Visual Identity Guidelines
|
|
|
- Juliana Park
- 5 years ago
- Views:
Transcription
1 Visual Identity Guidelines
2 Contents 1.00 Introduction 2.00 Corporate Master Brand 2.01 Corporate Master Brand 2.03 Corporate Master Brand Logo Placement 2.04 Master Brand with Tagline Horizontal Format 2.06 Master Brand with Tagline Vertical Format 2.08 Corporate Colours 2.09 Corporate Typeface 2.10 Secondary Typeface 2.11 Clear Space & Minimum Size 2.12 Incorrect Usage
3 Introduction 1.00 These guidelines establish the standards for applying the design elements which make up the RACV identity. The specifications detailed in this document are to be strictly adhered to. No deviation may be made from these standards. Careful adherence to the standards set out in these guidelines will ensure that the public face of RACV is unified and consistent across all media. Keep these guidelines and the accompanying electronic artwork CD together and easily accessible at all times. Pages from this manual are not to be used for direct reproduction purposes. If you are involved in the implementation on the RACV Brand, it is your responsibility to know the standards and apply them consistently. If a design problem arises which is not covered in this manual, please contact: Adrian Barragan Brand Manager, Marketing Royal Automobile Club of Victoria Telephone: Adrian_Barragan@racv.com.au
4 Corporate Master Brand 2.00 The foundations of the RACV Master Brand are based upon a set of graphic elements. These are: 1. The RACV Master Brand configuration 2. The Master Brand with tagline 3. The corporate colours 4. Corporate and secondary typefaces
5 Corporate Master Brand Colour 2.01 RACV Master Brand Colour The RACV Master Brand has four primary colour configurations: Version A Version A Gradient Blue and gradient Yellow for use on a white background. (Not available as Pantone colour version). Version B RACV Blue and RACV Yellow for use on a white background. Version C White and RACV Yellow for use on an RACV Blue background. Version B Version D RACV Blue for use on white or an RACV Yellow background. Gradients within the Master Brand Where the Master Brand itself contains a gradient of colour (Version A), the gradient is supplied as an inherent part of the electronic artwork file. Do not attempt to re-create this logo, but always use the master artwork supplied. Background gradients See section 3.02 for guidelines on the usage of the Corporate Master Brand on gradient backgrounds. Master artwork The CD at the back of this manual contains artwork for the RACV Master Brand Logos in the following formats: Print: EPS (PMS colour, coated) EPS (PMS colour, uncoated) EPS (CMYK colour) Electronic: TIFF (RGB colour) JPEG (RGB colour) GIF (Web) Notes: Version A is supplied for print as CMYK only, as the logo element is always to be produced from process colour. Version C is supplied with a solid background only. Specifications for the creation and usage of an overall gradient background panel are shown on page Version C Version D Alternative gradient background
6 Corporate Master Brand Mono 2.02 RACV Master Brand Mono The RACV Master Brand can be reproduced in one colour when full colour reproduction is not possible, such as facsimile or photocopied documents. Whenever possible, it is preferable to use a full colour logo: Version E Black or one colour on a white background or image. Version F White reversed out of a background colour or image. Master artwork The CD at the back of this manual contains artwork for the Master Brand Logos with Tagline in the following formats: Print: EPS (PMS colour, coated) EPS (PMS colour, uncoated) EPS (CMYK colour) Electronic: TIFF (RGB colour) JPEG (RGB colour) GIF (Web) Notes: Version E Version F Versions E & F are supplied for print as CMYK only.
7 Corporate Master Brand Logo Placement 2.03 Image Backgrounds When using the RACV Master Brand on a background other than the corporate or divisional colours, such as an image, care should always taken to use the best version of the logo.
8 Master Brand with Tagline Horizontal Format Colour 2.04 RACV Master Brand with Tagline Horizontal Format Full Colour Version A The RACV Master Brand with Tagline Horizontal Format has four primary colour configurations: Version A Gradient Blue and gradient Yellow for use on a white background. (Not available as Pantone colour version). Version B RACV Blue and RACV Yellow for use on a white background. Version B Version C White and RACV Yellow for use on an RACV Blue background. Version D RACV Blue for use on white or an RACV Yellow background. Gradients within the Master Brand Where the Master Brand itself contains a gradient of colour (Version A), the gradient is supplied as an inherent part of the electronic artwork file. Do not attempt to re-create this logo, but always use the master artwork supplied. Background gradients See section 3.02 for guidelines on the usage of the Corporate Master Brand on gradient backgrounds. Master artwork The CD at the back of this manual contains artwork for the RACV Master Brand Logos in the following formats: Print: EPS (PMS colour, coated) EPS (PMS colour, uncoated) EPS (CMYK colour) Electronic: TIFF (RGB colour) JPEG (RGB colour) GIF (Web) Notes: Version C Alternative gradient background Version D Version A is supplied for print as CMYK only, as the logo element is always to be produced from process colour. Version C is supplied with a solid background only. Specifications for the creation and usage of an overall gradient background panel are shown on page 3.02.
