Moving The Complex To The Understandable
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1 Massachusetts Telecommunications Symposium Moving The Complex To The Understandable John Reynolds Integrated Architectures July 26, 2004
2 Thoughts For The Day Subscriber services drive all revenues. providers are key to success. Municipal networks customers are service providers. Low costs and high volumes are the goal. The success lies in flow-through automation. Page - 2
3 A Subscriber s Simple Needs Crystal clear telephone calls Crisp video reception that does not blotch Responsive interactive access to the Web Bulk delivery of large content with no disruption of other services Page - 3
4 Page - 4 Sample s List Voice: Number portability Emergency services Directory assistance Operator assistance Caller ID Data: High speed Internet Variable bandwidth Differentiated services Wireless hotspots w/roaming VPN privacy Security controls Environmental controls Meter reading Video Cable Local Satellite Video on Demand Virtual DVD Personal videoconferencing Radio Streaming channels Music on demand itunes User-provided services Content Application portal
5 Providers: Wholesale Partners Subscribers Orders, Calls, Retail The Metropolitan Network Network Operator Providers Activations, Network Status, & Wholesale Page - 5
6 Access Paths to a Subscriber Subscriber Subscriber s Edge TV PC Telephone Network Operator Provider s Border Gateway Provider Internet Provider PSTN Provider Satellite The network operator must control the activation of paths from all the service providers border gateways to the subscriber s edge. Page - 6
7 Key Network Operator OSS Processes Creation Provider Acquisition Activation Registration Assurance Page - 7
8 Creation Network Operator s Provisioning Office Management System Catalog Application Administrator Applications administrators enter access service definitions into the service catalog and advertise the features. Page - 8
9 Provider Acquisition Network Operator s Provisioning Office Provider s Provisioning Office Catalog PRM After acquiring a new service provider, the network operator administrator enters the contract parameters into the partner relationship management database. Page - 9
10 Opportunities for Outsourcing Page - 10 Network Operators Technical Assistance Center Flow-through activation Dispatch Wholesale (access) billing Revenue sharing distributions Roaming and settlement Providers Full OSS system, or: Customer care Interface to support providers Activation gateway TAC center Retail billing Access mediation gateway Revenue sharing and roaming settlements
11 Provisioning and Activation Network Operator s Provisioning Office Provider s Provisioning Office Catalog PRM Activation Clearing House Provisioning Order Entry Configuration Wholesale Retail Larger service providers will all want flow through activation for service paths to new subscribers. This provides a dramatically lower unit cost and eliminates human transcription errors. Page - 11
12 Registration Subscriber s Premises Network Operator s Provisioning Office TV PC Phone Access Device Network Edge Community Access Network Catalog PRM Configuration Wholesale Activation Wholesale When an access device comes online, it registers with the network edge for access. The network edge checks with the real-time configuration policy manager database for access authorization. Page - 12
13 Assurance Network Operator s Network Operations Center Trouble Management Provider s Network Operations Center Trouble Management Surveillance Clearing House Surveillance Community Network Provider Gateway Subscriber Edge Device providers will want to have major alarms routed through to their surveillance systems. Page - 13
14 Subscriber provider bills subscriber for services. Network Operator s Center Provider s Center Catalog PRM Configuration Wholesale Clearing House Retail Wholesale Network operator bills service provider for access lease in advance. Any usage-based revenue sharing is distributed in arrears. Page - 14
15 The Big Picture Content Providers Op Svcs Providers R a d i o SP Border Gateways Edge Devices Subscriber Devices Dir Assist LIDB TV SP Content SP Head End University Operations RF F i b e r CNAM Feature S e r v e r E PSAP Voice SP Electric SP Security SP PSTN Internet Municipal Operations RF F i b e r CALEA LECs TNs, port HVAC SP ISP QoS Medical C e n t e r Operations F i b e r Application Providers VPN Policy C e n t e r Clearing House Access R e t a i l TAC Dispatch Provisioning C u s t Care Support Centers Page - 15
16 The Larger Context Your Community Applications Subscribers Content Network Operator Provider Subscribers Clearing House I n t e r - Exchange Provider Subscribers Network Operator Provider Subscribers Another Community Page - 16
17 Summary provider s financial viability will be through the delivery of differentiated services. Everyone s margins depend on automation of the high volume transactions. Network operators will expand their revenues by acquiring an optimal number of service providers. There are many opportunities emerging to reduce costs and complexity through outsourcing selected OSS operations. The systems integration can be somewhat complex, but you don t have to do it all yourself. Page - 17
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