Power Availability Solutions for Service Providers
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1 A bird s eye view of HarvardNet s Network Operation Center in Boston, Massachusetts. (Photo courtesy of HarvardNet.) Power Availability Solutions for Service Providers ISP Co-location Web hosting ASP IXC Cable, Cable Telephony Wireless communication Telecom Applications Centralised, Zone, and Distributed power availability solutions from APC
2 ibasis Downtime is Not An Option ibasis is the leading wholesale provider of Internet telephony services. We use the Internet as the backbone for our telecommunications services, which we offer to both carriers and telephony resellers around the globe. In order to meet increasing demand and maintain our network s high availability, we have engineered our network operations center for 24x7 operation. In order to achieve this level of operational uptime, we required APC expertise and products that would ensure power availability around the clock. Our customers require seamless service at all times. APC helps us meet our customers high expectations by providing us with a power protection architecture that is tightly integrated with our generator set. We have deployed an APC Symmetra system that has run flawlessly for over a year. And now, with the acquisition of an APC Silcon DP300E, we are moving our Symmetra to a second site. This new APC Silcon unit enables us to expand our facilities while maintaining a high level of protection. APC Is The World Leader In Power Protection For service providers, the Internet s fast-forward need-itnow psyche means constant availability. Power problems not only destroy your equipment, but cost you the potential of lost customers as well. Service Providers need the Legendary Reliability of American Power Conversion. We bring you bulletproof power protection, unmatched uptime and complete peace of mind through UPS power protection products, management solutions and service programs. As a global e-business, we appreciate the reliability, quality and service we receive from APC products around the world. Matt Boris, Manager, Computer Operations, ibasis Today, the APC Silcon safeguards three operations rooms, including our computer room, telco room, and Network Operations Center. In all, the Silcon protects over 20 servers and 10 switches, as well as our building security system, phone system and 40 workstations and monitors. We have also standardised on APC Smart-UPS for the ibasis Networks high-capacity telephony access gateways, strategically located in Asia, Europe, the Middle East and the Americas. As a global e-business, we appreciate the reliability, quality and service we receive from APC products around the world. 2
3 In the beginning, customers used APC power protection to safeguard the hardware itself. As the Service Provider industry evolved, the value and volume of data being created, transferred and stored increased exponentially to reach today s critical mass. Meanwhile a different generation of customers looked to APC for new solutions, and we responded with innovative products, software and services. Industry-leading global enterprises and companies like The Power of APC - Availability and Manageability Our mission is to improve the manageability, availability, and performance of information and communication systems through rapid development and delivery of innovative solutions to solve real customer problems. For Service Providers, that means providing the power protection answers to stay ahead of your fast-growing industry. yours now rely on APC equipment and service to ensure E- commerce delivers on its promise. With downtime directly linked to loss of revenue, APC is the Service Provider s solution for maximum uptime. It s all about availability. Where does your business need to be? Each company s power and availability requirements are unique and are based on company goals and their evolution. Availability can be expressed in percentage of uptime (see figure 1). What s your downtime costing you? Even a short amount of downtime means substantial losses for your businesses. Costs vary by industry, but uptime is even more essential to the Service Provider industry. Every hour of downtime can cost a service provider company tens of thousands of dollars (see figure 2). When you look at the bottom line downtime numbers, the cost of power protection is a bargain. Even at a minimum estimated cost/hour of downtime, 99.5% availability would cost your business nearly $4 million dollars: 99.5% availability = 43 hours of downtime x $89,500/hour = $3,848,500 Figure 1 Level of Availability Uptime Downtime per year Commercial 99.5% 43 hours 8 minutes High Availability 99.9% 8 hours, 8 minutes Fault Resilient Clusters 99.99% 53 minutes Fault Tolerant % 5 minutes Continuous 100% 0 Figure 2 Industry Business Avg. Cost/hour Operation of downtime Financial Brokerage operations $8.45 million Financial Credit Card/Sales $2.6 million Media Pay per view $150,000 Retail Home Shopping (TV) $113,000 Transport Airline Reservations $89,500 *Source: Information Week 3