9 Master Brand with Tagline Horizontal Format Mono 2.05 RACV Master Brand with Tagline Horizontal Format Mono Version E The RACV Master Brand with Tagline Horizontal Format has three mono configurations for use where single colour or black reproduction is required: Version E Black or one colour on a white background or image. Version F White reversed out of a background colour or image. Master artwork The CD at the back of this manual contains artwork for the Master Brand Logos with Tagline in the following formats: Print: EPS (PMS colour, coated) EPS (PMS colour, uncoated) EPS (CMYK colour) Electronic: TIFF (RGB colour) JPEG (RGB colour) GIF (Web) Notes: Version F Versions E & F are supplied for print as CMYK only.
10 Master Brand with Tagline Vertical Format Colour 2.06 RACV Master Brand with Tagline Vertical Format Full Colour Version A The RACV Master Brand with Tagline Vertical Format has four primary colour configurations: Version A Gradient Blue and gradient Yellow for use on a white background. (Not available as Pantone colour version). Version B RACV Blue and RACV Yellow for use on a white background. Version A Version C White and RACV Yellow for use on an RACV Blue background. Version D RACV Blue for use on white or an RACV Yellow background. Gradients within the Master Brand Where the Master Brand itself contains a gradient of colour (Version A), the gradient is supplied as an inherent part of the electronic artwork file. Do not attempt to re-create this logo, but always use the master artwork supplied. Background gradients See section 3.02 for guidelines on the usage of the Corporate Master Brand on gradient backgrounds. Master artwork The CD at the back of this manual contains artwork for the Master Brand Logos with Tagline in the following formats: Print: EPS (PMS colour, coated) EPS (PMS colour, uncoated) EPS (CMYK colour) Electronic: TIFF (RGB colour) JPEG (RGB colour) GIF (Web) Notes: Version A is supplied for print as a combination of CMYK/PMS or CMYK only, as the logo element is always to be produced from process colour. Version C is supplied with a solid background only. Specifications for the creation and usage of an overall gradient background panel are shown on page Version C Version D Alternative gradient background
11 Master Brand with Tagline Vertical Format Mono 2.07 RACV Master Brand with Tagline Vertical Format Mono Version E The RACV Master Brand with Tagline Vertical Format has three mono configurations for use where single colour or black reproduction is required: Version E Black or one colour on a white background or image. Version F White reversed out of a background colour or image. Version F Master artwork The CD at the back of this manual contains artwork for the Master Brand Logos with Tagline in the following formats: Print: EPS (PMS colour, coated) EPS (PMS colour, uncoated) EPS (CMYK colour) Electronic: TIFF (RGB colour) JPEG (RGB colour) GIF (Web) Notes: Versions E & F are supplied for print as CMYK only.
12 Corporate Colours 2.08 Primary colour palette The RACV corporate colour palette consists of two primary colours RACV Blue and RACV Yellow. Please note: these colours may vary across different mediums or when printing on different stock types. In all cases the result should match the Pantone Coated colours specified as closely as possible. RACV Blue Pantone Coated PMS 293 C RACV Yellow PMS 109 C Pantone Uncoated PMS 293 U PMS 012 U CMYK C 100 M 60 Y 0 K 0 RGB R 31 G 90 B 165 C 0 M 10 Y 100 K 0 R 248 G 219 B 0 WEB # 1F5AA5 # F8DB00
13 Corporate Typeface 2.09 Typeface DIN is the RACV corporate typeface. This font should be used for all text on corporate and marketing applications such as; stationery, signage, vehicles, brochures, publications, and advertising material. There are four weights of this font that can be used: DIN Bold DIN Medium DIN Regular DIN Light DIN Bold DIN Medium DIN Regular DIN Light Substitution of typefaces For instances where the DIN font is not available, on either the eminating or receiving computer (eg. ), text should be set in the universal font Arial. There are two weights that may be used: Arial Bold Arial Regular Arial Bold Arial Regular
14 Secondary Typeface 2.10 Secondary typeface For applications where large amounts of text are required, such as text-heavy publications or company reports, a secondary RACV typeface, Franklin Gothic, can be used. It can be set as body copy and minor text headings, but should NOT be used for Titles, Headings or feature text such as Pull-Quotes. There are three weights of this font that can be used, each of which has an italic version: ITC Franklin Gothic BT Demi ITC Franklin Gothic BT Demi Italic ITC Franklin Gothic BT Medium ITC Franklin Gothic BT Medium Italic ITC Franklin Gothic BT Book ITC Franklin Gothic BT Book Italic ITC Franklin Gothic BT Demi ITC Franklin Gothic BT Demi Italic ITC Franklin Gothic BT Medium ITC Franklin Gothic BT Medium Italic ITC Franklin Gothic BT Book ITC Franklin Gothic BT Book Italic
