ABB Automation & Power World: April 18-21, 2011 CLP CEU Myth Busting: The Truth behind Data Center Marketing Trends

Transcription

1 ABB Automation & Power World: April 18-21, 2011 CLP CEU Myth Busting: The Truth behind Data Center Marketing Trends May 10, 2011 Slide 1

2 CLP CEU Myth Busting: The Truth behind Data Center Marketing Trends Dave Sterlace Critical Power Segment Manager Low Voltage Products North America ABB, Inc. Warminster, PA +1 (215) May 10, 2011 Slide 2

3 Agenda Myth Busting: Data Center Trends Industry Overview Myth Busting Topics Questions and Answers Summary

4 Data Center Industry Overview HP Wynyard Data Center, UK

5 Data Center Industry Overview Data Center power is split into two categories: Compute Power Facilities Systems There have been tremendous increases in compute efficiency including: Server virtualization (up to 80% less power) Increased performance of processors Blade Servers (increased density of racks) Data Centers use between 15x and 30x the power per square foot of office buildings Power used by Data Centers is doubling every 5 years Efficiency in Facilities and Power loads is developing May 10, 2011 Slide 5

6 Data Center Industry Overview May 10, 2011 Slide 6 From Report to Congress on Server and Data Center Energy Efficiency by US EPA Energy Star Program

7 Overview of Date Center Industry IBM s Data Center revenues were $38B in 2008 (Data Center Dynamics newsletter 12-08) Mechanical and Electrical Costs are 70% of construction costs of Data Center (vs 15% in office building) PUE is a common measure of Data Center Power usage Ideal is 1.2 Current goal is 1.5 Observed is typically 2.0 or more (Source : The Green Grid White Paper Describing Datacentre Power Efficiency ) May 10, 2011 Slide 7

8 Myth Busting: Overview Do higher voltages help make power distribution more efficient? Is DC Distribution the wave of the future? Which of the trends in heating, ventilation and air conditioning (HVAC) are most relevant to your site? Are tier levels still relevant? Is a traditional BMS is required to manage your data center? Is there a need to use multiple software packages to monitor and control a facility?

9 Myth Busting: Do Higher Voltages make Power Distribution More Efficient? European Voltages (230/400Y) are an easy way to increase power density using existing wiring. Servers come with universal power supplies typically V AC P=EI = Savings in Cu No less transformation Higher energy available = higher cost equipment Verdict: TRUE May 10, 2011 Slide 9

10 Myth Busting: Is DC Distribution the Wave of the Future? Computers are DC Devices DC (depending on topology) requires significantly less transformation and transformation losses NEC doesn t recognize DC only wiring (negates Cu benefits of no skin effect) DC equipment, if available, sold at a premium (lighting, drives, fans, motors) Verdict: Promising! May 10, 2011 Slide 10

11 Myth Busting: Which HVAC Trends Are Relevant To My Site? Site Planning of New Data Centers Full use of ASHRAE curve and recommendations from Server manufacturers Hot Aisle / Cold Aisle Containment May 10, 2011 Slide 11

12 Myth Busting: Which HVAC Trends Are Relevant To My Site? No more raised floor distribution plenums Door mounted cooling (re)introduction of Water cooled equipment Specialty Ducting Verdict: Depends May 10, 2011 Slide 12

13 Myth Busting: Are Tier Levels Still Relevant? May 10, 2011 Slide 13

14 Myth Busting: Are Tier Levels Still Relevant? Tier Levels were established by the Uptime Institute to define Power System topology, higher the tier level, the higher the resiliency Only 2 Tier IV accredited Uptime Institute data centers exist in North America Some info (ref 7x24 Fall 2010 conf) shows that dual redundancy leads to DECREASED availability Many customers are using tiered zones within their data center. Verdict: Probably not as relevant as they once were May 10, 2011 Slide 14

15 Myth Busting: Is a traditional Building Management System (BMS) required in a data center? Other industries are using OCS (Open Control System) for BMS functionality Redundancy and increased availability are common among these systems Increased functionality and visibility Integrated CMMS (Computerized Maintenance Management System) Expand to other areas of the facility Verdict: FALSE May 10, 2011 Slide 15

16 Myth Busting: Is there a need to use multiple software packages to monitor and control a facility? Traditional data center software packages are limited in their functionality and tend to focus on one area These packages tend to do more monitoring than control Today s OCS (Open Control Systems) allow integration platforms that allow easy connectivity to all areas of the facility Today s electrical and instrumentation equipment are smart that allows the user to take advantage of additional capability Verdict: FALSE May 10, 2011 Slide 16

17 Agenda Myth Busting: Data Center Trends Industry Overview Myth Busting Topics Questions and Answers Summary

18 Summary Myth Busting: Data Center Trends Some of the trends are very good ideas Determine for yourself which is relevant to your facility Sifting through the information is the hardest part

19 ABB Group May 10, 2011 Slide 19