4 Key Solutions for Co-locations/Web Hosting/ Applications Service Provider (ASP)/ Internet Data Center (IDC) Silcon Series Offers highly efficient load capacity for mainframe computers to enterprise wide EDP installations, production lines, electronic control systems and telecommunication equipment. Symmetra Power Array Provides the four most critical elements of total datacenter protection: redundancy, scalability, manageability and self-serviceability with a complete line of software. Matrix-UPS Offers an innovative, high-availability, modular design that means no single point of failure for your fileservers, business critical applications and telecom equipment, with low operating costs. Smart-UPS Rack-Mount Delivers power protection for rackmounted servers, internetworking equipment and PBX telecom equipment using less rack space - 2 U s - with multifaceted remote management software. MasterSwitch Provides advanced, remote power control to mission-critical networking and internetworking equipment, providing eight revenue-generating outlets, high manageability and remote access. Solutions as individual as your business approach Every Service Provider company is unique, and your power protection should be too. Depending on your size and company goals, there are many APC products and configurations that can help your business ride through any power interruption. Tell us what your needs are and we ll design a custom solution that fits your business and your budget. Co-location/Web Hosting/ Applications Service Provider (ASP)/ Internet Data Center (IDC) When you re providing information or applications over the internet, you can t afford power problems that make your company appear invisible. Web Hosts and Application Service Providers (ASP s) require 100% uptime or you re out of business. Demand for your services increases daily and you don t have time for "growing pains." APC provides the scalable, reliable power you need for maximum uptime to provide superior performance and increased security for mission-critical enterprise applications. Having APC products behind you helps your business run more efficiently with the added benefit of reduced time to recover and reboot - a major competitive advantage. And less downtime means more satisfied customers. APC also brings your business the manageability you need to meet 24x7 demands, making it easier to see what s happening in the cabinet without having to be on-site. For colocations, our solutions bring you the ability to generate revenue as you rent/lease outlets to your customers via the use of APC products such as MasterSwitch or MasterSwitch Plus. NetShelter Offers a secure, managed network environment that saves valuable floor space, organises your equipment, eliminates cabling rat s nests, and protects your, or your customers, IT investment. Makes integration and expansion as quick and easy as possible. Typical Internet Datacenter Power Equipment Room (Static Transfer Switch, APC Silcon UPS, Static Bypass Panel...) Backbone Communication Switching Center PowerNet SMMP/Web Management Gives you the ability to remotely manage equipment, making it easier for the customer and the facility to see what s happening in the cabinet without having to be on-site. APC Global Services Our APC Power Quality Engineers and Professional Services personel guarantee complete satisfaction with any APC service. 4 Caged, Secured Area for APC NetShelter Rack Enclosures with Internet Servers APC NetShelter Rack Enclosures with Internet Servers and APC MasterSwitch
5 Wireless Communication Service Providers As the popularity of wireless services grows, so does customer expectation of alwaysavailable, reliable services. You need to protect your service across a continuum of locales: cellular tower shacks, base stations, fixed wireless units at customer sites. APC offers a range of flexible power protection solutions, from Smart-UPS to Silcon based on your company configuration. Key Solutions for Wireless Communication Service Providers Silcon Series Offers highly efficient load capacity for mainframe computers to enterprise wide EDP installations, production lines, electronic control systems and telecommunication equipment. Symmetra Power Array Provides the four most critical elements of total datacenter protection: redundancy, scalability, manageability and selfserviceability with a complete line of software. Typical Wireless Network Infrastructure Commercial/ Residential Fixed Wireless User Satellite APC NetShelters Smart-UPS Rack-mount Delivers power protection for rack-mounted servers, internetworking equipment and PBX telecom equipment using less rack space - 2 U s - with multi-faceted remote management software. MasterSwitch Provides advanced, remote power control to mission-critical networking and internetworking equipment, providing