15 Clear Space and Minimum Size 2.11 Clear space There should always be an area of clear space around the logotype and tagline separating it from all text and graphics. This space should be no less than the height of the RACV letters (x) on the top, left and right sides. The Master Brand, and the Master Brand with Tagline Horizontal format, require a space of three quarters of the letter height at the base. The Master Brand with Tagline Vertical format requires a space of half the letter height at the base Minimum size The RACV Master Brand should not be used in any situation at a size smaller than 6mm in height. The RACV Master Brand with Tagline Horizontal format should not be used in any situation at a size smaller than 8mm in height. The RACV Master Brand with Tagline Vertical format should not be used in any situation at a size smaller than 16mm in height. 6mm 8mm 16mm
16 Incorrect Usage 2.12 RACV Master Brand Logo To maintain a unified appearance, the logotype must always be reproduced in accordance with the rules specified in these guidelines. Never create your own logo. Always use one of the Master Brand Logos supplied on the electronic artwork CD in the back of these guidelines. On this page are examples of what not to do with the Master Brand Logo. (a) Never substitute the logotype font for another font. (b) Never use any colours other than those specified in these guidelines. (c) Never stretch, alter or distort the elements of the logotype. (d) Never outline the graphic elements of the logotype. (e) Never rearrange the elements of the logotype. (f) Never remove or add new elements to the logotype. (g) Never frame the logotype within another shape. (h) Never angle the logotype. (i) Never allow other graphic elements within the minimum clear space area. (a) (b) (c) (d) (f) (g) (h) (i) (e) Never allow other graphic elements within the minimum clear space area
L O G O S T A N D A R D S
LOGO STANDARDS Apex Logo Standards Logo + Colors...-6 Logo Family...7-17 Logo Usage...18-19 Typefaces... 20 Logo Files: Applications & Use...21 Prepared by: 27 CENTRAL PARK BLVD. STE 204 DENVER, CO 8028
01: The Digital Explorer Identity
Brand Guidelines Brand Guidelines 01: The Digital Explorer Identity 02: Use of the Identity 03: Color Palette 04: Logo Colour Usage 05: Use of the Digital Graphic 06: Typeface 07: File Formats 08: Sample
corporate identity guidelines
Seilevel Corporate Identity Guidelines Introduction 1 Preferred Signature and Components Logo Space and Minimum Size Signature Variations Color Palette Typography Signature Misuse 2 3 4 5 6 7 corporate
Brand Guidelines. MAY London-Digital-Security-Centre
Brand Guidelines MAY 2017 @LondonDSC London-Digital-Security-Centre Introduction The brand guidelines presented in this document have been created to ensure harmonious use of the London Digital Security
CNOOC Nexen Employer Brand Guidelines. A New Energy
CNOOC Nexen Employer Brand Guidelines A New Energy Corporate Colours The primary colour palette is used in the logo. The extended colour palette is built with a range of blues to create a spectrum that
Corporate Identity Guidelines
Corporate Identity Guidelines CONTENTS 1.0 TRADEMARK Watco Companies Logo Logo Clear Space Logo Variations Project Logos Proper Logo Use 03 04 05 06 07 08 2.0 TYPOGRAPHY Type Family 3.0 COLOR Brand Color
+ + = LOGO RATIONALE. Connective Negative space Teamwork Sharing. Collaborative Innovative. Nectar The perfect mix to enable pollination
STYLE GUIDE LOGO RATIONALE 01 + + = Connective Negative space Teamwork Sharing Collaborative Innovative Nectar The perfect mix to enable pollination LOGO GUIDELINES NECTAR 02 PRIMARY LOGO ON WHITE NECTAR_LOGO_HOR_ONWHITE_CMYK
THE ORIGINAL HOME IMPROVEMENT SPECIALISTS SM STANDARDS OF USE GUIDELINES
THE ORIGINAL HOME IMPROVEMENT SPECIALISTS SM STANDARDS OF USE GUIDELINES LOGO INTRODUCTION The Handyman Connection logo is a marketing communication property owned by Handyman Connection. To strengthen
Graphic Standards Manual. Version 1.3 February 2015
Graphic Standards Manual Version 1.3 February 2015 2 introduction The Importance of Graphic Standards The way we identify ourselves in all types of communications is the way we tell the world who we are.
