Building Bridges to Prosperity with Canada First Stephan Wasylko, Minister Counselor U.S. Embassy Ottawa, Canada

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1 The U.S. Commercial Service Building Bridges to Prosperity with Canada First Stephan Wasylko, Minister Counselor U.S. Embassy Ottawa, Canada Americas Business Forum; Los Angeles, CA May 27-28, 2009

2 Presentation Outline Oh Canada! The Trillion Dollar Partnership Best Prospects Canadian not American, Eh? Your Bridges to Canada

3 The U.S. Canadian Relationship Geography has made us neighbors. History has made us friends. Economics has made us partners, and necessity has made us allies. President John F. Kennedy, May 17, 1961

4 Canada Our Northern Neighbor

5 The World s Largest Trade Relationship Two-way trade in goods (2008): $597 billion $1.6 billion per day 20 % of U.S. exports $261.4 billion 80 % of Canada s exports $335.6 billion A Trillion Dollar Economic Partnership Two-way trade in goods/services and investment

6 California Canada Trade (in billions of U.S. Dollars) Exports to Canada $ $10 $ Second largest export market after Mexico ~ 832,250 California jobs depend on trade with Canada Number one foreign market for California Ag Products Source of 24% of natural gas/6% of California s electricity Annual two-way trade well over US $35 bil / $95 mil/pd

7 California s 2008 Exports to Canada (in millions of U.S. Dollars) Computers and Electronic Products $76,691 Electronics Equipment, Appliances & Parts $18,723 Beverages & Tobacco Products $9,560 Chemical Manufactures $3,022 Transportation Equipment $2,643

8 2009 Best Prospect List Medical Devices Safety and Security Equipment Agricultural Machinery and Equipment Aerospace and Defense Consumer Electronics Travel and Tourism Automotive Aftermarket Parts & Accessories/Service Equipment Computer Hardware Telecommunications Equipment Computer Software Oil and Gas Field Machinery Electrical Power Systems

9 Aerospace and Defense The Government of Canada (GOC) is a significant purchaser of aerospace and defense products. Canada is the sixth highest military spending economy in NATO U.S. organizations account for the largest share of military contract awards by the GOC. Canadian defense spending has reached the highest level since World War II with an estimated defense budget of US$18.8 billion per year.

10 Computers & Electronic Products U.S. companies seeking to enter into Canada's computer hardware market may find opportunities in the following areas: In the PC market, the notebook, specifically netbooks, will continue to have the biggest share in the hardware market, while the sale of desktops will continue to decline. In the multi-user hardware or server market, volume servers will be the growth driver. In the storage sector, network attached storage and storage area networks will be the main growth area.

11 Travel and Tourism 26% of U.S. Services Exports and 8% of Total Exports 18.9 Million Canadian Visitations to the U.S. in 2008 up 7% from 2007 ~ 1.23 million visitors and over US$ 1.1 billion in expenditures in CA Ranked # 5 in # of visitors from Canada Ranked # 1 in visitor nights Ranked # 1 in spending

12 Health Care Sectors Demand for diagnostic and patient monitoring equipment will lead the growth in sales of medical equipment over the next two years ( ) in Canada. Medical equipment is purchased primarily by hospitals and other public health institutions and accounts for approximately 70% of the total medical equipment and supplies market in Canada. Demand from privately-owned clinics and other establishments are particularly favorable for imaging diagnostic equipment and is predicted to grow at a slightly higher rate than the overall market in 2009 and 2010.

13 Our two countries.. and our two peoples have much in common, but they are not identical in their moods nor in their interests, and it is a disservice to a proper understanding of one another if we overlook these distinctions. Prime Minister of Canada, Pierre Elliot Trudeau, April 14, 1972

14 Canada is not an extension of the U.S.A. Political Differences Regional Differences Cultural Differences Officially Bilingual Metric System Standards, Regulations Tax System

15 Commercial Service - Canada Five Locations Across Canada Experienced and Knowledgeable Commercial Specialists Strong network of Business Service Providers Effective Programs and Customized Business Services Trade Shows and Missions

16 Canada First Events JUN 9-11 PLC at GoExpo Calgary SEP 17 IT Security Software S/E Ottawa SEP 29 OCT 1 OCT 6 RepCAN Toronto Montreal Vancouver

17 #1 Performance Measure The Commercial Service measures its success on the basis of your success and service satisfaction

18 Thank You! Stephan Wasylko, Minister Counselor for Commercial Affairs Telephone: (613)

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