphone, Android Smartphone, ipod Touch In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements

6 INTERSTITIAL: TABLET The interstitial unit is an interactive full-page ad unit. An interstitial is loaded inbetween content (such as game levels or web pages). When collapsed (closed), the user s expected content loads. EXPANDED PORTRAIT 768x x x KB 1MB EXPANDED LANDSCAPE 1024x x x KB 1MB ** Only one size needed but hi-res images preferred ** Maximum combined file size necessary for ad unit to appear Layered PSDs for each design orientation Landscape creative is strongly recommended All file size limitations apply to font, image, audio, and video files only Provide URLs for each link In-Browser, In-App Ad Impressions, Clicks, Rich Media Engagements

7 VIDEO INTERSTITIAL: VIDEO PLUS Video Plus includes a full screen video that plays instantly. A CLOSE button to exit the experience appears at the 7.5 sec mark. The video can resolve to a static end card with optional buttons or to a dynamic end card with optional rich media functionality. STATIC END CARD 1200x800 NA 1200x KB NA RICH END CARD 1200x800 NA 1200x KB 600KB ** Only one size needed but hi-res images preferred ** Maximum combined file size necessary for ad unit to appear Layered PSD for end card Video Length: 15 to 30 seconds Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio: 16:9 (preferred) or 3:2 Bit rate: 5MB Frame Rate: 30fps preferred Audio: AAC 3 rd Party Served Video Plus units are site served only Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported Button Options VAST Tags accepted for units without end card iphone, Android Smartphone In-App

8 VIDEO INTERSTITIAL: VIDEO WRAPPER: TABLET Video Wrapper is a full-screen interstitial with an embedded video player. Video is streamed automatically, and resolves to a replay prompt. Unit can include multiple buttons for user interaction and other rich media functionality. CLOSE button appears after 7.5 seconds of the experience. EXPANDED PORTRAIT 768x x x KB 1MB EXPANDED LANDSCAPE 1024x x x KB 1MB ** Only one size needed but hi-res images preferred ** Maximum combined file size necessary for ad unit to appear Layered PSDs for each design orientation Landscape creative is strongly recommended Video Length: 15 to 30 seconds Format: MP4 or MOV Encoding: H.264 encoding Aspect Ratio: 16:9 (preferred) or 3:2 Bit rate: 5MB Frame Rate: 30fps preferred Audio: AAC Video Player within layout should conform to the supplied video s aspect ratio In-App Ad Impressions, Clicks, Rich Media Engagements Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported Provide URLs for each link 3 rd Party Served Video Wrapper units are site served only

9 PRE-ROLL VIDEO Similar to standard television commercials, these video ads play linearly prior to the consumer being able to access desired content, often other video content, resulting in high completion rates. ASSET VIDEO Format SPECIFICATION MP4 or MOV Encoding H.264 Ratio Frame Rate Length 16:9 preferred 30fps preferred 15s to 30s Video impressions Video Quartiles (25%, 50%, 75%, 100%) Multiple tracking pixels supported - If site-served, each pixel should be provided separately If served via 3 rd party, then must be embedded in the VAST iphone, Android Smartphone In App Web 3 rd Party Specs Only InLine Linear Ads are supported FLV video files are not supported. If FLV files are provide along with MP4 video files, the MP4 will be used If the VAST XML response contains multiple MP4 video files, only the first will be used All tracking URLs within the VAST XML must not contain special characters. If special characters are used they must be encoded. Otherwise, the video will fail Unsupported special characters may include:, ^, *, ~, ", (), [], {}, : VAST Wrappers are not currently supported VPAID is currently not supported Tracking URLs for elements that we do not support will be ignored

10 NATIVE ADS A native ad is an ad bundle that consists of multiple creative elements, including text, images and a URL. Upon serving the ad, each publisher selects different elements and arranges those elements in a manner that is consistent with the content of the app. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. All images and text assets listed are required. It is recommended at least 2 sets of creative assets be submitted for better performance. CREATIVE IMAGES Icon Image Main Image TEXT Title Text Body Text Call to Action Text OPTIONAL App Store Star Rating SPECIFICATIONS Dimensions: 80x80 Max File Size: 500KB Dimensions: 1200x627 Max File Size: 500KB SPECIFICATIONS < 25 characters < 100 characters < 15 characters SPECIFICATIONS Number between 1 and 5 (.5 increments accepted) Asset Delivery Image JPG PNG GIF Animated GIF URL Cannot exceed 256 characters Devices iphone, ipod Touch, Android Smartphone Placements In-App Supports 3 rd Party 1x1 impression tracking/click tracking (not 3 rd Party served) 3 rd Party conversion tracking 52S tracking

11 RAW ASSET DELIVERY: ALL AD FORMATS ASSET IMAGERY/FONTS Logos Creative Assets Fonts AUDIO Format Encoding Constant Bit Rate VIDEO Format SPECIFICATION Corporate logos, corporate identity guidelines to be provided in the following format(s): Preferred: Illustrator (.ai) Accepted: Photoshop (.psd),.eps,.jpg/.tiff (300 dpi max) Key visuals, copy, tagline, to be provided in the following format(s): Preferred: Photoshop (.psd) Accepted: Illustrator (.ai),.eps,.jpg/.tiff (300 dpi max) Mac Format (.otf or.ttf) Compressed MP3 Format 44.1 khz 128 kpbs MP4 or MOV Encoding H.264 Ratio Frame Rate Length Bit Rate 16:9 preferred 30fps preferred Video Interstitial - 15s to 30s Click to Video - < 2:30 5MB

12 APPENDIX Ad Dimensions vs. Image Dimensions Ad Dimensions are the number of pixels in the ad placement. Image Dimensions are the number of pixels in the image used in the ad placement. For hi-resolution graphics, the image dimensions are 2x the ad dimensions, so there are more pixels in the same ad space. This creates a crisper, clearer looking ad. Creative Positioning Creatives are always centered within the ad placement; therefore, in landscape orientation the large screen extension is on the left and right. See our Design Guides for further information.