Identity Standards Guide A guide to consistent use of brand elements
08.01.04 A guide to consistent use of brand elements Contents 1 Introduction A cohesive identity system increases and strengthens our visibility to all audiences customers, partners, and prospects. Applying
Third Party Identity Guidelines
Third Party Identity Guidelines Introduction Introduction This document has been developed to provide anyone using The Wolfson Foundation logotype with clear guidelines on how the brand identity can be
Corporate Identity Guidelines
Corporate Identity Guidelines - CONTENTS 1.0 TRADEMARK Watco Companies Logo Logo Clear Space Logo Variations Project Logos Proper Logo Use 03 04 05 06 07 08 2.0 TYPOGRAPHY Type Family 3.0 COLOR Brand Color
Corporate Identity At-A-Glance. Abbreviated Version
Corporate Identity At-A-Glance Abbreviated Version Corporate Signature The Corporate Signature is the key component of s visual identity. It s the primary expression that graphically represents across
Brand Identity Guide. Raise Your Hand Texas Brand Identity Guide Standards and Practices
Brand Identity Guide Raise Your Hand Texas Brand Identity Guide Standards and Practices August 2016 Primary Logo The Raise Your Hand Texas primary logo uses the letterforms from our name to present an
Graphic Standards Guide. September 2014 PREPARED BY:
Graphic Standards Guide September 2014 PREPARED BY: Graphic Standards Guide Visual communications play an important role in how an organization is perceived. An organization s promotional materials, stationery,
Styleguide Stage One - Brand Identity Brand Logo, Colour, Font and Pattern JUNE 2017
Styleguide 2017 Stage One - Brand Identity Brand Logo, Colour, Font and Pattern JUNE 2017 Contents 2 Capital Chemist Introduction 2 Contents 3 Introduction Brand Logo and Guidelines 4 Brand Logo 5 Coloured
BRAND IDENTITY STANDARDS GUIDE
BRAND IDENTITY STANDARDS GUIDE JANUARY 2015 TABLE OF CONTENTS This brand identity standards guide was created to help establish the BCIU s visual brand image and bring consistency to all visual representations
Graphic Standards Guide
Graphic Standards Guide Welcome to the. We have developed these standards to assist you in creating consistent and correct usage of the logo for both internal and external communications. Our goal is to
Branding Policy 2015
Branding Policy November 2015 Archery NZ Inc. Style Guide Table of Contents Use of the Archery NZ Inc. Brand...4 The Archery NZ Inc. Logo - General Use...5 The Archery NZ Inc. Logo - Reverse Use...6 The
AHSN North East & North Cumbria. Identity Guidelines
AHSN North East & North Cumbria Version 2.1 1 Identity Guidelines Guidelines / Contents Version 2.1 2 Page No. 3 4 5 6 7 8 9-13 Contents Introduction Logo Colours Usage & Positioning What Not to Do Typefaces
GRAPHIC STANDARDS MANUAL. Appalachian Trail Conservancy Version 1.0
GRAPHIC STANDARDS MANUAL Appalachian Trail Conservancy 2011 - Version 1.0 THE BRAND LOGO Brand Identity Our logo incorporates colors, typeface and graphic treatments to help solidify this program s brand
FLEET LOGO USAGE AND STANDARDS INNOVA BRANDING STANDARDS 2015 GUIDE
FLEET LOGO USAGE AND STANDARDS INNOVA BRANDING STANDARDS 2015 GUIDE INNOVA BRANDING STANDARDS 2015 GUIDE 2 TABLE OF CONTENTS The Innova Brand 3 Branding Elements Logo Colors Typography 4 8 10 INNOVA BRANDING
BRAND IDENTITY GUIDELINES FEBRUARY 2014 GIVE. ADVOCATE. VOLUNTEER. UnitedWay.org
UNITED WAY BRAND IDENTITY GUIDELINES FEBRUARY 2014 GIVE. ADVOCATE. VOLUNTEER. UnitedWay.org OUR MASTER BRANDMARK PRIMARY BRANDMARK The most fundamental visual element of a brand identity is its brandmark.
2 December NCFE Corporate Guidelines. Introduction
Introduction Introduction How we connect with people through our brand is essential to who we are, and plays a big part in the NCFE experience. We created this document (which is simpler than it looks)
VIVO Identity Guidelines
VIVO Identity Guidelines May 2010 Version 1.0 00 Contents 01 02 03 04 05 06 Introduction About VIVO VIVO Identity Elements Space Size Color System (web and print) Identity Colors Primary Color Palette
Trican Visual Identity Guidelines 2015
Trican Visual Identity Guidelines 2015 Media Kit Version 2.1 Trican Well Service Ltd. 2900, 645 7 th Avenue SW Calgary, Alberta Canada T2P 4G8 P 403.266.0202 F 403.237.7716 TricanWellService.com TABLE
Introduction. ThinManager - A Rockwell Automation Technology
1220 Old Alpharetta Road, Suite 390 Alpharetta, Georgia 30005 www.thinmanager.com info@thinmanager.com OFFICE 678-990-0945 Introduction... 1 Logo... 2 Clear space and minimum size... 3 Primary color palette...
OFFICIAL LOGO GUIDELINES
Page 1 OFFICIAL LOGO GUIDELINES Page 2 BRAND VALUES Basketball s New Horizon The unique yet simplistic brand encompasses the concept of new horizons and forward thinking, reflective of the ambitions of
Logo. Logo. Symbol. Wordmark
1725 Windward Concourse, Suite 300 Alpharetta, Georgia 30005 www.thinmanager.com info@thinmanager.com OFFICE 678-990-0945 FAX 678-990-0951 Introduction... 1 Logo... 2 Clear space and minimum size... 3
CLIENT: Pro-Cut International, LLC. DATE: REV
CLIENT:. DESIGN: Dept. of Shred DESIGNER: KRISTOFER HENRY DATE: 5.31.2006 REV. 2.21.2019 INTENT: The following is to be used as a Logo Usage Guideline when implementing the PRO-CUT LOGO in print, web and
CORPORATE GRAPHIC STANDARD GUIDELINES. Revision: 07/17/2014
CORPORATE GRAPHIC STANDARD GUIDELINES Revision: 07/17/2014 Graniterock Corporate Graphic Standard Guidelines 2 INTRODUCTION The Graniterock logo and graphics are an important part of our Company s identity.
