Graphic Identity Guidelines

Transcription

1 Graphic Identity Guidelines

2 PureBond Signature The PureBond Signature is composed of the PureBond Logo and an appropriate tagline. There are various versions of the Signature, each with a different emphasis on describing the benefit of the product, or identifying it as a Columbia Forest Products brand. Current logo families are available for download online:

3 Customer Versions

4 Logo Applications CLEAR SPACE In order to command attention, the PureBond Logo (or Signature) must maintain a certain amount of clear space around it. Whenever possible, provide as much clear space as your layout can accommodate. X = LOGO SQUARE DIMENSION MINIMUM SIZE REQUIREMENTS Except in very special cases, such as an imprint on a pencil or CD spine, the width of the PureBond Logo should never appear smaller than one and one quarter inches wide. BACKGROUND COLORS The PureBond Logo should always print over white, a solid background, or within a solid colored box.

5 Unacceptable Uses DON T MODIFY LOGO OR SIGNATURE The Logo is the cornerstone of all PureBond brand elements. Care should be taken to never dilute its structural character or integrity. DON T REASSIGN COLORS TO THE LOGO The PureBond Logo was designed to consistently represent the company. Proper use, including color, is necessary to achieve that goal. DON T APPLY GRAPHIC EFFECTS TO THE LOGO Dimensional effects highlights, bevels or radial or gradient fills should never be applied to the Logo. There are cases where a well-crafted drop shadow may be appropriate. DON T ALTER SHAPE OF LOGO Unless scaling proportionally, never stretch, shape or bend the Logo or any of its individual letterforms. DON T SACRIFICE LEGIBILITY Use discretion when placing the Logo over a photograph or other background. Never place over an overly complicated photo background or one that doesn t provide adequate contrast. DON T USE THE PUREBOND LOGO OVER BUSY GRAPHICS Legibility is key. The PureBond Logo should always print over white, a solid background, or within a solid colored box. DON T USE THE PUREBOND LOGO AS PART OF ANOTHER LOGO The Logo has been designed to stand on its own. Combining it with another logo creates possible confusion in the marketplace. EXAMPLES OF LOGO USES THAT ARE NOT ALLOWED:

6 Color Palette The PureBond Palette was designed to represent the properties of the product; fresh, clean, intelligent. The PureBond colors say as much about the brand as the name itself. You may print in Pantone Goe colors or using CMYK 4-color process. Your printer can order Goe colors, available October 2007, as additional colors to the Pantone library. GOE C AND GOE C ON WHITE PANTONE GOE COLOR: C 4 COLOR PROCESS: C:75 M:26 Y:30 K:0 WHITE AND GOE C ON GOE C BLACK ON WHITE PANTONE GOE COLOR: C OR 40% Screen of C 4 COLOR PROCESS: C:29 M:5 Y:10 K:0 WHITE ON BLACK

7 MARKETING MATERIALS Customer Usage As a member of the PureBond Fabricator Network, you can take advantage of the brand power of PureBond by using the logo artwork in your formaldehydefree selling tools, such as brochures, advertising or point of purchase signage. Paired with the PureBond counter card, door decal and consumer brochure, PureBond formaldehyde-free hardwood panels will help create demand for all of your Green offerings. ADAM S CABINETRY FEATURING Use of PureBond logo is not permitted on business cards, company stationery and general company signage or literature where other UF products may be referenced. CUSTOMER BROCHURE Copyright ColumbiaForestProducts.AllRightsReserved.

8 About file formats JPG GIF PNG EPS PDF This is a hi-res file suitable for Word, PowerPoint, forms, etc. This format has a solid white background, so the white text versions cannot be offered this way. This is a small, low-res, transparent background file for or web. This is a small, low-res, transparent background file for web or video use. This is a large, hi-res file for professional printing, signage, embroidery and other uses that require a large scalable file with a transparent background. Unless you have the appropriate Adobe design software you cannot open EPS files, but your printer can, so forward them on. This is a reference only document to show you or your vendor the proper use of the logos for color. COLOR MATCH CHART Note that ink colors when specified on different types of paper stock print very differently. We have provided some ink swatches of both the PMS inks and the CMYK process alternatives on two paper stocks for your reference. One is printed on a typical coated (slick) stock and the other is printed on an uncoated (matte) stock. Depending on your printing job, you will want to reference the Color Match Chart provided and supply this to your print vendor as a color guide to match on press. There are several provided in each stock, and you can cut the swatches apart to share them. You should try to attain a very close match to these guides. WEARABLES AND GIFTS Please send a proof to cfpmarketing@cfpwood.com to get pre-approval. FOR QUESTIONS PLEASE CONTACT Greensboro Marketing cfpmarketing@cfpwood.com Address: 7900 Triad Center Drive Suite 200 Greensboro, NC Phone: