Brand Guidelines. RealVNC Brand Guidelines 1

Transcription

1 Brand Guidelines RealVNC Brand Guidelines 1

2 Contents Introduction Why is brand important? 3 Our core brands 3 RealVNC RealVNC logo 4 Logo restrictions 6 RealVNC colors 8 Typography 9 VNC Connect VNC Connect logo 11 VNC Developer VNC Developer logo 13 VNC Developer colors 15 VNC Automotive VNC Automotive logo 16 VNC Automotive colors 18 Need help? 19 2 RealVNC Brand Guidelines

3 Introduction Why is brand important? Brand creates the personality of RealVNC and allows us to develop and identify relationships with our customers. Our brand defines our customer s user eperience with RealVNC from a sales or support service phone call, onstand event visit, social media messaging, supporting product collateral, website browsing to the app UI and finally the actual product itself. These all contribute to the ongoing support and the ultimate satisfaction of the customer. Everyone within the RealVNC organisation has a key role to play in delivering the brand to the market and ensuring customers form a good impressions at all levels of interaction with RealVNC. Our core brands: RealVNC was founded by the original inventors to promote, enhance and commercialize remote access. VNC Developer enables you to build remote access into your products and services. VNC Automotive is a single supplier for all your vehicle connectivity needs. VNC Connect delivers simple and secure remote access software for a wide range of applications and industries. RealVNC Brand Guidelines 3

4 RealVNC logo Primary logo Clearspace If the logo is placed near other elements (such as tet, images, and other logos) it must meet the minimum clearspace shown below. Square version This logo should only be used in special circumstances. For instance, use in Twitter social media channel or websites that call for a square dimensions. Logo size limitations When producing ehibition collateral, corporate signage and other large-scale design items, there is no maimum size limit for the logo, provided the logo positioning guidelines are met. A logo smaller than 3mm is not acceptable in general usage. The only eception to this limit is on certain corporate merchandise, such as printing a logo on the barrel of a pen. Minimum logo height (primary logo) Minimum logo height (square version) 3mm 15mm 4 RealVNC Brand Guidelines

5 RealVNC logo cont. Color variations The full color logo should take precedence on all materials, however you can use the white, black and grey version of the RealVNC Logo on block colored backgrounds or where you deem necessary for readability. Full color on light background White version on dark background Black version on light background Greyscale version on dark background App icons and favicon VNC Viewer (Android) VNC Server (Android) VNC Viewer (ios 10) VNC Server (ios 10) Favicon 16p 16p RealVNC Brand Guidelines 5

6 Logo restrictions The following is a guide that provides eamples of incorrect use of the logo. These restrictions also apply to the Automotive, Developer and Connect logos. CORRECT use of the logo DO NOT rotate the logo DO NOT add elements to the logo DO NOT delete elements of the logo REALVNC DO NOT change the typeface DO NOT reposition elements of the logo DO NOT introduce new colors DO NOT add an outline to the logo 6 RealVNC Brand Guidelines

7 Logo restrictions cont. The following is a guide that provides eamples of incorrect use of the logo. These restrictions also apply to the Automotive, Developer and Connect logos. DO NOT add a border DO NOT DO NOT swap the colors DO NOT reduce the opacity DO NOT add a gradient or pattern DO NOT place the logo in a shape DO NOT unproportionally scale the logo DO NOT skew the logo RealVNC Brand Guidelines 7

8 RealVNC colors RealVNC blue should be the dominant color on all design deliverables and the secondary colors should never overshadow it. The secondary colors are intended for accent use only. They should be used sparingly and never over a large area. Primary colors RealVNC blue should be the primary color on all branded deliverables. The RealVNC grey can be used with all product logos and is useful for coverage of large areas. REALVNC BLUE PANTONE 2925 C75 M30 Y0 K0 R40 G140 B244 #288CF4 GREY PANTONE 431 C47 M31 Y20 K4 R148 G161 B181 #93A0B5 Secondary colors Secondary colors are reserved for specialist applications where a large number of colors are required, such as charts, presentations and supporting print material. MANGO C11 M35 Y84 K0 R229 G172 B59 #E5AB3A PLUM C40 M63 Y27 K0 R169 G112 B143 #A8708F EVERGREEN C64 M18 Y53 K0 R103 G165 B138 #66A489 COBALT C86 M62 Y10 K0 R52 G95 B160 #335F9F TANGERINE C9 M61 Y82 K0 R225 G122 B58 #E RealVNC Brand Guidelines

9 Typography The RealVNC typography has been carefully selected to complement all our brands across the website and in print. Primary font Primary font for website, marketing direct mailers, stand displays, promo items and printed materials. To be used in either black or dark grey shade. Open Sans (Light) Open Sans (Regular) Open Sans (Semibold) Open Sans (Bold) Open Sans (Etrabold) Open Sans (Light Italic) Open Sans (Italic) Open Sans (Semibold Italic) Open Sans (Bold Italic) Open Sans (Etrabold Italic) RealVNC Brand Guidelines 9

10 Typography cont. The RealVNC typography has been carefully selected to complement all our brands across the website and in print. Secondary font (for use in Microsoft Office) As the Open Sans is an eclusive design font, we cannot epect RealVNC staff and eternal people to have access to the Open Sans font. Therefore we ask that you use Arial font, in standard 10pt font size in either black or grey shade. Arial (Regular) Arial (Bold) Arial (Bold Italic) Arial (Bold Italic) Type color A dark grey should be used for the tet color, this looks softer to the eye and makes the tet more comfortable and inviting to read. Black can be used if the tet is very small (7pt or lower) or when the tet is placed onto a light colored background. DARK GREY C0 M0 Y0 K80 R87 G87 B87 # BLACK C0 M0 Y0 K96 R34 G34 B34 # RealVNC Brand Guidelines