Corporate Identity Manual Kerio Technologies. Version
Corporate Identity Manual Kerio Technologies Version 2008.2 Contents 2 Corporate Brand Signature 3 Signature rules 4 Incorrect usage 5 Kerio Corporate Font 6 Primary Color Palette 8 Expanded Color Palette
Graphics Standards Manual
Graphics Standards Manual October 2007 City Manager s Message October 2007 The organization-wide identity graphic represents the City of Lawrence as the entire municipal government, as well as its departments.
Association of Power Producers of Ontario Graphic Standards Guide
Association of Power Producers of Ontario Graphic Standards Guide SEPTEMBER, 2003 Association of Power Producers of Ontario Graphic Standards Guide CONTENT AND PURPOSE OF THIS GUIDE This Standards Guide
Visual style guidance
Visual style guidance H 36 H Introduction to the Logo Visual style guidance outlines how to use the program logo, color palette, typography and imagery in print and electronic communication products. The
CANES COMMUNITIES REGIONAL VISUAL IDENTITY MANUAL. March 2015
CANES COMMUNITIES REGIONAL VISUAL IDENTITY MANUAL March 2015 Table of Contents Identity Introduction................................................. 1.0 Using This Manual... 1.1 Identity Policy.........................................................
FRAG BRAND IDENTITY GUIDELINES
FRAG BRAND IDENTITY GUIDELINES Blount International, Inc. May 2017 INTRODUCTION As Blount Team Members, we all play a role in protecting our company s brand equity one of our most valuable assets. The
Styleguide Stage One - Brand Identity Brand Logo, Colour, Font and Pattern
Styleguide 2016 Stage One - Brand Identity Brand Logo, Colour, Font and Pattern Contents 2 Capital Chemist Introduction 2 Contents 3 Introduction Brand Logo and Guidelines 4 Brand Logo 5 Coloured Brand
LOGO USE GUIDELINES BRAND GUIDELINES PUBLISHED ON FEBRUARY 17,
LOGO USE GUIDELINES BRAND GUIDELINES PUBLISHED ON FEBRUARY 17, 2014 1 LOGO USE GUIDELINES LOGO USAGE GUIDELINES 13 LOGO USAGE GUIDELINES The Gardner-Webb logo is the centerpiece of the University's visual
SUBSURFACE INSTRUMENTS, INC.
1 BRAND GUIDELINES B R A N D G U I D E L I N E S 01 / 2015 2 BRAND GUIDELINES CONTENTS Intro Our Name & Trademarks Stationery Colors Misuses of Logos File Types & Usage Corporate Fonts What is a Logo?
The Fresno EOC logo includes the box symbol and wordmarks
Brand Guidelines box symbol wordmarks The Fresno EOC logo includes the box symbol and wordmarks Introduction The foundation of our graphic identity system, the Fresno EOC logo, represents the most concise
BRAND & LOGO STYLE GUIDE
BRAND & LOGO STYLE GUIDE 2015 StopWaste is the Alameda County Waste Management Authority, the Alameda County Source Reduction and Recycling Board, and the Energy Council operating as one public agency.
Identity Guidelines: How to use our logo. Version 1.0 April 2014
Identity Guidelines: How to use our logo Version 1.0 April 2014 Contents 2 3 Introduction and Who to Contact 4 Writing the Company Name 5 The Fortune Brands Logo 6 Approved Logo Color Variations 7 Color
Phonetics Incorporated
Visual Identity Guidelines e Phonetics Incorporated r The logo/wordmark and all visual identity artwork represented in this booklet belongs entirely to Phonetics Incorporated. All other content and layout
Brand Guidelines. Have questions or need help? Contact us at
Brand Guidelines Have questions or need help? Contact us at hello@startupcan.ca v 2.0 November 2018 Table of Contents Entrepreneurship Empowers Everyone In Writing...3 Logo...4 Alternate Versions...5 Colours...6
Quick Reference Guide
University of Guelph Quick Reference Guide Effective January 2007 Edited September 2016 The University of Guelph is Canada s pioneer in accelerating discoveries about the interdependencies of life systems
2 Sidra basic elements. Corporate identity manual
2 Sidra basic elements Corporate identity manual 2 Sidra basic elements Contents 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.9 2.10 2.11 2.12 The Sidra mark Protecting the Sidra mark Standard use sizes Colour versions
This document describes the basic elements of our identity system and provides guidelines for their correct use.