eight revenue-generating outlets, high manageability and remote access. Mobile Wireless User Wireless Cellular Tower APC Silcon Wireless/Cellular Base Station Fiber Optic Network NetShelter Offers a secure, managed network environment that saves valuable floor space, organises your equipment, eliminates cabling rat s nests, and protects your, or your customers, IT investment. Makes integration and expansion as quick and easy as possible. PowerNet SMMP/Web Management Gives you the ability to remotely manage equipment, making it easier for the customer and the facility to see what s happening in the cabinet without having to be on-site. APC Global Services Our APC Power Quality Engineers and Professional Services personel guarantee complete satisfaction with any APC service. See pages for details or check our web site configurator to see how these solutions can best fit your business. 5
6 Key Solutions for ISP/Competitive Access Providers (CAPs)/ Inter Exchange Carrier (IXC) Silcon Series Offers highly efficient load capacity for mainframe computers to enterprise wide EDP installations, production lines, electronic control systems and telecommunication equipment. Symmetra Power Array Provides the four most critical elements of total datacenter protection: redundancy, scalability, manageability and self-serviceability with a complete line of software. Matrix-UPS Offers an innovative, high-availability, modular design that means no single point of failure for your fileservers, business critical applications and telecom equipment, with low operating costs. Smart-UPS Rack-Mount Delivers power protection for rackmounted servers, internetworking equipment and PBX telecom equipment using less rack space - 2 U s - with multifaceted remote management software. MasterSwitch Provides advanced, remote power control to mission-critical networking and internetworking equipment, providing eight revenue-generating outlets, high manageability and remote access. ISP/Telecom Services Providers/Competitive Access Providers (CAPs)/Inter Exchange Carrier (IXC) If you re providing access to the Internet, you can t afford power issues that make you inaccessible. Logging on, surfing the World Wide Web, sending and delivering and files have all become standard activities your customers can t imagine doing without. Whether you re serving individuals or large corporations, availability and runtime are your priorities, and ours. From Smart-UPS for smaller companies to Symmetras and Silcons, you can rely on APC solutions to keep your customers happy. Internet Service Providers, Telecom Service Providers and Competitive Access Providers need power protection to keep datacenters, phone equipment and service available to Whether you are an ISP, Telecom Service Providers or IXC, APC strives to protect and keep your network always available. ASIA ensure a smooth-running enterprise. With equipment at the telephone company site and some at your own site, you need redundancy, scalability and the reliability Symmetra or Silcon can provide. NetShelter Offers a secure, managed network environment that saves valuable floor space, organises your equipment, eliminates cabling rat s nests, and protects your, or your customers, IT investment. Makes integration and expansion as quick and easy as possible. PowerNet SMMP/Web Management Gives you the ability to remotely manage equipment, making it easier for the customer and the facility to see what s happening in the cabinet without having to be on-site. AUSTRALIA 6 Back-UPS APC Global Services
7 NORTH AMERICA Backbone Major Access EUROPE International Access Network Operations Center (NOC) International Access Network Operations Center (NOC) Backbone Major Access AFRICA of Presence (POP) POP/Dial-in Access Dial-in Access Central Office Major Access POP CPE/Network End Dial-in Access Customer Premise Equipment (CPE) CPE / Network End TOKYO CPE / Network End SOUTH AMERICA 7
8 Key Solutions for Cable and Cable Telephony Communications Services Silcon Series Offers highly efficient load capacity for mainframe computers to enterprise wide EDP installations, production lines, electronic control systems and telecommunication equipment. Symmetra Power Array Provides the four most critical elements of total datacenter protection: redundancy, scalability, manageability and self-serviceability with a complete line of software. Matrix-UPS Offers an innovative, high-availability, modular design that means no single point of failure for your fileservers, business critical applications and telecom equipment, with low operating costs. Smart-UPS Rack-Mount Delivers power protection for rack-mounted servers, internetworking equipment and PBX telecom equipment using less rack space - 2 U s - with multi-faceted remote management software. MasterSwitch Provides advanced, remote power control to mission-critical networking and internetworking equipment, providing eight revenue-generating outlets, high manageability