11 VNC Connect logo Primary logo Clearspace If the logo is placed near other elements (such as tet, images, and other logos) it must meet the minimum clearspace shown below. Stacked version This logo should only be used in special circumstances. For instance on websites that call for a square dimensions. Logo size limitations When producing ehibition collateral, corporate signage and other large-scale design items, there is no maimum size limit for the logo, provided the logo positioning guidelines are met. A logo smaller than 3mm is not acceptable in general usage. The only eception to this limit is on certain corporate merchandise, such as printing a logo on the barrel of a pen. Minimum logo height (primary logo) Minimum logo height (stacked version) 3mm 10mm RealVNC Brand Guidelines 11

12 VNC Connect logo cont. Color variations The full color logo should take precedence on all materials, however you can use the white, grey or black version of the VNC Connect logo on block colored backgrounds or where you deem necessary for readability. Full color on light background Black version on light background White version on dark background Greyscale version on dark background 12 RealVNC Brand Guidelines

13 VNC Developer logo Primary logo Clearspace If the logo is placed near other elements (such as tet, images, and other logos) it must meet the minimum clearspace shown below. Stacked version This logo should only be used in special circumstances. For instance on websites that call for a square dimensions. Logo size limitations When producing ehibition collateral, corporate signage and other large-scale design items, there is no maimum size limit for the logo, provided the logo positioning guidelines are met. A logo smaller than 3mm is not acceptable in general usage. The only eception to this limit is on certain corporate merchandise, such as printing a logo on the barrel of a pen. Minimum logo height (primary logo) Minimum logo height (stacked version) 3mm 10mm RealVNC Brand Guidelines 13

14 VNC Developer logo cont. Color variations The full colored logo should take precedence on all materials, however you can use the white, grey or black version of the VNC Developer logo on block colored backgrounds or where you deem necessary for readability. Full color on light background Black version on light background White version on dark background Greyscale version on dark background App icons and favicon Viewer (Android) Server (Android) Viewer (ios 10) Server (ios 10) Favicon 16p 16p 14 RealVNC Brand Guidelines

15 VNC Developer colors VNC Developer green should be dominant on all design deliverables and the secondary colors should never overshadow it. The secondary colors are intended for accent use only. They should be used sparingly and never over a large area. Primary colors VNC Developer green should be the primary color on all branded deliverables. The RealVNC grey can be used with all product logos and is useful for coverage of large areas. DEVELOPER GREEN PANTONE 376 C55 M0 Y98 K0 R133 G189 B41 #84BC28 GREY PANTONE 431 C47 M31 Y20 K4 R148 G161 B181 #93A0B5 Secondary colors Secondary colors are reserved for specialist applications where a large number of colors are required, such as charts, presentations and supporting print material. MANGO C11 M35 Y84 K0 R229 G172 B59 #E5AB3A PLUM C40 M63 Y27 K0 R169 G112 B143 #A8708F EVERGREEN C64 M18 Y53 K0 R103 G165 B138 #66A489 STEEL BLUE C78 M28 Y22 K0 R36 G145 B179 #2490B3 CHERRY C10 M82 Y71 K0 R218 G74 B68 #D94A43 RealVNC Brand Guidelines 15

16 VNC Automotive logo Primary logo Clearspace If the logo is placed near other elements (such as tet, images, and other logos) it must meet the minimum clearspace shown below. Stacked version This logo should only be used in special circumstances. For instance on websites that call for a square dimensions. Logo size limitations When producing ehibition collateral, corporate signage and other large-scale design items, there is no maimum size limit for the logo, provided the logo positioning guidelines are met. A logo smaller than 3mm is not acceptable in general usage. The only eception to this limit is on certain corporate merchandise, such as printing a logo on the barrel of a pen. Minimum logo height (primary logo) Minimum logo height (stacked version) 3mm 10mm 16 RealVNC Brand Guidelines

17 VNC Automotive logo cont. Color variations The full color logo should take precedence on all materials, however you can use the white, grey or black version of the VNC Automotive logo on block colored backgrounds or where you deem necessary for readability. Full color on light background Black version on light background White version on dark background Grey version on dark background App icons and favicon Viewer (Android) Server (Android) Viewer (ios 10) Server (ios 10) Favicon 16p 16p RealVNC Brand Guidelines 17

18 VNC Automotive colors VNC Automotive blue should be dominant on all design deliverables and the secondary colors should never overshadow it. The secondary colors are intended for use only as accents. They should be used sparingly and with great care, and never over a large area. Primary colors VNC Automotive blue should be the primary color on all branded deliverables. The RealVNC grey can be used with all product logos and is useful for coverage of large areas. AUTOMOTIVE BLUE PANTONE 2965 C92 M69 Y17 K3 R41 G82 B140 #28518C GREY PANTONE 431 C47 M31 Y20 K4 R148 G161 B181 #93A0B5 Secondary colors The amber orange is VNC Automotive eculsive secondary accent color. Tertiary colors Complementing the amber orange, two tertiary colors may be used for specialist applications where a large number of colors are required, such as charts, presentations and supporting print material. AMBER C0 M42 Y79 K0 R255 G168 B63 #FFA83F BLUE C80 M42 Y0 K0 R36 G127 B200 #237FC8 DARK GREY C70 M50 Y35 K20 R84 G103 B123 #53677B 18 RealVNC Brand Guidelines

19 Need help? Other available branded materials include the following: Business cards Stationary and complement slips Letterhead and document templates PowerPoint templates If you have any queries about the contents of this document, please contact the marketing department and we will be happy to help you. RealVNC Brand Guidelines 19