Photography and visual communications in Germany. Trends in the amateur market. Copyright by GfK Prophoto GmbH Prophoto GmbH

Transcription

1 Photography and visual communications in Germany Trends in the amateur market 2002 Copyright by GfK Prophoto GmbH Prophoto GmbH

2 02 03 Photography and visual communications in Germany

3 Contents Consumer expenditure on amateur photo/selected imaging products Consumer expenditure on photographic hardware and software Film sales to the consumer - volume Film sales to the consumer - value - Number of colour prints processed for the German market Camera sales to the consumer - volume Camera sales to the consumer - value Camcorder sales to the consumer - volume/value Consumer expenditure on selected imaging products Copyright by GfK Prophoto GmbH Prophoto GmbH

4 04 05 Photography and visual communications in Germany

5 Consumer expenditure on amateur photo/selected imaging products PRODUCTS Mn EURO Mn EURO Amateur photo products incl. Camcorders 4,144 51% 4,264 49% Selected imaging products 4,039 49% 4,462 51% Total market in Million EURO +/- Change on prev. year in % 8, % 8, % +7% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH

6 06 07 Photography and visual communications in Germany

7 Consumer expenditure on photographic hardware and software PRODUCTS Mn EURO Mn EURO Cameras incl. Digital Cameras Interchangeable Lenses Electronic Flash Slide Projectors 1,035 25% 1,360 32% Camcorders % % Films Photofinishing Accessories 2,515 61% 2,410 56% Mn EURO +/- Change on prev. year in % 4, % 4, % +3% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH

8 08 09 Photography and visual communications in Germany

9 Film sales to the consumer - volume - PRODUCTS Instant Films Mn Units 7,0 4% 4,7 2% 13,1 7% Mn Units 5,5 3% 4,2 2% 11,5 7% Black & White Films 162,2 87% 148,8 88% Colour Reversal Films Colour Negative Films Mn Units +/- Change on prev. year in % % % -9% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH

10 10 11 Photography and visual communications in Germany

11 Film sales to the consumer - value - PRODUCTS Instant Films 13% 3% 8% 12% 3% 9% Black & White Films Colour Reversal Films 76% 76% Colour Negative Films Mn EURO +/- Change on prev. year in % % GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH

12 12 13 Photography and visual communications in Germany

13 Number of colour prints processed for the German market PRINTS Thou. Mn Prints +/- Change on prev. year in % % % % 5.0-5% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH

14 14 15 Photography and visual communications in Germany

15 Camera sales to the consumer - volume - PRODUCTS 1000 Units 1000 Units Instant 330 7% 240 5% Analog Cameras (APS, 135 Compact, 135 SLR, excl. Single Use Cameras) 3,170 67% 2,570 49% 2,400 46% Digital Cameras excl. Webcams Thou. Units +/- Change on prev. year in % 1,200 26% 4, % 5, % +11% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH

16 16 17 Photography and visual communications in Germany

17 Camera sales to the consumer - value - PRODUCTS Instant 1% 1% 39% 25% Analog Cameras (APS, 135 Compact, 135 SLR, excl. Single Use Cameras) 74% 60% Digital Cameras excl. Webcams Mn EURO +/- Change on prev. year in % 900 1, % +39% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH

18 18 19 Photography and visual communications in Germany

19 Camcorder sales to the consumer - volume/value PRODUCTS Volume Value 22% 19% 13% Analog Camcorders 33% 78% 81% Digital Camcorders 67% 87% Thou. Units/Mn EURO +/- Change on prev. year in % % % GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH

20 20 21 Photography and visual communications in Germany

21 Consumer expenditure on selected Imaging products PRODUCTS Printers 28% 24% Scanners 4% 4% Inkjet Papers and Cartridges 55% 59% Memory Cards Storage Media (Videotapes and CDR) Mn EURO +/- Change on prev. year in % 2% 11% 4,039 3% 10% 4, % +10% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH

22 All charts can be downloaded from the Internet:

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24 Publisher GfK Marketing Services GmbH & Co. KG Nordwestring 101 D Nürnberg Prophoto GmbH Karlstraße D Frankfurt am Main