Potential business impact of cybercrime on small and medium enterprises (SMEs) in 2016 Survey report USA. October, 2016
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1 Potential business impact of cybercrime on small and medium enterprises (SMEs) in 2016 Survey report October, 2016
2 Table of Contents Project design P. 3 Results Summary P. 4 Year-on-year comparison P. 5 Comparison to countries of the same region P. 6 Sample composition P. 7 2
3 Project Design Method Target Group Small and Medium Enterprises (up to 250 full-time employees) Telephone Interviews (CATI) Average length: 6 minutes CEO/Owner, GM, CFO/Treasurer, COO/Head of Operations Sample structure Indication of a trend in score is significantly higher vs interviews, representative in terms of enterprise size (# of full-time employees) and industry 2016 score is significantly lower vs
4 A larger share of SMEs perceive their magnitude as significant enough to become victims of cybercrime Results: Summary Steal customer data (22.5%) remains the most critical risk of cybercrime in the United States Compared to one year ago, fewer SMEs think their company is too insignificant for cyber criminals (9.5%) Steal customer data, Theft of money / savings and Disrupt business ranked as top 3 risks of cybercrime in the US 4
5 Decreasing share of US SMEs think that their company is too insignificant for cyber criminals Results: Year-on-year comparison Statistics in % Damage reputation Steal intellectual property Steal customer data Steal employee data Theft of money / savings Use your identity maliciously Disrupt business (e.g. introduce a virus, take down website, etc.) Cause third party lawsuits I think our company is too insignificant for cyber criminals None of our business data are digitally stored We have fully functioning updated protection in place I haven't thought about this and have no opinion today Don t know (n=200) 2015 (n=200) Q3: Now we would like you to think about cybercrime. How could cyber criminals affect your business if at all? Please select up to 2 answers that are most critical to your business. Base: n= score is significantly higher vs score is significantly lower vs
6 Steal customer data, Theft of money / savings, and Disrupt business as top 3 risks of cybercrime in the US Results: Comparison to countries of the same region Note: A fair country comparison needs to consider both the chart on the left (bubbles) and the chart on the right (ranks). Statistics in % Ranks Damage reputation Steal intellectual property Steal customer data Steal employee data Theft of money / savings Use your identity maliciously Disrupt business (e.g. introduce a virus, take down website, etc.) Cause third party lawsuits I think our company is too insignificant for cyber criminals None of our business data are digitally stored We have fully functioning and updated protection in place I haven't thought about this and have no opinion today Don t know % 16 30% 31%+ Q3: Now we would like you to think about cybercrime. How could cyber criminals affect your business if at all? Please select up to 2 answers that are most critical to your business. Base: n=200 6
7 Sample Composition 1/2 Function and full-time employees Statistics in % North America Function CEO/Owner 39.0 CFO/Treasurer 11.0 COO/Head of operations 12.0 General Manager 38.0 Full-time employees 0 employees to 9 employees to 19 employees to 49 employees to 99 employees to 250 employees
8 Sample Composition 2/2 Revenue and Industry Statistics in % North America Revenue* Up to 2 Million EUR 28.0 More than 2 to 5 Million EUR 19.0 More than 5 to 10 Million EUR 8.5 More than 10 to 50 Million EUR 6.5 More than 50 Million EUR 1.0 Industry Agriculture 3.0 Manufacturing and construction 18.0 Wholesale and retail trade 20.0 Information and communication 8.0 Financial activities (including insurance) 12.0 Administrative and support service 2.0 Public administration 2.0 Transport and storage 10.0 Accommodation and food service 11.0 Consumer services 5.0 Other service activities 9.0 *Figures don t sum up to 100% due to DK / No Answer 8
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