and remote access. NetShelter Offers a secure, managed network environment that saves valuable floor space, organises your equipment, eliminates cabling rat s nests, and protects your, or your customers, IT investment. Makes integration and expansion as quick and easy as possible. PowerNet SMMP/Web Management Gives you the ability to remotely manage equipment, making it easier for the customer and the facility to see what s happening in the cabinet without having to be on-site. APC Global Services Our APC Power Quality Engineers and Professional Services personel guarantee complete satisfaction with any APC service. Cable and Cable Telephony Communications Services As phone and data services are offered through alternative infrastructures, uninterrupted powering of the phone system becomes a major design challenge. As more households and businesses demand the convenience and benefits of bundled communications, your business needs to provide local power solutions. APC provides simple, cost-effective local power solutions such as Smart-UPS for customer premise equipment (CPE) to keep your customers up and running during a power disturbance or outage. We also provide the protection your company needs at the head end with Silcon, Symmetra and NetShelters so you can take advantage of state of the art communications products and provide your customers peace of mind. Typical Cable Network Infrastructure Commercial/ Residential Fixed Wireless User Cable Telephone Lines Head End/Central Office APC NetShelters APC Silcon Communication and Switching Equipment Racks Fiber Optic Network 8
9 Only an APC Solution is Scalable and Redundant You know that the heavier your load, the more you ll be spending on power protection. And over time, your load will increase. With APC, there s no need to purchase power protection you won t need for another year. No one else offers the range of scalable, flexible solutions that APC does. Our scalability lets you purchase only the power protection you need for the size of your current load. As your business grows, our modules grow with you. And for the same cost as other solutions, you can build in N+1 redundancy. With APC, you can spend as you need, saving money and valuable floor space up front. You choose the architecture to suit your needs: Centralised, Zone or Distributed. Power Load & Cost of Power Protection Equipment UPS Protection Power Load & Cost of Power Protection Equipment UPS Protection Power Load & Cost of Power Protection Equipment UPS Protection Time Time Time Centralised A traditional approach for the large, stable business that doesn t expect the load to change dramatically over time. Choose a UPS with enough headroom to accommodate the expected load. The Silcon family offers a power factor corrected design with the ability to build in N+1 redundancy to your network power infrastructure. Whether your power load requirement is 10KW or several MW, APC Silcon UPS systems offer scalability and redundancy for your business needs. Zone The Zone-based power availability solution works well for an active, fast-growing business whose needs will change rapidly. Able to power multiple racks of network equipment, APC s scalable Symmetra Power Array can protect a "zone." The modular design allows the user to configure a single chassis from 4kVA up to a fully loaded 16kVA. The system power grows with the business, using capital more efficiently. Distributed For smaller and growing customers with tight capital constraints that prohibit investing in unused power infrastructure, a distributed solution uses smaller individual products (i.e., APC Smart-UPS) to protect a single rack of equipment. As the number of racks grows, the number of UPSs grows in direct proportion to the business, step by step. Global one-stop solutions - APC provides convenient worldwide access to highly differentiated end-to-end power protection and management solutions for desktops through to the enterprise. Visit for more details. 9
10 Innovative Products for Service Providers APC PowerStack PowerStack is optimized power protection for racked/stacked internetworking equipment and thin servers. PowerStack takes up only 1U of rack space to protect internetworking equipment in racks where space is at a premium. Use in conjunction with APC MasterSwitch to provide remote reboot capabilities. APC Smart-UPS Series The Smart-UPS series delivers performance power protection management and diagnostics for advanced networks. They re perfect for fileservers, minicomputers, internetworking equipment, telecommunications system and other mission-critical applications. APC Matrix-UPS Matrix-UPS offers advanced, modular power protection for datacenters, multiple servers, midrange systems and telcom equipment with its innovative, modular design. APC Symmetra Power Array Symmetra Power Array provides redundant power protection with scalability, and manageability for multiple servers and business critical applications. It does for power protection what RAID did for data storage. APC Silcon Series Silcon Series On-line power protection for multiple servers, mainframe and business-critical applications, offering the highest efficiency and therefore the lowest operating cost. Silcon units integrate seamlessly with generators. 10