STYLE GUIDE CONTENT 3 INTRODUCTION 4 APPROVED PRIMARY LOGO 5 USE OF THE PRIMARY LOGO 10 APPROVED BRAND LOGOS 11 CLEAR SPACE 13 INCORRECT LOGO USAGE 14 FONTS 15 WEBSITE 16 SUMMARY Welcome to the EPIC style
Identity Standards Manual for Mississippi Department of Education
Identity Standards Manual for Mississippi Department of Education Our brand is the distinctive image associated with our department. It is the visual, emotional, and rational impression that we elicit
Primary Identifi cation of Sunglass Cove. Colour Use. Alternative Logo Confi gurations
Logo Guide Primary Identifi cation of Sunglass Cove ORANGE PANTONE: 1235 U PROCESS: C0.39 M29.41 Y91.37 K100 RGB: R253 G186 B49 HEXADECIMAL: #FCB514 BLUE PANTONE: 301 U PROCESS: C92.94 M60.78 Y9.02 K0.39
DESIGN GUIDELINES. Davis Technical College. DAVIS TECHNICAL COLLEGE 550 East 300 South Kaysville, UT Phone: Web: davistech.
DESIGN GUIDELINES Davis Technical College DAVIS TECHNICAL COLLEGE 550 East 300 South Kaysville, UT 84037 Phone: 801.593.2500 Web: davistech.edu About this brand This identity guideline is a tool designed
ETSI Brand Guidelines
ETSI Brand Guidelines January 2011 ETSI LEGAL The ETSI logo is a trademark of ETSI. The ETSI logo shall only be used in accordance with the ETSI Brand Guidelines. In case of any questions with regards
TECO Logo Guidelines Company Logos. TECO Energy Tampa Electric Peoples Gas TECO Partners TECO Services...
Logo Guidelines Table of Contents The TECO Brand...2... 4 Colors...7 Typography... 8 TECO Logo... 9 Company Logos TECO Energy...10 Tampa Electric...11 Peoples Gas... 12 TECO Partners... 13 TECO Services...
Graphic Standards. as of March 1, 2012
Graphic Standards as of March 1, 2012 Creating Montgomery College s New Identity Officially launched in March 2012, Montgomery College s new brand identity unifies and embodies the spirit of our institution.
Visual Brand Identity Guide. UP_BRND_BK_BrandIDStandards_R8.1_ indd 1
Visual Brand Identity Guide UP_BRND_BK_BrandIDStandards_R8.1_012916.indd 1 2 Introduction Institutional Logo Description 5 Stacked logo 6 Horizontal logo 7 Clear space 8 Incorrect applications 9 Logo colors
GRAPHIC STANDARDS BOOK
BOOK PURPOSE A uniformly applied visual identity program is essential to building a strong brand. It helps to immediately establish recognition for The Innevation Center University of Nevada, Reno, expresses
THE BRAND BOOK. LAZ Parking Branding Guidelines V2.02
THE BRAND BOOK LAZ Parking Branding Guidelines V2.02 TABLE OF CONTENTS Introduction... 03 LAZ Parking Corporate Logo... 05 Design... 06 Colors... 07 Monochrome... 08 Clear Space... 09 Minimum Size... 10
Brand Guidelines Powerplus Brand Guidelines Document 2014 Edition
Brand Guidelines Contents 01. Introduction 02. Master brand 03. Orientation 04. Clear space 05. Minimum size 06. Colour palette 07. Unacceptable usage 08. Typeface 09. Category variations 10. Contact Introduction
BRAND BOOK. for Chapters PREPARED BY NOVEMBER 2016
BRAND BOOK for Chapters PREPARED BY NOVEMBER 2016 WWW.MISSION-MINDED.COM OUR NAME INTRODUCTION This is an exciting time for AALL. Our new brand the entirety of the Think logo, of visuals, brand as messaging
STYLE AND USAGE GUIDELINES
STYLE AND USAGE GUIDELINES Meet. Play. Celebrate. Syracuse Logo OFFICIAL LOGO FOR The Oncenter logo must always be presented as above, with the icon placed at left and with equidistant spacing between
NSW ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES
NSW ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES ACCREDITED VISITOR INFORMATION CENTRE IDENTITY The italic yellow i sign on the blue background is a registered trademark. It denotes
Graphic Identity Standards Manual. Second Edition Year 2013
Graphic Identity Standards Manual Second Edition Year 2013 CONTENTS 2 HOW TO USE THIS MANUAL 3 THE ROLE OF A GRAPHIC IDENTITY PROGRAM 4 THE CENTRAL LAKES COLLEGE SIGNATURE 5 ELEMENTS OF THE IDENTITY SYSTEM
Logo & Icon. Fit Together Logo (color) Transome Logo (black and white) Quick Reference Print Specifications
GRAPHIC USAGE GUIDE Logo & Icon The logo files on the Fit Together logos CD are separated first by color model, and then by file format. Each version is included in a small and large size marked by S or
Brand Guidelines. Georgia Humanities
Brand Guidelines Georgia Humanities LOGO SIGNATURE The logo signature is the structured relationship between the type, mark, and tagline. The complete signature should be used where possible, or the signature
LOGO & BRAND STANDARDS GUIDE
LOGO & BRAND STANDARDS GUIDE INTRODUCTION The SparkPost Brand Standards Guide provides key information needed to accurately and consistently produce external and internal documents and communications.
