SUMMARY OF DESIGN CHOICES

Transcription

1 SUMMARY OF DESIGN CHOICES Company Name The name is a Hawaiian word that means to go, move. As a new start up application development company, the name fit as Tech designs applications for people on the move. A simple logo was created to highlight the meaning of the name to denote movement. A tag line of developing apps for people on the move let s go is used in the letterhead and business cards. Colors The primary colors chosen for Tech are bright blue, green, and an amber gold. Secondary colors are turquoise, dark grey, and a 30-degree gradient of the green. The colors are bright and fresh. Blue is a color that denotes stability, so as a start-up the decision was made to use that color to lend professionalism to the company. The green and amber gold add depth and contrast. The dark grey is primarily for font, and to be used for contrast on the website. Typography The font choices are Raleway and Open Sans. Both are clean and easy to read both online and in print. The decision was made to limit the font choices to just two now as the company grows. In the future, a serif might be added for use with print materials. Business Cards and Letterhead The business cards and letterhead utilize the green arrow, and the color palette for Tech of blue, green, amber gold, turquoise and dark grey. The layout is simple and clean. For the letterhead, the decision was made to leave more white space at the sides and middle, with graphical elements only at the top and bottom. The business cards are horizontal, and the graphics are limited to one side on the front. The back of the card highlights the arrow, along with the tagline.

2 STYLE GUIDE Primary Logo X X X X Raleway Semibold Italic is used for Tech lettering. The minimum required Clear Space is defined by the measurement of X (equal to the height of the uppercase letters. The width is equal to the height.) Favicon The Favicon is comprised of a green arrow inside of a blue square with amber gold border. The colors used are Tech s primary colors of blue, green, and amber gold. The icon utilizes the green arrow portrayed in Tech s business cards and letterhead and denotes the company s logo of Let s go.

3 STYLE GUIDE Typography LOGO Raleway Semibold Italic HEADER 2 Raleway Semibold HEADER 3 Raleway Regular Hyperlinks Raleway Medium Secondary Typeface Open Sans Regular Color Specifications Primary Colors #0076BC R0 G118 B188 C87 M49 Y0 K0 #92DD58 R146 G221 B88 C45 M0 Y85 K0 #fdc118 R253 G193 B24 C1 M25 Y98 K0 Secondary Colors #00A6B5 R0 G166 B181 C80 M12 Y29 K0 #92DD58 - gradient at 30 degrees, 100% to 80% saturation #21292D R33 G42 B45 C78 M65 Y60 K65

4 BUSINESS CARD Front of Card John B. Smith Design Manager com (415) Back of Card Developing apps for people on the move... let s go!

5 123 Mobile Way San Francisico, CA (415) LETTERHEAD - PAGE 1 Developing apps for people on the move... Let s go

6 LETTERHEAD - PAGE 2 Let s go

7 WORK SERVICES BELL Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci 5:15 PM 100% Lorem ipsum dolor sit amet, consectetuer adi.. Sign Up VIEW OUR WORK OUR SERVICES Services Number 1 Services Number 2 Services Number 3 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut TESTIMONIALS Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad DB J, COMPANY hellohele@heletech.com CONTACT Developing apps for people on the move Let s go! Lorem ipsum dolor CONTACT US ABOUT HELE WORK LOCATION SERVICES 123 Mobile Way San Francisco, CA ABOUT HELE CONTACT See Map >