Five New Websites for Federal-Mogul Motorparts New, integrated e-cataloguing service enhances website usability and product identification
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1 Five New Websites for Federal-Mogul Motorparts New, integrated e-cataloguing service enhances website usability and product identification Frankfurt, Germany, 14 th September Federal-Mogul Motorparts, a division of Federal- Mogul Holdings Corporation (NASDAQ: FDML), has launched five new websites for Ferodo, MOOG, Champion, Jurid and its corporate EMEA website, Announced at Automechanika Frankfurt, the new websites have been developed to unify branding across the company s different product segments and improve navigation. The new sites also provide access to a new e-cataloguing platform that eases correct product look-up. This launch is a milestone for the digital strategy of Federal-Mogul Motorparts - providing uniformity of our online presence, increasing site traffic and ensuring that customers benefit fully from the expertise communicated online, said Jonas Vercammen, Manager Digital Media EMEA. The commitment of Federal-Mogul Motorparts to provide customers with a first class service extends beyond the development of a comprehensive range of OE-quality components the feel and capability of our online presence is now closely aligned to the advanced approach that Federal-Mogul Motorparts takes to providing next generation automotive technologies. All five new websites offer advanced new e-cataloguing functionalities, which help to improve product identification. Sites can also be regionalized for targeted EMEA markets, with adaptable search functions for some areas: for example, the ability to browse component compatibility by either number plate or VIN (vehicle identification number). We have aimed to provide a dependable flexibility; ensuring that customers are able to benefit from website functionality that is optimised for different regions and markets, explained Vercammen. Federal-Mogul Motorparts has maintained a consistent feel and functionality across its five new websites to help promote familiarity for visitors and ease transition to the new, easy-to-navigate
2 platform. All sites are built to provide a multidimensional experience across multiple mobile formats such as smartphones and tablets. About Federal-Mogul Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety. Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors. Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 the world s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers. The company s aftermarket brands include BERU * ignition systems; Champion lighting, spark plugs, wipers and filters; Interfil filters; AE, Fel- Pro, FP Diesel, Goetze, Glyco, Nüral, Payen and Sealed Power engine products; MOOG chassis components; and Ferodo, Jurid and Wagner brake products and lighting. Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications. Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The Company has more than 53,000 employees globally. For more information, please visit *BERU is a registered trademark of BorgWarner Ludwigsburg GmbH CONTACT: Richard Doherty Vanessa Dirix Market Engineering Federal-Mogul Motorparts +44(0) Marketing Communications Manager Richard.Doherty@m-eng.com +32(0) Vanessa.dirix@federalmogul.com
3 IMAGES: New Ferodo website FERODO.COM New MOOG website MOOGPARTS.EU
4 New F-M Motorparts Website FMMOTORPARTS.EU New Champion website CHAMPIONAUTOPARTS.EU
5 New Jurid website JURIDPARTS.COM
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