Graphic Standards Guide
Graphic Standards Guide Atlas Tissue 2017 CONTENTS Introduction 3 Identity Overview 4 Logo 5 - Logo Configuration 5 - Sizing Requirements 6 - Logo Colors 7 Color 8 Typography 9 ATLAS TISSUE GRAPHIC STANDARDS
VISUAL IDENTITY GUIDE 2016
VISUAL IDENTITY GUIDE 2016 TABLE OF CONTENTS THE LOGO 02 MINIMUM SIZE / SPACE 04 INCORRECT USAGE 05 COLOR PALETTES 06 GRAPHIC ELEMENTS 07 TYPOGRAPHY 08 02 THE LOGO Primary Logo The bold, clean look of
Logo + Stationery Guidelines logo guidelines
logo guidelines The Lotteries Yukon logo was modernized in 2014. It was updated using a clean, modern font called Exo DemiBold. The blue of the original logo was changed to a warmer tone. The warm yellow
GRAPHIC STANDARDS MANUAL
GRAPHIC STANDARDS MANUAL INTRODUCTION AND GENERAL STANDARDS The purpose of this Graphic Standards Manual is to set forth guidelines that will assist in applying the Active Aerogels Logo to all communications.
onem2m Standards Certification Logo Usage Guidelines
Logo Usage Guidelines December 2016 Logo Design Explanation Requirements of Use onem2m Logo shall only be used in relation to products that have undergone and completed the onem2m certification process
OTTER TAIL COUNTY - MINNESOTA LOGO USAGE POLICY
OTTER TAIL COUNTY - MINNESOTA LOGO USAGE POLICY Prepared By: The Branding Task Force as directed by the Division Directors and the Otter Tail County Board of Commissioners. Manual Version Control Version
BRAND STANDARDS GUIDE
BRAND STATEMENT AT SHURTAPE, WE MAKE RELENTLESSLY RELIABLE TAPES FOR THOSE WITH THE ABSOLUTE HIGHEST. WE MAKE TAPE FOR CRAFTSMEN. FROM DESIGN AND DEVELOPMENT TO MANUFACTURING AND DISTRIBUTION, WE DEMAND
EmpowHER Brand Standards
EmpowHER 2 Introduction 3 EmpowHER Vocabulary 4 Logo & Slogan 6 HER Icon 7 Colors 8 Fonts 9 Contents 3 EmpowHER s provide a foundation for clear and consistent communication of the EmpowHER identity. This
MESSAGE FROM TRUSTED CHOICE
Logo Rules MESSAGE FROM TRUSTED CHOICE Trusted Choice Logo Rules We are pleased that you decided to participate in Trusted Choice. We have invested substantial resources in developing the Trusted Choice
BRAND & IDENTITY GUIDELINES. Tony Musiol Munster Vales
BRAND & IDENTITY GUIDELINES Tony Musiol Munster Vales 2 OUR MOTIF We have chosen a crown as the motif in our identity as it is an ancient and iconic symbol of Munster. An elegant but simple Celtic knot
Brand Guidelines Overview
Brand Guidelines Overview May 2012 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark
ATHLETICS LOGOTYPE STYLE GUIDE
ATHLETICS LOGOTYPE STYLE GUIDE CONTENTS INTRODUCTION 3 COLOR PALETTE 4 PRIMARY LOGO 5 MONOGRAM LOGO 10 WORDMARK 15 ADDITIONAL TYPOGRAPHY ELEMENTS 17 LOGO USAGE RULES 18 WESTMONT ATHLETICS FONT 20 CREATING
Brand Identity Guide
Brand Identity Guide Logos Preferred Logo The official logo for St. Vrain Valley Schools. Use the full-color version of the logo when possible. Logos can be downloaded at http://www.svvsd.org/logos FULL
INTRODUCTION. Please respect the integrity of the brand and the careful thought and craft that has gone into it.
