BRAND STANDARDS GUIDE UPDATED 9/15
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1 BRAND STANDARDS GUIDE UPDATED 9/15
2 LOGO USE THE LOGO EXACTLY AS IT IS DESIGNED. The logo and positioning line are the results of research and creative development - as well as a rigorous approval process. The logo should be used in accordance with the specific guideline standards. HORIZONTAL LOGO VERTICAL LOGO The size and scale of the star icon in combination with the logo type should not be altered. When appropriate, use the grayscale version of the SAEDF logo which consists of 100% black and 50% black to call out the S and A, as well as the alamo in the star element and san antonio. GRAYSCALE HORIZONTAL LOGO GRAYSCALE VERTICAL LOGO BLACK HORIZONTAL LOGO LOGO WITHOUT WORDMARK STAR ELEMENT BLACK VERTICAL LOGO WORDMARK LOGO
3 LOGO COLORS AND FORMULA The colors featured in the San Antonio Economic Development Foudation s color palette have been selected for their ability to visually reinforce specific attributes of the brand. Consistent use of this color palette establishes a recognizable look and feel for the SAEDF brand. The PMS colors should be used when working with spot colors. The CMYK mix should be used for all print material such as brochures, magazine ads, etc. RGB mix should only be used when you are working with anything that will be online such as e-blasts, e-newsletters, websites, etc. If the color palette is unavailable, reproduce the logo in black and white. COLORS AND FORMULAS PMS 3005C C83 M41 Y0 K0 R10 G129 B197 PMS 368C C57 M0 Y99 K67 R196 G216 B49 PMS 382C C29 M0 Y99 K0 R122 G193 B68 BLACK WHITE
4 FONT USAGE Marketing materials produced for SAEDF use the font family Proxima Nova for all content. This is a highly legible font with precise, modern lines. The variety of weights in the font family helps establish hierarchy and visual interest. To purchase the font family, visit myfonts.com. When the Proxima Nova font is unavailable, we recommend you use a sans serif font such as Arial or Calibri. Proxima Nova Thin Proxima Nova Light Proxima Nova Regular Proxima Nova Semibold Proxima Nova Bold Proxima Nova Thin Italic Proxima Nova Light Italic Proxima Nova Regular Italic Proxima Nova Semibold Italic Proxima Nova Bold Italic
5 LOGO DOs AND DON Ts 1. Do not stretch or condense the logo Do not screen back from its original color. 3. Do not alter the color palette of the logo. 4. Logo may be used black on white, white on black, or white on a color background (pending contrast)
6 LOGO SPECIFICATIONS & USAGE The heirarchy and relationships of logo components must be maintained as created. When possible, allow for ample white space around the logo shown. The logo white space should be free of text and/or graphics. Please leave a minimum of a SAEDF star height of space around the logo as shown in the example to the right. The default logo size for most media is 2.5 wide. The minimum size is 1.5 wide 2.5 inches 1.5 inches
7 SAN ANTONIO - THE CULTURE OF BUSINESS LOGO Since its official founding in 1718, the city of San Antonio has encouraged local business start-ups and welcomed other commercial and professional enterprises of all kinds to its territory. Today, this historic trend has been perpetuated in nothing less than a unique culture. It s a culture that celebrates the interaction of business with the community and one that also benefits those who bring business here with local government support, specialized workforce education, affordable energy, land and other advantages. As a result, SAN ANTONIO - THE CULTURE OF BUSINESS is used in tandem with the SAEDF logo to reinforce San Antonio s brand position to the site selection target audience SAN ANTONIO ECONOMIC DEVELOPMENT FOUNDATION The SAN ANTONIO logotype, with its distinctive quatrefoil o formations, and the associated line should be used only in the type styles and size/position relationships shown here. Follow the specific graphic examples and guideline standards SAN ANTONIO ECONOMIC DEVELOPMENT FOUNDATION
8 SOCIAL MEDIA ICON USAGE The primary social media icons that the San Antonio Economic Development Foundation uses on all marketing materials include the Facebook icon, Twitter icon and LinkedIn icon. The social media icons should be proportionate to both the SAEDF logo as well as the star element. The social media icons should never be larger. SAEDF Blue Black 70% Black 50% Black 100%
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