WiMAX TM: Broadband Wireless Adoption Process. Gaby Waisman Strategic Marketing, EMEA. Copyright Alvarion Ltd.

Transcription

1 WiMAX TM: Broadband Wireless Adoption Process Gaby Waisman Strategic Marketing, EMEA Copyright Alvarion Ltd.

2 1 Technology : Positioning & Roadmap

3 The Formation of a Suite of Well Established Access Technologies for Operators A world of wireline well-established access technologies is changing to a mix of wireline and wireless technologies servicing customers. Wireless (WiMAX) takes the Broadband Last mile from a fixed line service to portable/mobile service. 3

4 and HiperMAN: : Designed from Ground Up for the Outdoors Higher throughput at longer ranges (up to 50 km) Better bits/second/hz at longer ranges Scalable system capacity Easy addition of channels maximizes cell capacity Flexible channel bandwidths accommodate allocations for both licensed and unlicensed spectrum Coverage Standards-based approach to advanced techniques (i.e.smart antenna) to improve non-line-of-sight performance Quality of Service Connection oriented MAC supports voice and video Differentiated service levels: E1/T1 for business; best effort for residential Cost & Investment Risk Interoperable equipment lets operators purchase equipment from more than one vendor (WiMAX -Certified Equipment) A stable, standards-based platform improves OPEX by sparking innovation at the network management layer, antenna layer & elsewhere - Open Network Architecture 4

5 Broadband Wireless Market Road Map Revolution Mobile Vehicular Market Size Existing Business Evolution Fixed Wireless DSL Market Portable DSL on the Move Hot Zones Mass Market Today

6 Technology Road Map e Vehicular mobile Handoff w/other technologies Roaming Revolution Market Size Existing Business Evolution d Out/Indoor CPE e Self-Install: Network specific registration Portable CPE (PCMCIA/External) Cellular Deployment Today

7 End User Applications Mobile + Nomadic + Residential Internet Access Video Conferencing Web Browsing VoIP IP/VPN Video/Audio streaming IP Multicast 7

8 2 Carriers Adoption Process Drivers

9 Market Adoption Drivers Standardized Technology Next Generation Technology economical, high quality wireline alternative Acceleration Stage Regulation Evolution Increased allocation of Licensed and Unlicensed bands Carrier Demand to serve White Zones & DSL Refugees 9

10 Snapshot of Spectrum ( GHz) US WCS MMDS ~ ISM (11b/g) GHz band WiMAX profiles available Other Bands Low/Mid UNII-band (802.11a) WRC (new) Upper UNII-band ~

11 3 WiMAX Products Offering

12 Alvarion s s WiMAX Vision Product Availability Fixed BWA Portable BWA Mobile BWA License and Licensed-exempt exempt Spectrum: 2GHz 6GHz Fixed outdoor Subscribers National Operators, Competitive Carriers and ISPs. Target subscribers: - Residential users - Enterprises Voice, Data & leased line services Licensed spectrum Fixed, Self-Installed CPEs,, Portable CPEs Fixed Network Operators, Mobile Network Operators, Competitive Carriers & ISPs Target subscribers: - Residential users - Enterprises - Business users Voice & Data services Licensed spectrum Mobile Subscribers - PCMCIA cards - Embedded WiMAX chip (Notebooks, PDAs) Fixed Network Operators, Mobile Network Operators & Competitive Carriers Target subscribers: - Residential users - Business users Voice & Data Services 12

13 Milestone : First WiMAX Platform in 2004 June 2004 Alvarion Launches the BreezeMAX TM, its WiMAX-enabled platform, developed from the ground up based on IEEE /HiperMAN standards 13

14 1 Business Case & Customer Stories

15 Residential Market in a Rurally Located Small City or Town *Source: WiMAX Forum TM 15

16 Residential Market in a Rurally Located Small City or Town Financial Data *Source: WiMAX Forum TM 16

17 Iberbanda Access CLEC Spain Spanish alternative carrier Main investors El Corte Ingles, Prisa Group Granted nationwide license for 3.5GHz network Addresses suburban areas underserved by DSL and high speed data services for SME s Operating large WALKair tm and BA OFDM network Chose Alvarion s WALKair 1000 for multi-service BWA to high-end SMEs in 72 cities Started expansion network to provide broadband to rural and suburban areas in Andalusia + Catalonia provinces underserved by wireline DSL Chose BreezeMAX tm WiMAX-ready platform to deliver multiple services to both business and residential markets Iberbanda and Intel announce plans to deploy WiMAX in Spain & develop a pilot 17

18 Altitude Telecom Wireless ISP France First WiMAX-ready network in France. Private and independent telecommunications operator established 1995 Nationwide multi-service provider in 26GHz network Only French operator with a license in 3.5GHz Experienced wireless operator selects BreezeMAX tm as product of choice BreezeMAX based on IEEE /ETSI HiperMAN standards and WiMAX TM Forum profiles. Will offer broadband connectivity to SMEs, LAN and VoIP services to businesses In 2004 BreezeMAX network will be rolled out in four counties including many rural areas w/ additional deployments during Upon certification of Forum, Altitude will target residential customers 18

19 Thank you Alvarion, BreezeCOM, BreezeMAX, BreezeNET, BreezeMANAGE, BreezeACCESS, BreezeLINK, BreezePHONE, WALKair, WALKnet, MGW, emgw are either registered trademarks, tradenames or service marks of Alvarion Ltd. 19