BRAND STANDARDS MAY 2017 INTRODUCTION The Intelligent Office brand is more than a name. It is a complete system of color, typography and artwork that reflects the true spirit of the organization. Using
Section A: [corporate logo specifications
c o r p o r a t e i d e n t i t y m a n u a l Section A: [corporate logo specifications The XCO Corporate Logo The corporate logo is the primary component of the XCO identity. It is vital that the usage
VISUAL IDENTITY GUIDE 2017
01 VISUAL IDENTITY GUIDE 2017 TABLE OF CONTENTS THE LOGO 03 MINIMUM SIZE / SPACE 05 INCORRECT USAGE 06 COLOR PALETTES 07 GRAPHIC ELEMENTS 08 TYPOGRAPHY 09 03 THE LOGO Primary Logo The bold, clean look
Graphic Standards Manual. Version 1.5 May 2017
Graphic Standards Manual Version 1.5 May 2017 2 introduction The Importance of Graphic Standards The way we identify ourselves in all types of communications is the way we tell the world who we are. Consistency
STYLE GUIDE LIVING INTO THE BELOVED COMMUNITY APRIL 2017
STYLE GUIDE LIVING INTO THE BELOVED COMMUNITY APRIL 2017 WELCOME The purpose of this document is to provide guidance on use of the Living into the Beloved Community logo by staff and authorized users who
Graphic Identity Guidelines
Graphic Identity Guidelines PureBond Signature The PureBond Signature is composed of the PureBond Logo and an appropriate tagline. There are various versions of the Signature, each with a different emphasis
GÉANT CORPORATE IDENTITY GUIDELINES FOR USE. connect communicate collaborate
GÉANT CORPORATE IDENTITY GUIDELINES FOR USE connect communicate collaborate THE LOGO The GÉANT logo is the core element within the brand. From printed brochures and datasheets through PowerPoint presentations
Brand Identity Standards
Brand Identity Standards User Information This guide will serve as a tool on how to use the basic identity elements. Within this guide you will be shown the basic elements of Witham Health Services identity
Last modified November Visual Identity Guidelines
Last modified November 2012 Visual Identity Guidelines INTRODUCTION The City of Brandon s logo is one that recognizes the importance of community and family, while paying homage to its strong ties to agriculture
LOGO STANDARDS AND USAGE GUIDE
1 LOGO STANDARDS AND USAGE GUIDE 2014 Visionworks Marketing Group 2 COLOR SPECIFICATIONS The Central Missouri Community Action logo uses the listed Pantone (PMS) colors. When printing in four-color, the
Branding Guidelines. April
Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice
Visual Style Guide. April 2016
Visual Style Guide April 2016 Page 2 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 9 Print Examples 10 Screen Examples
Capital Region ESD 113 Logo and Design Standards. My Partner for Learning Solutions
Logo and Design Standards My Partner for Learning Solutions Logo and Design Standards The logo was developed and approved by a committee of employees, the board of directors and school district superintendents.
OUR IDENTITY AND ITS COMPONENTS. Logo Logo usage policy 03 Official logo 05 Dimensions 06 Improper usage 07
VISUAL GUIDELINES TABLE OF CONTENT This document is intended for all those who use the ISPE visual identity in communications and supporting documents. Instructions provided in this guide will ensure consistency
BRAND IDENTITY GUIDELINES
BRAND IDENTITY GUIDELINES table of contents Mechanics of the Logo 3 Correct Usage - Full Color Logo 4 Correct Usage - Grayscale Logo 5 Correct Usage - Black Only Logo 6 Reversed Identity 7 Clear Zone Requirements
ERISTOFF MASTER BRAND MARK VISUAL GUIDELINES FOR OFF-PACK USAGE
ERISTOFF MASTER BRAND MARK VISUAL GUIDELINES FOR OFF-PACK USAGE THE ERISTOFF MASTER BRAND MARK Wolf Device Eristoff Word Mark The Eristoff Master Brand Mark is the key off-pack visual representation of
Odin BRAND GUIDELINES
Odin BRAND GUIDELINES Updated January 2016 Table of Contents 2 3 3 3 4 4 5 5 5 6 6 6 7 7 8 8 8 8 9 9 9 10 Odin Brand Guidelines The Odin Logo Clear Space Minimum Sizes Improper Use of Logo Improper Examples
Branding Guidelines - gather, grow, go
Branding Guidelines - gather, grow, go Heartland Community Church, June 2008 Brand Attributes 1 2 The Heartland gather, grow, go logos are made up of 2 different elements 1. Symbol - Each g logo has a
IDENTITY PROGRAM: STANDARDS AND GUIDELINES. FCA Brand Mark. Key Visual Elements and Usage Guidelines
IDENTITY PROGRAM: STANDARDS AND GUIDELINES FCA Brand Mark Key Visual Elements and Usage Guidelines March 2015 CONTENTS 3 Introduction 4 Area of Isolation 5 Coloring and Backgrounds 6 Basic Rules of Use
Brand Guidelines
Brand Guidelines 2017 11.22 Logo Logo Our company logo is the core of our identity and should be used on all communication materials. When used consistently and thoughtfully it will strengthen recognition
AFerry Brand Guidelines
2 Contents Introduction 3 The AFerry Logo 4 Protecting Our Master Logo 5 Incorrect Master Logo Application 6 AFerry Family Logos 7 Typography 8 Print Typography 9 Digital Typography 10 Colour 11 Responsive
Table of Contents. Logo. Colour
Brand Guidelines (Eternal) June 2018 Table of Contents Logo 1.0 Logo 1.1 Logo Versions 1.2 Tagline Lockup 1.3 Clear Space and Minimum Size 1.4 Relation to Other Logos 1.5 Logo Don ts Colour 2.0 Brand Palette