11 APC NetShelter NetShelter offers a premium solution for a secure, managed network environment. Racks and accessories keep your business organised and the more organised your datacenter is, the higher your earning potential. APC MasterSwitch MasterSwitch is an intelligent power distribution unit that provides complete control of your network s power via Web and SNMP management. It s perfect for the SP industry since it provides high manageability, remote access, and the ability to generate revenue. APC Redundant Switch Redundant Switch offers your redundancy at the rack or user level for the highest level of reliability. It can pick up the alternate source of power smartly and seamlessly and is ideal for highly critical ISP, ASP and Web applications. A full complement of monitoring and control systems Environmental Monitoring Card The Environmental Monitoring Card will remotely monitor temperature, humidity and other environmental conditions via PowerChute plus, Out-of-band Management Card, web/snmp Management Card, SNMP agents or PowerView. APC Web/SNMP Card The Web/SNMP Card gives you the ability to remotely manage equipment, making it easier for the customer and the facility to see what s happening in the cabinet without having to be on-site. APC is also working on a soon-to-be-released software plug-in which allows customers to initiate an OS shutdown over the network. APC Out-of-band Management Card The Out-of-band Management Card remotely manages your SmartSlot equipped APC UPS. The Card provides access to detailed UPS information, paging upon power events and remote safe reboot of attached equipment via user-supplied modem. Users have the ability to communicate with the UPS even during power outages or when the server is down. The Out-of-band Management Card also puts you in control of the power environment at remote sites via serial or modem link. 11
12 APC Global Services (AGS) Of the many cogs and wheels that help run your business or enterprise, power is one of the most critical. Designing and implementing a fail-safe power management solution is a precise and crucial task. Missing or broken pieces can result in excessive downtime. APC Products are designed to pro-actively identify and correct power problems before downtime occurs. APC s Global Services Group helps by supplementing your power protection solution with comprehensive, end-toend service and support. APC Power Quality Engineers are available any time of the day or night, seven days a week, 365 days a year, wherever you do business. As System Architects, we serve your partners in site planning and design to ensure you have the power protection your enterprise needs. APC Global Architect Services deliver: A road map for implementing a power protection strategy that works. Quality solutions tailored to meet your requirements. Cost-effective services that focus entirely on power quality. Proper installation, proactive maintenance and cost-saving analysis. Our APC Power Quality Engineers and Professional Services personnel guarantee complete satisfaction with any APC service, or your money back. When it comes to power management, you deserve the Legendary Reliability and peace of mind that only APC Global Services can provide. APC Service Solutions include the following Programs*: Start-Up Service Quick Start Package On-Site Support Service Power Plan Extended Warranty Preventive Maintenance Visit Essential Power Reliability Package Annual Maintenance Program Visit and click on Services for additional information about APC Global Service Solutions. * Please refer to APC Global Services Brochure APC Asia Pacific APC Australia Level 27, Northpoint 100 Miller Street North Sydney, NSW 2060 Australia Ph: Fax: APC North America Corporate Headquarters 132 Fairgrounds Road West Kingston, RI Ph: , ext Fax: apcinfo@apcc.com PowerFax: FAXX APC Latin America APC Latin America Headquarters 132 Fairgrounds Road West Kingston, RI Ph: Fax: Web: apcinlam@apcc.com APC Europe APC European Headquarters APC Ireland Ballybrit Business Park Galway, Ireland Ph: (+35) Fax: (+35) APC s quality system is certified by ISO 9002 standards All rights reserved. All APC trademarks are property of American Power Conversion. Other trademarks are property of their respective owners. Specifications are subject to change without notice. PART# C
Power Availability Solutions for Service Providers
TM Legendary Reliability A bird s eye view of HarvardNet s Network Operation Center in Boston, Massachusetts. (Photo courtesy of HarvardNet.) Power Availability Solutions for Service Providers ISP Co-location
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